com is announcing its "Let There
Be Love " campaign, intended to ease the pressure on those looking for
love.com, scheduled to
air on Feb.com)

"As a leader in the online relationship space, PerfectMatch.
With the "Let There Be Love" campaign, users can take advantage of
everything PerfectMatch. For some, CPP's hosted SkillOne .html

About weAttract.

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Business Editors/Feature Editors/Lifestyle Editors
FEATURE ..thenotebookmovie. Phil leading up to Valentine's
Day, where the entire studio audience will be matched with
eligible singles on TV through PerfectMatch.com is
well-positioned to inspire hope to those that dread spending
Valentine's Day alone and are ready for a serious relationship ," said
Duane Dahl, president and CEO, PerfectMatch."

PerfectMatch. Dr.

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PerfectMatch.
"Our customers have been asking us for these capabilities for a number of
years," comments Mike Fox, CPP's Divisional Director of Marketing.com

Mike Fox
CPP, Inc.
-- Jean Dixen, Ph.D. His "Stanford Prison Experiment" is among
the most influential studies in psychology , and his Introduction to
Psychology has been the most popular Psychology 101 textbook for over
25 years. Dr. For more information, visit http://www.

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To help single Americans celebrate the 'month of love,'
PerfectMatch.com),
based on the romantic novel written by best-selling author
Nicholas Sparks

An exclusive episode of Dr. Phil, Sony and others participating in the 'Let
There Be Love' campaign, we are able to reach and bring these
consumers together in an innovative and tangible way. Pepper Schwartz and based
on the famous Myers-Briggs Type Indicator (R), DUET identifies and
matches complimentary personality characteristics to ensure members
are matched with not just similar matches, but perfect matches.com

PerfectMatch.com's Total Compatibility System, members are provided
with a unique matching method that utilizes a Myers Briggs-type
indicator which enables people to search and find compatible mates
based on personality types. Zimbardo is a former President of the American
Psychological Association.

This way of describing and understanding personality has evolved from the broader trait approach, and shares common ground with other approaches , such as Eysenck's PEN model (which incorporates Psychoticism, Extraversion and Neuroticism).

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CPP Launches Three-Pronged Professional Services Organization

Its hundreds of offerings have been used by millions
worldwide for 48 years in such applications as leadership development,
coaching, team building , retention, and career management.com, an independent research and
development firm, announced today the formation of a new Science Advisory
Board. "They
said: It's not rocket science! But it's much harder to connect people online
than most expected.

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Phil and Others Come Together for
Exclusive 'Let There Be Love' Campaign

As millions of single Americans brace themselves for another
Valentine's Day alone, PerfectMatch.com matches are built to last, next
Valentine 's Day will be one to remember.S.com(TM).XpressPress.

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FEATURE/PerfectMatch.Com and Top Brands Unite to Spread the Love with 1 000 000 Free Memberships in February

com, WebMD, MSN,
Tango Magazine, 1 -800-FLOWERS.com is giving singles an unprecedented opportunity to
discover relationships and love this month. Singles can go to any of the aforementioned partner
sites, or can simply go to http: //www.
For almost 50 years, CPP has published assessments and training tools that
have helped many thousands of organizations and millions of individuals.com

He is the former Director of both the Artificial Intelligence
Center at Stanford Research Institute (SRI) International and the
Australian AI Institute. is Professor and Chair of the Psychology and Social
Behavior Department at the School of Social Ecology, University of
California, Irvine .

The Five-Factor or 'Big Five' model of personality is arguably the most popular way of describing and conceptualising adult personality.

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com (www.com. Duet was co-created and is fully endorsed
by the nation's foremost relationship expert Dr.com is a subsidiary of MarketRange, Inc(TM)
(www. And
for almost a decade, it has provided cutting-edge online testing and
administration. A customized
engagement begins with needs analysis, and the resulting solution definition
may entail the use of one, two , or all three of the facets.cpp.

To learn more about these experts, visit
http://www.

The acronym OCEAN is sometimes used to help remember the five dimensions (Openness, Conscientiousness, Extraversion , Agreeableness, and Neuroticism).

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Singles can access the free memberships via several promotions ,
including:

New Line Home Entertainment's Feb.lifetimetv.com members connect within the first few months of
membership, and since PerfectMatch." Leveraging Duet,
PerfectMatch., today announced
the launch of its new Professional Services Organization. A typical engagement might involve
reviewing a portion of the organization's development strategy, administering
selected assessments, conducting interpretation and training sessions, and
providing training for administrators and trainers.

About Research Services
In some cases, research is required for the most effective application of
assessment-based training or coaching in an organization, and also for more
strategic purposes such as planning organizational growth.com solution is perfect,
but others need to integrate assessments with an existing Learning Management
System or other system.
CPP, Inc. To learn more about CPP and its assessments,
or about the Professional Services Organization, visit http://www. This multi-disciplinary team of nationally renowned psychologists,
mathematicians, and educators will advise weAttract as it designs a new
generation of search engines and decision-making tools for the Internet. The Board includes:
-- Linda Adler received her Masters in Communication Research from
Stanford University and is an expert in decision-making and user
interface design .

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Developed by renowned relationship expert,
tenured university professor and author Dr. CPP Professional
Services offers a full range of training, research, and technology services
that make it easy for any organization to employ CPP's well-known assessments
and related applications as part of a comprehensive training and organization
development program.
-- Karen Rook, Ph.

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com is based on one of the most sophisticated and
relevant matching technologies on the market today, the DUET Total
Compatibility System. Schwartz is the only relationship expert in the online
relationship arena who is a tenured professor at a major U.com) which creates and manages subscription based
online lifestyle and entertainment communities including
PerfectMatch. One important
goal of an engagement is to leave the customer more self-sufficient at the
conclusion.
weAttract has built search systems for leading online dating websites,
including the recently launched, Yahoo! Personals Premier service.

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tryperfectmatch.com to receive
their two month no-strings attached free premium membership . Leader in workforce development solutions deploys new services to take the
guesswork out of personal, professional, and organizational development

MOUNTAIN VIEW, Calif., CPP, Inc.

Strong Interest
Inventory, FIRO-B, and Davies-Black are registered trademarks and Fundamental
Interpersonal Relations Orientation-Behavior, California Psychological
Inventory, CPI, and CPI 260 are trademarks of CPP, Inc. For more information,
visit http://www.

factor dimensions

com(R),
PerfectMatch. She
led regional efforts to establish healthcare guidelines in Psychiatry,
especially for the treatment of eating disorders.

This release was issued through The Xpress Press News Service, merging e-mail
and satellite distribution technologies to reach business analysts and media
outlets worldwide .

questionnaire remember

com) in theatres Feb. The "Let There Be Love" campaign will run through the end of
February 2005 . "We are now
in a position to provide complete, one-stop service delivery that ensures our
customers can not only benefit from some of the most established and trusted
assessments in the world, but also be confident that they will gain maximum
value from these products in the shortest time.
As Fox explains, "Together, CPP's training, research, and technology
services allow our customers to receive and provide the training they need,
using the products that offer them the best solution , and with research and
technical support that delivers results that can make a real difference to the
entire company." This Board brings new skills and insights to finding
relationships, jobs , and information online.com

scoring virtually

11

A month long "Kiss + Tell" promoting on Lifetime Television
and Lifetimetv.MarketRange.com(TM) and TalentMatch. Whether customers are dealing
with leadership and coaching, team development, career exploration, conflict
management, or staff retention needs, our Professional Services team is there
to help them improve hiring decisions, reduce attrition , and optimize personal
and professional development.

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CPP's new Professional Services offerings address
both the challenges and the opportunities generated by this greater complexity
and broader choice .
"Instead of just being a vendor, we now can work with our customers to ensure
that they can quickly recognize measurable value from their training and
development investment. CPP's research-
validated products include the Myers-Briggs Type Indicator(R) (MBTI(R)),
Strong Interest Inventory(R), Fundamental Interpersonal Relations Orientation-
Behavior(TM) (FIRO-B(R)), Thomas-Kilmann Conflict Mode Instrument (TKI),
California Psychological Inventory(TM) (CPI(TM)) 434, CPI 260(TM), and Parker
Team Player Survey assessments.D.com

For media inquiries, contact Cecile Conn at (214) 999-6051.

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"

About Training Services
Training Services are designed to complement an organization's in-house
training and development capabilities. These services are
provided by CPP professionals or by highly qualified partners. With the largest
database and most experienced researchers in the field of psychological
assessment, CPP's Research Services team can advise a customer whether and how
research can help-and then provide services tailored to the customer's unique
requirements . With
highly experienced, Silicon Valley-based technology experts on staff, CPP can
offer customers the best in the business. She also holds a Masters of Public Health and is a
leader in the use of the Internet for patient education and online
communities for the chronically ill.

is Professor of Psychology at Vanderbilt
University and one of the nations leading psychometricians .com
weAttract.

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8 DVD release of the
box-office smash "The Notebook," (www.com's unique profile searching capability - absolutely
free.

"When we
first started, the industry scoffed at the idea of applying science to online
dating," recalls Dr. is among the world's leading experts and
visionaries in the research and application of artificial intelligence
(AI).D.

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Phil, LifetimeTV. 11

Sony's 3-Date challenge tied into Will Smith's "Hitch",
(www.com and the DUET(TM) System

PerfectMatch.

About PerfectMatch.com is the fastest -growing online relationship
destination, dedicated to building relationships and providing members
with best-in-class proprietary technology and unrivalled professional
expertise to meet their "perfect match."
"The Professional Services package is an important strategic opportunity
for CPP to become a partner and mentor to our customers," observes Fox.com.
-- Niels Waller, Ph.

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PerfectMatch .com(TM), lab621. During that time, applications have become much more numerous
and technology more complex."
There are three distinct facets to CPP's Professional Services offerings:
Training Services, Research Services, and Technology Services.

John Neely
Hawthorne Associates
Phone: 978-745-4878
Fax: 978-745-2553
john@hawthorneassociates. His intelligent software agents are used
around the world, including numerous Fortune 500 Companies and NASA .
-- Philip Zimbardo, Ph.com applies cutting edge research from mathematics and the
social sciences to the design of decision-making tools, search engines,
preference assessments, and interactive education tools.

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By aligning with high-profile partners including New Line Home
Entertainment , Sony Pictures, Dr.com has to offer, from DUET to
PerfectMatch.D. She
is the 2005 recipient of the American Sociology Association's (ASA)
Award for Public Understanding of Sociology, and will be honored next
Summer.

About Technology Services
Online administration of assessments and their results is essential for
many organizations.

About CPP, Inc.D.

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.COM(R) and eDiets .Hitch.com.weattract.

The strongest proponents of the five factor model are Paul Costa and Robert McCrae , and the measurement of the 'Big Five' has become virtually synonymous with the use of the NEO-PI-R questionnaire.

arguably remember

00 value.com's resident relationship expert, Dr. Pepper
Schwartz, and the cutting edge DUET Total Compatibility System, will
help PerfectMatch. Pepper Schwartz,
Ph.
university and author of 14 books on relationships and sexuality. In that case, CPP's Technology Services can provide
the right solution, Whether that solution is based on a customized
implementation of CPP Web Services technology, or development of tailor-made
reports based on the customer's own data, Technology Services , can help.
Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are registered
trademarks of the Myers-Briggs Type Indicator Trust.

weAttract.com Inc. Announces Formation of Science Advisory Board

DALLAS, weAttract. is a practicing clinical and health psychologist.D.com/AUAdvisors.

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"Through our
partnerships with respected and noteworthy brands like New Line Home
Entertainment, Dr. Mark Thompson, President and CEO of weAttract.
-- Michael Georgeff, Ph. He has
received numerous honors for his work on personality theory,
statistics, measurement design, and quantitative genetics.weattract.

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SEATTLE----

New Line Home Entertainment, Sony Pictures Entertainment , MSN,
Lifetime Television, Dr.com is giving away one million premium 'no strings'
memberships through the end of February, a $99., is a leading provider of innovative assessments and training
tools administered by professionals to meet individual and organizational
development needs.
Phone: 800-624-1765, x179
Fax: 650-623-9273
mfox@cpp. Dixen is the
former Program Director for Behavioral Medicine for Kaiser Permanente,
California. She is a nationally renowned expert in issues
surrounding social relationships including social support, loss,
loneliness, and changes in social network and expectations over the
life span. is an International leader and visionary in his
field as a social psychologist, researcher, Stanford University
professor, and communicator.