NSC's Hardware based ASR product

The NSCBoard(TM) is a family of boards that includes 2, 4, 12 or
30 DSPs.

-- The ability for a run time configuration of the resources
(remote/local) of the feeds to be recognized.

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-- The new version also introduces support to Stochastic
Grammars. Version 3. The company is a rapidly growing electronic
retailer in Europe , with over 100 stores and an online store.
"Maplin Electronics is expanding rapidly, and we need innovative
technologies to support our growth," said Chris West, Internet Channel
Manager of Maplin Electronics.

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Improved Grammar functionality

-- Version 3. Maplin's square footage per store is not enough to
display the thousands of available products, and catalog's are limited
by paper size and printing costs, therefore the company has found that
its Web site can provide a far greater range of product details.
ActivePoint is a subsidiary of ActivePoint Inc.

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Overall -
the NSC server supports Windows NT, Windows 2000, Windows
2003, Windows XP and LINUX.

ActivePoint's Contextual Natural Language Search and Guidance Engine Boosts Cable Sale Conversion Rates For Maplin Electronics; Benchmark review reveals streng

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The new version, an ASR Server running on NSC's family of PCI
boards (NSCBoard(TM)), introduces new product features and improved
support for market standards and customer requirements.

-- Included in NSC's speech recognition engine, echo cancellation
was implemented as part of the ASR resource.8 now fully supports ABNF grammar format. This means that the
application can determine, in run time, whether to launch
additional servers or shut-down running servers, according to
the need. The natural language follows the
interaction and is able to provide the user with pertinent information
based on their previous choices.

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Ami Moyal, CEO of NSC.

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Each DSP is autonomous and can be independently
configured for a different language; for each ASR channel request, a
different vocabulary and grammar can be used. The
speech recognition engine includes an echo-cancellation
capability , thus eliminating the need for having this feature
on the telephony board. These are off-the-shelf grammars of standard
and common phrases such as times, dates and natural numbers.
Maplin Electronics uses the ActivePoint TX5(TM) Discovery Engine
for its cable division, where there are 500-600 different electronic
cables for sale.activepoint.

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The NSCBoard(TM)-30 is a high density, cost -effective, DSP
based board, designed to deliver up to 120 concurrent ASR channels in
a single PCI slot.

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8 of its hardware based speech recognition
engine.

-- Version 3. It understands the English language, by
making things that are relevant link together.

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NSC has two new hardware developments:

NSC has introduced a new board to its family of boards:
NCSBoard2(TM) - to support small to medium business with up to
8 ASR channels on a single board.8 brings Built-In grammars according to the VXML
specifications.

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Business Editors/High -Tech Writers

RISHON LEZION, Israel----NSC -
Natural Speech Communication Ltd.

About NSC

NSC specializes in speech recognition technology for telephony
systems.

Business Editors/Technology Editors

NEW YORK----ActivePoint, the
contextual natural language search and guidance engine that emulates
the human thought process, announced the results of Maplin Electronics
benchmark review of their customer conversion rate comparing online
queries to in-store sales . Its
uniqueness is that it has the ability to find products using
ActivePoint's natural language engine that incorporates contextual
sentence understanding.

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Server and APIs

The NSC server is capable of handling any combination of board
types and sizes while the same speech recognition engine runs on all
boards.

-- Can be operated on LINUX red-hat operating system. The TX5
Discovery Engine also makes use of specially formulated guidance
engines that help direct the online customers towards the required
information or products while simultaneously educating the customer
about the product offerings.

About ActivePoint

ActivePoint, a provider of contextual natural language search and
guidance engines, is based in New York, NY with development facilities
in Netanya, Israel.

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, developer of hardware based speech
recognition products for the telephony market, has announced the
release of Version 3. Several ASR channels can
run on a single DSP, depending on the speech recognition task
complexity.

-- Activation/de-activation of grammars is possible.

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8 with
the capability to spot keywords spoken while monitoring on-going calls
in real time or recorded calls.

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NSC Releases Version 3.8 of its Hardware Based Speech Recognition Engine; Version 3.8 introduces new product features and support of market standards

-- Higher Flexibility in defining recognition parameters.

"Our new version with its additional functionality and flexibility
is another step in our way to offer the market a simple but strong,
stand alone speech recognition product which can be easily integrated
and configured according to the changing needs of the application
developers in order to enable a widespread application of speech
recognition products," said Dr.nscspeech.

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ASR Functionality

-- The new version supports the ability of the engine to return
multiple recognition results (N Best) to the application with
a confidence level for each returned result.
The review, completed at the end of December for the previous 12
months, determined that Maplin Electronics' cable division had a
conversion rate of 11 percent or nearly 10 times the industry average
of one to two percent for the customers that used the service compared
to those that did not. The process for the
customer is easy, and takes into account such ambiguities as grammar,
spelling and quickly pinpoints exactly what the customer is looking
for ," added West.
The TX5 patented system is a powerful software solution that can
automate an important part of the online selling process. For more information go to
www.

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-- Standards: The functionality of NSC's Server and APIs were
enhanced to fully support VXML and MRCP specifications.

Key Word Spotting Engine

A Key Word Spotting (KWS) engine is included in Version 3. Built on an application service provider
(ASP) model, the company has customers in the US, UK and France., a Delaware holding
company. TX5 is a trademark of ActivePoint Inc. ActivePoint is a
registered trademark of ActivePoint LTD.

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8 supports speech recognition in the
following languages: North American English, UK English ,
Russian, German, Hebrew and Arabic.

-- New API commands that enable more flexible management of the
NSC servers by the application.com

"ActivePoint is able to create relationships between a contextual
search and our product line.

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The NSCBoard(TM) family of boards was upgraded to support the
PCIU standard.

-- Languages: Version 3.

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Unlike speech recognition for telephony speech-driven services,
the KWS engine is active for the whole call duration, looking for
specific words within a long spontaneous and natural conversation
between two or more speakers .8 introduces more advanced features such as:

-- A flexible configuration tool allowing autonomous definition
of the NSCBoard(TM) speech recognition resources. This unique approach by
NSC allows very high density at low cost with simple system
architecture. This means that users can ask about products
in plain English and expect to receive a pinpointed response.

Gothic is an East-Germanic member of the Indo-European language family formerly spoken in Bulgaria, central Europe and Ukraine .

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Echo cancellation
is a needed feature to support "barge-in" capabilities - the
ability to speak during the application voice prompts.
Using NSC's high density family of speech recognition engines , the
NSCBoard(TM), the new KWS engine can provide real-time monitoring
capability of thousands of simultaneous calls with simple system
architecture. For
example, the duration time of utterance can now support up to
30 seconds. NSC's solution is based on hardware - PCI boards that are
designed around dedicated processors (DSP). The company is active in
the US, Europe and Middle East and involved in the implementation of
speech recognition and key-word spotting based applications through
business partners: IVR and VXML platforms, telephony application
developers, system integrators, recording platforms developers and
customers such as cellular networks operators.

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The source feed
for the NSC engine can be provided from a local host through
physical direct connection to the telephony board or from a
remote source via Ethernet. NSC's hardware based solutions performs speech
recognition without any need for CPU resources, with minimal
footprints, side by side with maximum control for the users in
optimizing system resources for their needs.

The last known language communities survived into the 18th century.

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"ActivePoint's TX5 Discovery Engine is based on how a person
normally goes about looking for something, and it does not limit the
process to a few one or two word search terms , but instead encourages
complete sentences with intelligent and responsive prompts to better
serve the customer in the most unobtrusive way possible," said Moshe
Ofer, CEO of ActivePoint. ActivePoint 's TX5(TM) Discovery Engine is a
contextual relational search and guidance system that emulates the
human communications process.