"Keynote's study shows that the role of search functionality and
search engines in the online dating industry is critical," said Dr. Visit SBS online at
http://www.

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The syndicated research study
released today by Keynote Systems (Nasdaq:KEYN ), The Internet
Performance Authority(R), provides the first competitive benchmarking
of leading online dating Web sites based on behavioral data. Yahoo! Personals also
excelled in this category , while less than half of all customers
expressed satisfaction with the member search function at other online
dating sites. A surprisingly
large number (45%) of customers expressed a desire to have access to
background checks on other members.

Married Persons Make Up Significant Percentage of Online Dating
Community

The surprising demand for background checks may, in part, be
related to the unexpectedly large number of married persons or those
in a committed relationship using online dating services. Screening dates
to see if they had the values and traits desired was cited by 63 % of
prospective customers. In
addition to traditional opinion data, Keynote's proprietary research
technology and access to a panel of 160,000+ consumers allows for the
collection of detailed qualitative and behavioral data that inform its
reports.

(C) 2005 Keynote Systems, Inc.
Now in its fifteenth year, Survey + Ballot Systems, Inc.

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com, PerfectMatch, Tickle, True,
and Yahoo! Personals Web sites were evaluated as part of the study. In these areas there was
a marked difference between sites, with the best sites being well
organized and easy to use, and the poorer sites being cluttered with
ads or heavy text. eHarmony was the
most common destination for those who started their search with
Google. is headquartered in San Mateo, California
and can be reached at www. at
650-403-2400.

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The most common frustration reported by customers in the study
stemmed from a lack of trust or comfort in other members, 61% of
customers are concerned that other members are misrepresenting
themselves and as many as one in three (33%) express a lack of trust
in other members.
This is a clear advantage for Yahoo! Personals, as more than 40% of
those who searched for online dating information on the Yahoo! Search
engine ended up going directly to Yahoo! Personals .com (85%).

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The American Singles, Black Planet, eHarmony, Friend
Finder, Friendster, Lavalife, Match .
Customers at Yahoo! Personals had a 95% success rate in this task,
followed closely by Lavalife (87%) and Match.

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The Keynote CE Rankings are the successor to the Vividence
CE Rankings following Keynote's acquisition of Vividence in September
2004.keynote.keynote.
All SBS services are available using paper-based methods, Web-based methods or
a combination of the two.

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com were the
sites providing the best search functionality and dating information
and, because of this, earned the industry's highest customer
experience rankings. Customers had a particularly hard time determining how
to save a member search they would like to repeat in the future. Executives and officers of these organizations
are being called upon to demonstrate that their election systems meet
standards such as Section 508.
Along with DirectVote, SBS also offers DirectSurv(R) survey capabilities,
DirectEval (R) course evaluation services and DirectCens(R) census services. 55344-7311.

This is a science-art taught in colleges.

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Prospective customers sign up for
online dating services primarily to meet a wider array of people, with
70% of prospective customers citing this as a reason.com or by phone in the U.
As recently announced, SBS also has upgraded its DirectVote service to
incorporate the world-class Microsoft .

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keynote. Over 2,100 corporate IT departments
and 16,000 individual subscribers rely on Keynote's growing range of
measurement and monitoring, service level and customer experience
management services to improve e-business performance by reducing
costs, improving customer satisfaction and increasing profitability.gosbs.

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The sites topping the Keynote CE
Rankings performed best, in aggregate, across all 250+ measured
metrics and the indices compiled from these metrics.
However , these diminished satisfaction levels are driven primarily by
the personal expectations of the customer and their interaction with
other members," said Dr. "Regardless of method used,
members of associations and other organizations must enjoy complete access to
the processes that govern them.

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Keynote CE (CE) Rankings are available for a number of industries
including the retail, banking and credit card industries, as well as
several travel verticals, including the lodging, cruise and rental car
industries.com/solutions/cem_syndicated_research.

Survey + Ballot Systems' DirectVote(R) Election Service Offers Compliance With Section 508 Standards for Voters With Disabilities

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According to the study, Yahoo! Personals and Match.
Ratings for each site based on an array of such characteristics are
provided in the full Keynote report.

The Library of Congress catalogs it under Social Sciences -Psychology-Personality-Handwriting Analysis.

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----

Customer Satisfaction with Online Dating Sites is Low

61% of Customers Are Concerned That Other Members Misrepresent
Themselves

30% of Customers Were Married or Living with Significant Other

Customers Want Access to Personality Tests and Background
Checks

Yahoo! Personal, Match. Yahoo! Personals, American Singles and eHarmony
earned the industry's highest satisfaction rankings among prospective
customers of online dating Web sites.

Keynote Customer Experience Keynote Customer Experience Rankings
Rankings Customers Prospective Customers
------------------------------ --------------------------------------
1 Yahoo! Personals 1 Yahoo! Personals
---- ------------------------- ----- --------------------------------
2 Match. Specifically , customers felt other members often
misrepresented themselves and that there were too few compatible
members available on the site for them.
Brown. "There are more than 100 million single people in America, and
by some estimates up to 50% are members or considering membership on
online dating Web sites.
The entire report, Keynote Customer Experience (CE) Rankings for
the Online Dating Industry, is a 100+ page examination of the online
dating industry containing hundreds of additional data points and a
detailed analysis of the findings.

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com Deliver Best Customer Experience

Keynote Study is First to Examine Customer Experience at
Leading Online Dating Sites

With Valentine's Day fast approaching, customers and prospective
customers of online dating Web sites are concerned about their
prospects for finding a compatible match online, and as a result are
looking for more functionality, guidance and information from those
sites, according to a new study.

Consumers Seeking Greater Satisfaction from Online Dating Sites,
Prospective Matches

"Consumer satisfaction with online dating sites is considerably
lower than satisfaction levels seen with other online services.
Interestingly, customers that are married or in a committed
relationship had the highest satisfaction levels with online dating
sites.com/syndicated.
Keynote is viewed as The Internet Performance Authority due to the
company's global infrastructure of over 1,600 measurement computers in
more than 50 cities worldwide that capture and store on a daily basis
over 40 million Internet performance measurements, frequent media
citations quoting Keynote's Web performance data and analysis, the
company's market-leading Web performance indices for vertical markets
and leading customer research that provides critical business insight
into online customer experiences, industry trends and competitive Web
strategies.
Keynote Systems, Inc. Allows Associations and Other Organizations to
Ensure Equal Access and Opportunity for Voting Participation

MINNEAPOLIS, Survey + Ballot Systems, Inc. Its primary purpose is to provide
access to and use of Federal executive agencies' electronic and information
technology by individuals with disabilities.
SBS offers a full range of custom information gathering services that can be
tailored to meet client needs.

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Business Editors/Lifestyle Editors/High-Tech Writers

SAN MATEO, Calif. The best sites also offered well-developed member
search functionality with the ability to modify search criteria,
whereas the poorer sites had more rudimentary search functions or no
search function at all which made it more difficult to find compatible
members.
"Online dating services face unique challenges not found in other
online industries, but sites that meet these challenges by providing
strong search functionality and provide dating guidance are rewarded
with industry -leading customer loyalty and a positive impact on their
brands," said Brown. Keynote
found that upwards of 30% of online dating service customers in the
study were married or living with a significant other/partner.S.

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"As electronic voting continues to gain popularity, we recognize that
changing voting methods must continue to ensure fair and equal access to the
election process ," said Jon Westerhaus, president.NET solution for Web-based services.

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Customers also expressed concern about the lack of organization
and poor search functionality on some sites.
To learn more about Keynote's syndicated research offerings and
for a list of the various vertical industry reports that are
available, visit:
http://www. While the Section 508 standards
apply to Federal agencies , they also are being used as guidelines for other
organizations in public and private sectors for ensuring fair and equal access
to information and technology.

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In
addition to traditional opinion data, Keynote's proprietary research
technology collects detailed qualitative and behavioral data as users
performed tasks at each site.

Tickle is "Fun," True is "Safe"

When selecting attributes to describe different online dating
sites, Tickle is considered the "fun" site with 73 % of customers
describing the site that way., is a privately
held firm specializing in providing Web and paper-based elections and surveys
for a range of clients.

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Rather, most (83%) start at a
search engine, with Google and Yahoo! being the leading destinations.
The member search function of online dating services also plays a
critical role in customer satisfaction, and was ranked as the most
important feature of online dating Web sites. For information about purchasing
the full report, visit http: //www.

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"

Demand For Personality Tests, Background Checks

One-third (33%) of customers directly expressed a desire for
additional guidance and information from their online dating Web site.
Customers expressed the greatest interest in tests that help determine
compatibility and features that ensure safety with 50% of customers
expressing interest in personality tests and an equal number (50%)
interested in some type of physical attraction test. Yahoo! Personals is considered the
"friendly" site (76 %), and True is considered the "safe" site (69%). Other trademarks are
the property of their respective owners. (SBS),
a global provider of custom information gathering services, today announced
that its DirectVote(R) Election Service now is compliant with Section 508
standards -- including compatibility with screen reader software used by
persons with visual impairments and other disabilities."
SBS' DirectVote service, now being used by dozens of associations
worldwide, manages every step of an election or other type of member vote,
from ballot design, to distribution, to tabulation and reporting of results.
The .

-Kathy Gulley, Certified Master Graphologist 9/18/98

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com 2 American Singles
---- ------------------------- ----- -------------------------- ------
3 True 3 eHarmony
---- ------------------------- ----- --------------------------------

The Keynote Customer Experience (CE) Rankings for the Online
Dating Industry are based on research with 2,000 customers and 2,000
prospective customers as they interacted with 10 leading online dating
Web sites. Keynote's research provides critical
business insight into online customer experiences, industry trends and
competitive Web strategies for a variety of vertical industries.

Keynote, The Internet Performance Authority and Perspective are
registered trademarks of Keynote Systems, Inc.
Section 508 refers to a statutory section in the Rehabilitation Act of
1973, strengthened by Congress in 1998.

Personality analysis from handwriting is called Handwriting Analysis or Graphology.

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Online Dating Industry Could Generate More Love This Valentine's Day Says Keynote

html

Keynote Customer Experience Research

Keynote is the leading provider of customer experience research
services, offering both syndicated and custom research examining
consumer behavior on the Web.
Keynote's syndicated research includes two distinct types of
reports: the Keynote Customer Experience (CE) Rankings, which provide
competitive benchmarking and rankings of the leading Web sites in a
specific industry; and Open Web Research (OWR), which takes a broader
look at the customer's experience across the entire Web when
performing specific tasks, such as booking business travel.html

About Keynote

Founded in 1995, Keynote Systems (Nasdaq:KEYN ), The Internet
Performance Authority(R), is the worldwide leader in e-business
performance management services.NET platform simplifies information sharing between computer systems with
highest levels of security. SBS has managed the surveys and elections of tens of
millions of people on behalf of non-profit associations and cooperatives,
for-profit organizations and local, state and federal government operations.

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Survey + Ballot Systems is headquartered in suburban Minneapolis at 7653
Anagram Drive, Eden Prairie, Minn.

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Bonny Brown, an expert in behavioral
psychology and director of research and public services for Keynote.

The Search Starts with Search Engines

Because of relatively weak brand development, just 14% of
prospective customers go directly to an online dating site when
shopping for online dating services. Just 19% of prospective customers said they
were considering online dating because they were not happy with
traditional dating options. We're proud that our DirectVote service brings
this capability to our association clients and others.

About Survey + Ballot Systems, Inc.com , or by phone at 800-974-8099.