It's been ready
for awhile.
Marlon Fenton, managing director for The Olson Company, says that
walkability is a primary lifestyle advantage among all of the communities
built by The Olson Company.

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"No single component of this building by itself is big, but when all
components are combined, this building becomes both unique and immense," Steve
Poe said. "Just like many people have collaborated to create this design, many
people, including our elected officials, have come together to make this
building a reality.
"Ever since we saw the Guggenheim Museum in Bilbao, Spain, we've asked why
not in Louisville," said Steve Wilson."
Museum Plaza is being designed by OMA New York ."
This iconic building expects a daily traffic flow of 10,500 people.

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Groundbreaking Date Set for Fullerton's First Transit-Oriented Village

The Olson Company Unveils Plans for 120 Lofts, Live -Work Homes and Townhomes
Adjacent to the Fullerton Transportation Center

FULLERTON, Calif. At completion,
the community will include 120 lofts, live-work homes and townhomes .

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, are Louisville investors and contemporary art
collectors., The Olson Company, a
nationally -recognized leader in providing affordable, for-sale urban-housing
solutions, is scheduled to break ground tomorrow, May 17, 2005, in Fullerton
on the city's first transit-oriented village. "Everyone marvels over the
feeling that small East Coast cities have achieved.

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It will be located at the corner of
Seventh Street and River Road downtown. They are completing 21C Museum and Hotel, a downtown development
which contains a 90-room boutique hotel, a new contemporary art museum and a
restaurant called Proof on Main. In places like Cambridge,
for example, the train station is in the center of town .

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Museum Plaza, which is anticipated to cost $380
million, will be a work of art itself and serve as an icon, extending and
connecting the arts and entertainment corridor in Louisville. Since 1988 , The Olson Company has
transformed "in-town locations" into a variety of attainably-priced homes
including live-work, transit-oriented developments, lofts, brownstones and
homes with historic architecture.

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"I am committed to making
Kentucky's cities the dynamic engine of economic opportunity we need to
compete in the 21st century.
Accommodations of the expected increase in downtown traffic will include more
than 1,000 parking spaces built inside the structure, as well as moving the
flood wall and reconnecting River Road.

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Plans for Museum Plaza Unveiled

It shows that when good people work together, great
things can be accomplished for our City and the Commonwealth. "Since that time it has been our dream
to actually make that happen.

Additional information about The Olson Company is available on its Web site at
http://www.

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Museum Plaza will house two museums, a hotel
offering more than 280 rooms, office space, 133 loft condominiums, 82 luxury
condominiums , and businesses, including restaurants, a farmers market, a
grocery store, dry cleaners and coffee shops."
The Office for Metropolitan Architecture is a leading international
partnership practicing contemporary architecture, urbanism, and cultural
analysis. This project also completes the public
plaza area along the waterfront, between the Muhammad Ali Center at Sixth
Street and the Frazier Historical Arms Museum at Ninth Street.

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newscom. OMA understands our mission and their designs
exceeded our wildest expectations.
"Communities like SOCO Walk are the wave-of-the-future."

About The Olson Company
Headquartered in Seal Beach at 3020 Old Ranch Parkway, The Olson Company
is California's largest metropolitan builder winning many awards, including
being named America 's Builder of the Year.

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This progressive initiative is a key component in
our efforts to keep moving Kentucky forward.
Museum Plaza is the vision of Louisville residents Laura Lee Brown, Steve
Wilson , Steve Poe and Craig Greenberg, who share a common passion for downtown
revitalization.
OMA has received international media mention for the Museum Plaza design
due to their focus on innovative design and thoughtful space considerations
given constraints imposed by existing downtown structures . Affordability is a big issue, but where to live is greater.

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Located on a 5. The company has constructed thousands of
homes over its history meeting and servicing the needs of California's
culturally -diverse homebuyers.

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Steve Poe is the owner of Poe Companies, a Louisville-based real estate
development firm. He is a partner in the recently opened $115
million Louisville Marriott Downtown and the planned 1,500-unit River Park
Place development near downtown in Louisville's Waterfront Park. Amongst many international exhibitions and awards, OMA was the
subject of retrospectives at the Museum of Modern Art in 1995 and the Neue
Nationalgalerie Berlin in 2003. Led by Partner Joshua
Prince-Ramus and Associate Erez Ella, OMA New York has designed and delivered
a number of recently distinguished buildings , including the Seattle Central
Library (2004), the Prada Beverly Hills "Epicenter" Store (2004), the Illinois
Institute of Technology Campus Center (2003), the Prada Soho "Epicenter" Store
(2001 ), and the Guggenheim-Hermitage Museum (2001).
SOCO Walk is adjacent to the Fullerton Transportation Center, a terminus
that services more than 350,000 passengers annually via Amtrak, Metrolink and
the Orange County Transit Authority (OCTA).

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"
"Museum Plaza is a bold and exciting project that reflects an
extraordinary commitment to Louisville and continues the momentum of progress
downtown ," Mayor Jerry Abramson said.
SOCO Walk is adjacent to the historic Santa Fe Train Depot and lies within
the city's redevelopment zone, an area known as the SOCO (South of
Commonwealth) District , which is currently experiencing an urban renaissance.theolsonco.

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LOUISVILLE, Ky., The striking plans for Museum
Plaza, designed by the world-renowned Office for Metropolitan Architecture
(OMA ), were unveiled today.com/cgi-bin/prnh/20060209/CLTH031-a)
(Photo: http://www.

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He is known in the industry and community for utilizing an
entrepreneurial approach to development, conquering complex projects and
creating strategic partnerships.

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"My administration is committed to Museum Plaza and to the city of
Louisville," said Governor Ernie Fletcher.
OMA's Rotterdam office is headed by world renowned architect Rem Koolhaas. "I can't imagine New York executing a project like Louisville 's
waterfront redevelopment with the same speed and coherence. City officials and
representatives from Amtrak and Metrolink are expected to participate in the
festive celebration that will signal the start of construction for the
$50 million home community.

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com/cgi-bin/prnh/20060209 /CLTH031-b)
Standing at more than 61 stories, or 703 feet high, it will offer
Louisville and Kentucky residents a distinctive new venue for arts, living,
working, learning and shopping.
"The more we are exposed to Louisville, the more we see it is not only
capable of great things , but already achieving them," Joshua Prince-Ramus
said. Southern
Californians are auto-oriented by necessity, but as we all become tired of
long commutes and congestion, the notion of taking the train to work, or
leaving your car in the garage over the weekend is very appealing," Fenton
says .

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Museum Plaza will house
Louisville's largest contemporary art museum as well as the University of
Louisville's Master of Fine Arts program. To accommodate the diversity of the company's
projects worldwide, OMA maintains offices in Rotterdam, New York, and Beijing.
Local officials anticipate that this community will likely become the county's
model for a new breed of urban-housing opportunities aimed at easing traffic
congestion and promoting walkable communities that place residents at the
threshold of convenient transportation, retail, restaurants and entertainment. An existing, overhead bridge will
provide a connector between the train station and the community.
"The revitalization of Fullerton's downtown has gained tremendous
momentum, and the continued addition of new housing opportunities is essential
to supporting the area's resurgence," Nelson says. But for 21st Century Fullerton, SOCO Walk is
trend setting in urban planning and design.

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Selva Gurdogan and David
Chacon serve as Project Architects for Museum Plaza. Known as SOCO Walk, the community will open for
sales this coming winter. Transit-oriented
living isn't a new concept.

Private sector consultants providing urban planning services.

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newscom. We're shocked when
asked if Louisville is ready for a project like Museum Plaza.
"Every city in Orange County is faced with an overwhelming demand for
housing .com.

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(Photo: http://www.5-acre site along Harbor Boulevard at Truslow Avenue, SOCO
Walk will provide an exciting array of urban-living concepts.
City officials say that SOCO Walk is an important addition to Fullerton's
redevelopment program, and that it will help to rejuvenate one of the city 's
older neighborhoods. Its reputation is unsurpassed in working with
cities to create new "in -town neighborhoods" among mature communities.

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Steve Wilson and Laura Lee Brown, whose family has extensive
holdings in Brown-Forman Corp.

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We're
running out of land, and for those cities that have railroad stations, SOCO
Walk is the model for what they ought to be doing," says Shawn Nelson, mayor
of Fullerton.