Full
details can be found online at the Miami Gay and Lesbian Film Festival's
website at: http://www.4 million active
members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment , travel, dating, personal finance,
career, shopping and community services at Gay.

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(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the 6th Annual PlanetOut Short Movie
Awards, presented by Scion and hosted by the Miami Gay and Lesbian Film
Festival.

This year carmaker Scion is the presenting sponsor for the awards, which
boast a six-year history of recognizing extraordinary gay and lesbian
filmmakers .

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To do
so, she enlists Cassie as her candidate for the school's prom king.S.

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Scion is the first car
company to use LGBT-specific ads on the PlanetOut Inc.
PlanetOut Inc. PlanetOut, based in San Francisco, offers
FORTUNE 500 advertisers access to what it believes to be the most extensive
network of gay and lesbian people in the world.com ranked number one,
among all websites measured , for average time spent per visitor in September,
October and December 2004, according to Nielsen //NetRatings' Loyalty
Stickiness Report for at-home visitors in the U.S.
First Prize, Animation: Listen, directed by Susan Justin.

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Online advertising is seen as an effective way to reach
gay consumers because of low CPM rates, impression tracking and demographic
targeting .

PlanetOut Inc. Announces 2005 PlanetOut Short Movie Award Winners

com and
Kleptomaniac.

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(Nasdaq: LGBT), a global online media company serving the gay and lesbian
market, today announced the winners of the annual PlanetOut Advertising
Awards, which honors companies showing innovation and excellence in
advertising within the gay and lesbian community."
Wrigley won the Best Rich Media campaign award for their cowboy-themed
Eclipse advertising execution."

In the various competition categories, the winners are:

First Prize, Comedy: Feltch Sanders, directed by Abe Sylvia . Gay.

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"The winning advertisers
successfully leveraged engaging creative and the mass reach of our network to
positively impact their brands within the gay community. Gay. Leanna Creel's Comedy 'Prom -troversy' Earns Top Honors in This Year's Awards

SAN FRANCISCO, PlanetOut Inc. Queen of Lincoln Road,
directed by Eric Smith.com ranked number one, among all websites
measured, for average time spent per visitor in September, October and
December 2004, according to Nielsen //NetRatings' Loyalty Stickiness Report for
at-home visitors in the U.

pertaining discussions

"
Scion won the Automotive Industry Category Leadership award, with one of
their winning ads playing off the acronym LGBT (Lesbian , Gay, Bisexual and
Transgender), also the PlanetOut Inc.com Advertising Award Winners

Best Gay and Lesbian Interactive Campaign: General Motors, Saturn
(agency: GM Planworks)
Best Branding Campaign: NIVEA FOR MEN (agency: RDA International)
Best Rich Media Campaign: Wrigley, Eclipse
(agency: OMD Chicago and San Francisco-based EVB)
Automotive Industry Category Leadership Award: Scion (agency: ATTIK San
Francisco)
Best DTC Creative Execution: Glaxo Smith Kline, Paxil (agency: Beyond
Interactive)
Best Overall DTC Campaign: Bristol -Myers Squibb, Sustiva and Reyataz
(agency: mOne Worldwide)
Best Direct Response Campaign: AOL (agency: Digitas)

With over 3.planetoutinc.
First Prize, Experimental: Solitude , directed by Jesus Rodriguez. The company serves its growing base of more than 3.

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"Scion is proud to be among the companies who are successfully reaching
out to the LGBT community," said Brian Bolain , Scion's national sales
promotions manager.com Travel.

com. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay, bisexual and transgender
community.

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websites.

About PlanetOut Inc.com, PlanetOut.

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"Wrigley, with the help of OMD Chicago and San Francisco-based EVB,
developed an on-line campaign that took our mainstream messages and made them
more relevant for an important consumer demographic. is a leading global online media company offering consumer
services, news and entertainment to the lesbian, gay , bisexual and transgender
(LGBT) community. The company serves its growing base of more than 3.com . "This year's winners should be an inspiration to LGBT filmmakers
who are just starting out.

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3 million active registered members, the PlanetOut network is
a leader in gay media.
First Prize, Documentary: Irene Williams . PlanetOut, based in San Francisco, offers FORTUNE 1000
advertisers access to what it believes to be the most extensive network of gay
and lesbian people in the world.

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SAN FRANCISCO , PlanetOut Inc.
"The quality of gay advertising has taken a giant leap forward this year,"
said Mark Elderkin, PlanetOut's president.com and PlanetOut.com, PlanetOut.com,
Kleptomaniac.
In addition to the cash prizes, the PlanetOut Short Movie Awards winners
will have their work screened in a special showcase at the famed Miami Gay and
Lesbian Film Festival on Sunday April 24th 2005 , which will be followed by a
reception at the National Hotel for all the prize-winning filmmakers .
"We at PlanetOut are consistently impressed with the quality of the
submissions that we receive year after year, and this year was no exception,"
said Beth Callaghan, senior director of Programming and editor-in-chief for
PlanetOut.."
Winners of the PlanetOut Short Movie Awards were determined by a
distinguished jury of industry professionals: Carol Coombes, program
director, Miami Gay and Lesbian Film Festival; Kelly DeVine, supervisor, Film
Acquisitions, Independent Film Channel (IFC); Jonathan Ferrantelli, head of
Development + Production, Ross Katz Productions ("Lost in Translation ");
Joseph LaPolla, vice president, Programming + Acquisitions, HD Cinema 10
(VOOM); Shannon Kelley , senior programming consultant, Sundance Film Festival,
and programming director, Mexico's Morelia International Film Festival; Marc
Leonard, vice president, Programming and Scheduling, LOGO, and co-founder, Out
in Television and Film; Mark Reinhart, executive vice president, Acquisitions
+ Distribution, here! Films; Jenny Stewart, entertainment editor,
PlanetOut.

About the PlanetOut Short Movie Awards
The PlanetOut Short Movie Awards is the largest online awards honoring
film and video shorts by, about and of interest to lesbian, gay, bisexual and
transgender (LGBT ) audiences, and has been an international platform for top
gay and lesbian filmmakers.

academics intended

"We are very pleased with the results of our online
marketing program and look forward to the future of online and LGBT
marketing.

The Grand Prize Winner
Leanna Creel's "Prom-troversy", a hilarious look at a lesbian's life at an
all-straight high school, takes the top honors in this year's edition of the
PlanetOut Short Movie Awards. The short was produced by non-profit women's media organization
POWERUP, which has produced the grand prize-winning short for four consecutive
years..
First Prize, Drama: starcrossed, directed by James Burkhammer.com.

lgbt sharing

PlanetOut Inc. Names Gay Media Advertising Award Winners

We couldn't be happier
with the results," said Tierney Monaco, Wrigley's marketing manager.
"Prom-troversy's" director, Leanna Creel, will be awarded a $10,000 cash
prize which will be collected on her behalf by actor Jane Lynch, star of TV's
"The L Word".

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"


The Gay.com and Gay. Honey Labrador, of "Queer Eye for the Straight Girl" fame, was one of
the winning short's producers. "Scion salutes all of the winners for their persistence,
dedication, and commitment to their craft.

lists lgbt

3 million
active members worldwide through a comprehensive group of branded businesses
featuring diverse chat, news, entertainment, travel, dating, personal finance,
career, shopping and community services at Gay.
"Scion is always happy to lend its support to endeavors that recognize up
and coming artistic talent," said Brian Bolain, National Sales Promotions
Manager for Scion .

trans trasngendered

For more information,
please visit http://www. In this fresh and biting short comedy, Cassie
Stephenson , Sherman High School's only lesbian student, gets invited to the
prom by a popular girl who is determined to win the title of prom queen. When
"concerned" community members strike out at them, Cassie and her date become
overnight gay activists and household names, until the fame fades away.
PlanetOut Inc.

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"This
award is a positive recognition of Wrigley's commitment to reaching our
consumers with meaningful and on-target advertising.

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com and Gay.

About PlanetOut Inc.

Sites with information on mailing lists in LGBT studies.

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