newscom.
And because PlayDock MP3 features an extended life rechargeable battery
that lasts for up to 10 hours of playback on a single charge , it can be used
cord-free anywhere for sharing music with family and friends. PlayDock versions are also available to support
Delphi's Roady(R) Satellite Radio receiver.

About Cambridge SoundWorks
In addition to manufacturing over 70 different models of home theater and
multimedia loudspeakers, high performance radios and assorted audio products,
Cambridge SoundWorks focuses its retail operations on home theater solutions,
custom installation and is a leader in offering personal digital entertainment
products including the widest array of MP3 players. All other brand names and products mentioned herein
are either registered trademarks or trademarks of their respective owners and
are hereby recognized as such. Continuously redefining "the device formerly known as the mobile
phone," Motorola also leads the industry in design, with award-winning
products like the iconic RAZR.

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The Motorola ROKR pauses music
automatically when users take a call and offers the ability to listen to music
while checking messages** or snapping a photo.S.,
registered in the U.

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Motorola ROKR Available to Consumers Throughout Europe, North America, North
Asia and Southeast Asia

SCHAUMBURG, Ill. "We're
also thrilled to be working with some of the largest wireless carriers in the
world to bring this pioneering phone to market .

About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and
public safety radio networks, and space-to-earth communication for the Apollo
program.

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Famous for its
Sound Blaster(R) sound cards and for launching the multimedia revolution,
Creative is now driving digital entertainment on the PC platform with products
like its highly acclaimed NOMAD Jukebox. The product names, contents, prices and availability are subject to
change and may differ elsewhere in the world according to local factors and
requirements. or Creative Technology Ltd in the United States
and/or other countries.

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(Photo: http://www. PlayDock MP3 is
available (for US$199.99 at Cambridge SoundWorks'
retail locations, on the Internet at http://www.
This announcement relates to products launched in the United States of
America. (NYSE: MOT) and Apple today announced the availability of the
world's first mobile phone with iTunes, enabling music lovers to transfer up
to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to
their mobile phone*.

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"With this much power, you wouldn't expect it
to be transportable, but PlayDock MP3 is easy to take wherever you go. It's
the most versatile, best-sounding, transportable speaker system available."
Using Cambridge SoundWorks' signature three-driver amplified speaker
design , PlayDock MP3 delivers rich, full-bodied sound normally associated with
larger stereo systems. Packing a central bass speaker between full range
speakers for each stereo channel, PlayDock MP3 delivers the widest frequency
of a portable its size. Cambridge SoundWorks, a wholly
owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF), offers a wide
array of home theater, home audio and digital entertainment solutions,
including Creative's full line of MP3 players.cambridgesoundworks.com/itunes . Motorola had sales of U.motorola.

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It features excellent mid-bass, a wide, rich bass
response, and full, warm sound output without distortion -- with equal
proficiency from classical woodwinds to heavy metal blasts.
Cambridge SoundWorks has partnerships with some of the country's leading
consumer electronics retailers, including Fry's Electronics, J+R Music and
Computer World and Amazon. - today , exclusively with Cingular
-- U.S.
**Network and/or SIM card dependent feature, not available in all areas.
Airtime, data charges, and/or additional charges may apply.

Motorola and the Stylized M logo are registered in the U. Patent and
Trademark Office.

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"PlayDock is known for delivering rich, high fidelity audio with amazing
power for a transportable speaker system, and surprisingly rivals the audio
quality of a home stereo," said Rob Mainiero, vice president and general
manager of Cambridge SoundWorks.com and catalog operation at 1-800-FOR-HIFI. and CUPERTINO, Calif .com . and other countries.

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S. - available first with Carphone Warehouse, expected in
mid-September and then with O2, followed by Orange, Virgin Mobile, BT
Mobile and other top retailers through September and France - expected to be available by late September through key
retailers
-- Italy - expected to be available by late September through key
retailers
-- Germany - expected to be available through distributor and operator
channels in 2H 05
-- Canada - expected to be available in mid- to late-September with
Rogers Wireless
-- Hong Kong - expected to be available by late September through
multiple retail outlets and operator channels
-- Australia, Singapore and the Philippines - expected to be available
late September through early October through retail and operator
channels
-- Argentina, Brazil, Mexico and other markets throughout the world -
expected to be available in the fourth quarter


"The Motorola ROKR represents the ultimate convergence of mobile
communications and music," said Ed Zander, chairman and CEO of Motorola.

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A special stereo -
enhancement "wide" function increases the stereo panorama, making PlayDock MP3
ideal for outdoor play.

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PlayDock MP3's Audio Playback Can Fill an Entire Backyard with Deep, Rich
Sound

ANDOVER, Mass.cambridgesoundworks.
The unit also features a convenient carry handle so it can be easily
transported. $31. Windows is a registered trademark
of Microsoft Corporation.

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com/cgi-bin/prnh/20050711/NEM024 )
With its compact, transportable design , PlayDock MP3 features a convenient
dock for select MP3 players, including the Creative Zen Micro , Apple iPod or
iPod mini, and Dell DJ and Pocket DJ.cambridgesoundworks.com.thenewsmarket. Mac and iTunes are trademarks of Apple Computer, Inc.

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Purchase and download of songs from the iTunes
Music Store for Mac or Windows requires a valid credit card with a billing
address in the country of purchase .

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PlayDock MP3 charges select
players while they are docked, so they are always charged and ready to go.
Cambridge SoundWorks and PlayDock are trademarks or registered trademarks
of Cambridge SoundWorks, Inc.,
Motorola, Inc. The Motorola ROKR features easy-to-use menus, simple
navigation and playback, and the ability to simply switch from listening to
music to talking on the phone and back again with the push of a dedicated
music key.
The new Motorola ROKR (pronounced "Rocker ") is available in the following
markets:

-- U.

About Apple
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the Macintosh.S.

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, Cambridge SoundWorks(R) has
introduced the next-generation boom box -- PlayDock MP3(TM), a powerful,
transportable speaker system that lets users of select MP3 players bring full
amplified sound to any location. -- the worldwide leader
in digital entertainment products for PC users.

Motorola and Apple Launch the World's First Mobile Phone with iTunes

K. iTunes for Mac and Windows includes
the iTunes Music Store and is available as a free download from
http://www .

B-roll available at: http://www.

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PlayDock MP3 - Powerful Portable One-Piece Speaker System That Turns Zen Micro and Other MP3 Players into a High-Fidelity Boom Box

The company sells its
award -winning line through its retail stores, online at
http://www. All other product or service names are the property of their
respective owners.

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com. Today, its new smart
devices, networks, and software are making communications not just mobile, but
seamless.com/motorola

*Total storage capacity is limited by number of songs.

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Creative's innovative hardware,
proprietary technology, applications and services leverage the Internet,
enabling consumers to experience high-quality digital entertainment --
anytime, anywhere.
Today, Apple continues to lead the industry in innovation with its award -
winning desktop and notebook computers, OS X operating system, and iLife and
professional applications .

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Pricing and Availability
PlayDock MP3 is available today for US$199."
"We 've worked closely with Motorola to deliver the world's best music
experience on a mobile phone," said Eddy Cue, vice president of iTunes."
The Motorola ROKR features a color display for viewing album art, dual
built-in stereo speakers and stereo headphones that also serve as a mobile
headset with microphone.com . In the 1980s, Motorola revolutionized personalized communications
with the first commercial handheld cellular phone. For more information, please visit http://www.

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Pricing and Availability
For more information on product availability and pricing in each market ,
please visit http://www.

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PlayDock MP3's rechargeable battery offers up to 10 hours of cord-free music.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment
products for users of the personal computer and the Internet. Storage capacity is
approximate and based on four minutes per song and 128Kbps AAC encoding.

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PlayDock MP3 is so simple and easy to use. Just plug in your Zen Micro or
other MP3 player and press the play button.com, or by
calling 1-800-FOR-HIFI. Music fans can randomly autofill or manually fill the
mobile phone with playlists of their favorite music, audiobooks and Podcasts
from their iTunes library via a USB connection.

apple.

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99) at Cambridge SoundWorks retail locations and at
http://www. Cambridge SoundWorks products are also sold
globally via parent company, Creative Technology Ltd.
"Fusing iTunes with your always -with-you mobile phone, we're revolutionizing
the way the world experiences mobile self-expression and entertainment.3 billion in
2004. Apple is also spearheading the digital music
revolution with its iPod portable music players and iTunes online music store.

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- - kjjkjk

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