7% 9.1% 4.
Ballet shoes, chunky bracelets , sneakers and bucket hats ranked last.
Boys picked sport jerseys (28 percent), skater shoes (21 percent ) and
graphic T-shirts (19 percent).9%
----------- ---------- -------- --
Brother/Sister 4. 10 hours, respectively). Macerich now owns interests in properties totaling
approximately 63 million square feet consisting primarily of interests
in 64 regional malls. The ultraviolet rays of the sun
are responsible for more than 90% of all skin cancers, yet less than 33% of
adults, teens and children routinely use sun protection.

windproof weatherproofing

62 on spring clothing and
accessories, with boys spending $370.3% 2.6%
---------- ---- ----- ----------
No Specific Style 9.7%
--------- --- ------------------- ----------
Chunky Bracelets 4.4%
--- ------ ---------------------- ----------
None of the above 4.7% 7.8% 17.4% 8.

absorbs woolens

Tweens
plan to spend an average of $337.8% 33.
All of the twelve hats in the hats .

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0%
---------- --------- ----------
Urban 4.6% 10.0%
--------- ---------------------- ----------
Sneakers 1.0%
--------- ---------------------- --------- -

SPENDING MONEY

More than a third (36 percent) of tween shoppers get their
spending money directly from mom or dad (non-allowance), as compared
to the 29 percent of tweens who get an allowance.P. The chief villain is the sun.

wrapz snood

What's in the Bag for Tween Shoppers; ``Shopping in America '' Survey Shows Youth to Spend Over $300 on Spring Wardrobe

5% 4. "This may be a relief to some
parents who may worry about the more revealing styles for the warmer
months. Only 5 percent of
tweens said they did not have spending money.

FASHION SOURCE

Friends (37 percent), the mall (16 percent) and magazines (14
percent) are the top sources for fashion information, according to the
tweens surveyed.6% 11.
Shopping in America is a national shopper intercept survey that
studies consumer shopping trends.biz
The Macerich Company is a fully integrated self-managed and
self-administered real estate investment trust, which focuses on the
acquisition, leasing , management, development and redevelopment of
regional malls throughout the United States. The collection was assembled with several key
factors in mind.

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9% 8.5% Trucker Caps 12.2% Canvas Belt 0.4% None of the above 2.9%
------- ---- ---------- ----------
Magazines 13.

hoeden berets

1% 18.9%
--------- ---------------------- ----------
Capris 16. Other sources of
spending money for tweens include working (8 percent), allowance plus
working (16 percent) and other sources (6 percent).3%
----------- ---------- ----------
Parents 5. Results for the
tween survey -- a sub-sample of the 2,400 responses to the Shopping
in American Spring 2005 survey -- have a reliability factor of +/-
3.
(Photo: http://www. Wearing one of these hats is like slathering your face with 50+
SPF sunscreen.
The hats.
"More teenagers and young adults are being diagnosed with skin cancer than
ever before and this includes a rise in the deadliest form of skin cancer,
melanoma," said Los Angeles physician Dominic Patawaran.com carries an extensive offering of headwear including leading
brands that include Bailey(R), Stetson(R), Borsalino(R), Helen Kaminski(R) ,
Betmar(R), and Country Gentleman(R).

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Favorite Style All Tweens Male Female
-------------- ----- ----- --------- ----------
Skater/Punk 21.2% Sport Jerseys 28.5 % Distressed Jeans 10. Boys watch slightly more TV than girls (11 hours
vs.

hats.com Debuts Sun Protective Hat Collection Rated with 50+ UPF

windproof hats

3%
--------- ------ ---------------- ----------
Shrunken/Fitted Jackets 8.06 for their weekly allowance.6% 4. Three quarters of tweens
have their own TV.newscom.com has introduced the Sun
Protection Collection of hats for men and women.

wavecaps perspiration

75.4%
---------- --------- --- -------
Sporty/Athletic 15.6%
---------- -------- - ----------
Gothic 4.4% 2.8 percent.com Sun Protection hat line is available exclusively
on hats.com and a portion of the net proceeds will be donated to skin cancer
research and education.

hoeden wavecaps

5% 33.6%
---------- --------- -------- --
Dressy 4. No need to reapply though.
hats.com has joined the international effort to encourage people to "be
safe while having fun in the sun.

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Girls Fashion Trends Responses Boys Fashion Trends Responses
-------------------- --------- ------ ---------------- ----------
Graphic T-Shirts 25.2%
------ --- ---------------------- ----------
Ballet Shoes 4.9% Fitted Polo Shirts 1.9%
----------- ---------- ----------
Other 3. Tween shoppers report watching an average of 10. The Company is the sole
general partner and owns an 81% ownership interest in The Macerich
Partnership, L.com Sun Protection Line have been tested
like a sunscreen, and are certified with an Ultraviolet Protection Factor
(UPF) of 50+.

headwear hats

7% 14.2% 20.1% 5.5%
----------- ---------- ----------
Mall 16. This age group also spends 6 hours per
week playing video games.

stroked wavecaps

Overall , the skater/punk look was ranked as the most popular
tween style for spring (selected by about 22 percent), followed by
preppy (18 percent). Movies and the Internet ranked the lowest among the
choices provided -- a somewhat surprising response, said Butcher, as
most surveyed (60 percent) report having their own computer.9% 18. "There are many
things you can do but clearly the best protection , short of staying indoors,
is a hat," said Dr. Patawaran.com has collaborated with several hat
manufacturers to develop hats that provide excellent sun protection for the
face and head.

muffs raffia

The shopper intercept survey,
conducted for The Macerich Company (NYSE:MAC) by August Partners among
youth aged 10-to -14 years, shows that almost two-thirds (64.06 and girls at $323.1%
- --------- --------- ----------
Other 4.9%
----------- ---------- ----------
Movies 2.5% 0.com/cgi-bin/prnh/20050518 /LAW062 )
May is Skin Cancer Awareness Month and hats.com hats have at least a 2 1/2" brim that offers protection for the
head, ears, neck and face.

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6%
---------- --------- ----------
Vintage 3.1% 3.

SPRING FASHION

"Graphic T's and sport jerseys remain apparent must-haves for
tweens this spring," added Butcher.

"
Girls ranked graphic T-shirts (25 percent,) pleated skirts (17
percent) and capri pants (17 percent ) as the top fashion trends.3% 11.2%
----------- ---------- -------- --
TV 6.1% 4.8% 1.4%
--------- -- ---------- ----------
Not Sure 9.

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7% 18.9% Skater Shoes 20.6% Layered Cotton Shirts 3.6% 4. May is Skin Cancer Prevention Month

NEW YORK, More than 1 million people will be
diagnosed with cancer this year, and more than half of those cancers will be
skin cancer.com hats feature tightly woven natural straws
or cotton fabrics that breathe in the hot sun, but still offer protection.

marineblues oilskin

Business Editors

SANTA MONICA, Calif.8 percent)
of tweens surveyed will invest in a new wardrobe this season .

A SENSE OF STYLE

Tweens have strong opinions on personal style, according to the
survey . The skater/punk was even more popular among boys
alone (34 percent), followed by sporty/athletic (16 percent).7% 13.1%
---------- --------- ----------
Beachy 14.3% 4. style, most tweens (53
percent) say style is more important than brand (27 percent), although
by a slightly lesser margin compared to a survey of shoppers of all
ages, at 65 percent and 21 percent respectively (with other shoppers
offering no opinion on the issue)," said Garry Butcher, vice president
of marketing and research for The Macerich Company .5% 1.

tilley kangol

7%
---------- --------- ----------

"When it comes to choosing brand vs.1% Skull/Sock Caps 2.

Fashion Source All Tweens Male Female
-------------- ----------- ---------- ----------
Friends 36.0% 2.3
hours of TV per week. To view complete Shopping in
America results and graphics , including results of the recent adult
and teen spring shopping and prom fashion surveys and Fashion Icon
Report, visit www.
Beyond UPF ratings, when buying a hat for sun protection there are many
other factors to consider.

chapellerie headwear

5% 14. Not all results are stated in this news release and some
are rounded to the nearest whole number.com

Hat UPF ratings
indicate the percentage of ultraviolet rays, which are blocked by the fabric.
Open weave hats do not offer a suitable level of protection against the sun.

Head wear of all types except women's Millinery and men's dress hats.

kangol headwear

3%
---------- --------- ----------
Preppy 17.3%
--------- ---------------------- ----------
Pleated Skirts 16.5% 6.7%
----------- ---------- ----------
Internet 1.8% 4. Sunscreens are rated for an
SPF factor; clothing and hats are rated with a UPF factor.

oilskin absorbs

9% 3.9%
--------- ---------------------- ------ ----
Embroidered Jeans 16. On average, tweens
receive $12. The tween survey was conducted among
approximately 666 shoppers in twelve regional shopping centers
geographically spread throughout the United States.shoppinginamerica.macerich." hats. The hats.
hats.

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----With
"tweens" comprising a significant market for retailers, the latest
Shopping in America survey provides a sneak peek into what will be
youth's shopping bags this spring.7% Graphic T-Shirts 18.5% 3.3%
----------- ---------- ----------

TWEENS + TECHNOLOGY

Additionally , half of tweens have their own cell phones (46
percent for boys and 54 percent for girls). Additional information about The Macerich
Company can be obtained from the Company's website at
www.

hoeden raffia

6% 4.1% 4.2%
--------- ---------------------- ----------
Bucket /Crusher Hats 1.2% 5. Males spend more than twice as much time (9
hours) as do females (4 hours).

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Girls
went with "preppy" (20 percent) and "beachy" (15 percent). Skull caps, fitted polo shirts and
canvas belts were least popular among male tweens.6% 41.9% 8. All the hats .