net, today announced the grand opening of its newest franchise
retail location in Newark, California. and on
Saturday from 11:00 a. Last month Caboodle also opened
locations in Eugene, OR, Marlborough, MA and Saint Joseph, MO. Sharpie markers include 34 colors and 18 different tip
sizes.

About Sanford(R), Makers of Sharpie(R)
Sharpie is the popular brand of permanent markers long-associated with the
autograph experience.

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Caboodle Cartridges enables printer users to simply walk into a
local store and have their cartridges exchanged within minutes for a savings
of as much as 60%.

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The store's phone number 510-224-0670.
"This area is a great location as we have a good mix of business and
retail along with home users here, enabling affordable color printing of
presentations, digital pictures, graphics, and more," said Ramen Krishnan.

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"The Caboodle promise is that we will save our customers as much as
60 percent, while providing them with the highest quality inks available today
as well as a convenient location for quick and easy cartridge exchanges . The founders have invested in a
state-of-the-art recharging facility that does not compromise quality and yet
offers substantial savings."
Sharpie markers debuted just two years before the first Super Bowl in 1966
with its classic black, barrel-cased permanent marker.
Sharpie gained widespread awareness in 2002 during a now infamous incident
involving a Sharpie marker and an impromptu touchdown celebration.com

Kate Manfull, Weber Shandwick
Ph: 314.

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Franchise locations include: Santa Clara, Saratoga, Vallejo, Mountain
View, Palo Alto, and Fresno, California. Visit sharpie.

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The company is creating an entirely new
distribution channel for ink jet and laser printer cartridges by combining an
advanced recharging laboratory with first-of-its-kind retail service
franchises .
The network ad -- the brand's first-ever during the Super Bowl -- features
a hard-working amusement park "pirate" struggling with the demands of
celebrity.
"It isn't easy signing autographs with one hand," the pirate snarls.

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caboodle.

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OAK BROOK, Ill.
"Arrrrg. "Sharpie's spot is a great
way to kick off our aggressive marketing campaign for 2006.

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, Caboodle Cartridge,
http://www.
"The Super Bowl is a perfect venue for us to target bold, expressive and
passionate fans -- a key target for the Sharpie brand," said Rory Leyden,
president of Sanford, maker of Sharpie markers . Sharpie continues to
serve as the autograph pen of choice for professional athletes, celebrities
and fans -- and now a pirate -- all looking to make their mark.

Susan Wassel
Ph: 630.

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Caboodle Opens Ink Jet and Laser Refilling Retail Store in Newark/North Fremont

Caboodle Cartridges enables printer
users to simply walk into a local store and have their cartridges exchanged
within minutes for a savings of as much as 50%. Caboodle recently announced plans to open more than
100 locations around the country in 2005.
In addition to the Sharpie Retractable line, Sharpie also offers "Mini"
markers, a new 16-color "pint-sized" marker series with a clip.

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Caboodle guarantees the consistent high quality that consumers have come
to expect from the original cartridge manufacturers without the exorbitant
costs, providing unparalleled responsiveness while helping the environment .

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Caboodle recently announced plans to
open more than 100 locations around the country in 2005.

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The new Caboodle refilling and
exchange service center is located in the Cedar Village area at 39267 Cedar
Blvd, Newark, CA 94560. Caboodle
recharges all popular cartridges for color and B/W laser and ink jet,
including Hewlett Packard, Panasonic, Brother, Samsung, Minolta, Epson, Canon
and Lexmark.net.newscom.

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It
also is the only company to open dedicated retail outlets allowing customers
to walk in and instantly receive "good-as-new" replacements. When servicing laser printer cartridges , the
company refills the toner and also replaces the inside components.

About Caboodle Cartridge
Caboodle Cartridge is a new franchise opportunity founded by a father and
son team , Daniel and Chris Wencel.

, Sharpie(R), a brand of Newell
Rubbermaid (NYSE: NWL), is Super Bowl bound, first with the Detroit kick-off
of Sharpie's "Autographs for Education" campaign , then with a new ad spot
premiering during the third quarter of the big game on Sunday.0025
Susan.

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Typical
savings are 40% to 60% of the price of a new cartridge.m.caboodle.com for more
information .290.

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The company is headquartered in Silicon Valley at 3233F De La Cruz Blvd. Despite his hook , he is able to just click and make his mark --
thanks to his Sharpie Retractable marker.com

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m. The company can be reached at 408-988-0064 or via the
Web at http://www. Since
then, Sharpie has been working with professional athletes and celebrities to
promote its Autographs for Education campaign and raise funds and supplies for
schools nationwide. (NYSE: NWL), a worldwide leader in the manufacturing and
marketing of writing instruments, art products and office organization,
including such well known brands as Paper Mate(R), Sharpie(R), Parker(R),
Waterman(R), EXPO(R), Foohy(R), uni -ball(R), DYMO(R) and Rolodex(R), among
others. Sanford makes more than 6,000 products, ranging from markers, pens and
pencils to professional art products, fine writing instruments and office
organization products.com or sanfordcorp.

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Caboodle Cartridge is creating an entirely new channel for ink jet and
laser printer cartridges by introducing an advanced recharging laboratory and
first-of-its -kind retail service outlets.

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Scheduled to run in March on network and cable programming, the Super Bowl
"Pirate" spot was created by McCann Erickson of New York, with media buying
from Empower Media Marketing of Cincinnati.

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Caboodle cartridges meet or
exceed OEM quality and specifications ."
Caboodle Cartridge is the first company in North America to build an
advanced facility to rebuild and recharge laser and inkjet cartridges that are
at or exceeding OEM-quality, while others simply refill the ink and toner. - 4:00 p.m."
With the Sharpie Retractable, a 16-color marker series that require no
caps, the pirate can quickly and easily click and write.
For more information on Sharpie and its Super Bowl spot, visit
Sharpie. Sanford, maker of Sharpie, is a division of Newell
Rubbermaid Inc.

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The cartridges meet or exceed OEM specifications providing remanufactured
solutions for all popular color and B/W laser and ink jet cartridges,
including Hewlett Packard, Panasonic , Lexmark, Brother, Samsung, Minolta,
Epson, Canon.552.

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m.com.6715
kmanfull@webershandwick.

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in Santa Clara, Calif. Young was the first to sign Sharpie's autograph wall,
officially launching a nationwide campaign to collect one million autographs
in exchange for $1 million in school supplies and funds.wassel@sanfordcorp.

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New Franchise Store is Among First to Open in Major East Bay Community

SANTA CLARA, Calif.
Ramen Krishnan and his wife Kavita, will run and manage the store and its
day-to-day operations of the Newark Caboodle Cartridge Franchise.
Caboodle focuses on quality.
The Newark store is open weekdays from 10:00 a. - 6:00 p.

Sharpie(R) Single-Handedly Steals Super Bowl With First-Ever 'Pirated' Spot

(Photo: http://www.com/cgi-bin/prnh/20060203 /CGF024 )
Sharpie's "Autographs for Education" campaign kicked off January 30 in
Detroit with three of professional football's biggest names -- Hall of Famer
and broadcaster Steve Young, New England's Willie McGinest and Tampa Bay's
Derrick Brooks.

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From a
student's backpack to a coach 's whistle, Sharpie Mini markers offer go-
anywhere convenience.

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---

- - kjjkjk

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