C. Its products include a broad range of motorsports-
related die-cast replica collectibles, apparel , gifts and other memorabilia."

Financial Impact
Upon closing, both ISC and SMI expect to record equity investments, with
each representing 50 percent of the total net consideration paid for the
outstanding shares of Action. To
participate, dial toll free 888-693-3477 five to ten minutes prior to the
scheduled start time and request to be connected to the Motorsports Authentics
call."

About SMI
Speedway Motorsports is a leading marketer and promoter of motorsports
entertainment in the United States. The proxy statement will contain
important information about the transaction, and Action Performance's
stockholders are urged to read the proxy statement and other relevant
materials when they become available.
Information regarding the identity of the persons who may, under SEC
rules, be deemed to be participants in the solicitation of stockholders of
Action Performance in connection with the transaction, and their interests in
the solicitation , will be set forth in a proxy statement that will be filed by
Action Performance with the SEC.
(OTC Bulletin Board: SPGR), a dealer and auctioneer in rare coins and other
fine collectibles. New roads, sewers,
water pipes, medians, trees and parking are currently being developed. There can be no
assurance that such statements will prove to be accurate and actual results
and future events could differ materially from those anticipated in such
statements.

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and TEMPE, Ariz. Under this strategy , the company's
existing Charlotte, North Carolina operations, which currently manages
wholesale apparel operations, would also handle fulfillment for wholesale
NASCAR die-cast and apparel effective October 3, 2005. Wagenhals. Forward-looking statements are not guarantees of future performance
and involve certain risks and uncertainties, including the risks and
uncertainties detailed from time to time in the parties' filings with the
Securities and Exchange Commission. The Set Registry
program provides for customers to register their sets and compete on a
worldwide basis for top ranking of their collections, while requiring that all
items registered be certified for authenticity and quality by the appropriate
division of the Company.collectors. The
current traffic in front of Zaldiva 's site, according to the City, is 60,000+
each day. Then, everything else falls into place, and construction of the
buildings begins.com also offers pre-
orders, subscription services, account registration , stock quotes and online
auctions.

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Motorsports Authentics
will operate as an independent company with ISC and SMI as equal
owners. The
acquisition is expected to close by calendar year-end, and is subject
to several conditions including Action shareholder approval , regulatory
approvals required under the Hart-Scott-Rodino Act, consents and
certificates from certain counterparties to Action's material contracts
as well as the lack of any material adverse event to Action's business. The parties have incurred and will continue to incur significant
advisory fees and legal and other expenses relating to the transaction. Information about a party has
been provided exclusively by that party or, in the case of Motorsports
Authentics, its members . Given the early commitments, the Company expects
more than 200,000 coin collectors will receive solicitations from dealers and
auctioneers using the Set Registry Kiosk(SM) marketing program.

Collectors Universe Forward-Looking Statements
This news release contains statements regarding our expectations about our
future financial performance which are "forward-looking statements" as defined
in the Private Securities Litigation Reform Act of 1995." Our
financial performance in the future may differ, possibly materially, from our
current expectations as set forth in the forward -looking statements contained
in this news release, due to a number of risks and uncertainties.

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Lesa France Kennedy, President of ISC, stated, "As part of Motorsports
Authentics, we believe Action has significant long-term potential for
generating positive cash flow and earnings. In addition , an integration team comprised of top ISC, SMI and Action
management will complement Action's existing team of outstanding employees at
all levels of the organization.speedwaymotorsports.

About ISC
International Speedway Corporation is a leading promoter of motorsports
activities in the United States, currently promoting more than 100 racing
events annually as well as numerous other motorsports-related activities. The
Company owns and/or operates 11 of the nation's major motorsports
entertainment facilities, including Daytona International Speedway in Florida
(home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan
International Speedway located outside Detroit; Richmond International Raceway
in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas
City, Kansas; Phoenix International Raceway in Arizona; Homestead-Miami
Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in
South Carolina; Watkins Glen International in New York.com.com, trackside at racing events, direct corporate promotions, mass
retail and department stores, specialty dealers and select online retailers., Zaldiva (TM),
Inc.

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"Licensed product is a significant segment of
the industry that has historically not been optimized.
Fred Wagenhals , President and CEO of Action; David Riddiford, Action's
Chief Financial Officer; and Melodee Volosin , Action's Chief Operating
Officer, are expected to remain in key roles in the new company as they have
significant knowledge and are viewed as important resources to the integration
and restructuring of the business.
From an earnings perspective, as the transaction is not expected to close
until late in the calendar year, it is expected to minimally impact the
financial results of Motorsports Authentics for 2005.com.gov. The parties disclaim any duty to
publicly update or revise any forward -looking statements regarding the matters
discussed in this release, whether as a result of new information , future
events or otherwise.
Silvano DiGenova, Chief Executive Officer of Superior, stated , "We are
pleased to be involved with the launch of this service offering for our coins
and are certain many collectors will be more than happy to participate in this
wonderful new program.

Additional information regarding these and other risks and uncertainties
that could cause our future financial performance to differ from our current
expectations is contained our Prospectus , dated February 16, 2005, as filed
with the Securities and Exchange Commission pursuant to Rule 424 (b) under the
Securities Act of 1933, as amended. With the new developments occurring, Zaldiva sees the traffic
increasing, which will be great for additional customers.

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International Speedway and Speedway Motorsports Partner to Purchase Action Performance

com, and
http://www. Newly Launched Set Registry Kiosk(SM) Program Expands Through Dealer Network

NEWPORT BEACH, Calif.
Michael Haynes , Chief Executive Officer of the Company, commented,
"Following our recent announcement of the Set Registry Kiosk(SM) program
launch with Overstock. Hamrick and
Heritage Galleries and Auctioneers into our network. Forward-looking
statements can be identified by the use of words such as "believe ," "expect,"
"anticipate," "intend," "plan," "estimate," "project," or future or
conditional verbs such as "will," "would," "should," "could," or "may. As
meetings with the City concurred, it was finally apparent that the goal to
demolish and build what Zaldiva was envisioning could and would be approved.com

Certain statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act of 1933
and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to
the safe harbor created by those rules.

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A call center is being
added at that facility to handle order processing and customer service.action-performance."
Set Registry(SM) is a free service offered by the Company through its
operating divisions of Professional Coin Grading Service (PCGS), Professional
Sports Authenticator (PSA) and Professional Stamp Experts (PSE) that provides
collectors the opportunity to register their collections or sets on the
Company's Web site and then compare the quality and completeness of their set
with those similar sets that are registered.com,
and is also published in print.com

Brandi Piacente
Investor Relations
The Anne McBride Co.
The first plans were to remodel and build out the current site.

Zaldiva offers a variety of unique new and vintage collectible items ,
including, but not limited to, comic books, statues, figurines, seasonal
ornaments, DVDs, posters , dolls, action figures, t-shirts, magazine and comic
subscriptions and sports memorabilia.

diecast artifact

Action currently markets its products primarily through a combination of mass
retail, domestic wholesale , trackside, international and collector's club. From a trackside sales perspective, ISC and SMI each
promote a significant number of events in NASCAR's three national touring
series including the NASCAR NEXTEL Cup schedule. France
Kennedy; John Saunders, Executive Vice President and Chief Operating Officer
for ISC; Marcus Smith, Executive Vice President of National Sales and
Marketing for SMI; and Mark Gambill, an SMI Board of Director member since
1995. The Company provides souvenir merchandising services through
its SMI Properties subsidiaries, and manufactures and distributes smaller-
scale , modified racing cars through its 600 Racing subsidiary.

Collectors Universe Launches Set Registry Kiosk (SM) Program With Superior Galleries

FORT LAUDERDALE, Fla.
Once the City has completed the current operations in the area, Commercial
Boulevard in Ft.com boasts a plethora of unique
and hard-to-find items, from vintage toys to collectible tins and from
Superman Comics to hand-carved African trinkets.

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, International Speedway Corporation (Nasdaq: ISCA)
(OTC Bulletin Board: ISCB) ("ISC"), Speedway Motorsports Incorporated (NYSE:
TRK) ("SMI") and Action Performance Companies Inc . Herb Baum, recently appointed as Executive
Chairman of Action Performance, will not remain with the company after
closing. For more information, visit
the Company's Website at http://www.
For more information about Action Performance and its many subsidiaries,
please visit the Company's corporate Web site at
http://www.com.sec.
The game is on so to speak with regard to Zaldiva's building .

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The acquisition is structured as a merger of a
wholly-owned subsidiary of Motorsports Authentics into Action, and the
surviving entity will be operated by Motorsports Authentics.

Strategic Rationale
Action is the leader in design, promotion, marketing and distribution of
licensed merchandise. We plan to leverage the extensive
relationships and marketing expertise of both ISC and SMI to make this a
successful venture. The entity will be self-sustaining and it is
expected both ISC and SMI will record results of Motorsports Authentics as an
equity investment .
A replay will be available one hour after the end of the call through
midnight Friday, September 9, 2005. Other motorsports
entertainment facility ownership includes an indirect 37.action-performance .com Auctions(TM), we continue to broaden our reach to
the coin collector base by adding well-respected industry players such as
Superior Galleries and other notable coin dealers such as John B. This information is accessible to
collectors and dealers at the Company's web site, http://www.

Contact Information: (OTCBB: ZLDV)
Zaldiva(TM), Inc.,
1-877-ZALDIVA (925 -3482)
http://www.

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Conference Call
The executive management teams of ISC, SMI and Action will host a
conference call today with investors at 11:00 a.action-performance.
The launch of Set Registry Kiosk(SM) for coins on Superior's various retail
and auction channels along with other dealers and auctioneers is another
important step for the Company to make entry into the free program more
accessible to collectors. (OTC Bulletin Board: ZLDV) is proud to announce that the ultimate final
plans for Zaldiva's first brick and mortar site have been approved by the City
Council, and operations have commenced."
Zaldiva will be featuring one-of-a-kind collectibles , both old and new.

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(NYSE: ATN) ("Action")
today announced the following:

- ISC and SMI have partnered in a joint venture, which will conduct
business under the name Motorsports Authentics, to create a leader in
the production, marketing and sales of motorsports licensed
merchandise, including apparel and souvenirs."
"We believe it is strategically important for NASCAR and other motorsports
to have strong, well-run companies designing, marketing and distributing
racing merchandise," commented Mr.
Wachovia Securities acted as financial advisors for ISC and SMI, and
SunTrust Robinson Humphrey acted as financial advisors to Action in connection
with the transaction. (NYSE: ATN) is the leader in the design,
promotion, marketing and distribution of licensed motorsports merchandise. In
addition, investors and security holders may obtain free copies of the
documents filed with the SEC by Action Performance by going to Action
Performance's investor relations page on its corporate website at
http://www.ZALDIVA.

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To access, dial toll free 877-519 -4471
and enter the code 6434798, or visit the Web sites referenced above. The
Company's products include a broad range of motorsports-related die-cast
replica collectibles, apparel, souvenirs and other sports-inspired
memorabilia.

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- Motorsports Authentics has entered into a definitive agreement to
purchase Action for $13 per common share, or approximately $245
million , in cash.
In addition, Action designs and sells products relating to other motorsports
including the National Hot Rod Association, Formula One and Indy Racing
League.
"This transaction represents the best strategic option for our business,"
said Mr.

Additional Information and Where to Find It
Action Performance has agreed to file a proxy statement in connection with
the proposed Merger and related transactions.
The kiosk program places an attractive graphic and link on the
participating dealer or auctioneer Web site that connects the customers to the
free Set Registry program on the Web site of the Company. All items in the Set Registry must be
authenticated and graded by the appropriate Company division for that
collectible item, such as PCGS for coins , PSA for sports cards, and PSE for
stamps. We also disclaim any obligation to
update forward-looking statements contained in this news release or in our
Prospectus dated February 16, 2005.
The goal was 18- to 20-foot ceilings, a very modern look, metal framings, neon
lighting and, ultimately, something that would never be forgotten. Final plans from the architect
should be done within days, and cement should be poured for the foundation
soon after.com
http://www.

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Bruton Smith, Chairman and Chief Executive
Officer of Speedway Motorsports.

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, CHARLOTTE, N. Motorsports Authentics
will integrate the intellectual property rights of a significant number of
NASCAR's premier teams, drivers and tracks into a cohesive long-term
merchandising strategy. The committee will be comprised of Ms.

Ultimate Plans Get Approval for Zaldiva Building

Lauderdale will look completely different.ZaldivaComics .

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As such, we believe we can
capitalize on financial and operating synergies by approaching merchandise
operations as a combined entity through Motorsports Authentics.
Motorsports Authentics will continue to execute Action's plans to return
its business to profitability. Dealers and auctioneers
support the program since their collector customers demand higher and higher
quality items from the dealers and auctioneers in order for the collector to
upgrade the quality of the set and increase the collector's opportunity for
the annual "blue ribbon" set.

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com or by contacting David Riddiford at Action
Performance at 1480 South Hohokam Drive, Tempe, Arizona, 85281 or by phone at
(602) 337-3700. In the case of Action
Performance, such risks include potential adverse impacts on its results of
operations, financial condition and cash flows that may arise from the
announcement of the proposed transaction, as well as the potential adverse
impact on its ability to attract and retain customers, management and
employees. The Company
plans on launching a similar kiosk program for both sports cards and stamps in
the near future. The Company also compiles and publishes authoritative information
about collectible sports cards and sports memorabilia, United States and world
coins , and entertainment memorabilia.

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DAYTONA BEACH, Fla.m. A live Webcast of the call can be accessed at
http://www. Action Performance will mail
the proxy statement to its stockholders., Collectors
Universe, Inc. The Collectors Universe brands are among
the strongest and best known in their respective markets.com

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perfect for displays, posters, comics, statues, action figures, etc.

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It is our goal to ensure that our products are
properly marketed through key distribution channels, which will help promote
NASCAR and other motorsports while creating natural business synergies ,
particularly during event weekends. Action has recently announced plans to improve
its financial performance, including optimizing the production, marketing and
distribution of its die-cast and other products, divesting or discontinuing
non-core businesses, controlling expenditures and expanding its traditional
retail channels through the consolidation of certain functions.
The Company also owns and operates MRN Radio, a leading independent sports
radio network; DAYTONA USA, the "Ultimate Motorsports Attraction" and official
attraction of NASCAR; and subsidiaries which provide catering services, food
and beverage concessions, and produce and market motorsports-related
merchandise under the trade name "Americrown. The Company
also owns Performance Racing Network, which broadcasts syndicated motorsports
programming to over 710 radio stations nationwide.speedwaymotorsports.

About Action
Action Performance Companies Inc.
Investors and security holders may obtain free copies of these documents
(when they are available) and other documents filed with the Securities and
Exchange Commission (the "SEC") at the SEC's web site at http://www.
Although the parties believe that the expectations reflected in such forward-
looking statements are reasonable , they cannot give any assurances that these
expectations will prove to be correct.
212-983 -1702 x208
Email: bpiacente@annemcbride.

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Action also has licenses to manufacture apparel and memorabilia for
the National Basketball Association, Major League Baseball, and multiple other
branded organizations. "Under the leadership and guidance of Motorsports
Authentics' management committee and a strong integration team, the business
should be able to more rapidly execute its turn around strategy, return to
profitability and capitalize on future growth opportunities. Action Performance markets and distributes products through a
variety of channels including the Action Racing Collectables network of
wholesale distributors, the Racing Collectables Club of America, QVC,
goracing . Action Performance further disclaims any responsibility
for forward-looking statements or other statements made in this release
concerning the other parties to the proposed transaction, including ISC, SMI
and their related entities, and/or to any descriptions contained in this
release concerning their proposed joint venture.
The Set Registry(SM) program now has nearly 29,000 sets registered , of
which more than 14,400 are coins through the PCGS division of the Company. Demolition
has started and should be completed today.

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I look forward to
focusing my efforts on further strengthening the relationships with our
licensors and distributors, and contributing to the future success of
Motorsports Authentics. Eastern Time.

According to comments received by the Company from the collectors who
participate in Set Registry, the program enhances the collector's enjoyment
and increases the competition to upgrade items in the collector's set in order
to compete for annual prizes offered by the Company."

About Collectors Universe
Collectors Universe , Inc. is a leading provider of value added services to
the high-value collectibles markets. The Company
authenticates and grades collectible coins, sports cards, autographs and
stamps. The idea
is to have a very enjoyable and memorable time at the store called "ZALDIVA.

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Approximately 70 percent of the company's 2004 product sales related to NASCAR
due to its license agreements with many of the sport's top teams and drivers."

Operating Strategy
A four-member management committee will oversee the operations of
Motorsports Authentics.
Action recently announced a restructuring of its wholesale NASCAR die-cast
distribution to a direct-to-retail model. These
initiatives are expected to benefit the business through a lower cost
structure, improved speed to market, and earlier awareness of consumer trends,
preferences and buying habits.

This press release contains forward-looking statements regarding the
parties to the transactions described in this release, including statements
regarding Action Performance's anticipated financial results, the results of
its restructuring and the proposed transaction with ISC, SMI and their related
entities. In addition, the statements regarding the
consummation of the transaction discussed in this release are subject to risks
that the conditions to the transaction will not be satisfied, including the
risk that regulatory approvals will not be obtained, and that the definitive
agreement will be terminated prior to closing.

Contacts:

Mike Lewis
Chief Financial Officer
Collectors Universe
949-567-1375
Email: mlewis@collectors. Zaldiva. All statements, other than statements
of fact, included in this release, including, without limitation, statements
regarding potential future plans and objectives of the Company, are forward-
looking statements that involve risks and uncertainties.

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Those risks
and uncertainties include, but are not limited to:

* possible changes in general economic conditions or conditions in the
collectibles markets, such as a possible decline in the popularity of
some high-value collectibles, which could cause a reduction in
authentication and grading submissions and, therefore, also in the fees
we are able to generate;

* a lack of diversity in our sources of revenues and our dependence on
collectible coin authentication and grading for a significant
percentage of our total revenues, which makes us more vulnerable to
adverse changes in economic and market conditions , including declines
in the value of precious metals or recessionary conditions, that could
lead to reduced coin and other collectibles submissions, with a
resultant reduction in our revenues and income;

* our dependence on certain key executives and collectibles experts, the
loss of the services of any of which could adversely affect our ability
to obtain authentication and grading submissions and, therefore, could
harm our operating results;

* increased competition from other collectibles services companies that
could result in reductions in collectibles submissions to us or could
require us to reduce the prices we charge for our services;

* the risk that we will incur unanticipated liabilities under our
authentication and grading warranties that would increase our operating
expenses;

* the risk that new service offerings and business initiatives that we
may undertake will not gain market acceptance or will increase our
operating expenses and reduce our overall profitability or cause us to
incur losses;

* the risk that our strategy to exit the collectibles sales business and
focus substantially all of our resources on our authentication and
grading businesses will not be successful in enabling us to improve our
profitability over the longer term or to grow our existing businesses
or expand into new collectibles or high value asset markets; and

* the risk that we will not be successful in integrating into our
operations any new businesses we might acquire or commence or that
those businesses will not gain market acceptance or that our business
expansion may result in a costly diversion of management time and
resources and increase our operating expenses and, therefore, hurt our
profitability. Zaldiva.

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Action markets collectible die-cast products under the names Action Racing
Collectibles, RCCA, Winner's Circle, AP, Muscle Machines , Brookfield
Collector's Guild and Minichamps. Action's brands for licensed apparel, gifts
and other memorabilia include Chase Authentics, Trevco and Winner's Circle. Further,
through the continued execution of its initiatives to improve financial
performance, we believe that Action will be better positioned to capitalize on
the continued growth in the popularity of NASCAR and other forms of
motorsports .5% interest in
Raceway Associates, LLC, which owns and operates Chicagoland Speedway and
Route 66 Raceway near Chicago, Illinois. The Company owns and operates the
following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Infineon Raceway, Las Vegas Motor Speedway, Lowe 's Motor Speedway and Texas
Motor Speedway. (Nasdaq: CLCT), a leading provider of value-added
authentication and grading services to dealers and collectors of high-value
collectibles, announced today that it has launched Set Registry Kiosk(SM)
program for coins in association with Superior Galleries, Inc . By co-marketing Set
Registry with these notable coin dealers and auctioneers, we are increasing
substantially the offering of Set Registry to tens of thousands of collectors
who may have not been exposed to the Set Registry program and in doing so, the
participating dealers and auctioneers have stimulated their customers with the
benefits of the program and enhanced the overall coin collectors ' experience. Due to these and other possible
uncertainties and risks, readers are cautioned not to place undue reliance on
the forward-looking statements contained in this news release, which speak
only as of its date, or to make predictions about future performance based
solely on historical financial performance.

A "Grand Opening" party for everyone is planned as the store opens .

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- - kjjkjk

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