Mind Control has been developing
critically acclaimed PC games since 1994. alone, including 30 million broadband customers,
the Internet has become a viable distribution outlet for games.

htm , is a break-
through study that examines the market research organizations at 85 companies
across 20 industries.

Developing the High-Performance Market Research Function contains more
than 70 best practices and 450 metrics from industry leaders such as:
Bristol-Myers Squibb , Eli Lilly, Novartis, Aventis, DuPont, IBM, Texas
Instruments and Hewlett-Packard.

altering deprogramming

PlayFirst to Publish Mind Control Software's Award-Winning Strategy Game Oasis(TM)

com(TM), Trymedia Systems,
as well as on http://www.C.com/rr566.

deprogramming deprivation

com,
"Oasis is something different ."
PlayFirst is a full-service games publisher focused on growing a premiere
portfolio of top-tier popular games.

altering brainwash

"
Today 's announcement marks a deepening of the partnership between
PlayFirst and Mind Control Software.

com to review study findings in
more detail and to assess how your company can improve Market Research
effectiveness and productivity to drive economic growth. For more
information, call (919) 403 -0251 or visit www3.best-in-class.

persuasion indoctrination

playfirst.

Market Research Excellence: Productivity Benchmarks for Proven Results

- Building market research impact through integrated management that
balances staffing objectives, product category or therapeutic
expertise, crisp market insights and powerful influence skills.

prolonged cults

About PlayFirst, Inc. Our core designers have over 30 years of
development experience, and are frequently featured as speakers at developer
workshops and conferences . For more information, please visit:
http://www.

interrogation brainwashed

"They fund and foster creative
exploration, innovation and freedom in the game development process. Also, contact Dorris Huffstetler
at 919-767-9259 or dhuffstetler@best-in-class.

Brainwashing is an indoctrination that forces people to abandon their beliefs in favor of another set of beliefs.

subliminal memoranda

playfirst.com/rr566.

Usually associated with military and political interrogation and religious conversion, brainwashing attempts, through prolonged stress, to break down an individual's physical and mental defenses.

cesnur sects

Brainwashing techniques range from vocal persuasion and threats to punishment, physical deprivation, mind-altering drugs, and severe physical torture.

interrogation deceptions

.. Its principals were core
contributors to award-winning PC games such as Alien Logic as well as top 100
masterpieces such as Thief and System Shock. PlayFirst games are available from top
online game sites and networks, including Big Fish Games, iWin(R), MSN(R)
Games, Oberon(TM) Media, RealArcade (R), Shockwave.com. However, more than 60% of companies wrestle with
decentralized market research structures in which communication and knowledge
management gaps threaten market research effectiveness , according to a new
benchmark study by benchmarking leader Best Practices, LLC.com

cults concisely

We develop simple, elegant games on a variety of platforms, specifically aimed
at the casual player . The study probes best practices that market research
organizations use to transform their markets , launch blockbuster products and
accelerate brand growth by:

- Optimizing structure through people, process and technology systems
that embrace cross-unit coordination and sharing to enhance business
impact and reduce redundancy.htm .

Synonyms : Mind changing Mind control Thought control Indoctrination Deprogramming

brainwashed deceptions

PlayFirst and Mind Control Team Up to Create the Next Generation of
Downloadable Games

SAN FRANCISCO, At the 2005 Game Developer's
Conference, PlayFirst, the leading full-service publisher of popular games ,
today announced that it will publish several new downloadable game titles from
Mind Control Software . Their
management, sales and marketing support lets Mind Control focus on what we do
best -- creating great games.

dictionnary deprivation

PlayFirst will publish the highly-anticipated game
Oasis(TM), a casual strategy game that took top honors in the Web/downloadable
category at the 2004 Independent Game Festival, winning both the Innovation in
Game Design and the Seamus McNally Game of the Year awards. "Their title, Oasis, is a great fit for the
PlayFirst portfolio as it breaks new boundaries for downloadable
entertainment . Oasis combines the simple game play of Minesweeper with the
rich historical enchantment of Civilization . The game allows you to travel
back in time 5,000 years in a five minute coffee break. publishes popular games targeted at the mass market
through all online consumer platforms., Market research groups are
continually tasked with delivering market insights to multiple stakeholders
efficiently and effectively.best-in-class.

indoctrination persuasion

best-in-class.

ABOUT BEST PRACTICES, LLC
Best Practices , LLC is a research and consulting firm that conducts work
based on the principle that organizations can chart a course to superior
economic performance by studying the best business practices, operating
tactics and winning strategies of world-class companies.

deprivation skeptic

Our games have won multiple awards for excellence and
innovation, including the Seamus McNally Game of the Year award for our
downloadable PC title Oasis.
- Managing the market research function to leverage resources, balance
planned and ad hoc projects, and maintain work productivity and
effectiveness.

brainwash fundamentalist

delusions controversies

"PlayFirst is a new breed of publisher for the popular game category,"
said Andrew Leker, president of Mind Control .

skeptic defenses

com.mind-control.

brainwashed defenses

S.
Specifically, the research reveals that market research groups achieve the
following performance and staffing rates:

- 36% of surveyed Market Research groups support 10 or less products
- 47% report that a single Market Research person supports 5 or less
products
- More than 60% of benchmarked companies average 20 or less projects per
year

For more information, download a complimentary report excerpt online
at http: //www3.

subliminal controversies

Oasis marks their second
Independent Games Festival victory. To learn more, please visit: http://www. CHAPEL HILL, N.
- Developing integrated performance management systems for both career
professionals and rotational employees. The comprehensive structure benchmarks,
influence -building tactics, process excellence and productivity improvement
strategies, and performance management tips included in this report make it a
start-to-finish guide for developing a world-class market research department.

fundamentalist deceptions

altering deprivation

According to industry commentator Greg Costikyan, as quoted in Salon. it 's possibly our best hope for expanding
the downloadable market into more thoughtful, innovative titles . Unlike other publishers, distributors and
networks, PlayFirst is the first company with the sole purpose of helping top
game developers fund, create and distribute next-generation popular games
through multiple consumer platforms.
Oasis is expected to launch later this month on major game sites around
the world.

About Mind Control Software, LLC
Mind Control Software is a ten-year-old company based in San Rafael, CA.

subliminal prolonged

PlayFirst, Inc. As Internet penetration has grown to
90 million users in the U.

fundamentalist brainwash

"
"Mind Control Software is one of the true innovators in accessible and
engaging games for a broad audience," said Kenny Dinkin, vice president and
executive producer, PlayFirst. In 1999, they won Best Game Design for
Resurrection.com.

brainwashed deprivation

PlayFirst was
founded in 2004 by veterans of Internet portals, traditional games publishers
and technology firms and received venture funding from Mayfield and Trinity
Ventures.
Developing the High-Performance Market Research Function, profiled in a
free summary online at http://www3.