"We have attracted three new senior partners who each bring to the
company world-class methodology expertise coupled with proven
practical experience," said Doss Struse, CEO of Momentum. Cavoto had been a statistical
consultant for SPSS and had worked in academia teaching classes in
industrial/organizational psychology."

About Purkinje
Purkinje goes beyond simply automating clinical workflow by delivering
context-specific, evidence-based, decision support to busy clinicians without
slowing them down . Purkinje also
supports generic dispensing programs that increase patient convenience as well
as practice revenue.

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57 relative
to controls.07, and the
utilization rate for a defined set of high -cost drugs was 17.

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"
Perry, who was executive vice president and chief research officer
at MARC , is recognized as one of the foremost experts on new product
evaluation and forecasting, having researched literally thousands of
new products and concepts. In addition to
serving clients, Perry will be helping Momentum develop intellectual
property and deepening the company's methodological and technical
expertise.
Perry was the driving force behind revamping the ASSESSOR model
and making it MARC 's principal line of business. Perry joined the marketing research department of R.
Jessen, who brings a wealth of experience providing counsel to
leading telecommunication and high technology companies on strategic
research problems, also has significant expertise in advertising and
brand research , ideation, new product development and optimization,
positioning and product performance research . 200
Affinity physicians currently use the Purkinje system, resulting in dramatic
cost savings and a positive ROI for Network Health Plan.

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cultic empirical

Jessen served as president of Soundings, a qualitative market
research firm, and vice president for market development at NFOW and
vice president for consulting and market development for Chadwick
Martin Bailey Inc. Besides working directly
with IT and telecommunications clients, he plans to leverage his
experience working with syndicated data and forecasting high
technology market changes to develop new product offerings for
Momentum.

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D from Tufts University.
Both studies were conducted at Affinity Health System in Menasha, WI . Patients,
physicians and payers all benefit from the deployment of this technology.

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Affinity's health plan (Network Health Plan) serves 70,000 members, and 40% of
patients seen by Affinity physicians are Network Health Plan members.purkinje.

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He led the market
research departments of both UnionMutual Insurance and Florida Power +
Light. JMCP results show $1. Over the 12-month study period, Purkinje users reduced new
prescription costs by $4.

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"As
evidenced by these new hires, Momentum will continue to be the magnet
that attracts our industry's top professionals.
The main objective of the follow-up study was to determine if these cost
benefits were sustained during a longer, 12-month time period.com .

methodological barnabus

At Momentum, Jessen will
lead the continuing development of the telecommunications business,
while providing support to IT clients.

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Momentum has a track record in applying the latest
modeling and multivariate statistical techniques to our clients ' most
customized and complex research studies, including concept and product
optimization, market segmentation and customer satisfaction.
In addition, Purkinje documented continued success in helping physicians
select cost-effective medications for their patients.

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These key hires are critical to Momentum's commitment to
providing clients with insightful, fact-based, actionable answers to
their most pressing strategic issues. He also has extensive experience in
pricing, optimization and brand equity analysis.12 and costs for all prescriptions by $2.

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Reynolds
after earning his BA from Rutgers and MA from Harvard University.
Cavoto headed up the research and analytics group at Harte-Hanks
Market Intelligence, where he led a team that provided custom
analytics, primary research and syndicated products to IT and
telecommunications companies. Prior to that, he helped DiscoverWhy
launch a new software application for conducting research over the
Internet using streaming video .

centenarian ejournal

Tom Doerr, Purkinje's Chief Medical Officer and co-founder stated,
"Purkinje is committed to building the best possible tools to help physicians
improve patient outcomes and get reimbursed for that added value.

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Purkinje Announces Quarterly Financial Results and Publication of Additional Peer -Reviewed Results in the Journal of Managed Care Pharmacy

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modernity rationality

In its May 2005 issue,
The Journal of Managed Care Pharmacy reports a follow-up study examining the
effects of the Purkinje electronic prescribing and evidence-based decision
support system on prescription cost savings.
The original 6-month study released in October 2004 (Ann Fam Med 2:494-8
2004) showed prescription costs reduced by more than 10% among Purkinje users.
The JMCP study provides further evidence of the effectiveness of the
Purkinje e-Prescribing system on cost savings and physician prescribing
behavior. For more information, please visit
http://www.

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Business Editors

PORTLAND, Ore.----Momentum Market
Intelligence announced today it has appointed three talented
researchers as Senior Partners: Steve Perry, John Jessen, and Brian
Cavoto. Per-member per-month (PMPM) costs were reduced by $1.

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J. He began his career at Wang Laboratories,
where he directed the worldwide customer satisfaction program and
supported services marketing.

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Cavoto brings statistical and methodological expertise from both
consumer and business contexts to Momentum.07 PMPM savings and reduced utilization in 8 high -cost
drug categories, more than offsetting system costs

ST. LOUIS, Purkinje announced record financial
results for the first quarter of 2005.

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Momentum Market Intelligence Hires Three Top Research and Consulting Professionals to Provide Clients with More Insight

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Prior to that , Jessen developed the IT consulting
practice at ABT Associates. He earned his BA from University
of Connecticut and Ph.5% lower than
that of the control group.

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During this period the company added
238 new clients with a new record of 119 medical groups added in January
alone. Purkinje is the only electronic prescribing system proven
in a peer-reviewed study to reduce outpatient medication costs.

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About Momentum Market Intelligence

Momentum Market Intelligence is a professional services
organization led by senior staff with fifteen or more years experience
in the industry . This marks the ninth consecutive quarter of revenue growth for the
company.