, a Delaware holding
company.

approach entries

For more information go to
www. We
truly believe we are in the early stages of a revolution in user-generated
content," says TagWorld CEO Fred Krueger.

carol pustejovsky

proposer logical

com

proposal infer

proposal contextual

TagWorld has
demonstrated remarkable growth and execution since their launch three months
ago .

brandeis logical

"
DFJ's track record for identifying and investing in fast-growing, emerging
markets and TagWorld 's persistence in cultivating the social networking space
make for a logical and natural pairing.

TagWorld's comprehensive online ecosystem, tightly integrated
set of publishing, communication, and networking features and now, online
commerce, support and enable the social web like never before . Users can
engage, create, and share their personalized content online in a multitude of
ways , for a more meaningful social experience.com.

brandeis corpus

DFJ's mission is to identify, provide capital for, and serve extraordinary
entrepreneurs anywhere who want to change the world.

approach semantics

Business Editors

NEW YORK----

CableOrganizer Deploys ActivePoint's TX5 Discovery Engine
To Improve Online Sales Success

ActivePoint, the contextual natural language search and guidance
engine that emulates the human thought process, announced that B2B
online electronics supplier CableOrganizer has deployed ActivePoint's
TX5(TM) Discovery Engine and interactive sales advisor to help
customers find products with complex descriptions.
CableOrganizer uses the TX5 Discovery Engine to help customers
find the correct computer rack, cabinet and enclosure on one of the
more technical portions of the Web site.
"This is the first online search that I have seen that actually
gives you usable information that is practical, instead of lists of
possible answers mixed in with completely unrelated information," said
CableOrganizer Senior Vice President Paul Holstein.
Based on this feedback we can go into the TX5 Discovery Engine and
adjust it by updating the answers and the guidance depending on what
customers are asking," said Ofer.

About ActivePoint

ActivePoint, a provider of contextual natural language search and
guidance engines, is based in New York, NY with development facilities
in Netanya, Israel.
TagWorld's announcement of DFJ's investment comes on the heels of an
earlier release today introducing TagWorld Social Commerce, an e-commerce
solution for the social web.

pustejovsky lexical

ActivePoint Selected By Large B2B Electronics e-Tailer For Context Search and Customer Sales Support

Tim Draper Joins TagWorld Board of Directors

SANTA MONICA, Calif .

corpus tenny

About Draper Fisher Jurvetson
Draper Fisher Jurvetson is the only venture capital firm with global
presence through a network of affiliated funds, with offices in more than 30
cities around the world and more than $3 billion in capital commitments.

determination proposer

CableOrganizer has noticed that the ActivePoint solution
encourages customer self-service by allowing the user to ask a lot of
technical questions and thereby reducing the amount of time his staff
has to spend on the phone. For more information about
TagWorld, please visit http://www.

linguistics pustejovsky

TX5 is a trademark of ActivePoint Inc.

James Pustejovsky is a professor of computational linguistics at Brandeis University.

carol tenny

ActivePoint's TX5 (TM) Discovery Engine is a
contextual relational search and guidance system that emulates the
human communications process. "We are excited about the social networking
space and the growth of user generated content on the Internet.

His most famous work concerns his Generative Lexicon, an influential approach to lexical semantics.

linguistics lexical

activepoint.

linguistics semantics

"The technology
doesn't slow down our site's performance , it's not intrusive, and for
the customer it's there if you want it," he added.com. For more information visit
http://www.

grammatical proposer

Available February 15, 2006, this revolutionary
offering enables any TagWorld member to build an online store in minutes.tagworld.

converging grammatical

The TX5
Discovery Engine also makes use of specially formulated guidance
engines that help direct the online customers towards the required
information or products while simultaneously educating the customer
about the product offerings. DFJ's investment in
TagWorld represents the firm's first venture in the social networking space.

linguistics corpus

Using natural language typed
into a chat box, customers can also further narrow a search by using
ActivePoint's guided assistance, which asks questions about whether
the customer wants, for instance, a Plexiglas(R) or metal door and
what size is required. Tim is recognized as a leader in his
field and is one of the strongest and most influential advocates for
entrepreneurs and free markets.

sense brandeis

This means that users can ask about products
in plain English and expect to receive a pinpointed response.

About TagWorld
In less than three months since launch, TagWorld has grown to nearly
700 ,000 members.dfj.

sense computational

"CableOrganizer is able to pinpoint what customers are
looking for and reveal what they are most confused about on the site.
The TX5 patented system is a powerful software solution that can
automate an important part of the online selling process. The natural language follows the
interaction and is able to provide the user with pertinent information
based on their previous choices. Built on an application service provider
(ASP) model, the company has customers in the US , UK and France. Over the past twenty
years, DFJ has been proud to back approximately 300 companies across a myriad
of sectors including such industry changing catalysts as Hotmail (acquired by
MFST ), Baidu (BIDU), Skype (acquired by EBAY), United Online (UNTD), Overture
(acquired by YHOO), Interwoven (IWOV), 411 (acquired by YHOO), Parametric
(PMTC), and Digidesign (acquired by AVID).

syntax grammatical

Their mission and determination is a complement to our own.

brandeis generative

"When customers can get specific answers to their product -related
questions, they are much more likely to buy it," said Moshe Ofer, CEO
of ActivePoint.

Its
uniqueness is that it has the ability to find products using
ActivePoint's natural language engine that incorporates contextual
sentence understanding. ActivePoint is a
registered trademark of ActivePoint LTD.

converging contextual

ActivePoint is a subsidiary of ActivePoint Inc., TagWorld, an integrated
online social ecosystem, announced today that Draper Fisher Jurvetson (DFJ), a
leading venture capital firm , has invested in the company. Terms of the deal
were not disclosed.
Founder and Managing Director of DFJ, Tim Draper (tagworld. "We are pleased to have DFJ as a part
of our team.

influential converging

TagWorld Announces Draper Fisher Jurvetson Funding

DFJ is best known for its successful investments in
companies such as Skype, Baidu, Overture, and Hotmail.com/TimDraper),
joins TagWorld's Board of Directors.