Seven out of ten (71%) GLB adults and 59 percent of non-gay
respondents say, "It is important to me to know that a financial institution
does not discriminate. 44 49 44
I worry about my individual privacy
when dealing with financial
institutions.
It is impossible to quantify the errors that may result from these factors.

About Witeck-Combs Communications, Inc.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through its U. "These are practical tools
designed to enhance lesson plans and, ultimately , better prepare today's
students for tomorrow's workplace and the demands of global citizenry.21stcenturyskills . The Partnership for
21st Century Skills is a tax-exempt 501 (c) 3 organization.

studies queer

(1)
For example , when U."

TABLE 1
LIKELY INVESTMENT DECISIONS WITH $100,000
"If you were to make $100,000 due to investing, how likely would you be to use
some part of that money for each of the following?
(Percentages of those who say very or somewhat likely)

Base: All Adults

Total GLB Heterosexual
% % %
Traveling for pleasure 75 80 75
Reinvest the money into tax-free
accounts (such as retirement
accounts/bonds ) 73 82 73
Improving your home, or buying a
vacation or retirement home 69 67 70
Reinvest the money in checking ,
savings, or money market accounts 68 80 68
Putting money aside for your children
or grandchildren 64 24 68
Making substantial contributions to
charities, institutions, or causes
you agree with 61 57 62
Reinvest in the stock market 53 59 53
Treating yourself to a luxury item
such as expensive jewelry , clothes,
or a car 45 55 44
Early retirement 39 48 39
Starting your own business 26 31 26

TABLE 2
AGREE WITH STATEMENTS ABOUT FINANCIAL HEALTH
"Please tell us how strongly you agree or disagree with the following
statements.
This online sample is not a probability sample.

About the Partnership for 21st Century Skills

The Partnership for 21st Century Skills is a unique alliance of education,
business and government leaders committed to helping educators prepare
students for success in the 21st century.

lesbian studying

There are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error. The Science ICT Literacy Map is the fourth in a series
of Information and Communication Technology (ICT) Literacy Maps, which are
designed to help educators make the transition to 21st century teaching and
learning.

"The Science ICT Literacy Map is a practical tool that will help educators
enhance their lesson plans with 21st century skills and give students a
more thorough educational experience ," said Gerald Wheeler, executive
director of the National Science Teachers Association.

course suggestions

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Bob Witeck
Witeck -Combs Communications
202-887-0500 ext.

papers teaching

19 19 19
Investing is something I feel obligated
to do, but I don't enjoy doing it. Propensity score weighting was also used to adjust for
respondents' propensity to be online.

gay suggestions

Witeck-Combs Communications/Harris Interactive Survey Suggests Gays More
Likely to Reinvest Assets and Remain More Wary of Financial Institutions

ROCHESTER, N.S.
And GLB respondents (34%) say they are dissatisfied with the assistance
provided by their financial institutions (vs. and Verizon.org.

On-line syllabi in lesbian , gay, bisexual, transgender, queer, sexuality studies.

line academic

adults are asked how they likely would use some or part
of $100,000 they earned due to investing, approximately eight out of 10 (82%)
gays and 73 percent of heterosexuals say they would reinvest the money into
tax-free accounts. Figures for age, sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. offices and wholly
owned subsidiaries, HI Europe in London (http://www.org

The Science ICT Literacy Map demonstrates how educators can develop science
lessons that combine 21st century learning skills, such as information and
communication skills, with 21st century tools, such as the Internet and
multi-media production tools. More
information can be found at www.

queer environment

, According to a recent nationwide
online survey, gay, lesbian and bisexual (GLB) adults may differ from
heterosexuals when considering their personal financial needs -- especially
decisions on investing, spending and working with financial institutions. 68% of non-gays).
Perhaps underscoring how gays believe trust plays a role in choosing a
financial vendor, if there is little difference on price, quality and function
of a product or a service, gays (48%) would prefer to bundle their financial
services and products from one financial institution or broker/representative
while one in four (25%) gay adults say they prefer different financial
institutions for each financial product (such as insurance, investing, general
banking, etc. The ICT Literacy Maps are also currently available for
geography, mathematics and English.

social expression

The new survey also asked both GLB and non -gay respondents whether they
agree or disagree with a number of statements about their financial health and
the financial institutions that serve them. Trusting and welcoming
institutions remain a far higher priority to GLB adults than to non-gay
respondents. 18 15 18

TABLE 3
BUNDLED OR UNBUNDLED SERVICES
"If there is little difference on price, quality and function of a product or
a service , would you prefer to bundle your financial services and products
from one financial institution or broker/representative, or use different
financial institutions for each financial product (such as insurance,
investing, general banking, etc. (http://www.

expression syllabi

59 71 59
I am not very knowledgeable about the
stock market.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.com. The map guides K-12 educators through a wide
range of learning skill examples, as emphasized in the Partnership's
report, Learning for the 21st Century, and cites specific student outcomes
demonstrating ICT Literacy success for grades four, eight and 12.

sexuality academic

Similarly, eight out of ten (80%) gays say they would reinvest the
$100,000 in checking, savings or money market accounts (vs.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
NY-based global research company that blends premier strategic consulting with
innovative and efficient methods of investigation, analysis and application.com), and through an independent global network of
affiliate market research companies.

The Partnership for 21st Century Skills Releases Science ICT Literacy Map

org.

suggestions academic

hieurope.21stcenturyskills. Member organizations include:
Apple, Cable in the Classroom, Cisco Systems, Inc.

teaching gay

" Only three out of ten (30%) gays also say they "trust
financial institutions to respect customers like me" (vs. It is growing clearer however that gays and lesbians share these
concerns but have different attitudes toward investing and toward forming
trusted relationships with financial institutions," said Jake Stafford, senior
communications strategist at Witeck-Combs Communications."
(% Very/Somewhat agree)
Base: All Adults

Total GLB Heterosexual
% % %
I am in control of my finances. 27 36 26
I am dissatisfied with the assistance
that has been provided to me by
financial institutions.

About Harris Interactive (R)
Harris Interactive Inc.
Known for The Harris Poll(R) and for pioneering Internet-based research
methods, Harris Interactive conducts proprietary and public research to help
its clients achieve clear, material and enduring results.com), Novatris in
Paris (http://www.novatris.

teaching bibliographies

National Survey Reveals Gay and Heterosexual Personal Financial Decisions May Differ

46 45 47
I feel confident enough to make
sensible investment decisions. 24 34 24
I worry about bad investment
decisions I have made in the past.S.

(1) Please note that base size for the GLB sample is very low , so caution
should be used when considering comparisons to heterosexuals or adults
overall.

studies suggestions

S. "These data provide
many insights financial institutions may use to successfully reach out to
their current and prospective gay customers in a direct manner that meets
their needs as individuals and families. 33 36 33
I don't trust financial institutions
to respect customers like me.harrispollonline., Intel
Corporation , Junior Achievement Worldwide, Microsoft Corporation, National
Education Association, SAP, Texas Instruments Incorporated, Time Warner,
Inc.

project queer

)?"

All Adults

Total GLB Heterosexual
% % %
Bundled products managed
by one representative or
company 39 48 39
Multiple vendors for
financial services 30 25 30
Neither of these 10 7 11
Does not matter 20 20 20

Methodology
Harris Interactive(R) conducted the study online within the United States
between May 4 and 10, 2005, among a nationwide cross section of 2,322 adults
(aged 18 and over), of whom 158 self-identified as gay, lesbian, or bisexual
(GLB). Sampling error for the GLB sample
results is plus or minus 8 percentage points., Dell Inc.

sciences teaching

queried gay, lesbian ,
bisexual and transgendered (GLBT) self-identified respondents. In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured."

The Science ICT Literacy Map is the fourth in a series of ICT Literacy Maps
available to educators to assist them in integrating 21st century skills
into curricula.21stcenturyskills .

studying syllabi

In addition, if reaping windfall earnings such as $100,000, over half of
GLB respondents (55%) say they would be somewhat or very likely to treat
themselves to "a luxury item" such as jewelry , clothes or a car, compared to
44 percent of heterosexual adults. adults, of
whom seven percent (158) identified themselves as gay, lesbian or bisexual.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.
Witeck -Combs Communications, Inc. EOE M/F/D/V.

"The Partnership's ICT Literacy Map series represents significant progress
in making the teaching and learning of core academic subjects more relevant
to the demands of the 21st century," said Douglas Levin, board member for
the Partnership and Director of Education Policy for the cable industry's
education foundation, Cable in the Classroom . All of the Partnership's resources are
freely available to educators, policymakers and individuals at
www.

bibliographies sciences

59 56 60
It's important to me to know that a
financial institution does not
discriminate.harrisinteractive.

gay student

These are a few highlights of a nationwide survey of 2,322 U.
These statements conform to the principles of disclosure of the National
Council on Public Polls. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market."

http://www.

Based in Washington, DC and Tucson, Arizona, the Partnership for 21st
Century Skills is administered by Infotech Strategies.

gender syllabi

24% of heterosexuals). They include refusals to be
interviewed (non-response), question wording and question order and weighting. (http://www . 19
bwiteck@witeckcombs.
The Partnership for 21st Century Skills, the
leading advocacy organization transforming learning in the 21st century,
and the National Science Teachers Association (NSTA) have worked
collaboratively to release the Science ICT Literacy Map, providing
educators with a framework for integrating 21st century skills into K-12
science education.

student syllabi

Y. 36% of non-gays )., a
strategic public relations and marketing communications firm with special
expertise in the gay, lesbian, bisexual and transgender market.)
"Managing, protecting and growing financial assets are important to
everyone. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.

expression social

To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, http://www.com

environment lesbian

24 24 25
In my case, investment decisions are
about luck, not skill.witeckcombs. "We are pleased to
have collaborated with the Partnership for 21st Century Skills on a tool
that is particularly valuable in helping science educators improve student
learning .

transgender line

Not surprisingly, given the higher incidence of children in non-gay
households, heterosexual adults (68%) are more likely than gays (24%) to say
that they would put money aside for children or grandchildren.
The survey was conducted online between May 4 and 10, 2005 by Harris
Interactive (R) in conjunction with Witeck-Combs Communications, Inc. 39 40 39
I enjoy learning about investing and
talking with friends and family about
it.