and
Ph ., a leading provider of
results-based interactive marketing services to advertisers and publishers ,
today released findings from its second annual survey of online publishers.
Publishers working more with web-based advertisers expect search and text
links to contribute the most to their 2005 revenue growth.

"Our publishers report that traditional advertisers are beginning to
perceive online advertising as more 'mainstream,'" says Scott Ferber,
chief executive officer of Advertising."

-- Text links lead, banners make a come-back

Publisher expectations for revenue by creative format varied
considerably from reported expectations in 2004. Key revenue growth
areas for 2005 include text links, large rectangles and small banners.com conducts strategic direct-response and brand marketing
campaigns that guarantee bottom-line results for our clients . Kellam,
the director of AIR's Center for Integrating Education and Prevention Research
in Schools and a nationally recognized expert on the prevention of violent
behavior among adolescents. The
goal is to socialize children into the role of student and decrease
aggressive, disruptive behavior in first- and second-grade classrooms.

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Professors Dan Ariely of MIT and Eric Clemons of Wharton Join DiamondCluster's Fellows Network

-- Traditional advertisers expected to increase online spending

Although web-based advertisers continue to generate the greatest share
of online advertising dollars, publishers predict a 20 percent increase
in traditional advertisers ' online spending compared with 2004.

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More than 50
percent of publishers currently support contextual advertising, defined
as ads served based on the content of the web page.

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Dr.com

Laura Cinat
Investor Relations
+1.
In fact, predicted revenue growth for banners more than doubled
compared with the 2004 survey.com or call 410.244. Bush has made dealing with adolescent
violence one of her priorities as first lady.

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DiamondCluster International
DiamondCluster International (Nasdaq: DTPI) is a premier global management
consulting firm that helps leading organizations develop and implement growth
strategies, improve operations, and capitalize on technology.

Behavioral targeting and contextual advertising were also expected to
bring in additional revenue for publishers in 2005.

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Ariely received a Ph.255.cinat@diamondcluster .

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moon@diamondcluster.

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CHICAGO, Leading professors from two world-class
universities have been appointed Fellows of DiamondCluster International
(Nasdaq: DTPI). Our Fellows stimulate our proprietary research and enhance our
ability to serve clients. Mobilizing
multidisciplinary teams from our highly skilled strategy, technology, and
operations professionals worldwide, DiamondCluster works collaboratively with
clients, unleashing the power within their own organizations to achieve
sustainable business advantage.

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Reed, information architect and entrepreneur; James Spira, former President
and Chief Operating Officer of American Greetings Corp.; and Marvin Zonis,
Professor of International Economics at the University of Chicago.com.

To receive a copy of the complete study, please contact Lisa Jacobson at
ljacobson@advertising.COM(SM), INC.

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4560
david. Mrs. It integrates the
Good Behavior Game with curriculum and instruction, and with parent/classroom
partnerships around homework and behavior.

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312.

Overall findings

Key revenue growth areas for 2005 include text links , large rectangles and
small banners. Approximately 24
percent support behavioral targeting , which targets ads based on user
behaviors such as web surfing habits or responses to prior ads . And newer,
more sophisticated targeting strategies and technologies are enabling
them to measure and optimize the effectiveness of those campaigns
better than ever before.
Three generations of randomized field trials of the Good Behavior Game
have been conducted by the AIR team in partnership with the Baltimore City
Public School System."
The third-generation study is being conducted in 24 classrooms in 12
Baltimore schools, including George Washington Elementary .

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D and M.

PRESS RELEASE Web Publishers Predict Increased Use of Rich Media Streaming Content and Behavioral Targeting in 2005

Both web-
based and traditional advertisers are becoming more comfortable using
the web for direct-response as well as branding campaigns.
Dr.
"The results are profound," the first lady told an audience assembled at
the school. It is a non-partisan, not -for-profit organization engaged in
domestic and international research, development, evaluation, analysis,
product development, training and technical assistance and assessment.

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"Intellectual capital is the lifeblood of our
organization. The study specifically
examined publishers' expectations with regard to advertising revenue growth
by creative unit and changes in advertisers' objectives and publishers'
advertising capabilities. Advertising. For more information, visit
www.
As part of the first lady's visit, she met with Dr.

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Eric Clemons of the
Wharton School at the University of Pennsylvania are the latest additions to
the management consulting firm's network of experts who share their expertise
and objective opinions with clients on a variety of issues related to business
and technology. His work focuses on issues of rationality,
irrationality, decision-making, behavioral economics, and consumer welfare. BALTIMORE, First lady Laura Bush on Tuesday visited
George Washington Elementary School, where the American Institutes for
Research has been working with the City of Baltimore on a pilot program aimed
at reducing violent behavior and drug abuse among adolescents.

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"These predictions are
consistent with our own experience working with advertisers.

ABOUT ADVERTISING.

Media wishing to interview Dr.

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Professor Dan Ariely of MIT and Dr. in cognitive psychology from
the University of North Carolina at Chapel Hill, and a B.

Predictions

-- Rich media , streaming content and behavioral targeting to increase

Seventy percent of the surveyed publishers support rich media ad
formats, and publishers expect rich media ads to have the greatest
impact on their 2005 revenue.

Advertising.

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"Dan Ariely and Eric Clemons are outstanding additions to our Fellows
group, which is one of DiamondCluster's important assets," said Mel Bergstein ,
the firm's Chairman and CEO."
Professor Dan Ariely, who holds a joint appointment between MIT's Program
in Media Arts and Sciences and Sloan School of Management, is the principal
investigator of the MIT Media Lab's eRationality group and co-director of the
Lab's SIMPLICITY consortium.A. His research and teaching interests include strategic uses of
information systems, information economics , the changes that information
technology enables in the competitive balance among industry participants ,
transformation of distribution channels and the impact of information
technology on the risks and benefits of outsourcing and strategic alliances.D in Operations Research from Cornell University . DiamondCluster is headquartered in Chicago,
with offices across Europe, the Middle East and South America.

Methodology

Marketing research company InsightExpress conducted the study by surveying
leading online publishers from December 15-23, 2004. "This model is simple and inexpensive , and it can work in schools
across the country.

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D in
marketing from Duke University, a Ph. His education includes and S. Sheppard G. The results of the field trials
indicate that school-based interventions that address all children (not only
those at higher risk) can have short- and long -term benefits on aggressive,
disruptive behavior and its developmental outcomes.

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A. Eric K.
Industries of focus include international securities markets and financial
services firms, consumer packaged goods retailing, and travel. Additionally, Dr. Chunka Mui,
co-author of the best-selling innovation primer, Unleashing the Killer App,
chairs the Fellows group.312. Results reveal an overall positive outlook, with expected growth
in spending on emerging advertising technologies and by traditional
advertisers such as those in the pharmaceutical, automotive, travel and
entertainment industries . Additionally, publishers identified rich media, streaming
content and behavioral targeting as advertising channels that will have the
greatest impact on their 2005 ad revenue. Kellam may contact Larry McQuillan at
(202) 403-5119, or Louise Kennelly (202) 403-5817.

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He specializes
in assessing the competitive implications of information technology, and in
managing the risks of large-scale implementation efforts .com .com

The study surveyed publishers about their advertising business expectations
for 2005. From web ads
to search listings, we offer diverse tactical tools, innovative thinking
and the most expansive reach in the industry.com is a wholly
owned subsidiary of America Online , Inc.
The mission of AIR's Center for Integrating Education and Prevention
Research in Schools is to bring together concepts, methods, and substantive
findings from public health, prevention science and education research.

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Clemons is the founder and project director for the Reginald H. Streaming media was also mentioned
frequently as having the potential to positively impact ad revenue in
2005.com. Kellam, a Senior Research Fellow at AIR, has been conducting
randomized field trials of a classroom behavior management technique
administered by teachers that is known as the Good Behavior Game (GBG).

AIR, founded in 1946, is a recognized leader in the behavioral and social
sciences .

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Contacts:
David Moon
Media Relations
+1.255.1370.

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Projects include examinations of online auction behaviors, personal health
monitoring, the effects of different pricing mechanisms, and the development
of systems to overcome day-to-day irrationality. in psychology from
Tel Aviv University. Clemons is professor of operations and information management
at The Wharton School where he has been a pioneer in the systematic study of
the transformational impacts of information on the strategy and practice of
business. in Physics from MIT and an M.diamondcluster.

Traditional advertisers are expected to increase their online advertising
spending in 2005, concentrating their online ad dollars on rich media,
streaming content, contextual advertising and large rectangles.

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S.; John Perry
Barlow, co-founder of the Electronic Frontier Foundation; Gordon Bell, Senior
Researcher , Microsoft Bay Area Research Center; Dan Bricklin, co-inventor of
the spreadsheet; Andrew Lippman , Associate Director, the MIT Media Lab; David
P. To learn more
visit http://www.6167
laura .com, Inc.advertising.

First Lady Laura Bush Visits Baltimore Md. School Where AIR is Conducting Program to Reduce Adolescent Violence

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Jones Center's
Sponsored Research Project on Information: Industry Structure and Competitive
Strategy.B.
Other Diamond Fellows include Vince Barabba , retired General Manager of
Corporate Strategy + Knowledge Development, General Motors Corp.
Advertising. However,
revenue to online publishers is still expected to come predominantly from
web-based advertisers working to achieve direct-response objectives.

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