Beckett operates Beckett.

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Zaldiva . This will
give Beckett and its marketplace dealers the unprecedented ability to
highlight best sellers, new items, expert picks and more -- all contextually
relevant to the collector's shopping session.com in time for the
Holiday shopping season. "Our goal is to help unlock this wealth of collectibles -- to
expose everything available in ways that let shoppers find specific items of
interest while encouraging discovery of desirable items they may not have
known were available.

Zaldiva offers a variety of unique, new and vintage collectible items
including, but not limited to, comic books, pop-culture statues, ornaments,
DVDs, posters, dolls, action figures, t-shirts, magazine and comic
subscriptions and sports memorabilia.ZALDIVA.

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By choosing Endeca, we have partnered with the 'best of the best'
when it comes to e-commerce technology," said Peter Gudmundsson, Beckett Media
CEO.

ABOUT ENDECA TECHNOLOGIES
Endeca's award-winning Guided Navigation, Enterprise Search, and Analysis
solutions help organizations integrate, discover, and navigate enterprise data
to solve business problems associated with information overload. Zaldiva's excellent method
of packaging and shipping is the result of repeat orders and the great
positive feedback it receives .com to customers throughout the United States and around the
world who have become repeat customers .

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com also offers pre-orders,
free e-mail accounts, a newsletter subscription service, stock quotes and
financial news, weather reports, movie listings and show times, and online
auctions.com .

Customers can feel comfortable when
purchasing high-priced or delicate items and can rest assured that their order
will be shipped out to them immediately.

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Zaldiva offers a variety of unique new and vintage collectible items
including, but not limited to, comic books, pop-culture statues, ornaments,
DVDs, posters, dolls, action figures, t-shirts, magazine and comic
subscriptions and sports memorabilia. Zaldiva.com; leading UK merchants like
Comet, Littlewoods, and Tesco; and major Dutch retailers Wehkamp and Bol.beckett.com and
ZaldivaComics. All statements, other than statements
of fact, included in this release, including, without limitation, statements
regarding potential future plans and objectives of the Company, are forward-
looking statements that involve risks and uncertainties.

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Tens of thousands of people are expected to join this
annual event. DALLAS, Beckett Media today announced it has
reached an agreement with Cambridge, Mass. The auctions are a quick way to show your
products and low competitive prices to the world.

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There are
several opportunities to sell these collectibles and get Zaldiva's name out,
this is one of them.com/ZALDIVAs-POP-CULTURE -COLLECTIBLES) up and running for
several months.com also offers free e-mail
accounts, a newsletter subscription service, stock quotes and financial news,
weather reports, movie listings and show times , and online auctions.

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com, Barnes + Noble,
Circuit City, CompUSA, Eddie Bauer, The Home Depot, Kmart , PETCO,
Overstock.

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com , the web's leading destination for collectors of cards
and memorabilia .),
automatic spell suggestion/correction, category matches, product browsers and
more -- giving Beckett Media shoppers the tools to quickly explore and find
desirable memorabilia, from autographed photos to vintage baseball cards to
game-worn jerseys and more.

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The new Endeca-powered search and navigation will offer new, cutting-edge
features -- "refine by" attribute (sport, price range , category, year, etc.

Zaldiva Inc. Continues Growth Through Positive eBay Ratings

ebay.

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Zaldiva Sets Up For Pompano Beach Event

Taking this "guided" approach, the
collector can quickly and easily navigate to a small subset of the most
desirable products with a few simple clicks of the mouse.

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com

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules. Collectors are either forced to manually
browse through the hundreds of products or provide additional search terms to
narrow the list.

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(OTC Bulletin Board: ZLDV) is gearing up for another public relations and
sales event.

This year's line-up includes
Xchange Band, The Supremes' Mary Wilson, John Kay and Steppenwolf, Badfinger ,
and Eric Burton and the Animals.

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with great exposure to a
bevy of potential new and return customers .

By contrast, the same search done using the Endeca solution will present
the shopper with refinement options like "category" (books, baseball cards,
jerseys, photos, etc. Customers
include North American retail giants like 1-800-Flowers.com, TJX, Walgreens and Walmart.

ABOUT BECKETT MEDIA
Based in Dallas, Beckett Media LP, an Apprise Media company, is the
leading publisher of sports and specialty market collectible products in the
U.9%.,
1-877-ZALDIVA (925-3482),
http://www.

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FORT LAUDERDALE, Fla. As Zaldiva continues to work on
their new retail building in Ft. All statements, other than statements
of fact, included in this release, including , without limitation, statements
regarding potential future plans and objectives of the Company, are forward-
looking statements that involve risks and uncertainties.
The new technology will be up and running on Beckett.com boasts a plethora of unique
and hard-to-find items from vintage toys to collectible tins and from Superman
Comics to hand-carved African trinkets. Zaldiva.com

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules.

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The Endeca solution will also provide dynamic merchandising capabilities., Zaldiva(TM), Inc. Zaldiva's eBay activities have
resulted in an excellent feedback rating which provides both their eBay and
website customers with a sense of ease. The company plans to increase the
number of items made available through their eBay auctions on a monthly basis
and may also direct more advertising dollars toward the store.

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, Zaldiva (TM),
Inc.com )
to add the Endeca InFront(R) commerce search, Guided Navigation(R), and
merchandising solution to Beckett Media, which operate
http://www.
Zaldiva, Inc. has now had its eBay store
(http://stores. Zaldiva.

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Often called "searchandizing" this compelling feature complements search
results and page content by promoting specific items based on search terms ,
navigation path/refinements, user profile, time of year, and more.com ) and is the
premier publisher of monthly sports collectibles magazines.
Zaldiva has been doing business on eBay since June 1, 1999 with a total
positive feedback rating of 98. The eBay store has been an excellent source of additional
revenue, but more importantly, it has introduced both Zaldiva. There can be no
assurance that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in such
statements.

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Zaldiva.

Beckett.com Teams With Endeca to Provide State-of-the-Art Search Engine; Improvements Will Make Shopping at Beckett.com Easier and More Fun

"Beckett's unparalleled collection of sporting memorabilia is a treasure
trove for dedicated and casual collectors, alike," said Jim Baum, president +
CEO of Endeca. Endeca is a private company headquartered in Cambridge, MA.

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A new addition to the Festival this year is a
special Sunday Cajun Show headlined by Chubby Carrier and The Bayou Swamp Band
and Jo-el Sonnier.
877-ZALDIVA (925-3482)
http://www.-based Endeca (http://endeca."
The Endeca InFront solution has become the e-commerce search engine of
choice by the world's best-known and most successful retailers. Endeca's
customers include a wide range of enterprises, including retailers (Barnes +
Noble, The Home Depot, Wal-Mart); financial services (Bank of America, MFS
Investment Management , Putnam Investments); manufacturing and distribution
(IBM, Arrow Electronics, and John Deere); media and publishing (World Book and
IHS) and government (the Library of Congress, NASA, and the National Cancer
Institute). FORT LAUDERDALE, Fla.

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Zaldiva will continue to advertise to the general public since the
audience for Zaldiva's products is vast and spreads worldwide.
Besides the Boardwalk Bazaar having a large selection of arts and crafts,
this year's event will feature a redesigned food area where patrons will find
just about every kind of fish and shellfish imaginable. Live music is another
reason the festival continues to be a favorite.
"Beckett is serious about continuing to extend its undisputed leadership
online. Simply put, no
service can match our combination of information, selection, and trust.com customers the most
accurate and satisfying search experience for online shopping today.com.
Powering the largest and most heavily trafficked online stores on the Web,
Endeca InFront is used by more of the top 100 online retailers than all
competing commercial solutions combined.S. More
information: info@endeca.

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beckett. "Endeca's system will allow us to showcase our data dominance and create
a rich and entertaining buying experience for collectors.

com for "Babe Ruth" yields 4,256 listings -- with over
50 individual products on each page.com (http: //www.

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This is just another way to provide Zaldiva, Inc."
The Endeca InFront solution will offer Beckett.), price range ($10-20, $20-50, $50-100, >$100), teams
(Red Sox, Yankees, Braves) and more.

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com boasts a plethora of unique
and hard-to-find items from vintage toys to collectible tins and from Superman
Comics to hand-carved African trinkets.

Contact Information: (OTCBB: ZLDV)
Zaldiva(TM), Inc.
(OTC Bulletin Board: ZLDV) receives continued growth through positive eBay
ratings.

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The Pompano Beach Seafood Festival is one of South Florida 's most
popular and unique events as it takes place right on the city's beautiful
beach April 22 -24, 2005. Lauderdale, the company will be pressing on
to advertise its name and products to the local community. There can be no
assurance that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in such
statements. It
combines next-generation search with Guided Navigation -- a patent-pending
technology that allows customers to quickly and easily find results and choose
the most relevant and desirable products and information . For example, today,
a search at Beckett. Beckett,
considered the world's most trusted source in collecting, currently publishes
14 magazines.

Contact Information:
Zaldiva (TM), Inc.

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