CPP, Inc.

weAttract.com Inc. Announces Formation of Science Advisory Board

She is a nationally renowned expert in issues
surrounding social relationships including social support, loss ,
loneliness, and changes in social network and expectations over the
life span.

XpressPress.

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CPP is the exclusive publisher of the MBTI instrument and a leading
provider of assessments administered by professionals focused on meeting
individual and organizational development needs. Business professionals with real-world experience facilitate AMA
programs and use practical , action-oriented content that can be immediately
applied in the workplace.com matches are built to last, next
Valentine's Day will be one to remember.com's unique profile searching capability - absolutely
free.

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, TRI, and Zeisset Associates.org. Schwartz is the only relationship expert in the online
relationship arena who is a tenured professor at a major U. Dixen is the
former Program Director for Behavioral Medicine for Kaiser Permanente,
California.

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The Myers-Briggs instrument helps managers understand the different
personality types within their organization and how the types tend to
interact , thereby improving their management, communication, and organization
development efforts. Its hundreds of offerings have been used by millions
worldwide for more than 45 years in such applications as leadership
development, coaching, team building, retention, and career management.com.. Phil, LifetimeTV .com, WebMD, MSN,
Tango Magazine, 1-800-FLOWERS.com has to offer, from DUET to
PerfectMatch.com (TM), lab621. She
led regional efforts to establish healthcare guidelines in Psychiatry,
especially for the treatment of eating disorders.

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"
"AMA is a great fit for the Myers-Briggs qualification program," explained
CPP co-president Jeffrey Hayes., offers
more than 75 publications and tools to aid in understanding and applying
assessment results.

Business Editors/Feature Editors/Lifestyle Editors
FEATURE.com is
well-positioned to inspire hope to those that dread spending
Valentine's Day alone and are ready for a serious relationship," said
Duane Dahl, president and CEO, PerfectMatch.com.

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Individuals identify their personality type and learn how to
work more effectively with others who have similar and different
personalities. Those who successfully complete qualification training are able
to deliver the full range of individual and organizational benefits, while
ensuring that ethical standards are maintained. Practitioners who administer the instrument can help with
leadership development, career planning, team development, conflict
resolution, employee retention, diversity management, and coaching and
counseling.

About AMA
American Management Association is the world's leading membership-based
management development organization. In
addition to the MBTI instrument, CPP's research-validated products include the
Strong Interest Inventory(R), Fundamental Interpersonal Relations Orientation-
Behavior(TM) (FIRO-B(R)), Thomas-Kilmann Conflict Mode Instrument (TKI),
California Psychological Inventory(TM) (CPI(TM)), CPI 260(TM), and Parker Team
Player Survey assessments.com

com) which creates and manages subscription based
online lifestyle and entertainment communities including
PerfectMatch.
-- Jean Dixen, Ph. is a practicing clinical and health psychologist.

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To learn
more about CPP and its assessments or to find out how to become a qualified
practitioner, visit http://www.cpp.00 value. Phil leading up to Valentine's
Day, where the entire studio audience will be matched with
eligible singles on TV through PerfectMatch.com's resident relationship expert, Dr.com is a subsidiary of MarketRange, Inc(TM)
(www.com(TM). She also holds a Masters of Public Health and is a
leader in the use of the Internet for patient education and online
communities for the chronically ill.
-- Michael Georgeff , Ph.D.com
weAttract.

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"

About the Myers-Briggs Type Indicator(R) Assessment
The MBTI assessment is the most widely used personality instrument in the
world. More than 2 million are used each year by individuals and
organizations, including 85 of the Fortune 100 Companies.

For more information about the MBTI instrument, visit CPP, Inc.
The MBTI(R) Qualification Program is designed for HR professionals,
training directors, organization development consultants , coaching
professionals, and managers who are interested in administering the MBTI
instrument .
CPP, Inc. "Through our
partnerships with respected and noteworthy brands like New Line Home
Entertainment, Dr.com is the fastest-growing online relationship
destination, dedicated to building relationships and providing members
with best-in-class proprietary technology and unrivalled professional
expertise to meet their "perfect match.

To learn more about these experts, visit
http: //www.

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In addition to the MBTI(R) Qualification Program, AMA offers more than 170
seminars in general management, interpersonal skills, project management,
communication skills, human resources , sales, marketing, leadership, and
finance. In addition, Davies-Black(R) Publishing, a division
of CPP, offers cutting-edge business and career management books. To help single Americans celebrate the 'month of love,'
PerfectMatch.com) in theatres Feb. The "Let There Be Love" campaign will run through the end of
February 2005. She
is the 2005 recipient of the American Sociology Association's (ASA )
Award for Public Understanding of Sociology, and will be honored next
Summer.com(TM) and TalentMatch .

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"The MBTI tool is the most widely used and well respected personality
inventory in the world, and we are confident that this program will prove
beneficial to AMA members, individual seminar attendees , and our corporate
customers.com or The Myers + Briggs Foundation at
http://www.

FEATURE/PerfectMatch .Com and Top Brands Unite to Spread the Love with 1 000 000 Free Memberships in February

com is announcing its "Let There
Be Love" campaign, intended to ease the pressure on those looking for
love. Developed by renowned relationship expert,
tenured university professor and author Dr.com

PerfectMatch . "They
said: It's not rocket science! But it's much harder to connect people online
than most expected. The Board includes:
-- Linda Adler received her Masters in Communication Research from
Stanford University and is an expert in decision-making and user
interface design .
-- Karen Rook, Ph. is Professor and Chair of the Psychology and Social
Behavior Department at the School of Social Ecology, University of
California, Irvine.
-- Philip Zimbardo , Ph. For more information,
visit http://www.

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For a
complete schedule, visit AMA online at http: //www.thenotebookmovie.com to receive
their two month no-strings attached free premium membership .

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Leading Management Education and Development Organization to Offer Sessions
Nationwide

MOUNTAIN VIEW, Calif. Phil and Others Come Together for
Exclusive 'Let There Be Love' Campaign

As millions of single Americans brace themselves for another
Valentine's Day alone, PerfectMatch.com, scheduled to
air on Feb.Hitch." This Board brings new skills and insights to finding
relationships, jobs, and information online.
-- Niels Waller, Ph.

personalities profiling

Heightened understanding of employees' personalities can help
an organization achieve a positive work environment, reduce conflict, and
increase productivity. at
http://www .myersbriggs.

John Neely
Hawthorne Associates
Phone: 978-745-4878
Fax: 978-745-2553
john@hawthorneassociates.com(R),
PerfectMatch. 11

Sony's 3-Date challenge tied into Will Smith's "Hitch",
(www. Singles can go to any of the aforementioned partner
sites, or can simply go to http://www.com's Total Compatibility System, members are provided
with a unique matching method that utilizes a Myers Briggs-type
indicator which enables people to search and find compatible mates
based on personality types. Pepper Schwartz,
Ph.
university and author of 14 books on relationships and sexuality. This multi-disciplinary team of nationally renowned psychologists,
mathematicians, and educators will advise weAttract as it designs a new
generation of search engines and decision-making tools for the Internet. is among the world's leading experts and
visionaries in the research and application of artificial intelligence
(AI).

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AMA's Myers-Briggs training program not only qualifies participants to
administer the renowned MBTI instrument, but also provides recommendations and
guidelines on how individuals and organizations can apply the results to the
unique business challenges they face., is a leading provider of innovative assessments and training
tools administered by professionals that meet individual and organizational
development needs. Phil, Sony and others participating in the 'Let
There Be Love' campaign, we are able to reach and bring these
consumers together in an innovative and tangible way.
PerfectMatch . He has
received numerous honors for his work on personality theory,
statistics , measurement design, and quantitative genetics. is an International leader and visionary in his
field as a social psychologist, researcher, Stanford University
professor, and communicator . His "Stanford Prison Experiment" is among
the most influential studies in psychology, and his Introduction to
Psychology has been the most popular Psychology 101 textbook for over
25 years.html

About weAttract.

sciences science

"AMA has used the MBTI instrument in its training programs with great
success for a number of years, and we are delighted to now be authorized by
CPP to offer the qualification program," said AMA president and CEO Edward T.
By aligning with high-profile partners including New Line Home
Entertainment, Sony Pictures, Dr. 11

A month long "Kiss + Tell" promoting on Lifetime Television
and Lifetimetv.com, an independent research and
development firm, announced today the formation of a new Science Advisory
Board.weattract .

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This move will increase the availability of Myers-
Briggs(R) assessments and applications to organizations throughout the United
States.
Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are registered
trademarks of the Myers-Briggs Type Indicator Trust.

SEATTLE----

New Line Home Entertainment, Sony Pictures Entertainment, MSN,
Lifetime Television, Dr. Pepper Schwartz and based
on the famous Myers-Briggs Type Indicator(R), DUET identifies and
matches complimentary personality characteristics to ensure members
are matched with not just similar matches, but perfect matches.S. Mark Thompson, President and CEO of weAttract.D.

type briggs

Reilly. The MBTI tool can be used in a wide range of work
environments.com is giving singles an unprecedented opportunity to
discover relationships and love this month.
Singles can access the free memberships via several promotions ,
including:

New Line Home Entertainment's Feb. DALLAS, weAttract.
weAttract has built search systems for leading online dating websites,
including the recently launched, Yahoo ! Personals Premier service.D. is Professor of Psychology at Vanderbilt
University and one of the nations leading psychometricians.

This release was issued through The Xpress Press News Service, merging e-mail
and satellite distribution technologies to reach business analysts and media
outlets worldwide.

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, is pleased to
announce that American Management Association (AMA) has joined the roster of
firms providing qualification training for Myers-Briggs Type Indicator(R)
(MBTI (R)) practitioners.org, Inc. Strong Interest
Inventory, FIRO-B, and Davies-Black are registered trademarks and Fundamental
Interpersonal Relations Orientation-Behavior, California Psychological
Inventory , CPI, and CPI 260 are trademarks of CPP, Inc.com

Mike Fox
CPP, Inc.com is giving away one million premium 'no strings'
memberships through the end of February, a $99.com and the DUET(TM) System

PerfectMatch.com is based on one of the most sophisticated and
relevant matching technologies on the market today, the DUET Total
Compatibility System. Zimbardo is a former President of the American
Psychological Association.com applies cutting edge research from mathematics and the
social sciences to the design of decision-making tools, search engines,
preference assessments , and interactive education tools.

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cpp.

About Myers-Briggs(R) Qualification
The MBTI assessment must be administered and interpreted by a qualified
practitioner.
In addition to AMA, the following organizations offer the MBTI(R)
Qualification Program: Association for Psychological Type, Center for
Applications of Psychological Type, Type Resources, Otto Kroeger Associates,
Qualifying .
AMA will offer its first MBTI(R) Qualification Program in March 2005 at
its Executive Conference Center in New York City.amanet.COM(R) and eDiets.
PerfectMatch. His intelligent software agents are used
around the world, including numerous Fortune 500 Companies and NASA.com/AUAdvisors.

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"They are very professional and completely in
tune with the training and development needs of businesses in the United
States and around the world.tryperfectmatch.

About PerfectMatch." Leveraging Duet,
PerfectMatch. Duet was co-created and is fully endorsed
by the nation's foremost relationship expert Dr. Dr. Dr.

personalities science

Each year, more than 500,000 AMA
customers and members take advantage of a wide range of AMA seminars,
conferences, and executive forums, as well as books and publications,
research , online learning, and self-study courses. Other sessions will be held
at AMA centers in Atlanta, Washington, Chicago, and San Francisco.
Phone: 800-624-1765, x179
Fax: 650-623-9273
mfox@cpp.lifetimetv.
With the "Let There Be Love" campaign, users can take advantage of
everything PerfectMatch. "When we
first started, the industry scoffed at the idea of applying science to online
dating," recalls Dr.com

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, CPP, Inc. AMA's new MBTI(R ) Qualification Program will mean
that many more organizations will have personnel trained to deliver the wide
range of MBTI benefits and applications..com (www.D.D.

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org.com),
based on the romantic novel written by best-selling author
Nicholas Sparks

An exclusive episode of Dr.com)

"As a leader in the online relationship space, PerfectMatch.com."

PerfectMatch .com members connect within the first few months of
membership, and since PerfectMatch.MarketRange .

D.com

For media inquiries, contact Cecile Conn at (214) 999-6051. For more information , visit http://www.

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CPP Inc. Welcomes New Myers-Briggs(R) Qualification Program Provider American Management Association

Pepper
Schwartz, and the cutting edge DUET Total Compatibility System, will
help PerfectMatch.weattract.

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AMA is the world's leading
membership-based management education and development organization.

About CPP, Inc. 8 DVD release of the
box-office smash "The Notebook ," (www. He is the former Director of both the Artificial Intelligence
Center at Stanford Research Institute (SRI) International and the
Australian AI Institute.