6
million vehicle listings from 40,000 dealers and 250,000 private owners, which
provides the largest selection of vehicles attracting more than 8 million
unique visitors every month. Both Mercury and Lincoln posted sales increases in February.
"We expect stronger sales in the months ahead for Lincoln and Mercury ,"
said Hesterberg.5 162,209 157,876 2.9 334 363 -8.3 5,571 5,243 6.

This category is NOT for placing your classified advertisement!

repairable dealerships

* New products help Volvo and Land Rover dealers report higher sales in
February. Sales for the Ford Escape Hybrid in February were

1,092. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change

Crown Victoria 5,604 6,476 -13.1 24,335 20,540 18.0 259,873 303,105 -14.7

Total Mercury
and Lincoln Trucks 11,248 9,743 15.4
S-TYPE 798 799 -0.4 1 285 -99.6
V50 543 0 NA 994 0 NA
S60 1,935 2,590 -25.2 2 ,017 1,805 11.

dealerships wrecked

com's homepage
( http://www.
So is the Lincoln Mark LT.9 455,676 491,730 -7.3
Five Hundred 7,524 0 NA 12,925 0 NA
Taurus 19,694 24,269 -18.1
Focus 16,511 15,046 9.7 28 ,940 28,729 0.6
Explorer 22,250 27,487 -19.7 1,728 2,180 -20.9 18,724 20,337 -7.

theirs repairable

com's more that 8 million monthly
visitors to shop by body style, color preference , by up to three makes and
models and by mileage.com currently has 2.

* Ford Escape and Mercury Mariner increase Ford's presence in small SUV
segment.
"We are extremely pleased with the sales curve for our new products," said
Earl Hesterberg, Ford group vice president , North America Marketing Sales and
Service. At the
beginning of February, Ford partnered with Dell Computer in a unique promotion
that helped February Focus sales increase 10 percent compared with a year ago.9 1,516 1,757 -13.2 52,573 50,570 4.0

JAGUAR BRAND FEBRUARY 2005 U.6
X-TYPE 1,071 1,798 -40.0
S80 945 865 9.

consumers rebuildable

com's principal stockholder and a key
investor along with Landmark Communications, ADP, Inc. Lincoln and
Mercury brands post higher sales in February . In addition to the Mark LT, the franchise will
benefit by the addition of the Mercury Milan and Lincoln Zephyr later in the
year.3

Memo: Cars and Trucks
Cars 92,266 85,810 7.4
Excursion 1,100 1,437 -23.1
Freestar 8,694 9,645 -9.1
F-Series 59,562 66,986 -11.3 4,328 4,837 -10.5 4,536 4,846 -6.0 7,814 8,200 -4.2
V40 1 155 -99.

autotrader wrecked

Additionally, through the use of new car aggregate
listings, new car buyers can see the entire inventories of more dealerships.
AutoTrader.9 34,227 40,817 -16.8
Expedition 9,230 10,702 -13.0 0 2,806 -100.2 25,724 25,549 0.7 6,582 7,300 -9.4 5,708 7,668 -25.0

Navigator 2,524 2,439 3.1 1,418 1,785 -20.

brickboard pickups

com aggregates in a single location more than 2., Sales of Ford passenger
cars rose 8 percent in February paced by recently introduced new products. Lower
fleet deliveries partially offset the increase in retail demand resulting in
an overall Mustang sales increase of 32 percent.1 33,849 30,233 12.4
Aviator 1,955 1,659 17.7

VOLVO BRAND FEBRUARY 2005 U.3
XC70 1,055 1 ,011 4.5

LAND ROVER BRAND FEBRUARY 2005 U.

theirs searched

" AutoTrader.

About AutoTrader.
* Ford Mustang sales climb 32 percent; first convertibles arrive in Ford
dealer showrooms.
* Ford announces second quarter North American production plan."
Ford Focus contributed to the increase in passenger car sales.
In the first quarter of 2005 , the company plans to build 910,000 vehicles
(267,000 cars and 643,000 trucks), down 10,000 units from the previously
announced plan.6 112,068 104,990 6.3

Total Ford Brand 208,239 217,522 -4.3 371,941 408,095 -8.6 12,415 13,103 -5.1

Total Mercury
and Lincoln Vehicles 29,872 27,855 7.6 503 2,295 -78.

reserved zipcode

autotrader., is the
Internet 's leading auto classifieds marketplace and consumer information
website.

DEARBORN, Mich .
Sales of trucks declined 8 percent resulting in an overall sales decline of
3 percent.7
Ranger 8,214 14,090 -41.9

LINCOLN AND MERCURY BRAND FEBRUARY 2005 U.3
Montego 1,621 0 NA 2,983 0 NA
Sable 3,334 4,172 -20.9
Total Mercury Brand 18,540 17,150 8 .

consumers searched

com/cgi-bin/prnh/20031021/AUTOLOGO )
Power Search also allows AutoTrader. "This innovative tool
will help our dealers reach even more qualified buyers and our consumers more
easily find the car they want to purchase. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change
Sales By Brand
Ford 208,239 217,522 -4.4
Total Ford Motor
Company 254,134 261,694 -2.S.9 14,215 14,527 -2.0

Total Lincoln Brand 11,332 10,705 5.9 423 542 -22.4 20,538 20,442 0.9 497 1 ,460 -66.

motoseller theirs

AutoTrader.com Launches New Power Search

AutoTrader. Almost 5,000 hybrid models of the Escape have been sold since the
product debuted in October.5
Thunderbird 858 922 -6.5 1,971 2,989 -34.

searched usedcars

Gives Consumers More Search Options and Flexibility

ATLANTA, AutoTrader. In
the second quarter 2004, the company produced 951,000 vehicles (252,000 cars
and 699,000 trucks).7
GT 4 0 NA 11 0 NA
Escort 0 238 -100. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change

Grand Marquis 6,846 7,333 -6.

wrecked advertisement

, and the venture
capital firm Kleiner Perkins Caufield + Byers. Combined
sales for the Ford Escape and Mercury Mariner totaled 17,115, up 18 percent
compared with a year ago.7
Mustang 14,050 10,634 32.7

Freestyle 5,573 0 NA 9,731 0 NA
Escape 14,310 14,485 -1.8
Total Ford Trucks 143,994 159,937 -10. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change
XJ 856 825 3.8 5,162 7,235 -28.8 4,215 2,883 46 .

vettes wrecked

Placed prominently on AutoTrader. With little input, potential car buyers can
now do one search comparing new, used and certified pre-owned vehicles and can
start with broad parameters.
(Logo: http://www.
* Ford Focus and Dell Computer partner for stronger February sales.5 10 ,114 11,937 -15.0 0 1,210 -100.2

Town Car 4,011 3,831 4.1

Total Mercury
and Lincoln Cars 18,624 18,112 2.2
Mark LT 30 0 NA 30 0 NA
Total Lincoln Trucks 4,509 4,098 10.9
LR3 1,504 0 NA 2,814 0 NA
Discovery 176 1,070 -83.

jeeps assumed

One representative ad from a dealership is displayed and users can click to
see the rest.com is a majority-owned subsidiary of Manheim, the world's
leading provider of automotive services to commercial sellers and automobile
dealers.

2 27,178 25,500 6.

mustangs theirs

com ) the search gives visitors a more flexible and powerful
way to find a car on the site.newscom. "The Mercury Montego and Mariner have helped Mercury get off
to a good start in 2005. Land Rover dealers reported record
February sales thanks to the all-new LR3 and continued strong Range Rover
sales.9 18,724 20,337 -7.1
Windstar 0 1,000 -100.S.4 1,927 3,394 -43.0
Total Jaguar 2,917 3,592 -18.3 1,313 1,999 -34.3
Total Volvo 10,404 10,157 2.S.0
Total Land Rover 2,702 2,568 5.

corvette wrecked

com.com, created in 1997 and headquartered in Atlanta, Ga. Manheim is a wholly owned subsidiary of media conglomerate Cox
Enterprises, Inc.7
Volvo 10,404 10,157 2.1
Total Ford Motor
Company 254,134 261,694 -2.1 108,881 128,965 -15.5
Total Lincoln Cars 6,823 6,607 3.6
Monterey 841 1,608 -47.

consumers wrecked

com, the world's largest
automotive marketplace , today announced it has launched Power Search, a new
consumer search tool.4 20,538 20,442 0.7
Trucks 161,868 175,884 -8.3

FORD BRAND FEBRUARY 2005 U.1 37,728 53,740 -29.6 21,248 20,385 4.3 10,910 12,137 -10.

inventories theirs

To make the process easier, we created Power Search," said Chip Perry,
president and chief executive officer, AutoTrader .
"The Mustang convertible is arriving just in time for the spring selling
season," said Hesterberg . Lincoln dealers delivered the first luxury
pickup trucks at the end of just one month after the start of
production.
Sales for Ford's small sport utility vehicles continued to grow.3 371 ,941 408,095 -8.8
LS 2,812 2,776 1.1

Mariner 2,805 0 NA 5,165 0 NA
Mountaineer 3,093 4,037 -23.8 3,248 3,354 -3.S. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change
Range Rover 790 753 4.2 5,462 5,388 1.

zipcode consumers

5 million
vehicle listings from 40,000 dealers and 250,000 private owners, which provide
the largest selection of vehicles attracting more than 8 million unique
visitors every month."
Ford Mustang continued to set a torrid sales pace in February, as sales to
individual retail customers were 57 percent higher than a year ago.

North American Production Plans
The company plans to build 940,000 vehicles (290,000 cars and 650,000
trucks) in its North American assembly plants in the second quarter 2005 .0
Total Ford Cars 64,245 57,585 11.0
Econoline/Club Wagon 14,182 13 ,357 6.6
Heavy Trucks 879 748 17.7
Total Mercury Trucks 6,739 5,645 19.3 3,858 5,615 -31.7
C70 229 322 -28.

assumed 1001

"More than half of the visitors to our site aren't set on a make and
model. * Ford car sales post increase on higher sales of new products; overall
sales decline on lower truck sales.
Combined sales for the Ford Five Hundred, Ford Freestyle, and Mercury
Montego totaled 14,718 in February, up 35 percent compared with January.2 5,462 5,388 1.4 20,415 18,048 13. SALES

February Month % February CYTD %
2005 2004 Change 2005 2004 Change
S40 2,126 1,790 18.

advertisement zipcode

Through innovative merchandising products such as
multiple photos and auction-style listings and comprehensive search
functionality, AutoTrader.
* Lincoln dealers deliver first Mark LT luxury pickups.9
Mercury 18,540 17,150 8 .0
Lincoln 11,332 10,705 5.5
Land Rover 2,702 2,568 5.0 293,467 333,854 -12.7
Total Mercury Cars 11,801 11,505 2.2
XK 192 170 12.4 2,146 2,070 3.1
Freelander 232 745 -68.

consumers ads

com unites buyer and seller online - dramatically
improving the way people research, locate and advertise vehicles.
Volvo dealers reported a sales increase in February bolstered by higher
sales of the new S40 sedan and V50 wagon as well as continued strong sales of
the XC90 crossover sport utility vehicle.S.9 455,676 491,730 -7.8 32,158 32,522 -1.8 1,483 1,693 -12.3
V70 701 799 -12.4

Sites which offer an automotive online classified ad service.

vettes brickboard

com
AutoTrader.
* Ford Five Hundred , Ford Freestyle, and Mercury Montego outpace industry
as combined sales increase 35 percent compared with January. Ford
estimates overall industry sales increased 15 to 20 percent from January to
February. "In just five months, we have very nearly reached our sales targets
for the Chicago products.8 5,162 7,235 -28.1 5,850 7,282 -19.4 12,601 9,848 28.1 33,849 30,233 12.

jeeps consumers

No other automotive website offers this enhanced selection
feature., and AutoTrader.

Ford Motor Company Reports February U.S. Sales

FORD MOTOR COMPANY FEBRUARY 2005 U.9
Jaguar 2,917 3,592 -18.8 16,807 22,232 -24.7 15,848 25 ,210 -37.5 1,790 1,587 12.S.7
XC90 2,869 2,625 9.9 1 ,648 1,633 0.