com/cgi -bin/prnh/20051010/CEVALOGO )
"Xpert-Teak provides us with a low-power, high-performance DSP subsystem
on which to run complex algorithms for acoustic echo cancellation, noise
reduction and audio decoding , integral to the CP3SP33SMR," said Pat Sullivan,
product line director for National's Device Connectivity Division. These PMBus-compliant products provide a
new level of design flexibility desired by certain customers, along with
Linear Technology's outstanding reliability and worldwide technical support .
Primarion I/O ICs enable digitally controlled optical links for storage,
networking and computing .

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About CEVA, Inc.,
Linear Technology Corporation (Nasdaq: LLTC), a leading supplier of high
performance analog integrated circuits, and Primarion, Inc. Applications for Linear
Technology 's high performance circuits include telecommunications, cellular
telephones, networking products such as optical switches, notebook and desktop
computers, computer peripherals, video/multimedia , industrial instrumentation,
security monitoring devices, high-end consumer products such as digital
cameras and MP3 players, complex medical devices, automotive electronics,
factory automation, process control, and military and space systems.

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CEVA Xpert-Teak DSP Subsystem Powers National Semiconductor 's New CP3SP33 Telematics Chip Targeting Analog-Rich Automotive Multimedia Applications

Xpert -Teak includes all required hardware peripherals and incorporates on-
chip data and program memories , high-performance DMA controller, Buffered Time
Division Multiplexing Port (BTDMP), high-throughput Host Processor Interface
(HPI), and other interfaces.com

Bluetooth is a trademark of Bluetooth SIG, Inc. These digital
power management and conversion products provide flexible, system-level
control of sophisticated power management systems.

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Linear Technology and Primarion will dual source Primarion's Di-POL(TM)
family of PMBus(TM)-compliant digital DC/DC controllers, beginning with the
PX7510.

About Linear Technology
Linear Technology Corporation, a manufacturer of high performance linear
integrated circuits, was founded in 1981, became a public company in 1986 and
joined the S+P 500 index of major public companies in 2000.linear.primarion.

geolocation mechatronic

, CEVA is the leading licensor of DSP
cores, multimedia, GPS, and storage platforms to the semiconductor industry. The Di-POL controller ICs
provide seamless power management in high availability systems, enabling
real -time programming and monitoring of key parameters to optimize performance
and maximize system uptime .

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PRIMARION(R) and Di-POL(TM) are the registered and proprietary trademarks of
Primarion, Inc.

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(Logo: http://www. Built around CEVA's widely adapted
dual-MAC CEVA-Teak DSP Core, it is fully synthesizable and process-
independent, and can be incorporated into a highly integrated SoC. The industry-standard PMBus interface is used to implement all
control functions via on-chip non-volatile memory, enabling easy design
optimization with minimum component count for clean and efficient designs . All other trademarks are property of their respective owners.

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Linear Technology and Primarion Announce Digital Power Alliance

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For more
information, visit http://www.com.com or at
(866) 321-7746 .

The theory and application of filtering, coding, transmitting, estimating, detecting, analyzing, recognizing , synthesizing, recording, and reproducing signals by digital or analog devices or techniques.

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The agreement between the two companies involves dual sourcing and mutual
promotion of programmable digital POL controllers targeting infrastructure
applications including servers, network switches and routers. We are excited to partner with Linear
Technology to jointly advance the application of digital power solutions to an
expanding group of high-volume infrastructure customers. PMBus is a trademark of Power Management Bus Implementers Forum.

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Primarion's Digital Power ICs are well positioned to
compete against existing solutions in cost, performance and features.

The term 'signal' includes audio, video, speech, image, communication, geophysical, sonar, radar, medical, musical, and other signals .

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Linear Technology
products include high performance amplifiers, comparators, voltage references ,
monolithic filters, linear regulators, DC-DC converters, battery chargers,
data converters, communications interface circuits, RF signal conditioning
circuits, and many other analog functions.

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,
(Nasdaq: CEVA; LSE: CVA), the leading licensor of digital signal processors
(DSP) cores, multimedia , GPS and storage platforms to the semiconductor
industry, announced today that National Semiconductor Corporation has deployed
CEVA's Xpert-Teak DSP subsystem in its latest generation chipset optimized for
Bluetooth(R) and non-Bluetooth handsfree systems as well as telematics
platforms (such as head sets) and automotive multimedia gateways. National's
high-performance CP3SP33SMR utilizes Xpert -Teak to perform audio, modem and
speech recognition functions within the chip. "Our LTC7510 digital POL controller provides
identical features to Primarion's PX7510, and is just the first member in a
family of digital power solutions.

About Primarion
Primarion is a mixed-signal integrated circuit company that addresses key
inflection points in power and I/O driven by the exploding demand for digital
content and information.

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MILPITAS, Calif. and TORRANCE, Calif.
Additional information is available online at http://www.

Note: LT and LTC are registered trademarks of Linear Technology
Corporation.

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Xpert-Teak Delivers Audio, Modem and Speech Recognition Functionality in
National's High-Performance Integrated Analog Circuit

SAN JOSE, Calif.

"
The Xpert-Teak subsystem is a complete, licensable, DSP subsystem for low-
power, low-cost , programmable, DSP-based SoC designs targeted at low-power and
high performance applications such as wireless baseband and application
processing, digital cameras, consumer and professional audio , VoIP
applications and other emerging markets. The subsystem can be used with off-the-shelf
software provided by CEVA and its technology partners. A digital feedback control loop, combined
with calibrated analog functions, provides a flexible, high performance
solution.

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, CEVA Inc. CEVA was created through the merger of the DSP licensing
division of DSP Group and Parthus Technologies. For more information visit
http://www. The PMBus standard enables system-level communications with multiple
POL converters for programming and monitoring of complex power systems.
Primarion has received funding from eminent venture funds such as Accel
Partners, Lehman Brothers, APV Technology Partners, and W Capital Partners .

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"Our long
heritage and wealth of experience with CEVA ensured that integration of its
DSP technology into yet another generation of our embedded integrated circuits
went exactly as planned. In 2004 , CEVA's Silicon IP was shipped in more than 100
million devices. and is used under license
by National Semiconductor.

{Thank you IEEE)

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CEVA licenses a family of programmable DSP cores, associated SoC system
platforms and a portfolio of application platforms including video processing,
audio and speech processing, GPS location, Serial-ATA (SATA), and serial
communications., a leading
supplier of digital power conversion integrated circuits, today announced an
alliance to produce digital point -of-load (POL) products for the networking,
computing and telecommunications infrastructure markets .

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"This latest CEVA-powered chip from National represents another
significant milestone for the successful relationship between the two
companies and is testament to the industry-leading power and performance
capabilities of our DSP cores.
"This exclusive agreement with Primarion enables us to offer our worldwide
customers state-of-the-art digital power solutions," stated Dave Bell,
President of Linear Technology.

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newscom."
Ron Van Dell, President and CEO of Primarion, stated, "This alliance moves
digital power management toward mainstream application by ensuring that
customers have dual sources for this flexible digital power solution.

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Headquartered in San Jose, Calif.

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ceva-dsp."
The PX7510 and LTC7510 are single-phase, step-down DC/DC controllers that
provide for outputs down to 0.7V. Headquartered in Torrance, California, near Los
Angeles, the company also has offices in Phoenix, Arizona, and Taipei, Taiwan.

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Our
Di-POL products are at the leading edge in delivering the full value of
integrated digital power management.

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"
"National's deployment of Xpert-Teak in its CP3SP33SMR for telematics
emphasizes the continued adoption of CEVA DSP technologies in high -growth
markets," said Federico Arcelli, Vice President of Corporate Marketing, CEVA
Inc.

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