At SVOBODA, we highlight a curvy
womens' assets, downplay problem areas and incorporate the fun and flair
these young, fashion-conscious women desperately desire.
Each pair includes fun style elements like raw edges, or made-to-order hand
beading. Shoes are sold in retail locations including Nordstrom, Saks Fifth
Avenue, Plaza Too, Town Shoes and fashion boutiques nationwide.

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This season's designs feature
10 graphic options, such as "Floral," "Hummingbird" and "Birds of
Paradise. "More
than half of the women in America wear a size 14 or higher and a women 's
size shouldn't limit her fashion options. Crafted
exclusively for women size 14 and above, SVOBODA compliments curves and
underscores an individual's personality with smart detailing, easy comfort
and sophisticated yet fun styling. Over the years the company has expanded its product lines to include
casual and men's apparel, accessories and home furnishings.

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Equity Performance Group
Jennifer Hinkle Gary Geraci
323-939-3031 617-723-2373
gary@equityperfgp.

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PRESS RELEASE SVOBODA Launches Hip Plus-Size Clothing Collection as Fashion's Answer to Sizeable Problem



The 2005 "Debut Collection," which includes a line of tees, denim, knits
and wovens, premiers Feb. Known for
clothes that are sophisticated and tailored, Bill Blass defines the American
flair that bridges the difference between stylishly refined and conventionally
pretty. No action is being solicited based upon this
material.

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"
-- Denim -- Featuring flattering cuts, premium denim and updated washes,
SVOBODA 's perfectly worn-in jeans are poised to be a plus-size favorite. No representation
is made the information herein is accurate, or reliable or complete.

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SVOBODA arrives on the fashion scene with the
launch of its sophisticated, flirty plus-size apparel that transcends the
typically "narrow" minded approach to style.alight."

SVOBODA's detail-oriented separates compliment any wardrobe as everyday
staples with a standout, stylish kick.com. Fashion House
shoes are also featured in the Victoria's Secret and Bloomingdale's catalogues
and are sold on Internet portals including Shoes.

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The
knit line is primarily rayon, while the woven pieces are 100 percent silk. SVOBODA's clothing lines are carried in select boutiques
and clothing retailers nationwide, and are also available online at
svobodastyle . The Company's lines include O
Oscar An Oscar de la Renta Company, Oscar by Oscar de la Renta, Richard Tyler
Couture, tyler.com (http://www. This document is for the general information of potential investors ,
partners and other interested parties.

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The "Debut Collection" will update
seasonally and includes:

-- Knits and Woven -- Features fashionable tops and tanks in basic and
jewel tones, as well as sleek jackets, blouses, skirts and slacks. Bill Blass Couture and Blass by Bill Blass
will launch their debut collections for fall, 2006 in February at the World
Shoe Association show in Las Vegas.amazon. In fact,
readers of this press release are expressly cautioned that the information
referenced herein is incomplete because comprehensive disclosures on The
Fashion House, Inc.

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14 at MAGIC Marketplace in Las Vegas, booth
17733, and will soon be available online at svobodastyle . Amado previously served as Senior Vice President, Product
Development at both Nine West Group and Aerogroup International. Such statements are
subject to certain risks and uncertainties which could cause the Company's
actual results to differ materially from those anticipated by the forward-
looking statements.

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"SVOBODA is amazing -- they bring new style to the largely overlooked
full-figured market," said prominent plus-size model Jill Ragee.1244. Blass by Bill Blass will be a secondary collection
targeted at a broader audience.com).

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"I've been plus-size most of my life and was frustrated by the lack of
options for young, full figured women who wanted to feel stylish, confident
and sexy," said SVOBODA founder and designer Jessica Svoboda.thefashionhouseinc.

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SVOBODA's fresh new styles ditch boring colors and elastic
waistbands for form flattering silhouettes in bold colors and urban styles.

"Both of these footwear lines will reflect the classic, tailored designs
that Bill Blass is famous for. All statements in this news release that
are not statements of historical fact , including the statements that
additional growth is expected, that additional designer licenses are intended
to be obtained, that we hope to continue to grow our business by establishing
new partnerships with the fashion world's most famous names, and we intend to
expand our distribution, are forward looking statements.

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"Most
plus-size garments were out of date, bland or had an unflattering 'just add
fabric' approach for bigger sizes.

The Fashion House Signs Exclusive Deal for Bill Blass Footwear

Bill Blass
Couture will retail between $300 and $500 and will target upscale women who
invest in their wardrobes. The Fashion House brings high-quality
fashion and glamour to the mass market with an emphasis on celebrity appeal,
style, quality and fit. Making fashion and luxury affordable , the company
targets moderate to premium-priced categories to achieve significant gross
margins .

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SVOBODA was founded in 2004 by Jessica
Svoboda to combat the lack of stylish plus-size clothing and change the
face of fashion. Richard Tyler, Bill Blass Couture, Bill Blass Collection,
Blass Sport and Blass by Bill Blass.

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Sixteen pieces are included in the line. This document is not construed to be an offer to sell or the
solicitation of an offer to buy any securities in any jurisdiction where such
an offer would be illegal.

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Opinions expressed are the Company's
current opinions as of the date appearing on this document.

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696.
"We are very excited to partner with The Fashion House and look forward to
a prosperous relationship that will put Bill Blass shoes on fashionable women
around the world," said Michael Groveman, President and CEO of Bill Blass,
Ltd."
Hanna continued, "The addition of Bill Blass to The Fashion House's list
of well-known and respected designers will help us to further penetrate
existing sales channels and continue to pursue and acquire sustainable brands
in the future.

About The Fashion House:
Headquartered in Los Angeles, The Fashion House, Inc.

http://www.com


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com,
www.

Editor's Note: To arrange an interview with Jessica Svoboda at MAGIC, or
for clothing images and samples, please contact Amanda Foley at
206.com)
and Amazon.

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Available in sizes 14 through
28, SVOBODA's high -quality collections were created to fill the need for
fashion-forward, everyday options designed exclusively to fit and flatter
fuller-figures.com, as well as in select boutiques and department stores
nationwide. Two Collections Set to Debut at World Shoe Association Show in February

LOS ANGELES, The Fashion House, Inc.

Contact
Company: Investor Relations:
The Fashion House, Inc.

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-- Tees -- SVOBODA's fitted tees feature colorful sketches, hand beading
and embroidery that will seasonally rotate.
(OTC Bulletin Board: FHHI), a leading designer and distributor of women's
footwear, has signed an exclusive worldwide licensing agreement with Bill
Blass Limited to design, manufacture and distribute footwear, bringing Bill
Blass footwear to the market at a range of price points from couture to
moderate.
Bill Blass Limited was founded by William Ralph Blass in 1970.
"The Bill Blass name brings instant elegance to any product it is
associated with," said John Hanna, President and CEO of The Fashion House,
Inc.com (http://www. These risks and uncertainties include, but are not limited
to, those described in the company's periodic reports filed with the United
States Securities and Exchange Commission.

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"

About SVOBODA

SVOBODA is a boutique clothing design company that delivers flattering
style and chic taste to the discerning, plus-size fashionista.com

This news release contains "forward-looking statements". The Company
intends forward looking terminology such as "believes," "expects," "may,"
"will," "should," "could," "anticipates," "plans" or similar expressions to
identify forward-looking statements.

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SVOBODA delivers comfort and
more importantly, confidence .
The brands will be Bill Blass Couture and Blass by Bill Blass. In 2005, Bill
Blass was listed in the top 10 of The WWD Book of Lists "The Names They Know"
which recognizes consumer awareness of designers."
The line development will be overseen by industry veteran Dan Amado, who
recently joined The Fashion House as Senior Vice President and Creative
Director. designs and
distributes designer women's footwear under license agreements with Bill
Blass, Oscar de la Renta and Richard Tyler.

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shoes.

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, including audited financial statements, have not yet been
made.

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The Fashion House assumes no
obligation to update these forward-looking statements, and does not intend to
do so.

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