8 million in
sales , with deals made on 82% of all items.

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This was the first large-scale,
comprehensive art auction of 2005.92 million (USD8,600,000)in sales. By combining
elements of both word-of-mouth and sampling , gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases, etc.

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com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

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However, during last year's auctions, works of
similar quality were only auctioned at a price between RMB80,000 (USD9,650)
and 100,000 (USD12,028).375 million (USD166,133);
Wang Duo's calligraphy scroll was sold at RMB638,000 (USD77,085).
In terms of modern and contemporary works, Wu Guangyu 's "Beauty" was sold
at RMB110,000 (13,290) which was estimated between RMB 40,000 (USD4,832) and
50,000 (6,041) according to previous market performance.com
Web: http://www.com
Fax: +353 1 4100 980

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Although there was a flaw, the bowl still
topped the section with a hammer price of RMB957,000 (USD115,628).
Wu Changshuo's "Red Plum Blossoms" scroll was auctioned at RMB1.
These auctions signal that the value of ancient Chinese paintings and
calligraphy , as well as modern and contemporary works is expected to rise
whileprices of works created from 1911 to 1949 will remain stable.

For more information, please contact:
Liu Wan of China Guardian
Tel: +86-10-6518-2315
Fax: +86-10-6518-3915
Email: liuwan@cguardian .
The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.

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Other than ceramics, copper mirrors, Buddhist
figures, furniture and other works also achieved outstanding results. As there were many rounds of bidding, the auction did
not end until 9:00 p.
The auction of Chinese paintings and calligraphy remained as popular as
ever. For ancient Chinese paintings and
calligraphy, "Farm Pictures" created by Li Song and inscribed by Chinese
emperor Song Guangzong, (1190-94), was sold at RMB1. In fact, most of his works were
valued between RMB10,000 (USD1,208) and 30,000 (3,624).g. While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.

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BEIJING, March 17 /Xinhua-PRNewswire/ -- "China Guardian Seasons''
auctions which are considered by as a major benchmark of the market situation
lowered the curtain on March 13.

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

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A large
blue bowl entitled "Eight Drinking Immortals'' made during the Kangxi Period
(1690-1722) of the Qing Dynasty (1644-1911), depicts the eight poetic talents
of the Tang Dynasty (618-907 AD)., Ltd.
China Guardian has a standing cultural relics and artwork auction
catalogue covering traditional Chinese calligraphy and paintings, oil
paintings and sculptures, porcelain and jade works of art, classical
furniture, rare ancient Chinese books, pearls and marbles, postal articles and
coins. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year.; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items, such as personalized albums, pictures, etc.

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Thus gifting is an exponential marketing opportunity.

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This research is sponsored in part by the gift industry 's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others.

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During the 3-day auctions, more than 3200
pieces were presented including Chinese paintings and calligraphy, porcelain,
artworks, furniture, copper mirrors recording a total of RMB83.com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where , How Much and Why of Gift Giving
+ Shopping to their offering. Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers .

noveau matted

The ceramics and works of art section presented over 900 pieces, clinching
a total of RMB12 .035million (USD246,000); Wu Changshuo's four damask silk folding
screens entitled with "Pictures of Plum, Bamboo, Orchid and Chrysanthemum " at
RMB2. China Guardian also auctions property rights , real estate,
intellectual rights, confiscated and mortgaged articles as well as abandoned
properties . A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months.g.

wyland twigs

Lot 2532, a bowl with cover decorated with blue flowers entangled with twigs
created in Qianlong Period (1736-1795) put on a wood frame made in Japan in
18th century, is from a famous Japanese collector. Lu Yanshao's "'Auspicious Snow Greets Spring " was sold
at RMB2. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business.

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This rare piece is representative of the
style of flowers entangled with twigs of the 'yongle' (AD 1403-1425) and
'xuande' (AD 1426-1436) periods.
Some excellent works that have been widely recognized achieved good
results, as expected., Chen Peiqiu 's "Birds on a Tree"
at RMB132,000 (USD16,000), and Liu Danzhai's "Eremite in Plum Trees" at
RMB374 ,000 (USD45,188), all much higher than previous prices. For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given.

altman gall

China Guardian Seasons' Auctions Lowers the Curtain Successfully

According to analysts, the encouraging results indicate the revival of
interest in ceramic works. Of all the
three sections, deals were made on over 83% of all items.com

'verb'),
rather than focus solely on the gift.; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.

trivets handspun

It was glazed all over and
decorated both inside and outside.882million (USD348,000), representing the highest price in this section.
The company is fast becoming a large auction enterprise that possesses the
most complete assortment and variety of auctioned goods in China.Cguardian.com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market. In other words, the gift itself (e.; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets ,
including handmade collectible baskets.

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m.

About China Guardian Auctions Company Limited
Established in May 1993, China Guardian Auctions Co.newscom.

pictograph twigs

An excellent piece from a private kiln, it
was auctioned at RMB363,000 (USD43,859) after fierce competition. For example, a vase decorated with pastel
butterflies made during the Xuan Tong period (1909-1911) was sold at
RMB198,000 (USD24 ,000).

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'noun') becomes the
means to an end and that end is to strengthen relationships. How people choose across the wide range of gifting options is
explored, including gift certificates and cash , home furnishings,
entertainment, apparel, gifts of experience, etc.

morrish westair

88 million (USD1,556,213) in sales, with deals made on 80% of
all items, a record for the category in China Guardian's weekend auctions.
For ancient Chinese paintings and calligraphy, LOT 1782 is Dai
Mingshuo's(a painter from the late Ming and early Qing dynasties) "Ink Bamboo"
which was estimated atbetween RMB15,000 -25,000 (USD1,812-3,020), but was
eventually sold at RMB143,000 (USD17,277).
(Logo: NewsCom: http://www.
This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending.

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During the tense competition, more than 2,000 items were presented,
generating a total of RMB70.
The purchase incidence among 15 leading gift categories is also
researched , including Christmas-themed ornaments and decorations.

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researchandmarkets.
People buy and give gifts to build and enhance their emotional connection
with the recipient. No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.

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A large
plate, with its brim decorated with flying dragons made by Long Guanyao during
the Yuan Dynasty (1279-1368) was sold at RMB451,000 (USD54,491), after 20
rounds of bidding . The 90
pieces from famous collector, Guan Zuzhang, including copper mirrors and
Buddhist figures , were all sold.166million
(USD140,880); Zhang Daqian's "Persuaded to Return to Home on Yinghai " was
finally sold at RMB660,000 (USD79,700).

armours barbarian

This section attracted a large number of buyers who competed fiercely for
their favourite items. Another item is Tang
Yin's "Collection of Fine Works Made in the West Garden" which was sold at
RMB748,000 (USD90,376), over 10 times of its estimate . Chen Banding's
"Flowers" was sold at RMB 96,800 (USD11,695). is a
comprehensive national auction company ratified by the Ministry of Culture and
the former State Council Economic and Trade Office , and is also registered at
the State Administration of Industry and Commerce. DUBLIN, Ireland , Research and Markets
(http://www.
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www.

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That means almost one out of every ten
dollars spent at retail is to buy a gift.g. birthdays,
anniversary, wedding, friendship, etc .). The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why.researchandmarkets.

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