Polk + Co. is the premier provider of automotive information and
marketing solutions. LOS ANGELES, StandWithUs, the international
educational organization , today introduced "The Library Project," the only
program that is systematically working to bring balanced programs, materials
and information regarding Israel to our nation's libraries and library
websites.com.

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R. L. Polk + Co. Introduces the Polk Center for Automotive Studies

For more information , please visit http://www.com . For more information, please visit
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StandWithUs Launches 'The Library Project' - A Unique Program to Help Librarians Access Balanced Information About Israel

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Polk + Co. "We will investigate
consumers' viewpoints on important topics to the industry such as 'what
economic and personal news most influences consumers purchase decisions?' and
'how do automakers best appeal to diverse consumer groups in the U. Polk collects and interprets global data , and provides
extensive automotive business expertise to help customers understand their
market position, identify trends, build brand loyalty, conquest new business
and gain a competitive advantage . StandWithUs
Campus helps college students fight anti-Semitism and anti-Israel bias on
campuses .

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"We are alerting the community to the tremendous need for positive,
evocative films, books and lesson plans on Israel for the American public. We
especially need film makers to produce films that showcase the positive
aspects of Israeli society," maintains Wendy Lewis, Director of the Library
Project.

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Findings
from the Polk Center for Automotive Studies will provide customers and the
media with a deeper understanding of social, economic and marketplace issues
affecting the automotive industry.

StandWithUs, a non-profit Israel advocacy and education organization ,
creates brochures and materials widely distributed in universities, libraries,
high schools, churches and communities, and hosts speakers and conferences
that teach about Israel's current struggles .

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"The Polk Center for Automotive Studies will provide the industry with yet
another level of understanding about the car-buying public.

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librariansforfairness. Despite the painful challenges Israel faces
today, its story is too inspiring to be buried beneath issues only related to
the current conflict," declared Rothstein.

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today
announced the introduction of the Polk Center for Automotive Studies, a
division that provides unique, comprehensive analyses and insight based on
national or local Internet consumer polling and empirical Polk data.
Database Sciences is a New Jersey based provider of online marketing
research, public opinion polling , and customer satisfaction measurement
solutions.
- http://www.

Institutes and organizations devoted to Ethnic Studies as a scientific discipline.

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excels
in helping our automotive customers with intelligence and insight into what is
selling, who is buying and how to reach them .
Its core service offerings are built on its proprietary Web survey,
communications, and analytic software suite. This platform enables DBS
clients, in the consumer products, pharmaceutical, health care, financial
services, automotive and hospitality industries, to take full advantage of the
Internet as a research medium.
"Our goal is to make sure that when children or adults go to libraries or
library websites, they will find a broad range of resources so they can form
their own opinions about Israel.standwithus.

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Polk + Co. Polk helps automotive manufacturers and
dealers, automotive aftermarket companies, finance and insurance companies,
advertising agencies, consulting organizations , government agencies and market
research firms make good business decisions. A privately held global firm,
Polk is based in Southfield, Mich.polk. Learn Israel has developed a free, downloadable book discussion kit
for "The Case for Democracy" by Natan Sharansky, Israel's former Minister for
Jerusalem and Diaspora Affairs, and is promoting it to library book clubs as
well as other reading groups.

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About R.org for teachers and librarians to access free
teaching materials and tools.

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S. with operations in Australia, Canada,
China, France, Germany, Japan, the Netherlands, Spain, the United Kingdom and
the United States.

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combination of rapid survey development, instant response technology and our
analytic capabilities are unique, and will provide the industry and media with
exclusive insight.

The Library Project built two educational websites:
- http://www.
Librarians for Fairness monitors online children's resources selected by
the ALA and recommends educational sites to the ALA's children services
division.

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Based on the consultative
nature of our business, this endeavor is a natural fit for Polk," said Miller.

About Database Sciences, Inc. As part
of this project, library reading programs and Judaica librarians will begin
including children's books on Israel as part of a multi-cultural series.

governmental racism

The division will be led by Lonnie Miller, director of Polk's Analytical
Solutions and Jeff Martini, Polk OEM vice president.
"Learn Israel" will also enrich children's resources through
child-friendly educational CDs, by distributing books written by authors that
show the human side of Israel, and by recommending books to teachers.

changing migrations

With the help of Database Sciences , Inc.
Roz Rothstein, National Director, stated that StandWithUs conceived the
program when librarians requested help in reversing an alarming trend.org for activist librarians who want to
mobilize their colleagues and communities to work for balance at their
local libraries

The Library Project is writing lesson plans about Israel and the Middle
East and shipped educational materials nationwide, already impacting
700 libraries in 47 states.

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"We discovered that for the last 20 years, outside organizations have
dedicated money and resources for materials , speaker series, exhibitions, and
film festivals that often have an anti-Israel viewpoint," Rothstein continued.

migrations changing

New division provides real-time consumer opinions
about the automotive marketplace

SOUTHFIELD, Mich.

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L. Polk + Co.
"People were having trouble finding positive materials about Israel at their
libraries or on library websites because of increasingly one-sided resources,"
she explained. Based in Los Angeles, the
organization recently opened offices in New York and Israel.

migrations intercultural

, R. based in Paramus, NJ, consumer
polls will be conducted nationally and in specific markets, and findings will
be reported within 48 hours of study inception. L.

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"We will capture and benchmark public opinion on issues that are timely
and relevant in the automotive industry," said Martini.