" "The experience of having our products promoted on a
national television show was wonderful ," Teichelman added.

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Mom-Owned E-Business Benefits Children's Charities

The company
carries popular and high-end brands such as OshKosh, Doodlefish, Kimberly
Grant and Bebe Chic, while incorporating items like hand-painted nursery
accessories and whimsical lamps and rugs. "But perhaps more
important was our message of helping children through whatever means we have
available, from raising awareness through television shows like 'Extreme
Makeover,' to donating corporate profits.kmart.

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Thirty -three-year old entrepreneur Teichelman is now beginning to see her
business thrive.

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Since her initial launch, her sales have quadrupled, and her
product offerings have risen from 60 to over 1,000. "I don't want to treat people simply as an e-mail
address.
* Kitchen - Offers functional pieces that simplify cooking and storage,
which feature solid wood turnings, brushed-nickel hardware , and a
Martha Stewart Everyday Colors(R) Sugar White finish.com(R); and in Canada at Sears .

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SweetPeachesBedding. Pieces in this group include a queen bed, nightstand, storage
bench, armoire, and eight-drawer dresser. This collection
includes a dining table, Windsor chairs , china cabinet, kitchen island,
and stools.

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com). The posters are 9" x 12"
or 11" x 17 ", and the giclees come in 8" x 10" size. (MSLO) is a leading provider of
original "how-to" information , inspiring and engaging consumers with unique
lifestyle content and high-quality products.

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"If I can
help other enterprising mothers make extra money in the process, then I'm all
for it!"
Teichelman likes to think of Sweet Peaches Bedding, Inc. Nicky
Fleming, President of the company , announced the new line today. The full selection of
available artwork can be seen at http://www ./

Wacky Jack Kids launched in November 2004 with a line of infant and toddler
apparel and accessories all based on the fun, whimsical animal artwork of
New Mexico artist Jackie Fleming. Martha Stewart Living Omnimedia, Inc.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a mass merchandising company that offers customers quality
products through a portfolio of exclusive brands that include Thalia Sodi,
Jaclyn Smith, Joe Boxer , Martha Stewart Everyday, and Route 66.

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"
The "Charity of the Month" is posted on the Web site
(http://www. For more information,
visit http://www.wackyjackkids. Martha Stewart Everyday(R ) is available in the
United States through Kmart; online at kmart.

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" She and her staff maintain kindness and personalization in all
of their transactions. I want to see them as individuals.
Wacky Jack Kids has now introduced a new
line of fun art designed for children's bedrooms and playrooms . First Easy-to-Assemble Furniture Collection Features
Beds, Tables, Chairs , Sofas and Storage Components

NEW YORK, Martha Stewart Living
Omnimedia, Inc.

About Martha Stewart Everyday(R)
The Martha Stewart Everyday(R) brand offers consumers high -quality
products that enrich the everyday, enabling them to beautifully organize their
homes easily and affordably.searsholdings.

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Teichelman's key to success is finding
innovative designers who incorporate elements of style and individuality. "We are
excited to expand our line of children's products to include this line of
art featuring fun, whimsical animal artwork.

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playroom hopscotch

Inspired by classic American
styles , the furniture is custom-designed to coordinate beautifully for easy,
do-it-yourself decorating.

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is an e-commerce business that offers select
baby and children's bedding that is fun, stylish and cozy.

Wacky Jack Kids will be displaying the full line of products, and the new
artwork at the Kids Show in Las Vegas February 14-16, 2005.

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So she poured
her creative talent, business savvy , and compassion for children into a new
venture called SweetPeachesBedding.com. Created by the experts at MSLO, the
Everyday Rooms(TM) collection features 20 easy-to-assemble furniture pieces
for the bedroom, kitchen, and living room. The full collection includes a sofa, armchair, coffee and
side tables, demilune table, nesting tables, bookcase, bar cabinet,
television stand, and entertainment center.

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The initial launch included children's
faux sheepskin slippers, bibs, ultra -soft faux sheepskin baby blankets,
complete melamine meal sets, faux sheepskin clothes hangers, and wall
clocks. Martha Stewart Everyday(R) is comprised of
several categories, including: Martha Stewart Everyday(R) Home, featuring
bedding, bath, kitchen textiles, and window treatments; Martha Stewart
Everyday(R) Garden, offering a complete system of gardening products and
outdoor furniture; Martha Stewart Everyday Colors(R), consisting of 256 latex-
based, coordinated paint shades in two formulations, as well as ceiling
paints; Martha Stewart Everyday(R) Kitchen, which includes a full range of
cookware and tabletop products; Martha Stewart Everyday(R) Keeping, featuring
organizational goods for the closet, laundry, and pantry; Martha Stewart
Everyday(R) Decorating, featuring clocks , mirrors, lighting, frames, and
photograph storage accessories; Martha Stewart Everyday(R) Candles and
Accessories, offering a complete selection of candles, potpourri, boxed candle
sets, and accessories; and Martha Stewart Everyday(R) Holiday, an extensive
collection of decorations, wrapping accessories , and seasonal home decor.

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Recently,
some of Teichelman's bedding and throw rugs were featured on ABC's "Extreme
Makeover: Home Edition."

Contact:

Brittin Teichelman
Sweet Peaches Bedding, Inc. (NYSE: MSO) and Kmart Holding Corporation, a subsidiary of
Sears Holdings Corporation (Nasdaq: SHLD), introduce Everyday Rooms(TM), an
assortment of affordable, stylish, ready -to-assemble furniture, available
exclusively at Kmart stores nationwide.com and through
marthastewart .

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com

This release was issued through eReleases(TM).com.

The Everyday Rooms(TM) collection includes:

* Bedroom - Features antique-inspired pieces made from wood and natural
veneer, with a rich dark cherry finish and antiqued brushed-nickel
hardware.
Each design in the Martha Stewart Everyday(R) brand is inspired by MSLO's
expertise in decorating, cooking and entertaining, homekeeping, gardening,
crafts, holiday, baby and kids, and weddings, and is overseen by a team of the
company's creative experts. MSLO is organized into four
business segments: Publishing , Television, Merchandising, and Internet/Direct
Commerce.com.

Home decor and furnishing items for children.

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"
This theme of individuality and personalization is also incorporated into
the inventory that she offers.
"After all," explained Teichelman, "your child is not average or mediocre, so
why should our selections be?"
As Sweet Peaches' success grows, so does its national profile.SweetPeachesBedding .

PRESS RELEASE Wacky Jack Kids Introduces New Line of Children's Art

* Living Room - This collection offers an easy-to-assemble upholstered
sofa and armchair, along with pieces that provide convenient storage
and surface space and feature a dark cherry finish and brushed -nickel
hardware.com or the Sears
Holdings Corporation website at http://www.

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Sweet Peaches Bedding, Inc.SweetPeachesBedding.
Phone: 972-369-1511
Email: brittin@sweetpeachesbedding .

About MSLO
Martha Stewart Living Omnimedia, Inc.

mounce playroom

"I promised myself that if this venture worked I would do what I could to
help less fortunate children out there who need food or medical attention,"
said Brittin Teichelman, Founder of Sweet Peaches Bedding, Inc.

com." The artwork is available as posters
or giclees, and comes in three different sizes.

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com).com
Web site: http://www.

"The new line of art really compliments the wall clock, and makes a
perfect room decorating combination," said Fleming.

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April's featured charity is "The
Valerie Fund," a non-profit group that supports children with cancer and blood
disorders. The new line offers parents a
great opportunity to decorate their children's rooms with a line of artwork
that has not been available until now. For more
information visit the company's website at http://www.

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Many of these items are the results
of other talented stay-at-home moms who are crafty and business-minded - and a
portion of all sale proceeds benefit a children's "Charity of the Month. as a "business
with a heart.

monoprints playscapes

MCKINNEY, Texas, Two years ago, a mom had a dream
of working at home and caring for her family - while at the same time
enhancing the lives of children less fortunate than her own .
(http://www.
"I love offering paintings or home decor items crafted by moms - the
talented people who know exactly what kids like!" Teichelman said. This is Sweet Peaches' mission now -
and for the future.

Martha Stewart Living Omnimedia and Kmart Launch Everyday Rooms(TM) by Martha Stewart Everyday(R)

is listed on the New York
Stock Exchange under the ticker symbol MSO.

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ereleases.

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- - kjjkjk

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