"We made these organizational changes to increase the value we provide to
our customers, to improve our responsiveness and speed to market, to
enhance innovation and new product development, and to drive productivity,"
said Wes Lucas, chairman, president and CEO, Sun Chemical. Griem most recently was managing director
for Sun Chemical's businesses in Germany, Switzerland, Austria, Russia,
Eastern Europe, Nordic Region and Poland.

In a further move to align the businesses to markets and customers, all of
Sun Chemical's South America, and Central America businesses will come
under one umbrella organization called Sun Chemical Latin American Inks.
Red Herring's editorial staff rigorously evaluated more than 900 private
companies through a careful analysis of financial data and subjective
criteria , including quality of management, execution of strategy, and
dedication to research and development .

presupposition realignment

Barry Marshall is president, Coates Screen
Inks.

-- Consumables, Rycoline and Vivitek: Serves all printing customers in
North America with consumable supplies and services. As a result , Mexico will now report to Latin
American Inks. The overall leader for Latin America will continue to be Greg
Lawson, president Latin American Inks.

Sun Chemical Corporation in the U.

changeworks wallach

Mark Levin is president, North American Publication Inks.V. Emptoris
customers include American Express , Bank of America, Boeing, Dow Corning,
GlaxoSmithKline, Motorola, Toro, Owens Corning and Samsung America.

grinder ericksonian

The Sun Chemical Group of companies includes
such well-known names as Coates, Hartmann, Kohl & Madden, and US Ink., Emptoris,
the leading provider of Enterprise Supply Management solutions for Global 5000
companies, today announced that it has been named one of the Red Herring 100
Private Companies of North America.
"Five years after the dot-com bubble burst, innovation and
entrepreneurship are thriving."

The Red Herring 100 recognition follows a succession of honors that
Emptoris has received in the last year, strongly positioning the company as a
leader is the enterprise supply management industry, including:
-- Positioned by Gartner Inc.redherring.

eason wallach

Emptoris Named a Red Herring 100 Company

Companies like Google and eBay were spotted in their early
days by Red Herring editors as those that would change the way we live and
work. as a visionary in the Strategic Sourcing
Applications market, confirming the company's strong position in the
industry.
-- Aided customers in winning top industry accolades, including:
-- Motorola, which received the 2004 INFORMS Franz Edelman Award;
-- H. "We
are proud to be partnering with such a quality organization. With Emptoris 5, enterprises can quickly identify and
prioritize procurement savings opportunities, negotiate cost savings and value
creation opportunities with vendors, and track contract compliance and
supplier performance improvement initiatives.

bandler painlessly

Sun Chemical, the world's foremost
manufacturer of printing inks and organic pigments, today announced changes
in its North American divisions to enhance customer service and operational
efficiency. The companies on this list are proof," said Red
Herring editor-in-chief Joel Dreyfuss.
-- Received Supply and Demand Chain Executive magazine's "2005 Pros to
Know" awards for several executives and customers, including:
-- Emptoris vice president of supplier performance intelligence, Sherry
Gordon, and Sean Devine, director of client services, in the
Providers Pro to Know category.

About Red Herring Spring
Red Herring Spring is an invitation-only event for CEOs, select senior
executives, and Venture Capitalists.

About Red Herring
Red Herring is the weekly magazine technology entrepreneurs, investors and
industry observers read to stay ahead of the curve and to be better informed
about the global marketplace.

About Emptoris
Emptoris is a leading provider of powerful enterprise supply management
solutions for Global 5000 companies.

Tony Robbins popularized it in the 1980's.

lakin subliminal

-- North American Packaging Inks: Serves the packaging market in North
America.
Red Herring's lists of private companies are an important part of the
magazine's tradition of identifying new and innovative technology companies
and entrepreneurs. Its solution is not only focused on controlling
costs but also on finding new ways to create value and improve the performance
of suppliers.

changeworks lakin

-- Coates Screen: Serves industrial markets with products for screen-
printing in North America. Lucas said
Parrilli will play a key role in integrating the activities of Sun
Chemical's Customer Service Centers, Canada , and the Consumables
divisions, Rycoline and Vivitek.

supposition changeworks

With annual sales
approaching $4 billion , Sun Chemical has over 12,000 employees supporting
customers around the world. Red Herring Spring will take
place May 17-19 at the Monterey Plaza Hotel in Monterey, California. Themed 'The Dynamics of Disruptions',
Red Herring Spring 2005 will bring together executives from mostly private
companies .2900
or email sraman@redherring. For
additional information, please visit http://www.

realignment grinder

Richard Pettifor is president, North American Packaging Inks. David Hohman is
general manager, Rycoline .

These sites represent some of the most useful NLP resources on and off the web.

nlp anchoring

Sun Chemical 's new organizational design is based on the following
strategic drivers:

-- organized around its primary markets
-- Customer driven -- tailored to each customer's needs
-- Responsive, agile , and fast
-- Highly efficient
-- Highest quality products and services
-- Local -- enables the local contact to make decisions that serve the
customer
-- Global -- enables the scale advantages of being the world's largest
ink and organic pigments manufacturer.

All of the executives involved in this realignment are current leaders
within Sun Chemical who will either continue in their present role or take
on new responsibilities: Lucas said, "Our new organizational focus enhances
Sun Chemical's ability to increase the value to our customers and execute
more effectively.S.

Contacts:
Paul Green Stephanie Lee
Emptoris Lois Paul + Partners
(781) 993-9212 ext.

anchoring popularized

emptoris .com.

ppd anchoring

Sun Chemical also announced that Michael Griem would take overall
responsibility and leadership for all North American ink businesses as
president, North American Inks. and BURLINGTON , Mass.

ppd linguistic

Sun Chemical's new North American structure, with market-based divisions,
is as follows:

-- Canada: Serves the Canadian market. Brian Collict is vice president
and general manager, Canada. Brad Bergey is president, Kohl & Madden.com.

changeworks ppd

-- GlaxoSmithKline director of eSourcing and Technology Work Cell, Tim
Davies, in the Practitioner Pro to Know category . Readers turn to Red Herring for knowledge to make strategic
decisions, build companies and create a competitive advantage for their
businesses.

In the 1990's, Bandler returned with DHE, or Design Human Engineering.

Today, NLP's popularity is growing on the internet.

nlp realignment

Last year alone, Emptoris increased revenues by 138% and new sales
booking by 75% over 2003.

"We congratulate Emptoris for receiving such prestigious recognition with
the Red Herring 100," said Mark Siegel, managing director , Menlo Ventures.
Red Herring 100 companies will be presenting their business model and
strategy at the Red Herring Spring conference.

merl hypnotism

and Sun Chemical Limited in England
are subsidiaries of Sun Chemical Group B.; Watford, England; and
Weesp, the Netherlands. The Red Herring 100 underscores the growing list of
accolades that Emptoris continues to receive from the industry based on our
continued success.
-- Recognized as one of the 2004 Supply + Demand Chain Executive 100."
Emptoris is achieving success in the market because its offering goes
beyond spend management. Emptoris,
a privately held company, is headquartered in Burlington, Massachusetts.com

Richard Bandler and John Grinder came up with the technology in the 1970's.

merl changeworks

-- North American Publication Inks: Serves publication market in North
America.

Also, Craig Tompkins continues as the leader of manufacturing in North
America as Sun Chemical corporate vice president, manufacturing and
operations .
This provides significant opportunities to leverage scale and synergies
across all these countries . For more information, please visit our Web site at
www. These executives will be joined by senior executives from public
companies and Venture Capitalists.

ppd eason

The Customer Service Centers include
all local operations and technical service at customer locations., the Netherlands. Award recognizes 100 private companies in North America that drive the
technology industry 's future

BELMONT, Calif. Please contact Sean Raman at 650.

othen lakin

"Mike brings a global
perspective and the opportunity to cross-fertilize best practices from
Europe to North America," Lucas said.

sunchemical.

NLP (Neuro-Linguistic Programming) is a powerful system for representing and influencing human behavior.

presupposition ppd

PRESS RELEASE Sun Chemical Announces Organizational Changes in Its North American Divisions

-- Kohl & Madden: Serves commercial printers and industrial markets in
North America . Enrique Perez-Cirera will continue as general manager,
Mexico. This award is a
testament to Emptoris' continued growth and highlights what is already a
leading solution in the strategic sourcing market. 117 (781) 782-5710
stephanie_lee@lpp.

neurolinguistic lakin

In addition, Chris Parrilli has been named president, Consumables and
Canada, and continues as leader of customer service centers ."

About Sun Chemical

Sun Chemical, the world's largest producer of printing inks and pigments ,
is a leading provider of materials to packaging, publication, coatings,
plastics, cosmetics, and other industrial markets.
"We are honored to receive such a prestigious award from Red Herring ,"
said Avner Schneur, CEO of Emptoris.J.com if you would like to request an invitation to
Red Herring Spring. Red Herring covers technology, innovation,
financial strategies, important personalities and trends that are transforming
the world of business with unique insight, opinion and forward-looking
analysis.

It combines aspects of psychology, linguistics, and computer science.

illuminata neuro

"Being selected as one of the top 100
private companies in North America is further validation of Emptoris' strong
growth. Heinz and GlaxoSmithKline, which were honored with the
Chartered Institute of Purchasing and Supply (CIPS) Supply
Management Awards;
-- Owens Corning and Motorola , which were recognized by Aberdeen
Group as best practice leaders in spend analysis and e-sourcing.

Its techniques have been applied to education, sales, therapy, and all sorts of other fields .

subconscious popularized

S.A.428.com.

eason popularized

Sun Chemical
has headquarters in Parsippany, New Jersey, U. Red Herring articles, blogs , research and event information can be
found online at http://www. By implementing Emptoris 5(TM ), a suite
of Web-based solutions, enterprises can quickly identify and prioritize
procurement savings opportunities, negotiate significant cost savings with
vendors, and track contract compliance and supplier performance.