The critically-acclaimed kids show is produced and created by
award-winning producer Helena Harris. The company serves as Hi-5's
licensing agency for North America. Barbie (R) is partnering with the top ranked
celebrity or property across a range of television and music
categories -- Hilary Duff, who was part of our very successful Brand
Campaign and launch of Fashion Fever, Raven-Symone (#1 celebrity girls
ages six to 11 consistently name), Lindsay Lohan, Destiny 's Child and
Leann Rimes, to name a few.

Pound Puppies(R) and related Pound names are registered trademarks
of Pound Puppies, Inc.

snowglobes erector

, JAKKS Pacific, Inc.
Hi-5 can be seen this morning on NBC's Today Show Concert in the Park
series, as well as in 85 million homes each weekday on TLC and Discovery
Kids', where it has become the most-watched program in the network's
commercial-free "Ready Set Learn!" programming line-up. Since its February
2003 debut in the U.
Now kids can wear this famous long red cape on their shoulders and
save the world just like their favorite super hero, Superman(TM).

pinballs hubley

"
"Hi-5 is a wonderful, upbeat and fully-engaging program that has
effectively won the hearts of children and families around the world," said
Helena Harris, Founder of Kids Like Us and Creator and Producer of Hi-5 and
many other well-known children's programs, including the successful preschool
series Bananas in Pyjamas. Continuing to evolve the most dynamic brands in the
industry like Barbie and Hot Wheels to celebrating the most beloved
infant and preschool brand , Fisher-Price(R), Mattel will present some
of the most innovative new products leveraging the hottest
entertainment properties and celebrities in ways kids have never
experienced before. With nine new video ROMs, combined with more than 10 new
creativity and learning ROMs, Pixter Multi-Media gives kids access to
a library of more than 50 titles, making this a child's complete
creativity and entertainment system!
As Mattel continues to innovate the ways girls play, Pixel Chix -
created just for girls - is the newest handheld game that combines the
latest in LCD screen technology with the excitement of video play in a
3-D environment. Featuring a fantastical biomechanical style
design , the Shell Shocker(TM) vehicle transforms from a cyber-ball to
a cyber-beast in seconds., (NYSE: MAT, www.

vibrates dersu

"The energetic young cast, educational-based learning adventures, pop-style
songs and creative skits that get young audiences up and moving, should
translate well to the Hi-5 toy line . that has
exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Girls will also experience the incredible
magic of Disney's Cinderella with a full line of product timed to the
re-release of the DVD as well as dolls and accessories for the
sizzling hot television properties Hi Hi Puffy Ami Yumi and WINX. The incredible popularity of "American Idol(TM)"
continues to be off the charts and Barbie(R) is delivering on girls
"Idol" dreams with a complete line of "American Idol(TM)" Barbie(R)
dolls and accessories .
Fisher-Price continues to build on its comprehensive portfolio of
children's best-loved, familiar characters with the addition of more
of today's hottest properties including SpongeBob SquarePants (TM), All
Grown Up, Miss Spider's Sunny Patch Friends, Koala Brothers(TM) and
Lazy Town, all well suited to compliment the classic characters of
Sesame Street(TM), Winnie the Pooh(TM), Blue's Clues (TM) and Dora the
Explorer(TM).

snowglobes breyer

"Hi-5 is just what U.

About Partners2Media
Partners2Media is a California corporation with a focus on brand
management of children's and family properties. Its principals, Tim Clott and Noel
Resnick, have strong backgrounds in family entertainment . Motion sensors activate sounds to imitate Superman(TM) soaring
through the sky or battling foes
Fisher-Price expands its already impressive learning initiative,
teaming up with the Scholastic Corporation to create innovative new
products that truly help children learn through play with the
introduction of the Read with Me DVD! learning system. All items in the line
can be combined to create a playful "obstacle course" environment to
get baby moving, or each can be used on its own to infuse baby's play
experience with even more activity and action.
AcceleRacers allows boys to experience the brand in a whole new way as
they develop allegiance with drivers, cars and teams .
Pound Puppies(R) brought happiness and love to millions around the
world when they launched more than 20 years ago.com), including Little
People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of
entertainment-inspired toy lines. All Rights Reserved.

hubley kebco

JAKKS Pacific Signs Toy License for Emmy-Nominated Pre-School Show Hi-5!

"
JAKKS(TM) plans to launch products based on Hi-5 in North America for Fall
2006.

About Hi-5
The Hi-5 TV series presents the charismatic cast singing upbeat tunes to
ecstatic preschoolers, who dance and sing along. Clott was
formerly CEO of Lyrick Studios (Barney the Dinosaur and The Wiggles) and a
long-time executive at Paramount Pictures; Noel Resnick has spent her entire
career in children's and family programming both as a programming executive
(ABC Television) and as a developer/producer.

JUSTICE LEAGUE, BATMAN , SUPERMAN and all related characters, and
elements are trademarks of and (C) dc Comics.

hopalong viewmaster

Hi-5 to Perform This Morning on NBC's 'Today' Show

MALIBU, Calif.

MATTEL, BARBIE and associated trademarks and trade dress are owned
by Mattel, Inc.

nickolson puffkins

The license grants JAKKS Pacific the rights
to produce a variety of products, including soft dolls, youth electronics and
instruments , art activity kits and Plug It In + Play TV Games(R). For further information, visit
http://www. Mud , grass, pavement and even water can't
stop the Shell Shocker(TM).mattel. With worldwide headquarters in El
Segundo, Calif.

(C) 2005 Destiny's Child!

(C) Disney.

toymaker evinrude

S. Chatterbox and Jup Jup , two
energetic puppets, join in the on-screen adventures to the delight of young
viewers. is a multi-brand company that designs and markets a
broad range of toys and consumer products.com

Juice Box is also one of the smallest and lightest
personal media players on the market and enables tweens to download
music from MP3 files and enable photo viewing.

Anniversary:

Since 1930, Fisher-Price has inspired the wonder and imagination
of millions of children worldwide .

hubley raggedy

The critically-acclaimed
Hi-5 is also the recipient of a 2004 Parent's Choice Award for its first CD,
Jump and Jive with Hi-5, from KOCH Records as well as a 2004 iParenting Media
Award for its DVD Hi-5: Music Magic from MGM. Grand Communications, Inc.
Fisher-Price's new Star Station(TM) puts the power of performance
right into the palm of kids' hands by letting children be the stars of
the show and even tape their performance for the entire family to
watch! Using plug and play technology, kids can see and hear
themselves on their TV as they sing and dance along with their
favorite Kidz Bop(R) songs. The Mattel vision is to be the world's premier toy brands --
today and tomorrow.

breyer dersu

(310) 455-6235 (212) 584-1133
alison@grandcommunications . The
ground-breaking Read with Me DVD! learning system enables children to
enjoy classic books from the Scholastic library on interactive DVDs
that animate the stories on screen, to help build comprehension and
vocabulary skills, while encouraging a love of reading.
The Baby Gymtastics (TM) system is Fisher-Price's new collection of
innovative products that encourage movement and play in babies, from
sitting and crawling, to standing and cruising.fisher-price.

allsorts evinrude

The Company also participates in a joint venture with THQ Inc.

This press release contains forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management.
Now in its fifth year, Barbie Entertainment has evolved into a
leading player. One infamous preschool
personality will be bouncing into children's hearts: Tumble Time(TM)
Tigger - he tumbles, does cartwheels and even handstands - all to a
funky beat , while children's favorite furry red monster has lots to
holler about as SHOUT Elmo gets kids up on their feet, dancing to his
own rendition of his newest favorite song "Shout!"

Learning:

In addition to Fisher-Price's new Read with Me DVD! learning
system, one of the top selling new introduction for toddlers last
year, the Laugh + Learn(TM) Collection, expands with the addition of
the Laugh + Learn(TM) Musical Learning Chair(TM). All Rights Reserved.

raggedy shortcake

Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses.
Barbie(R) also continues to tap into girls' interest in pop
culture and celebrities by linking to top entertainment properties
that girls love.
The new products will round out Fisher-Price's significant impact
in the learning aisle, which includes a comprehensive line of
innovative and fun educational toys for every age and stage of a young
child's development: PowerTouch(TM) Baby and the Laugh + Learn(TM)
Collection for infants, InteracTV(TM), PowerTouch(TM) Learning System
and Learn Through Music for preschoolers , and Kasey the Kinderbot(TM)
for toddlers.r.l.

hotwheels vibrates

While Curtis makes some noise in "Making Music " (musicality), Jenn has fun
with "Word Play" (linguistic and aural skills), and Shaun blasts off with
"Shapes in Space" (visual and spatial awareness).
JAKKS Pacific, Inc.

Innovation /Technology:

Watch out Hollywood, Fisher-Price's newest version of Pixter(R) -
Pixter(R) Multi -Media - allows kids to actually create their own
"movies" using short clips from existing videos from leading
characters like SpongeBob SquarePants(TM) and Dora the Explorer(TM) to
the ESPN(R ) Winter X-Games. The new Pixter Multi-Media is an
all-in-one, hand-held entertainment system this year featuring full
motion video capabilities.
Hot Wheels' newest entertainment property, AcceleRacers , will
feature fresh new content every week now through the fall with four
television specials on Cartoon Network and 16 micro webisodes, on-line
games and team information found on www.cartoonnetwork .

puffkins holybears

And now, these
adorable little pups are looking for a new generation of owners to
adopt and bring them home.

gameroom erector

(Nasdaq: JAKK) announced today that it has signed a multi-year, toy licensing
agreement for the Emmy-nominated children's educational TV series, Hi-5(TM),
with the creators of the series, Kids Like Us, through their agency
representative, Partners2Media.

About JAKKS Pacific, Inc.
Stereo surround sound speakers bring the Superman(TM) experience to
life.

com) is the worldwide leader
in the design, manufacture and marketing of toys and family products ,
including Barbie(R), the most popular fashion doll ever created. (C) 2005 Mattel, Inc.

kebco gumballs

Each cast member leads a
different show segment focusing on important developmental learning concepts
across all educational categories -- from logical thinking and math to music
and linguistics. Visit http: //www. The products are sold under various brand names including JAKKS
Pacific(R), Play Along(R) , Flying Colors(R), Road Champs(R), Child
Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle (R), Go Fly a
Kite(R), Color Workshop(R), Pet Pal(TM) and Plug It In + Play TV Games(TM).com. This charming chair,
with an attached side table, teaches children numbers, counting,
opposites, colors and more through fun, familiar everyday
"experiential" play.

vibrates shortcake

com for the latest
information about Hi-5.tvgames. This complete line of toys, designed to be most
intuitive to the way children learn , are created by Fisher-Price's
team of leading content developers and early childhood development
experts and researched at the company's renowned Play Lab. The proud new owners of
these plush puppies are sure to have hours of lovable, huggable,
interactive fun!

About Mattel

Mattel , Inc. (C)1984, 2005 - All Rights Reserved. (s05)

ROBOTS: ROBOTS TM + (C) 2005 Twentieth Century Fox Film
Corporation.

Winx Club(TM) logo, all related characters and elements are
trademarks of Rainbow S.

nickolson holybears

S. through our new partnership with JAKKS Pacific and bringing the
series to life beyond the screen with toys that will help reinforce all the
positive aspects of the program. Mr.

CONTACTS:
Genna Goldberg Alison Grand
JAKKS Pacific, Inc .com

John Mills
ICR, Inc. The Chix
require care and attention to thrive, building a relationship with
girls. In 2005, Mattel Entertainment has toy lines
behind two of the year 's most highly anticipated theatrical releases;
the animated industrial world of ROBOTS(TM) (Twentieth Century Fox,
March 11), and the story behind why and how Batman(TM) became one of
the greatest superheroes in Batman Begins(TM) (Warner Bros. Barbie(R) will introduce the first-ever spring
direct -to-video Barbie(R) property, Fairytopia(TM), as well as two
major fall events with "Barbie(R) and the Magic of Pegasus" and the
first My Scene(TM) video, "My Scene Goes Hollywood(TM)". Fisher-Price brings them all to life in brand new ways
with innovative toys, plush and playsets.

lilliput pinballs

The
forward -looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release . Pictures,
June 17). Designed to meet the lifestyle and
entertainment interests of today's tweens , Juice Box puts music,
entertainment, digital photo albums, sports and cartoons all in the
palm of their hand. The entire
collection will continue to grow in 2005 with rapidly expanding
software and updated technologies., Mattel employs more than 25,000 people in 42
countries and sells products in more than 150 nations throughout the
world. (C)2005 All rights reserved.

dersu pinballs

hi-5us.

Business Editors/Toy Industry Writers/Tradeshow Writers
American International Toy Fair 2005

NEW YORK----

Fisher-Price(R), the World's Pre-eminent Brand of Infant and
Preschool Toys, Celebrates its 75th Birthday!

As today's children demand toys that incorporate cutting -edge
technology, characters they love and fun to play with toys, Mattel(R),
(NYSE: MAT) the world 's leading toy manufacturer today announced the
hottest line-up of new products for 2005 at American International Toy
Fair in New York. Children can watch 22 minutes of their
favorite videos or live action shows on their Pixter screen in full
color. This year, Barbie(R) has three of the hottest girl
properties, all of which are original content and have original music
scoring.

erector kebco

Based on the #1-selling children's property in Australia, Hi-5 is a
production of Kids Like Us and Nine Films + Television, in association with
Discovery Kids. Pixel Chix virtual girlfriend lives inside a small
3-dimensional house and hangs out, sleeps, eats and all the great
things girls really do - all with the touch of a button. The
Mattel family is comprised of such best-selling brands as Hot
Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as
Fisher-Price brands (www.

hotwheels gameroom

, the relative newcomer has earned a Daytime Emmy Award
Nomination for "Outstanding Pre-School TV Series" -- an honor that Hi-5
received alongside Sesame Street and Blues Clues. "We are excited about expanding our Hi-5 offerings
in the U. While Kimee helps children figure out "Puzzles + Patterns "
(logical thinking), Karla hosts "Body-Move" (coordination and motor skills). Mattel's Entertainment portfolio promises something for
little kids and big kids alike with toys such as Roboots(TM) that kids
can wear to re-enact their favorite ROBOTS(TM) scenes, a Batman
Begins(TM) Batmobile(TM) , the likes of which the residents of Gotham
City(TM) have not yet seen.com.
The Juice Box personal media player is the most versatile media
player designed for young people. From the Corn Popper(R ) and the
Rock-A-Stack(R) to Little People(R) and Tickle Me Elmo, Fisher-Price
toys have been a part of childhood, helping children develop through
play, for more than three generations. Today , Fisher-Price, the
world's leading brand of infant and preschool toys, as well as
innovative learning toys and juvenile products, is gearing up to
celebrate a milestone birthday - 75 years! In 2005, Fisher-Price will
continue to expand its offerings across all of its brands with toys
that underscore its strong belief that play, in and of itself, is
learning.

puffkins nickolson

S.
Tyco(R) R/C's latest innovation in radio control comes as a
shocking transformation.

Entertainment:

Today's kids are taking their cues on what's hot from movies,
music, video games - basically all forms of traditional entertainment,
as well as sports celebrities, current events and a wide range of
cultural influences . Buttons on the wireless microphone allow
kids to choose from five different camera lenses that create awesome
on-screen effects: Regular, Shining Star, Double Vision, Kaleidoscope
and Color Kaleidoscope . These soft little puppies are as lovable as
ever but have a new twist - they can bark out loud, come when you
call, go for walks on a leash, and much more.

hotwheels beanie

audiences need in a pre-school property ," said
Tamre Sutphen, Senior Vice President of Flying Colors at JAKKS Pacific, Inc. The product categories include:
Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites , Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-
School, Plush, Construction Toys, Electronics , Dolls and Pet Toys and
Accessories.
(310) 395-2215
jmills@icrinc.

Mattel Unveils Cutting-Edge Technology New Entertainment Lines and Innovative New Toys at 2005 Toy Fair

LeAnn Rimes(R) owns all rights to her name and likeness.

Editor's note: Photography available upon request.