New Line of Apparel and Accessories Based on Nickelodeon's Hit Tween Show
Starring Jamie Lynn Spears to Launch Fall 2005

NEW YORK, Nickelodeon has announced plans for a
line of apparel and accessories inspired by Zoey 101, currently the number -one
show for tween girls on all TV, starring Jamie Lynn Spears. Zoey has a flair for creating unique outfits that are
bold and colorful -- but look cool when they're all put together.
Nickelodeon , now in its 26th year, is the number-one entertainment brand
for kids."
"I think we are redefining the nature of sponsorship, branding, and
advertising in general," said GoldenPalace.GoldenPalace .

About everGirl
everGirl, created specifically for tween girls, helps promote positive -
self esteem, creative self expression and self-discovery. For more
information, visit http: //www.

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Nickelodeon's U.

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GoldenPalace.
For a period of one month, GoldenPalace.newscom .

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7 billion in retail sales in 2004, from such
properties as SpongeBob SquarePants and Dora the Explorer .com CEO Richard Rowe.com

The everGirls
each represent a unique personality with different life experiences,
ethnicities, talents and dreams.

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Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $4.com
and check out their everScope to determine just which everGirl they most
resemble and dress like -- Joy, the trendsetter; Skye , the risk taker; Hope,
the go-getter or Starr, the dreamer. For girls looking to get their
denim fix there are super cute, slightly flared denim jeans with a dazzling
array of rhinestones, appliques , and dainty stitching sprinkles down the leg.com .

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Nickelodeon Brings a Taste of the Pacific Coast to Licensing Show 2005 with Merchandising Plans for Zoey 101

The series, shot entirely on
location in Malibu, CA, deals with a lot of "firsts" that viewers relate to
including; first friendships, first crushes, first kisses and living away from
home for the first time., Nickelodeon, Paramount Pictures,
Comedy Central, MTVN International, and Spike TV.com] on our infant you know your ad will
be looked at. "We're
breaking new ground every day it seems, and I think it is very possible there
will be a chapter on GoldenPalace.
(Photo: http://www.

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The department
handles the merchandising for Nick Jr.S.everGirl.

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http://www.

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com will provide the parents and
their child with shirts, hats, bibs, and other baby clothes and merchandise
branded with the casino's logo.

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Cool separates in the affordable, fashion-forward line include a simply
irresistible pink corduroy cargo scooter and a super soft, comfy, pink shrug
cardigan and tank set with lovely lace trim.

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"We think the new Zoey 101 apparel and accessories will be a great fit for
our department stores ," said Jay H.

Who's Your Daddy? Infant Gets Sponsorship Deal

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The department stores owned by The May Department Stores
Company (Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, L.newscom.

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Girls are drawn to Zoey, as she is independent and a
natural leader, and the series showcases her ability to use her confidence to
succeed at a new school.
More information: http://www.

Pricing + Availability
The everGirl line of back-to-school separates is currently available at
every Kohl's location nationwide and on http://www.

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"Zoey 101 has become an instant hit with tween girls who relate to the
lives of Zoey and her school friends," said Brodsky. The show
carries on Nickelodeon's tradition of empowering young girls with series that
feature strong, independent females as leads. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom International
Inc. The boy's parents scored $999 for
the unique sponsorship opportunity ."

GoldenPalace.

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Before the day even begins, every tween girl faces
the stressful dilemma of what to wear.com

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S. "We look forward to offering this fresh, unique look to our tween
customers, who are the ultimate trend-conscious shoppers. It has built a diverse, global business by putting kids first in
everything it does.

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The apparel line will launch Fall 2005 at most major department
stores, and the sleepwear and accessories will be available exclusively at
stores operated by The May Department Stores Company. "Girls can aspire to be
like Zoey with fashion-forward clothes and accessories this Fall," she said. Ayres,
Meier + Frank, Robinsons-May, Strawbridge's, and The Jones Store) will have a
major role in the October launch."
Zoey 101 premiered in January on Nickelodeon and spotlights Spears as Zoey
Brooks, a 13-year-old winsome leader whose independent nature is put to the
test at the newly co-ed Pacific Coast Academy.
Nickelodeon can be found at Licensing Show booth #1317, June 21-23, at the
Jacob Javits Center in New York City. Tweens were
specifically asked about the items they shop for and what they want their
clothing to look like via panels and chats on http://www.
"The response from both tweens and their moms has been very positive to
the everGirl back-to-school product," says Mike Johnson, senior vice
president/divisional marketing manager-children's, of Kohl's. "The clothing
is trend-right and a compelling value. For the boho girl there is a
ribbed tee featuring a tattoo design across the front with roses, florals and
a guitar and a fun long-sleeved olive green tee with "peace" embroidery
surrounded by glittery flowers. Prices range
from $24 to $32.

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May stores will carry the Zoey 101 apparel
and will be the exclusive retailer for all accessories in the line, including
sleepwear, handbags, jewelry, and watches. Levitt, president and chief executive
officer of the May Merchandising division of The May Department Stores
Company. Internet casino-turned-household name GoldenPalace.
On their eBay page, the parents explain the appeal of their auction: "We
all stare and look at newborns when we see them out in public and say how cute
they are. By putting [GoldenPalace.com/cgi-bin/prnh/20050817 /NYW055-b )
"Tween girls are at the point in their life where they worry about fitting
in with their friends but still want to be unique," says Maureen Taxter,
senior vice president of Nickelodeon + Viacom Consumer Products, which created
the everGirl brand. To help girls express themselves the everGirl brand is built
around the aspirations and everAdventures of four tween girls. Girls can log onto http://www.

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com in students' marketing textbooks
someday.com has devised some of the most exciting and outrageous
advertising campaigns in the past few years.com

This release was issued on behalf of the above organization by
Send2Press(TM), a unit of Neotrope(R). This season , girls can show off their own flair for fashion
when they wear all the coolest styles from the new everGirl clothing line now
available in sizes 7-16 exclusively at all Kohl's stores. "The everGirl back-to-school clothing line offers girls
the choice to play with their distinctive sense of style through a wide range
of fashions -- from a pretty pink flowered t-shirt to funky cowboy couture, to
trendy embellished camouflage skirts.com .evergirl.
Capitalizing on the "camo" trend, the line includes cargo camouflage pants
with studded accents on the front and back.

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Zoey 101 is part of the popular TEENick line-up which includes Drake +
Josh, Ned's Declassified School Survival Guide , Unfabulous and Romeo!., People who thought LeBron James or
Tiger Woods were too young for their enormous company sponsorships are in for
a shock.com has won an
eBay auction to sponsor a newborn baby boy.com apparel to everyone they see. Recently, items such as the
Virgin Mary Grilled Cheese Sandwich, Britney Spears' Pregnancy Test, and Pope
Benedict XVI's previously-owned VW Golf have garnered extensive worldwide
media attention for the casino. - Styles Designed With Input From Tweens That Moms Will Love -

NEW YORK, It's back-to-school season and the
anticipation of the first day of a new school year always creates a sense of
excitement and anxiety.

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The announcement
was made today by Leigh Anne Brodsky, president, Nickelodeon + Viacom Consumer
Products. The
block intertwines the tween-focused series with music, games and comedy
segments, all hosted by deejay J-Boogie and co-hosted by kids' favorite stars
of music, TV and movies.

everGIRL Back-to-School Apparel Line Gives Tweens the Power to Express Themselves Through Fashion

"
everGirl recognizes that each girl has her own unique sense of style and
attributes.evergirl.

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Send2Press.

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While it is essential that they dress
in on-trend fashions, many girls also want to stand out and express their own
sense of style.com/cgi-bin/prnh/20050817/NYW055-a )
(Photo: http://www ."

everGirl Back-To-School Line of Fashions
Since the everGirl brand was founded on the belief that tweens should "be
heard," the new back-to-school fashion line was designed according to feedback
by girls who want clothing with a very distinctive feel.

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The apparel will be inspired by the looks of the students at Pacific Coast
Academy, the Malibu, CA boarding school that Zoey (Spears) and her friends
attend on the show. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. television
network is seen in more than 89 million households and has been the number-
one-rated basic cable network for nine consecutive years.com to Sponsor Newborn for One Month

HARRISBURG, Pa. The couple will be all over the Pennsylvania,
New York , and New Jersey areas this summer and will make every effort to show
off their child and his GoldenPalace .kohls.

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- - kjjkjk

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