"Furthermore, the power of Textonomy. Advertisers can pay on a CPM, CPC, or even
CPA basis, and it can buy inventory from and sell ads to other networks. It launched commercial
operations in early 2005, and is already servicing over 12,000 websites.

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"
Textonomy.

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"Best of all, after scholars return to their institutions, they can choose
to continue to serve as links between ETS and the academic world by
activities such as contributing test questions, reviewing test content , and
serving on committees. The success or failure of an online marketing campaign is based
upon clickthroughs," commented Professor Crystal and chairman of Crystal
Semantics.
Experclick is the next-generation advertising exchange.

english study

Patented Sense Engine Technology to be Integrated into Experclick's Open Ad
Network

SAN FRANCISCO, AD:TECH -- Crystal Semantics, the
leader of contextual Internet search solutions and developer of the world 's
first patented Sense Engine Technology, announced today that its
Textonomy.

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semantic use

ABOUT ETS

ETS is a nonprofit institution with the mission to advance quality and
equity in education by providing fair and valid assessments, research and
related services for all people worldwide.

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The deadline for applications is Jan.

"The Visiting Scholars program opens a dialogue where both the scholars and
ETS staff learn to think about fairness and testing from different
perspectives," explains Lew Shumaker, ETS Senior Diversity Consultant.

sciences means

"Our objective with Textonomy.

About Crystal Semantics
Crystal Semantics has developed Textonomy , the first Sense Engine to
deliver significantly more accurate and powerful Internet search results .

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PRESS RELEASE ETS Taking Applications for Visiting Scholars Program

ets.advance(TM) technology will be incorporated into the Experclick
advertising network.
Developed by one of the world's leading linguists, Professor David
Crystal, Textonomy. For more information on the Crystal Semantics Sense Engine, please
visit http://www.

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The result is that Experclick's
advertising customers will benefit from serving more targeted, relevant ads to
consumers. The Textonomy suite of products
includes solutions for search and navigation, e-commerce and contextual
advertising.

About Experclick , Inc.

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They also receive round-trip airfare and ground
transportation, accommodations in a hotel suite and other arrangements.

Crystal Semantics Makes Online Ads More Relevant

advance is to make ad content
relevant to the context of an entire webpage while adding value to the whole
user experience for both consumers and marketers.
Based in Holyhead, UK, Crystal Semantics is a division of Crystal
Reference Systems Limited -- an internet content and search company. It has provided online
content for many major publishers including Penguin Books, A+E Television
Networks and Webster Publishing and is one of the fastest growing online
content publishers in Europe.

sciences science

advance provides rapid contextual analysis of textual
information online to identify the proper theme of each site and deliver the
most effective advertisements. Experclick will further enhance its unique
approach to online advertising by integrating Textonomy(TM) advance SERVER,
which will identify and return the context and category of a search term to
the advertising server in order for the most appropriate ad to be displayed.

syntactic science

Founded in 1947, ETS today
develops, administers and scores more than 24 million tests annually in
more than 180 countries, at over 9,000 locations worldwide."
Unlike prevalent contextual advertising systems in use today, which merely
deliver ads based on keywords, Textonomy.
"Since any word in the English language can have several meanings, there
is a need to correctly identify the context of that word in an online
environment.com. By
applying human "senses" and concepts that current algorithms, semantic systems
and other statistical techniques cannot match, Textonomy uniquely uses human
linguistic intuition, tapping into the semantic relationships between words
and the contexts in which they occur. The
company was founded in 2003 by William Urschel, CEO.

means syntactic

Experclick is on its way to becoming the open marketing for Internet
Advertising,
Based in Santa Barbara, California , Experclick is privately held.

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science sciences

Additional
information is available at www.
"We are very pleased to add another element to our solution that will
deliver better targeted ads to consumers ," said Jeff Green, Chief Operating
Officer at Experclick, Inc.

sciences overview

ets.advance and
features customized for our company has allowed easy integration with our
channels to ensure we deliver the right message to the right audience.advance analyzes the entire content
of a Web page to identify the context in which words are properly presented,
drawing upon human understanding of language to go beyond the inadequate
mathematical algorithms currently used by major search engines.

old sciences

Applicants should be experienced university or community college teachers
of English, ESL, foreign languages, mathematics , statistics, science, or
social science.org

Participants in the ETS Visiting Scholars Program receive a $3,500
honorarium paid over the four-week term of service, plus compensation for
further work as agreed.advance is available in server side as well as client side
versions.

brief sciences

ETS Visiting Scholars work at ETS for a month each summer studying fairness
and other issues related to test design and development while learning to
write and review test questions for a variety of testing programs.

syntactic means

ETS, the world's largest educational
measurement and research organization , is seeking applicants from
underrepresented groups to study test fairness and equity issues as
Visiting Scholars, company officials announced today."

http://www.advance will deliver more relevant ads to
consumers by utilizing patented contextual search technologies to better
recognize the context of a consumer's search.

typology language

comparative universals

org.

english works

The
company was founded in 2001 by Professor David Crystal, a world authority in
linguistics, and managing director , Ian Saunders.

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In serving individuals,
educational institutions and government agencies around the world, ETS
customizes solutions to meet the need for teacher professional development
products and services, classroom and end-of-course assessments, and
research-based teaching and learning tools .crystalsemantics.

comparative use

3, 2006.

For more information about the ETS Visiting Scholars Program, visit
scarlton@ets. It has an array
of unique features that benefit both advertisers and publishers , including
real-time auctions (hundreds every second) to set pricing, results tracking to
protect advertisers from overpaying, and a dozen ways to match viewers with
ads for increased effectiveness .