com or phone
877-517-1125.

-- Consumer motivations for dieting are changing -- no longer are
consumers dieting just to lose weight, but are dieting to feel better,
increase energy, be healthy and stay active. This
means that they have the ability to persuade and get others excited about
the brand they recommend, and have a greater number of opportunities to
make recommendations through their social network. They
are now including diet as a part of an overall healthy lifestyle that
includes feeling right, being healthy and active while looking their best.

These motivators are important to consider when designing an effective
marketing campaign to tap into the top four buzzable product categories. To measure brand advocacy, Informative uses
a two step approach based on expert methodologies developed by Howard
Friedman, esteemed UC Riverside professor, and Fred Reichheld, Bain Fellow
and leading expert on loyalty marketing.

pragmatics extent

) and
consumer markets (netTrekker home).

About Promethean
Promethean, a global interactive education leader, empowers teachers to
engage, educate, assess and motivate students to excel.
-- On average, brand advocates make twice as many recommendations -- both
positive and negative -- as the general population. it's my lifestyle" followed by 32 % that
stated they were "following a weight management program to look better.

searle indeterminancy

Meanwhile, the Promethean ACTIVclassroom transforms
classrooms into interactive teaching and learning environments. For more information visit http://www.

As reported in the Informative Nutrition Dashboard, brand advocates are a
highly engaged and involved group of consumers:

-- Brand advocates have been on a diet for a longer period of time than
the general population (44 percent versus 24 percent) and also exercise
more frequently (48 percent versus 36 percent).

proces extracted

Thinkronize, developer of the award -winning
netTrekker search products, and Promethean, a global interactive education
leader, are partnering to help educators better link popular classroom
technology designed for everyday use.

"I am thrilled with the partnership between netTrekker and Promethean,"
stated Jill Hobson , Instructional Technology Coordinator at Forsyth County
Schools, Ga., and then match those resources to individual
students' learning needs.i.
Promethean ACTIVclassroom solutions are helping educators teach and
students learn worldwide. Collaboration is enhanced through
the wireless ACTIVslate which permits instructional mobility in the classroom
while enhancing student engagement and reducing disciplinary issues. Leading
companies, including 1-800-Flowers, Bose, Intuit, LEGO , Procter & Gamble
and Royal Mail, rely on Informative solutions to discover and use the
attitudes and ideas that travel most effectively through their brand
marketplaces, resulting in enhanced and stronger products, more relevant
messaging and marketing campaigns, and higher customer loyalty and
evangelism. In less than 10 days time, a debate that has been
smoldering since Tennessee schoolteacher John Scopes was prosecuted for
teaching evolution in 1925 had erupted once again, landing front and center
on the radar screen of the American public.

spontaneous hickman

i.netTrekker. Using Informative's solutions, companies can cultivate true
evangelists and activate the power of organic word-of-mouth."

-- Ernan McMullin, professor emeritus of philosophy at the University of
Notre Dame and a Catholic priest , makes the case that Saint Augustine's
ideas can help bridge the divide between scientific and theological
accounts of how life began.





Science + Spirit


Science & Spirit is published six times a year by Heldref Publications.

discourse pragmatics

Using netTrekker search engines,
educators, school librarians, students, and parents save valuable time because
they are directed to relevant, reliable, educator-selected websites every time
-- meaning less time spent on searching and more time focused on learning.

Consumer motivation and mentality are changing.

About the Informative Dashboard

As part of the study, participants were asked to provide their feedback 16
major diet and nutritional brands, 7 diet and nutritional categories and 14
diet and nutritional programs.

wittgensteinian slembrouck

About Thinkronize
Thinkronize , an Internet developer of award-winning K-12 educational
products, was founded in 1999 and grew out of a passion and commitment to
enhancing teaching and learning with the Internet and standards-based online
resources. In recent
years, the company has expanded the netTrekker product line to include
netTrekker d. Not only are brand
advocates more knowledgeable than the general population, they also have a
greater ability to impact business results by making brand recommendations
that increase purchase intent.science-spirit.

trew indeterminancy

Informative, Inc.

widening wittgensteinian

i., with
additional lessons slated for development . at no additional charge to subscribers. Unlike ordinary search engines, products
from the netTrekker suite provide fast and easy access to only the best,
pornography-free, educational resources from the entire Internet in a safe,
organized, standards-aligned format.
For more information about the netTrekker suite, visit
http://www. By closely collaborating with educators worldwide
in the development of new pedagogy-based technologies, Promethean supports
local curriculum standards while providing tools to formatively assess student
performance instantly and ensure their success .

searle segmentation

"A solution that allows us to search for educationally sound,
standards-aligned websites and also provides the capacity to search for
ACTIVstudio flipcharts could not come at a better time for our district.
The Promethean lesson plans and resources will be incorporated into
netTrekker d .com .i.
Based on these conversations, consumers are more apt to try a product based
on its nutritional value, effectiveness and cost.

pragmatics segment

Educators Can Now Fuse netTrekker and Promethean to Deploy a Complete Classroom Technology Solution

A refinement tab can also be clicked to direct
users to search results containing only the Promethean lessons. Promethean's lesson plans empower
teachers to deliver rich, animated, sound-enabled content to enliven classroom
experiences and learning.org.

determines appraise

search engine will now feature links to Promethean
lesson plans and resources for educators to use with their ACTIVclassroom
solutions including the ACTIVboard, Promethean's interactive whiteboard. Consumers no longer are
looking at diet brands and products as a way to simply lose weight.
On August 1, President George W. In its
September-October issue, the magazine, uniquely positioned to cover the
controversy delves even deeper, presenting multiple perspectives through
which readers can begin to understand the origin, ferocity, and
significance of the issue:

-- Pulitzer Prize-winning author Edward J.

pedagogy appraise

New Collaboration Provides Schools With Both Online Resources and a Classroom
Delivery System

CINCINNATI, Tech-savvy districts recognize that the
modern classroom is often a fusion of several technology elements working
together to enhance learning.

"
When conducting any safe, standards-based Internet search using netTrekker
d.i. For more information,
visit http://www.

extent pateman

Developed by and for
educators, Promethean's curriculum delivery and assessment technologies enable
teachers to create, customize and integrate texts, Web, video and audio
content to interactively capture students' attention and accommodate their
different learning styles.

hodge derrida

The company's flagship product, netTrekker classic, was launched
in October 2000 and has won 11 industry awards for excellence since its
inception.. For more information
about Informative, please go to www. Science & Spirit has long been
on the leading edge of the evolution vs.

extent stef

More than
500 lesson plans will initially be incorporated into netTrekker d. Teachers and librarians
can access more than 180,000 educator-selected, standards-based online
resources using netTrekker d.i. Beyond the
classroom, Promethean offers comprehensive training and support services to
ensure maximum results and realization on investment.

Generate Brand and Product Word-of-Mouth

Based on product usage and recommendations, the following brands have been
identified as the most buzzable diet and nutritional products: Weight
Watchers, Slim Fast and Lean Cuisine.
Using Informative 's propagation model, it has been projected that a brand
advocacy campaign with 20,000 consumers -- of which 12 percent are brand
advocates
-- has the potential to yield $1.

-- Philosopher of science Michael Ruse describes the European reaction to
America's evolution "wars" and issues a call "to learn about the evolution-
creation dispute and to do what you can to serve the cause of truth and
morality.

indeterminancy proces

(Click here for details)
On average, brand advocates have approximately 70 people in their social
network -- twice as many people than the average consumer who knows about
35 people -- and are more charismatic than the general population.
-- Brand Advocates tend to purchase more dietary and nutritional products
such as energy bars, meal replacements and herbal supplements. Larson takes us back to
Dayton, Tennessee, and walks us through the next 80 years , chronicling the
clash between science and religion, highlighting major court decisions and
legislation, and tracking public opinion on the matter.

segment trew

Created by teachers for teachers, Promethean 's
resources help teachers save time by providing complete lesson plans to
incorporate in classroom learning. schools already use netTrekker d.netTrekker., designed for use in schools to help educators meet individual
students' learning needs, and netTrekker home, available for purchase by
parents whose district or school has not yet purchased a netTrekker school
subscription.

The Power of Brand Advocates and WOM (Word of Mouth Marketing)

According to Informative's findings, brand advocates, compared to the
general population, are better equipped to discuss dietary and nutritional
products with others based on their own experiences. is the leading provider of technology and strategic
services solutions to help companies engage in, capture, analyze, and
leverage customer conversations -- with each other and the brand.com. On August 10, the Kansas State Board of Education made a
preliminary decision to eliminate the theory of evolution from required
school curriculum.

spontaneous determines

By
providing both online resources and the classroom delivery system, this new
collaboration offers educators a complete solution for incorporating useful
technology into everyday lessons and discussion. Designed to
stimulate whole group participation and ongoing formative assessment, the
ACTIVclassroom is a powerful teaching solution that helps engage students and
improve their understanding and knowledge retention. In addition to these specific
brands, there are four categories that have the potential to drive
significant results for brands that provide these products: vitamins,
frozen entrees , energy bars and meal replacement drinks.
This technology enables companies to collect and analyze free form consumer
thoughts around what compels them to talk about a brand and the types of
recommendations that would motivate them to try a specific brand."

About Informative

Informative, Inc .

proces determines

, educators will now find links to Promethean lesson plans and resources
among the search results .
Thousands of U. Thinkronize currently serves nearly 7 million students in
48 states, including adoptions by key districts and states nationwide, making
it one of the fastest growing companies in the education industry.

To understand how to drive word-of-mouth and purchase intent, Informative
leveraged its patented Adaptive Conversation technology to identify what
motivates brand advocates to talk about different products and brands.
When discussing conversation motivators, the majority of participants said
they talked about a diet brand or product because of its good taste, ease
of use, health benefits and ability to help them lose weight overtime..informative. It
is sold on newsstands and by subscription, and can be viewed online at
www.

extent pateman

About the netTrekker Product Suite
The netTrekker product line includes award-winning educational search
products for both the school (netTrekker classic and netTrekker d.thinkronize.

PRESS RELEASE Evolution - Creationism

The September-October issue of Science & Spirit also examines American
universities' reluctance to address spiritual issues in the classroom,
despite students' eagerness to explore; spotlights the world's first
nonprofit drug company; and looks at an international gathering of
community groups dedicated to furthering the science-religion dialogue.

derrida hickman

The study profiled 1,390 consumers to determine their level of brand
promotion, communication skills and the size of the social networks .

stef extent

The netTrekker d.
netTrekker's easy-to-use search capabilities combined with Promethean's
ACTIVboard expands the instructional power of both tools.S. and the Promethean
ACTIVboard as versatile , indispensable classroom solutions for delivering
rich, interactive content that stimulates learning ., the leading provider of
brand advocacy solutions that tap into the voice of the customer to
generate word-of-mouth, today announced key findings from its exclusive
dashboard on the impact of brand advocates and word-of-mouth on the diet
and nutrition industry.

Among these findings:

-- Personal recommendations on average have more than twice the impact of
television ads in influencing consumer purchase intent of a specific brand.5M in revenue for the brand. Founded in
1999, Informative is headquartered in Brisbane, CA.

widening searle

i. To
further increase class interactivity and formatively assess individual student
or group progress, students can use the wireless ACTIVote device. Bush told a
group of reporters that he supports the inclusion of intelligent design
alongside evolution when public school students are taught about the
origins of life. creationism debate.

segmentation proces

i.com . From ACTIVstudio and ACTIVprimary software that
helps teachers prepare lessons from multiple media sources and interactively
present on ACTIVboard, the industry's most durable interactive whiteboard,
Promethean's solutions are class-leading.

PRESS RELEASE Informative Determines Word-of-Mouth (WOM) Has Significant Impact on Consumer Diet and Nutrition Purchases

There
were slightly more women (58%) than men (42%) and a standard distribution
across all age categories. About half of consumers (51%) stated that the
most important reason for purchasing weight loss management and nutritional
products was to "be healthy.

"


-- Leading primatologist Frans de Waal illustrates primate-human
comparisons through compelling photographs and describes his interest in
primates and evolution by saying, "The more I learn about where we came
from, the more I appreciate what we are today and wonder about the larger
scheme of things.

proces segmentation

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)