Fyock, a social psychologist, has directed many innovative projects in
formative research , communications research, message development and program
evaluations. Graham,
president and CEO of Amylin Pharmaceuticals, Inc. CHI's web site is www. Pacific will
also integrate MedInitiatives ' technology into the curriculum as a
class instructional tool to further the education of its students ."

About MedInitiatives

MedInitiatives, Inc.

provides degrees

Previously, Graham was group chairman, office of
the president for Guidant Corporation.chi.
"The dynamic field of health care requires our students to be
equipped to use the latest tools available to assess actual outcomes
and intervene with high-risk patients where predictive care is made
possible," said Dr.
With access to user-driven data, Pacific graduates will have an
opportunity to develop differentiating skill sets for job
opportunities in managed health care.

university research

Dr.medinitiatives.

series offered

(MSI) goes above and beyond
in delivering unparalleled insight, innovative tools and unique solutions that
positively impact clients' ability to succeed .
She received a Bachelor of Science degree in agricultural economics
from the University of Arkansas and also holds a Master of Business
Administration degree from Harvard University. "Earlier in her career, she helped build CHI during
our formative phase, and now in her role as Amylin's CEO, she brings a
fresh perspective to our organization that will be valuable in this
challenging economic and political environment."
Pacific, a private national doctoral university, will use
MedInitiatives ' technology to conduct research on outcomes for
clinical studies and best practice guideline assessments .com

series sciences

He has extensive experience in Medicare communication research
and has published work in peer-reviewed journals related to beneficiary
perceptions of the Medicare program as well as beneficiary reactions toward
health care delivery.marketstrategies.

projects departments

ALEXANDRIA, Va. She also serves on the advisory boards for the
Kellogg Center for Executive Women, the Harvard Business School Health
Industry Alumni, and the University of California, San Diego Health
Sciences.

MedInitiatives and University of the Pacific to Incorporate MedInitiatives' Technology into Curriculum

"With
MedInitiatives ' technology and integrated health care data, we are
providing our students the ability to conduct evidence-based research
projects to identify and analyze health care utilization and quality
issues .
"We are honored to become partners with Pacific, which is known
for its high-quality academic programs in a student-centered
environment in which future pharmacy professionals are prepared for
careers in health care," said Matt Simas, MedInitiatives' CEO.

science offered

MedInitiatives will provide access to its applications through a
secure Internet connection, allowing students and faculty to utilize
the Decision Support Application for research projects. MedInitiatives' business intelligence technology for
health care is designed for both business and power users to help
health care organizations plan, budget and manage patient populations
through powerful data analytics delivered via secure Internet session.

science university

Business Editors/Health Writers

LA JOLLA, Calif.----Ginger L., a leader in business intelligence
technology for health care, and The Thomas J. Phillip Oppenheimer, dean of the University of the
Pacific's Thomas J.

academic provides

Fyock received his bachelor's degree from Randolph-Macon College and
his master's and doctorate degrees in social psychology from the University of
Maryland at College Park.
Graham joined Amylin Pharmaceuticals in September 2003 as
president and CEO.

is a leader in the development, deployment
and management of Web-delivered business intelligence technology for
health care that offers no-risk, rapid implementation for quick
time-to-value.

as research

Please visit http://www.

new england

Established in 1989, Market Strategies, Inc.D.

well as

Fyock was a senior manager with
BearingPoint and served as the principal research lead on Centers for Medicare
+ Medicaid Services (CMS) communications research and evaluation projects.

faculty research

org
For more information on Amylin Pharmaceuticals, visit
www.com

----MedInitiatives, Inc.

offered economics

CHI is a
non-profit public policy research organization representing leading
California academic institutions, biotechnology , medical device, and
pharmaceutical firms.
"Ginger is an extraordinary leader and one of our industry 's most
articulate and persuasive advocates," said David Gollaher, Ph.

faculty academic

Corporate headquarters are located in Livonia,
MI with regional offices in Portland, OR; Washington, DC and New Providence,
NJ.

faculty current

Market Strategies Inc. Appoints Social Marketing Research Expert to Government Foundation + Academic Research Division

Prior to joining Market Strategies, Dr. She is a member of the
board of Amylin Pharmaceuticals, the Pharmaceutical Research +
Manufacturers of America (PhRMA ), and the California Council on
Science and Technology.

as academic

MSI is the 19th largest
research firm in the US according to "Honomichl Top 50," published in the June
2005 issue of Marketing News.

projects well

, was elected to the
board of directors of California Healthcare Institute (CHI).
Health care companies managing more than 80 million lives and over $25
billion in health care expenditures use MedInitiatives ' technology.

university papers

"
CHI represents more than 225 leading biotechnology, medical
device, diagnostics , and pharmaceutical companies, and public and
private academic biomedical research organizations . CHI's mission is
to advance responsible public policies that foster medical innovation
and promote scientific discovery. Through
agreements with MedInitiatives' customers, students and faculty will
have HIPAA-compliant on-line access to integrated health care data to
rapidly gather and analyze information to examine the total impact of
therapy on patients. "This
partnership will provide us the opportunity to advance the use of
clinical information technology with our customers and each Pacific
graduate.
MedInitiatives is an independent, privately held health care
information technology company based in Rancho Cordova, California, a
suburb of Sacramento.

new social

Amylin President Elected to California Healthcare Institute Board

amylin. Long School of Pharmacy
and Health Sciences at the University of the Pacific, have entered
into an academic partnership to advance the use of MedInitiatives '
technology for Pacific graduate students and faculty. For more information about MedInitiatives , visit
its Web site at www.

sciences oceania

, On Friday, June 24, Market
Strategies, Inc.com for more information .

Business Editors/Healthcare Editors/High-Tech Editors

SACRAMENTO, Calif. Long School of Pharmacy and Health Sciences.

series economics

(MSI), an international, full-service custom and syndicated
research and strategic consulting firm, announced the appointment of Jack
Fyock, PhD as vice president of the Health Care sector of MSI's Government,
Foundation + Academic Research division.
Dr. Graham started her career with
Eli Lilly and Company and served in a number of management positions., CHI
president and CEO.