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"
For instance , black respondents to the NiaOnline Research Monitor skewed
much more heavily toward using E-mail for work-related purposes than white
respondents -- not surprising, since more than three times as many said they
most often access the Internet from work (32% of black respondents versus 9%
of whites).

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Furthermore, 16% of
African-American respondents said their favorite web sites have a major
influence on purchase decisions, versus 12% of white respondents.

'

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Its results are included in the 2005 NiaOnline Research Monitor: The
African-American Household Online, which examines how black women are adopting
and using the Internet, as well as how they are influenced by it in their
buying decisions. Census data. It is the first major,
independent research report to put a spotlight on the black female consumer
online. Press inquires: Contact Sheryl Huggins,
Director of Information Services for Nia Enterprises at 917-674-7964 or
shuggins@niaenterprises.

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We offer a 15-
day guarantee if this handbook does not meet your expectations.com.

New paradigms emerge and this directory is meant to help, even with sections on feminism and 'masculinism.

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com.

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. If you have not
yet used our studies , we invite you to join over 15,000 companies and
organizations who have used our approach to market research. The report also includes research conducted by NiaOnline during June
2005 on the impact of culturally-relevant messages to black women's purchase
decisions. Black women were half as likely as white women to say that their
reasons for sending E-mail were "usually personal" (39% versus 78 %,
respectively).com .

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DUBLIN, Ireland, Research and Markets
(http://www.

Study: Online Product Info Has a Heavier Influence on Black Women

ethnic groups," says McKissack.

About Nia Enterprises, LLC
Nia Enterprises, LLC is a Chicago-based online community and
research /marketing services company dedicated to black women and their
families.

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(Logo: http://www . The Chicago-based research and
marketing services company administered the survey during Winter 2004-2005 to
its opt-in, permission-based online Consumer Advisory Panel (CAP), which
reaches over 125,000 African-American household members, as well as members of
other ethnic groups.S.

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With thorough and
in-depth assessment of the retail market, this handbook covers such key topics
as:

- Department stores, supercenters, and warehouse clubs
- supermarkets and drug stores
- specialty segments
- the luxury market
- consumer psychology
- holiday shopping
- marketing and advertising
- traveler shopping
- the bridal and wedding market
- back-to-school
- malls and shopping centers
- "big box" locations
- generational, gender, and ethnic marketing

This 500-page user-friendly resource also provides:

- identification and discussion of 25 trends that are shaping the current
retail environment, and which will have increasing influence on the
marketplace within a five-year timeframe
- profiles of leading retailers in each segment . contact names and
financial performance
- regional demographics . of Sales and
Marketing, at 312-222 -0943 or research@niaenterprises.

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For more information visit
http://www. First Major , Independent Research Report on the Black Female Consumer
Online Also Reveals a 'No-Nonsense ' Approach to the Internet

CHICAGO, Black women Internet users are more
heavily influenced by online information about the products they buy than
white women Internet users, suggests a new research report based on an online
survey of over 1,700 women by NiaOnline.com.

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com/reports/c15212

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .com. Its offerings include NiaOnline.

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.
Nearly 65% of African-American respondents to the survey said they
frequently or almost always visit the web site of a product when deciding to
purchase it, compared with 58% of white respondents. She is comfortable with using
the Internet , and is more likely than her white counterparts to treat it as a
no-nonsense tool for gathering information and transacting business -- as
opposed to a means of recreation and social interaction.P.com; an online Consumer Advisory
Panel reaching over 125,000 black household members; Simple Sampling(R)
research; NiaOnline(R) Quick Response; the TMN/Nia Enterprises Consumer
Confidence Index; the NiaOnline Research Monitor Series; diversity consulting;
the Nia Guide For Black Women series of self-improvement books; and the annual
Nia Enterprises Leadership Summit series of conferences.

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updated as of March 2005.

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com
Fax: +353 1 4100 980

"
To learn about the NiaOnline Research Monitor's other revealing findings,
visit http://www.niaenterprises.

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com/cgi-bin/prnh/20040820 /RESEARCH )
The 2005 Retail Business Market Research Handbook, now in its 7 edition,
is expanded to 71 chapters, and will provide you with the most recent
statistics and data available . "If you want to reach the black family, you
really need to connect with women.

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Research and Markets: View This Strategic Business Planning Resource for Market Analysts and Executives in All Segments of the Retail Business

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The report also compares black women Internet users to their
white counterparts, as well as to average black female demographic
characteristics contained in U.

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This is the best
selling publication of its kind available from any source.. expenditures and market leaders
- over 400 Website links to additional sources and resources

The 2005 Retail Business Market Research Handbook is an indispensable tool
designed to help you manage and expand your retail operations.researchandmarkets. Correspondingly, fewer black respondents than white respondents
said they were likely to use E-mail to "share news about children, other
family members or people" they know; while more black respondents said they
were likely to "communicate about work -related issues and activities. Sales inquiries: For a preview of the NiaOnline
Research Monitor , pricing information, and more on the company's full range of
marketing products and services, contact Heather Davis, V.

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"This makes the Internet an especially effective medium for marketers
hoping to reach black families," says Cheryl Mayberry McKissack, who is
founder, president and CEO of Nia Enterprises, LLC, which owns the black
women's interest web community NiaOnline.
"We decided to focus on black women online because more black women are
the primary decision-makers in their households than women of other U."
Adds McKissack: "What the NiaOnline Research Monitor reveals is a consumer
whose approach to the Internet is utilitarian.

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com/reports/c15212) has announced the addition
of The 2005 Retail Business Market Research Handbook to their offering.. The handbook is
designed to be a "strategic business planning resource" for market analysts
and executives in all segments of the retail business.

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