41
-------------------------------------------- --------------------
Source: Nielsen//NetRatings MegaView Online Retail, April 2005

About MegaView Online Retail Service
MegaView Online Retail service is based on the Nielsen //NetRatings'
MegaPanel(R), which provides retailers with the most comprehensive
intelligence on online consumers by linking past surfing behavior from the
panel's large sample with current opinions through real-time surveys.

PRESS RELEASE Crown Crafts Infant Products Inc. Signs Licensing Agreement With PALI S.p.a.

"

http://www .crowncrafts.

About PALI, S.

greeting sunglasses

"A PALI nursery is a very special place for your
newborn.com/

"We are honored to be working with a company with the history and
reputation of PALI, " commented Nanci Freeman, President and Chief Executive
Officer of the Company. Crown
Crafts , Inc.

greeting strollers

crafts baby

23
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Office Supplies 102.14
------------------------------------------------------------ ----
Flowers, Greetings, + Specialty Gifts 51. Covering 70 percent of the world's Internet usage, the
Nielsen//NetRatings services offer syndicated Internet and digital media
research reports and custom-tailored data to help companies gain valuable
insight into their business.

CONTACT: Tracy Yen, +1-408-941-2932, for NetRatings, Inc.

baby personalized

The new
collections are designed to compliment PALI's fine infant furniture
offerings. designs, markets and distributes infant and juvenile consumer
products, including bedding, blankets, bibs, bath and accessories and
luxury hand-woven home dcor . Its subsidiaries include Hamco, Inc.

merchandise toward

3
--------------------------------------------------- ---
Yahoo! Shopping 12. The average
conversion rate is 4.76
-- --------------------------------------------------------------
Jewelry + Watches 46.94
----------------------------------------------------------------
Apparel + Accessories 44. Their innovative
capability, and positive and dynamic vision are family characteristics that
derive from the will and commitment to learn and improve using care and
courage. But one thing still remains: love for a finely
crafted product made with great care .

children geared

Nielsen//NetRatings MegaView Online Retail service
tracks online consumer retail activity and purchasing behavior, and offers
marketers competitive benchmarking, dollar spending insights and buyer
conversion rates.
Nielsen//NetRatings found that among the top 10 online retailers ranked by
conversion rates in February 2005, only Coldwater Creek has a significant
brick-and-mortar presence.60
----------------------------------------------------------------
Automotive 119.12
----------------------------------------------------------------
Child/Baby Care 86. For more information, please visit
http://www. "This arrangement, which brings together two
industry leaders, will offer consumers the best in both infant furniture
and textiles. During this time the company underwent
epochal changes.

greetings sunglasses

While traffic is high to popular
brick-and-mortar Web sites, visitors are often researching purchases to be
made offline," said Heather Dougherty, senior retail analyst,
Nielsen//NetRatings.com.p.

parties recordings

NEW YORK, Nielsen//NetRatings, the
global standard for Internet audience measurement and analysis, released the
first Internet retail report card today from the MegaView Online Retail
service.4
------------------------------------------------------
Amazon 12 .8
------------------------------------------------------
Coldwater Creek 12.8 percent of its visitors into buyers, with
Sportsman's Guide ranking third by converting 13. in Kentucky.

personalized decor

Lands'
End followed by converting 14. Top 15 Online Retail Categories Based on Average Order Size,
February 2005

Product Category Average Order Size (US$)
----------------------------------------------------------------
Computer Hardware 584.47
-------------------------------------------------------------- --
Consumer Electronics 99.
(Nasdaq: NTRT), is the global standard for Internet audience measurement and
analysis and is the industry's premier source for online advertising
intelligence with its NetView, AdRelevance, @Plan, WebRF, MegaPanel and
SiteCensus services. The combination of fine textiles and furniture enable new
parents to create a nursery with confidence .p.

Sites offering products geared toward children or parenting.

baby recordings

3 percent of its site shoppers into purchasers .62
----------------------------------------------------------------
Health/Wellness /Beauty 45. By
combining these survey results with the actual surfing habits of the
respondents, retailers and marketers are able to better understand how
consumers are spending online.

About Nielsen//NetRatings
Nielsen//NetRatings, a service provided by NetRatings , Inc. in
Louisiana, Crown Crafts Infant Products, Inc.

children dental

com 11.8
----- -------------------------------------------------
Source: Nielsen//NetRatings MegaView Online Retail, April 2005

QVC marked the highest conversion rates out of approximately 117 online
retailers, turning 16.
"Brick-and-mortar retailers are noticeably absent among the top performers
in online sales conversion rates. MegaView Online Retail is the third product
introduced from MegaPanel(R), an online syndicated suite of services that
provides comprehensive Internet market research for key vertical industries
including financial services, search and online retail. in California and Churchill
Weavers, Inc. The Company's products include
licensed and branded collections as well as exclusive private label
programs for certain of its customers. Just a few a day, he made them well
using the utmost care.

personalized children

com 13. The Company will focus its
marketing and sales efforts on the high-end and luxury markets with infant
crib sets priced from $199.

greetings bedding

The report card highlights the top 10 online retailers ranked by
sales conversion rates, and top 15 product categories ranked by average order
size during February 2005.7
------------------------- -----------------------------
eBay 12.

toilet shopping

3
-- ----------------------------------------------------
Lands' End 14.com 13.nielsen-netratings.a

Pali's history, to which four generations of the Pali family have
contributed, spans nearly a century.

bedding parties

61
------------------------------------- ---------------------------
Computer Software 46.p.

geared dental

The product lines for
this brand include infant bedding, blankets, and room dcor.

consumer sunglasses

Top 10 Online Retailers Based on Conversion Rate, February 2005

eCommerce Site Conversion Rate (%)
------------------------------------------------------
QVC 16.

Crown Crafts Infant Products is a subsidiary of Crown Crafts, Inc.

toys merchandise

Online Retail Report Card: Highest Conversion Rates Amongst Non-Brick-and-Mortar Retailers According to Nielsen//NetRatings MegaView Online Retail

com 13.4
----------------------------- -------------------------
llbean.47
------------------------------------------------ ----------------
Event + Movie Tickets 121. Everything has changed in production methods,
demand, models and taste.

letters toward

The remaining nine retailers are comprised of a
television shopping network, catalogs and online-only retailers.1
------------------------------------ ------------------
proflowers.5 percent."

Table 2. Sleeping in a PALI crib with PALI Fine Linens makes for a
beautiful and safe environment for you and your baby to enjoy.

varied recordings

(the "Company ") (OTC BB: CRWS) today announced it has formalized a
licensing agreement with PALI, S. The Company will introduce four (4)
new collections at the upcoming ABC Show in Las Vegas, NV.

Under the agreement with PALI, S.

"PALI's decision to enter into the nursery linens market is a natural
compliment to our commitment to bringing the finest products to our
customers and to the consumer ," said Kevin Walker, Vice President, Sales
for Pali North America. Crown Crafts is America's largest producer of
infant bedding, bibs and bath items. From traditional handcrafted methods, they transitioned to
the utilization of advanced technologies.

Their company spirit owes much to Ermenegildo Pali, the founder who started
manufacturing chairs in his kitchen.

consumer recordings

"Customers visiting a catalogers ' Web site already have
the information they need about the product, and therefore, are ready to make
an immediate purchase.68
--------------------------------------------------------------- -
Toys, Games + Hobbies 40. Sales and
marketing for the new line will be managed by PALI.

bedding letters

Table 1.a, the Company will design and produce
infant home furnishings and accessories under the "PALI" brand."

About Crown Crafts Infant Products, Inc. From the first workshop in the
shed of the family home, to buildings in the garden, then shops built on
adjacent parcels of land; until 1962, when valuable experience gained from
the production of chairs enabled the company to make a smooth transition to
production of cribs and complementary bedroom furniture .

bedding merchandise

8
------------------------------------------------------
sportsmansguide.13
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Sporting Goods + Outdoor Activities 74.99
----------------------------------------------------------------
Shoes + Athletic Footwear 53.
Crown Crafts Infant Products, Inc.

strollers shopping

5
- -----------------------------------------------------
FTD.9 percent among the top 100 retailers , as reported in the
MegaView Online Retail service.15
---------------------------------- ------------------------------
Home + Garden 69.a.