----With
"tweens" comprising a significant market for retailers, the latest
Shopping in America survey provides a sneak peek into what will be
youth's shopping bags this spring.9% 3.

FASHION SOURCE

Friends (37 percent), the mall (16 percent ) and magazines (14
percent) are the top sources for fashion information, according to the
tweens surveyed.6% 4. Not all results are stated in this news release and some
are rounded to the nearest whole number., the
legendary 153-year old global provider of products and services for safety ,
security, protection and sport, today announced that it has entered into an
agreement with Joe Blow Tees, Inc.

jacket handbags

Girls Fashion Trends Responses Boys Fashion Trends Responses
---- ---------------- --------- ---------------------- ----------
Graphic T-Shirts 25.9 %
--------- ---------------------- ----------
Embroidered Jeans 16.06 for their weekly allowance.5% 3.

purses hatteras

06 and girls at $323.9% 8.9% Fitted Polo Shirts 1.8% 33.3%
----------- ---------- ----------
Parents 5.4%
----------- ---------- ----------
Not Sure 9.biz
The Macerich Company is a fully integrated self-managed and
self-administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States.com.

embroidery knucklehead

1%
---------- --------- ----------
Beachy 14.2% Canvas Belt 0.

microfibers silks

75.1% 18.

SPRING FASHION

"Graphic T's and sport jerseys remain apparent must-haves for
tweens this spring," added Butcher."
Girls ranked graphic T-shirts (25 percent ,) pleated skirts (17
percent) and capri pants (17 percent) as the top fashion trends. Only 5 percent of
tweens said they did not have spending money.6% 41.9%
------- ---- ---------- ----------
Other 3.
Under the terms of the agreement , Joe Blow Tees will design, manufacture
and market a complete line of Smith + Wesson logo t-shirts , sweatshirts and
caps that it will market to hunting and sporting goods retailers, as well as
to upscale general retail outlets."
Stewart Cohen, President of Joe Blow Tees, said, "We're thrilled to be
working with a company that has the rich history and strong brand value that
Smith + Wesson has earned.

hummingbird jacket

Other sources of
spending money for tweens include working (8 percent), allowance plus
working (16 percent) and other sources (6 percent).1% 4. In addition, Joe Blow Tees
is well regarded for its graphic design work, its high-quality, upscale
product lines, and its fulfillment capability.
410-923-5300 Ext.

knucklehead embossed

5% 33.5% 14.3% 2. Skull caps, fitted polo shirts and
canvas belts were least popular among male tweens. Three quarters of tweens
have their own TV .P. Joe Blow Tees has licensed use of the
Smith + Wesson brand and logo to appear on a newly created line of t-shirts,
sweatshirts and caps. and Sentry Safe, in the Smith + Wesson booth, along with other
long-time Smith + Wesson licensees.

This section lists retail sites offering both custom printing and embroidery on clothing items.

fleecewear handbags

0%
---------- --------- ----------
Urban 4.8% 4.macerich.smith-wesson.

embroidery tailors

2% 20.1%
---------- --------- ----------
Other 4.6% 10.7%
---------- --------- ----------

"When it comes to choosing brand vs .2% Sport Jerseys 28.5%
----------- ---------- ----------
Mall 16. This age group also spends 6 hours per
week playing video games . Results for the
tween survey -- a sub-sample of the 2,400 responses to the Shopping
in American Spring 2005 survey -- have a reliability factor of +/-
3. Upscale Line of Hats + Shirts to Feature Smith + Wesson 'Vintage' Brand

SPRINGFIELD, Mass., Smith + Wesson
Holding Corporation (Amex: SWB), parent company of Smith + Wesson Corp. Forward-looking statements include the reputations of both
companies and the success of their collaboration.com

Stewart Cohen
President
Joe Blow Tees, Inc.

hatteras screenprinting

Business Editors

SANTA MONICA, Calif.62 on spring clothing and
accessories, with boys spending $370.

A SENSE OF STYLE

Tweens have strong opinions on personal style, according to the
survey. Girls
went with "preppy" (20 percent) and "beachy " (15 percent).5% Trucker Caps 12. Movies and the Internet ranked the lowest among the
choices provided -- a somewhat surprising response, said Butcher, as
most surveyed (60 percent ) report having their own computer.

Fashion Source All Tweens Male Female
-------------- ----------- ---------- ----------
Friends 36.0% 2. Macerich now owns interests in properties totaling
approximately 63 million square feet consisting primarily of interests
in 64 regional malls.

Smith + Wesson Enters Apparel Licensing Agreement

Smith +
Wesson fans have tremendous pride, not unlike the many police, fire
departments and emergency /rescue teams we support. We feel that there is a call for this type of
product in the market and we look forward to developing and marketing a line
that we believe will become quite popular.

calyptic screenprinting

1% 4.5% Distressed Jeans 10.0%
--------- ----------------- ----- ----------
Sneakers 1.8% 17. To view complete Shopping in
America results and graphics, including results of the recent adult
and teen spring shopping and prom fashion surveys and Fashion Icon
Report, visit www.

About Smith + Wesson
Smith + Wesson is a global provider of products and services for the
safety, security, protection and sport markets .

silks purses

The shopper intercept survey,
conducted for The Macerich Company (NYSE:MAC) by August Partners among
youth aged 10-to-14 years, shows that almost two-thirds (64.7% 18.3% 4.3%
--------- ---------------------- ----------
Shrunken/Fitted Jackets 8.6% 11. 10 hours, respectively).shoppinginamerica. Joe Blow Tees understands the rich,
153-year history of Smith + Wesson and has the ability to assure that this
vintage line of shirts and hats reaches into broad, new markets with our
message of safety, security, protection and sport.

appealing purses

What's in the Bag for Tween Shoppers; ``Shopping in America'' Survey Shows Youth to Spend Over $300 on Spring Wardrobe

Ballet shoes, chunky bracelets, sneakers and bucket hats ranked last.6% Layered Cotton Shirts 3.2% 5. We have built our reputation with world-class,
well-established companies by developing apparel that is contemporary, yet
successfully conveys each company's unique brand and philosophy."
The first designs in the Smith + Wesson series will be unveiled at SHOT
Show 2006, to be held at the Las Vegas Convention Center, February 9-12, 2006. will join other recently named licensees, Parley
Cosmetics, Inc.

appealing airbrushed

7% 14.6% 4.2%
--------- - --------------------- ----------
Bucket/Crusher Hats 1.2%
-- --------- ---------- ----------
TV 6.5% 1.5% 0.8% 1 .3
hours of TV per week. Males spend more than twice as much time (9
hours) as do females (4 hours )., with
manufacturing facilities in Springfield and Houlton, Maine.

Contact: Elizabeth Sharp
VP, Investor Relations
480-949-9700 x.

ingalls sleeveless

7% 9.
Boys picked sport jerseys (28 percent), skater shoes (21 percent) and
graphic T-shirts (19 percent).4%
--------- ---------------------- ----------
None of the above 4.7%
----------- ---------- ----------
Internet 1.8 percent. Products will also be available on the
Smith + Wesson website and are expected to carry a retail price of between $15
and $50.

embroidered vests

6%
---------- --------- ----------
Dressy 4.2%
--------- ---------------------- ------- ---
Ballet Shoes 4. Tween shoppers report watching an average of 10. Boys watch slightly more TV than girls (11 hours
vs. Because of that pride, the
Smith + Wesson brand lends itself well to a tasteful, stylish line of shirts
with a vintage and contemporary look and feel that captures the loyalty of
Smith + Wesson enthusiasts.

vests embroidery

Favorite Style All Tweens Male Female
-------------- ---------- --------- ----------
Skater/Punk 21.6%
---------- --------- ----------
Vintage 3.4% 2.9%
----------- ---------- ----------
Brother/Sister 4. Additional information about The Macerich
Company can be obtained from the Company's website at
www.

digitizing embossed

6%
---------- --------- ----------
Gothic 4.3%
--------- ---------------------- ----------
Pleated Skirts 16. On average, tweens
receive $12.6% 4.9%
----------- ---------- ----------
Movies 2. The Company manufactures
firearms and handcuffs and is home to America's longest-running firearms
training facilities for America's public servants. The Company also markets a
variety of products for sport shooters including firearm safety/security
devices, shooter protective gear, knives, apparel, footwear and other
accessory lines. The Company is based in Springfield, Mass. The Company cautions that
these statements are qualified by important factors that could cause actual
results to differ materially from those reflected by the forward-looking
statements contained herein. 15
stewart@joeblow .com

vests calyptic

3%
---------- --------- ----------
Preppy 17.7% 13.5% 4.9%
--------- ----------------- ----- ----------
Capris 16.1% Skull/Sock Caps 2.9% 18. The tween survey was conducted among
approximately 666 shoppers in twelve regional shopping centers
geographically spread throughout the United States., a manufacturer and marketer of
high-quality apparel for companies , including General Motors, Corvette, Ford,
National Geographic, and Snap-On Tools.

purses silks

8 percent)
of tweens surveyed will invest in a new wardrobe this season.1% 3.7% Graphic T-Shirts 18 .3% 11.5% 6.

purses hummingbird

1% 4. style, most tweens (53
percent) say style is more important than brand (27 percent), although
by a slightly lesser margin compared to a survey of shoppers of all
ages, at 65 percent and 21 percent respectively (with other shoppers
offering no opinion on the issue)," said Garry Butcher, vice president
of marketing and research for The Macerich Company.0 %
--------- ---------------------- ----------

SPENDING MONEY

More than a third (36 percent) of tween shoppers get their
spending money directly from mom or dad (non -allowance), as compared
to the 29 percent of tweens who get an allowance.9%
----------- ---------- ----------
Magazines 13.4% 8.9% 8. The Company is the sole
general partner and owns an 81% ownership interest in The Macerich
Partnership , L. As one of
the oldest brands in country, Smith + Wesson represents Americana for many of
our loyal customers and newcomers alike.

vests rhinestone

Overall, the skater/punk look was ranked as the most popular
tween style for spring (selected by about 22 percent), followed by
preppy (18 percent). The skater/punk was even more popular among boys
alone (34 percent), followed by sporty/athletic (16 percent).4%
---------- --------- ----------
Sporty/Athletic 15 .1% 5.6%
---------- --------- ----------
No Specific Style 9. "This may be a relief to some
parents who may worry about the more revealing styles for the warmer
months.4% None of the above 2.
Shopping in America is a national shopper intercept survey that
studies consumer shopping trends.
Smith + Wesson's Vice President of Licensing, Bobbie Hunnicutt, said, "We
selected Joe Blow Tees because of its extensive experience with not only
specialty brands, but also with the specialty brand marketing techniques and
distribution networks that truly drive brand value for licensors. Contact
(800) 331-0852 or log on to http:/ /www.

Certain statements contained in this document may be deemed to be
forward-looking statements under federal securities laws, and Smith + Wesson
intends that such forward-looking statements be subject to the safe-harbor
created thereby.115
lsharp@smith-wesson.

digitizing yours

Tweens
plan to spend an average of $337.
Joe Blow Tees, Inc.

yours microfibers

7%
--------- ---------------- ------ ----------
Chunky Bracelets 4.7% 7.3%
------ ----- ---------- ----------

TWEENS + TECHNOLOGY

Additionally, half of tweens have their own cell phones (46
percent for boys and 54 percent for girls).

embroidery ingalls

9% Skater Shoes 20 .com

Such factors include the ability to manufacture
the products within required quality standards; market demand for the
products; as well as other risks as identified from time to time in the
Company's SEC reports, including Quarterly Reports on Form 10-Q, Current
Reports on Form 8-K, and Annual Reports on Form 10-K.