9 and Turkey at 20.2 GLOBAL 8.3
Saudi Arabia 6.7 Korea 9.0
Venezuela 6.
*** Computer usage excludes those who report no time using
computer/Internet for non-work purposes. Industry
specialists are supported by five Centers of Excellence. The fifth-NOP World's
Research Center of Excellence-provides best -in-field research design,
methodologies and analytics.

Advertising Writers/Business Editors /Health/Medical
Writers/Healthcare Editors

DUBLIN, Ireland----Research and
Markets (http: //www.

netherlands portugal

NOP World Culture Score(TM) Index Examines Global Media Habits... Uncovers Who's Tuning In Logging On and Hitting the Books

2 hours per week in
the US and 10.4 hours per week, followed closely by the Philippines at
21.1 hours a week.0
Turkey 20.3 Sweden 10. 10.9 Philippines 9.0
Mexico 11.1 Poland 10.6
Poland 6.5* Saudi Arabia 9.8 Canada 8.

philippines portugal

Globally, individuals say they spend 16.0 hours.6
hours a week for non-work related purposes, followed by consumers in Thailand
(11.1, 4.4 Argentina 20.6 USA 10.9 Brazil 10.0
U.0 Germany 6..

chile greece

It is interesting to note that consumers in the US and UK are below the
global average (5.

Stay Tuned
Consumers in Thailand report the most time each week in front of the
television at 22.3
Taiwan 18.5
Brazil 18 .1
India 13.3 India 4.0 Spain 11.5
Philippines 7.1 Mexico 6. This
database can be used for example to find all the hospitals in
Switzerland and Austria with ophthalmic surgery and create a mailing
list, identify all the public psychiatric hospitals in Germany and
categorize them by size, discover how many hospitals in the United
Kingdom use alternative medicine and create a telephone list and so
on.

taiwan philippines

5
Indonesia 19.2 Spain 9.7
Italy 5.6 Venezuela 7.3 Czech Republic 7.4
Japan 4. Four focus on the
key stages of the marketing cycle-Market Opportunity, Brand Strategy,
Marketing Effectiveness and Customer Management. With
more than 120 affiliates and subsidiaries in 61 countries , GfK is among the
top-5 market research companies worldwide.

chile korea

9 South Africa 15.9
Hong Kong 16.0
Korea 15.com, or Anna Lovejoy at + 44 (0) 20-7890-9710 or
alovejoy@nopworld.

About NOP World .

Main Categories Included:

- Location and Contact

- Medical Specialities

- Surgical Disciplines

- Special Nursing Care

- Laboratories

- Psychiatric Care

- Alternative Medicine

- Diagnostic Services

- Therapies

- Facilities and Equipment

For more information visit
http://www .

science korea

3 hours), Italy (6.

Bookworms
Consumers in India are most likely to spend time reading , at an average of
10.9 Australia 11.6
Russia 15.3 Saudi Arabia 3.8 Egypt 10.9 U.7 India 7.9
USA 5.

The countries covered in the database Include:

Germany

France

Italy

Spain and Portugal

United Kingdom and Ireland

Switzerland and Austria

Belgium, Netherlands and Luxembourg

Sweden, Norway, Finland, Denmark and Iceland

Greece, Malta and Cyprus

The European Hospital Register is divided into nine sections
comprising either a single country or group of countries.

chile sciences

0 Brazil 17.5
Spain 15.7 Egypt 9.9 Korea 3.8
Argentina 5.5 Australia 7.

About NOP World Culture Score (TM) .

philippines spain

Radio Nations
Argentineans spend the most time (20.7 hours per week, followed by consumers in Thailand and China (at 9.K.8 Indonesia 5.6 Hungary 10.6
Sweden 6.6
France 6.8 Philippines 9.4 GLOBAL 8.9
South Africa 6.9**
Australia 6.3
Canada 5.
The Culture Score Index Series is based on further analysis of the NOP
World Roper Reports Worldwide(TM) survey, which includes in-depth personal
interviews with more than 30,000 people age 13 and older in 30 countries
between December 2004 and February 2005.com/reports/c1526

belgium sweden

7 Thailand 13.5
Japan 17.1
Argentina 14.5 China 10.7
Russia 7.9
Taiwan 5.
A leading supplier of syndicated and custom research, NOP World offers
focused expertise across six areas-automotive, business and technology,
consumer and retail, financial services, health and media.

philippines norway

5 in the UK) and just slightly below the global average for
computer/Internet usage (8.0 Turkey 13.0 Germany 11.9 Canada 9.1
Sweden 12.6 China 2.7
China 8.3 Argentina 8.0 France 8. 8.K ..

poland finland

7 and 5.
Consumers in China spend the least amount of time listening to the radio at
only 2.9
Poland 15.1
China 15.7 Indonesia 7. For more information about the Culture Score Index
series, please contact Francine Vassallo at 212-752-8338 or
fvassallo@psbpr.

oceanography korea

NEW YORK, NOP World today announced results of its
Culture Score(TM) "Media Habits" Index offering a global perspective on the
time consumers report watching television , listening to the radio, searching
the Internet and reading.5 hours reading and 8.9 hours per week respectively.5) hours.4
hours) spend the least amount of time on computers/Internet.3
Saudi Arabia 17.0 Italy 7.4 Thailand 11.K.0
Brazil 5.com.

institutions finland

0, Egypt at 20.6 hours per week, followed by Venezuelans at
11.3 hours) and Germany (6.3

* Hours spent reading in Poland are the same as the global average.

sweden taiwan

6 hours watching television, 8
hours listening to the radio, 6.2 hours.researchandmarkets.

greece institutions

2
Egypt 20.4 Hungary 12.7 U.1 Venezuela 7.9
Venezuela 11.5
Hungary 6.

finland korea

7) and Spain (11.1 and 5 hours respectively,
individuals in Korea, Japan and Taiwan fall to the bottom of the reading list.8
Philippines 21.1
U.0
Hungary 15.0 Taiwan 4.8
Czech Republic 7 .8
Hong Kong 6.

science russia

3 hours per week respectively) when it comes to
reading, but significantly above the average on TV viewing (19 hours per week
in the US and 18 in the UK), listening to the radio (10.9 and Swedes at 12.7 Mexico 11.9 Russia 6.7
Australia 13.9**
Indonesia 6.9 USA 8.8 Sweden 8.1 Italy 6.

iran spain

3 Japan 4.2 Japan 6.3
Korea 3.

Research and Markets: European Hospital and Associated Specialities Examined

iran croatia

Individuals in Mexico (6.3
USA 19.9 Poland 12.K. 18.6
Thailand 9.
In June 2005, NOP World was acquired by GfK Aktiengesellschaft (GfK).

netherlands korea

2 and South Africans at 15.1
France 17.5
GLOBAL 16.2
Czech Republic 16.1

Reading Computer/Internet
(Not for Work)***
Mean Hours Mean Hours
India 10.7 Taiwan 12.

institutions philippines

4 hours
and 8 hours per week respectively).4 France 9.3
GLOBAL 6.

greece russia

Mexicans report watching the
least amount of television at 11.3. Koreans and Saudis also report low radio time (at 3
hours and 3.

Following is the complete list of the average weekly hours consumers
report spending watching television, listening to the radio, on computers/the
Internet and reading:

Watching TV Listening to Radio

Mean Hours Mean Hours
Thailand 22.0
Germany 15.8
Canada 14.7 Hong Kong 5.5
Mexico 5..

taiwan belgium

9 hours on computers/the
Internet (for non-work related reasons) on average each week.8 hours per week) listening to the
radio, followed by Brazilians at 17.)

World Wide Web
Consumers in Taiwan report the most computer/Internet time , averaging 12. At 3.2 Czech Republic 13.2
Italy 14.9 Turkey 10.5 South Africa 9.3 Russia 8.8
Turkey 5.8
Spain 5. 5. The data are weighted to the sampled
population in each country.com/reports/c1526) has
announced the addition of The European Hospital Register to their
offering
This comprehensive and detailed database of European hospital
contains information on over 16,000 hospitals in 23 countries.

iran institutions

8 hours per week in both the US and UK).6
South Africa 14.9
Egypt 7.4 Hong Kong 10.0
Germany 5.
** Hours spent on the Internet/Computer in Argentina and Russia are the
same as the global average..

researchandmarkets.