com
About Hilton International: Hilton International (HI), an
operating division of the UK-based Hilton Group plc, owns the rights
to the Hilton brand name throughout the world, with the exception of
the USA, where the Hilton brand is owned and managed by Hilton Hotels
Corporation (HHC).

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As a result of its groundbreaking use of embedded DRAM technology in the
personal computer graphics controller area during the 1990's, NeoMagic was one
of the first companies to adopt large amounts of on-chip memory for commercial
applications.

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"Hilton Reservations Worldwide was the very first central
reservations center in the industry, and continues to be the leader by
providing our guests with more choice and convenience," said Sam
Perry , president of HRW. Over the past
several years individual hotels have begun "outsourcing" their
in -house reservations to HRW. Today HRW handles "in-house" reservations for over 580 hotels
around the world, with the number growing each month.

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Our patent licensing activities involve various risks and
uncertainties, including, without limitation, uncertainties as to the
willingness of other companies to pay material fees to license our
intellectual property, the length and uncertain outcome of licensing
negotiations, the possibility that litigation may be required to enforce
patents, and the risks and costs inherent in any patent litigation.

For sites primarily or exclusively focused on automatically tagging texts and corpora by part of speech.

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newscom.
Information on the company may be found on the World Wide Web at
http://www.
HRW provides sales and service to guests in 25 languages: English ,
Swedish, Japanese, Arabic, German, Finnish, Italian, Cantonese,
Portuguese, French, Hindu, Spanish , Mandarin, Norwegian, Danish,
Dutch, Hebrew, Malaysian, Korean, Thai, Urdu, Turkish, Greek, Estonian
and Russian. Under a joint venture
agreement, Hilton International and the North America-based Hilton
Hotels Corporation (HHC) share responsibility for the Conrad brand,
which includes 17 hotels in 12 countries.

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Many industry sources consider NeoMagic's graphics controllers
to be the semiconductor industry's first commercially-successful embedded DRAM
products. Advanced technology
also provides HRW team members with instant performance feedback on
productivity, quality and guest satisfaction scores, to track progress
toward incentive awards granted each month.

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gov . The
company develops , owns, manages or franchises more than 2,300 hotels,
resorts and vacation ownership properties.

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(Logo: http://www.
Additional risks that could affect the Company's future operating results are
more fully described in the Company's most recent annual report, its most
recent quarterly report and other filings with the United States Securities
and Exchange Commission (SEC), and are available online at
http://www.

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neomagic.

Hilton's Pioneering Central Reservations System -- Hilton Reservations Worldwide -- Marks 50 Years

The
"Availability Board" measured 30' by 6' and listed room availability
for a three-month period.

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Douglas Young, NeoMagic Corporation's President
and Chief Executive Officer. The company is a pioneer in the integration of
complex logic, memory and analog circuits into single-chip solutions. Since
its inception, HRW has had an enormous impact on the growth of Hilton
Hotels Corporation and Hilton International Corporation by shifting
the task of booking reservations from operators at individual hotels
to sophisticated call centers and Web sites that process reservations
for Hilton Family hotels around the world.

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NeoMagic disclaims any proprietary
interest in the marks and names of others .

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About NeoMagic
NeoMagic Corporation, based in Santa Clara, California, enables new
generations of handheld systems with its Applications Processors that are
designed to offer the lowest power, smallest form-factor and best multimedia
features and performance.com.sec. All other trademarks are
the property of their respective owners. Meanwhile,
despite increasing utilization of online booking channels over the
call centers, HRW continues to report unprecedented conversion of
calls to booked reservations, citing a 10-point increase in 2004 over
2001. Its portfolio includes many
of the world's best known and most highly regarded hotel brands,
including Hilton(R), Conrad (R), Doubletree(R), Embassy Suites
Hotels(R), Hampton Inn(R), Hampton Inn + Suites(R), Hilton Garden
Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by
Hilton(R).

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NeoMagic does not undertake the
obligation to update any forward-looking statements that may be made by or on
behalf of the company.

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NOTE: NeoMagic, and the NeoMagic circle logo are registered trademarks,
and MiMagic is a trademark, of NeoMagic Corporation.
HRW employs 1,800 reservations specialists in 12 call centers around
the world and features some of the most easily recognizable phone
numbers and Web sites in the industry.

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"
When Conrad Hilton bought the Statler Hotel Company in 1954, he
foresaw the need for a centralized reservations processing center that
would enable guests to call one number and have access to many hotels.

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SANTA CLARA, Calif.
When HRW opened in 1955, it was known as HILCRON and utilized a staff
of eight to process reservations for 28 Hilton hotels.
HRW today is available via the Web or telephone, and processes
reservations for every brand operated by Hilton Hotels Corporation and
Hilton International, including Hilton, Conrad, Doubletree, Embassy
Suites Hotels, Hampton Inn, Hampton Inn + Suites, Hilton Garden Inn,
Hilton Grand Vacations Club, Homewood Suites by Hilton and Scandic.
"Our team members have generated a staggering $50 billion of
revenues for Hilton Family hotels over the past 50 years.

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com/cgi-bin/prnh/20020802/NMGCLOGO )
"This patent does not impact our current or projected product portfolio.
Today, travelers book more than 1,600,000 reservations per month
via HRW at more than 2,700 Hilton Family properties around the world. "As the central point of contact for booking
Hilton Family hotels globally, HRW has played a vital role in building
customer loyalty and satisfaction. Reservations agents processed 6,000
reservations in May 1955. HRW call conversion rates are higher than they have ever been in
its 50-year history, and are recognized as the highest in the
industry. These hotels have eliminated their
in-house reservations staff, and have achieved lower costs, higher
conversion rates, lower abandoned calls, and better overall customer
service.

About Hilton Hotels Corporation: Hilton Hotels Corporation is
recognized internationally as a preeminent hospitality company.

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NeoMagic(R) Corporation Announces the Issuance of A New Patent

For more information about our company, please visit our
corporate Web site at www. HI operates 394 hotels, with some 253 branded
Hilton, 47 of which come under the Hilton Worldwide Resorts brand,
plus 141 under the mid-market Scandic brand.

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However, we consider it to be of value in our ongoing efforts to license our
patent portfolio," said, Mr.

This press release contains forward -looking statements within the meaning
of the Securities Act of 1933 and the Securities Exchange Act of 1934,
including statements regarding the Company's on-going patent licensing
efforts.
State -of-the-art call centers, and a focus on productivity,
quality and customer service has enabled HRW to expand its services
and provide even more value to its constituent hotels.

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NeoMagic's development of embedded memory technology in the 1990's
established the basis for the broad intellectual property protection that the
USPTO has now granted to the company in issuing United States Patent No.
Hilton 's proprietary reservations technology enables call center
agents to book reservations more efficiently with increased
information at their fingertips, and allows agents to recognize
frequent HHonors customers and personalize their reservations
experience based on past history and preferences. With
leading-edge reservations technology, highly trained and dedicated
team members, and a commitment to excellent service, the future of
Hilton Reservations Worldwide looks bright and the potential for
growth is unlimited," said Perry.

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hiltonworldwide.

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HRW is jointly owned by Hilton Hotels Corporation , which owns, manages
and franchises Hilton Family properties in the USA, and Hilton
International , which oversees properties outside of the USA.
In October of 2004, HRW reached a new milestone when it announced
that bookings on Hilton Family proprietary brand Web sites exceeded
call center bookings from 800 numbers for the first time, representing
a company first since the advent of Web site reservations .

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6,920,077.

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, NeoMagic
Corporation (Nasdaq: NMGC), a pioneer in developing processors for multimedia -
rich mobile phones and other wireless handheld systems, today announced that
the United States Patent and Trademark Office (USPTO) issued a patent to the
company that covers a number of important implementations of embedded dynamic
random-access-memory (DRAM) technology and on-chip semiconductor memories. NeoMagic may, from time to time, make additional written
or oral forward-looking statements , including statements contained in filings
with the SEC and reports to shareholders.

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Business Editors/Travel + Hospitality Writers

CARROLLTON, Texas----Hilton
Reservations Worldwide (HRW), which was the first central reservations
center in the hotel industry , marks its 50th anniversary today.

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---

- - kjjkjk

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