Keynote speakers
include Judy E.com).

Fields such as
Direct Marketing, Contact Centers, Relationship Marketing, Interactive
Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology ,
and Business Process Management are a few examples.

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Formerly Call Centre Canada, ICCM Canada offers industry and
technology experts numerous opportunities to learn about and discuss
the transformation taking place in today's call centres.

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ICCM Canada is produced by Advanstar Technology Group, a division
of Advanstar Communications, Inc (www. For
more information contact AARM at adminstration@aarm .

About AARM
AARM is the world's first non-profit association specializing in CRM and
related subject areas. Since it's founding in 1995, members of the business
community have experienced an organization that focuses specifically on CRM
and what it can do for the business enterprise.

com) is a global
research and consulting firm advising both Global 2000 and emerging businesses
on creating lasting, profitable relationships with their customers and
employees through the transformation of strategies and their execution to
revolve around the customer experience.

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To register for ICCM Canada or for more information, visit
www.

AARM and Strativity Group Announce Cooperation

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Business Editors/Tradeshow Writers
ICCM Canada 2005

NEWTON,Mass. "The two organizations share
a vision and will now share a cooperation vision," Arussy added.

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ICCM Canada's Most Comprehensive Call Centre Event to be Held March 21 - 23 2005 at the Metro Toronto Convention Centre

Jon Anton will share a unique
case study about how Merrill Lynch leveraged its call centre
operations to become a world-class Centre of Excellence. Currently she manages the Direct Client Services
Group that provides direct client support for all Client domestic
retail, retirement and corporate sponsored products. Advanstar has 77 business
magazines, 19 directories, 7 electronic publications, 54 tradeshows
and 40 conferences, numerous Web sites, and a wide range of print and
electronic direct marketing , database and reference products and
services. The AARM CRM Community
comprises 5,000 individuals in 1,800 companies with major representation of
58% in the Senior Executive category and 42% middle management. Customer Experience Management (CEM)
strategies enable companies to bridge the inherent product focus and create
true competitive advantages by focusing on the customer.

submittal journalism

Jon Anton,
director of benchmark research at Purdue University's Centre
for Customer-Driven Quality

Advanstar Technology Group announced today that ICCM Canada, the
largest and most comprehensive event for contact centre, customer
care, and customer management professionals, will take place March 21
- 23, 2005 at the Metro Toronto Convention Centre. Based in New
York, NY, Advanstar is a worldwide business information company
serving specialized markets with high quality information resources
and integrated marketing solutions.strativitygroup.

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Nelson, first vice president
of Merrill Lynch Global Private Client, and Dr.
Strativity Group, Inc.

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Attendees
will learn: how to determine where they are on the journey to becoming
a Centre of Excellence; how best practice benchmarking makes the
journey tractable, manageable, and achievable; and, the critical steps
involved in the journey to certification . The keynote address will be
held on Tuesday, March 22, 2005 at 9:15 am.
Dr. Jon Anton specializes in enhancing customer service strategy
through inbound call centre, and e-business centres, using the latest
in telecommunications (voice), and computer (digital) technology. clients include: American Management Association,
CDI Group plc, Computer Associates, Dimension Data, Hewlett Packard,
Herbalife , Honeywell, IPQC, Magic Software, NICE Systems, Polivec, SAP,
Seagate Technology, Siemens Financial , Tata Telecom, TMW Systems, Toyota and
Tremco.

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He
also focuses on using the Internet for external customer access, as
well as Intranets and middleware.

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The first joint event will take place in Toronto in September 2005.

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Delivering Customer Strategy Education and Insight to Leading Corporations

TORONTO, The Association for the Advancement of
Relationship Marketing (AARM) and Strativity Group, Inc, a New Jersey based
research and consulting firm, announce their cooperation today.

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Kerry Gumas, Vice President, Advanstar Technology Group, said, "As
today's businesses extend across continents , channels and partners,
the role of the call centre continues to evolve; as such, executives
are seeking ways to leverage these important operation centres to
increase revenues, slash costs and improve customer satisfaction.com

About Advanstar Communications Inc. Strativity
Group will deliver its customer experience leadership seminars to AARM's
prestigious corporate members.

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AARM is also a business
community network of professionals who specialize in CRM's relevant
methodologies , processes, technologies and tactical components.

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Jon Anton, director of benchmark research at
Purdue University's Centre for Customer-Driven Quality. More than
thirty content-rich sessions will focus on creating and managing the
high-performance contact centre. Nelson and Dr.
Judy E.

About Strativity Group
Strativity Group, Inc. (http://www.

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iccm.advanstar.

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----Advanstar Technology
Group

-- Keynote speakers include Judy E. Judy is an active
member in the contact centre industry and has participated in numerous
forums.

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ICCM
Canada provides more than 30 content-rich sessions about customer
care, management and service, and gives attendees opportunities to
share ideas with the industry's most visionary managers and leaders. The Company has roughly 1,500 employees and
currently operates from multiple offices in North America, Latin
America, Europe and Asia . "The company brings fresh
and relevant insight that is important to our members and we are delighted to
partner with Strativity Group," Stacey added.

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"
In the keynote address "The Journey to World -Class Call Centre
Certification", Judy E.
"We subscribe to Strativity Group's methodology and find it relevant to
our members," said Robert Stacey AARM President.

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Nelson, first vice president of Merrill Lynch Global
Private Client, and Dr. With topics
ranging from the evolution of the multi-channel contact centre to the
latest technologies paving the way for improved efficiency,
effectiveness and return on investment, the ICCM Canada conference
program delivers practical and actionable guidance . Advanstar serves targeted market sectors including the
automotive, beauty, e-learning, call centre , digital media,
entertainment/ marketing, healthcare, fashion + apparel,
pharmaceuticals, powersports , science, telecommunications and travel/
hospitality industries.

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Nelson has held various positions with Merrill Lynch for
the past 24 years. The two organizations will cooperate in
ongoing customer strategy and customer relationship research to advance the
study and dissemination of customer relationship best practices.

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"Partnering with AARM allows Strativity Group to reach an influential
audience and assist them on the journey to customer experience excellence"
said Lior Arussy, President of Strativity Group.org.