; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.

envelopes sachets

Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year.g.
This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others . Crown Crafts is America's largest producer of
infant bedding, bibs and bath items.

The Greensboro -based company, formed in 1999, has licensing agreements with
Seabrook Wallcoverings, Oakhurst Textiles , Peking Handicraft, The
Manchester Furniture Group, and Mar-Shell Inc, translating her designs into
a variety of products that can fill entire rooms, including furniture,
wallpaper, rugs, pillows , fabric, drapery hardware, and more.

wreaths petal

While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e.
Crown Crafts, Inc. Rightsell Designs, Inc .

envelopes topiaries

In other words, the gift itself (e.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www. produces and markets a line of child dcor
products and specializes in delighting children and adults with prints,
gifts, bedding, and dcor inspired by the original artwork of Kelly B.

sprays birdhouses

For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given. 'verb'),
rather than focus solely on the gift. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business.

PRESS RELEASE Crown Crafts Inc. Signs Licensing Agreement With Kelly B . Rightsell Designs Inc.

kissing battenburg

com/cgi-bin/prnh/20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends, is a $253 billion market.com/

"This new license arrangement gives us a branded presence in the luxury
market," commented Nanci Freeman , President and Chief Executive Officer of
Crown Crafts Infant Products.

Crown Crafts, Inc . Its subsidiaries include Hamco, Inc.

Individuals offering floral art and crafts for sale.

potpourri garlands

That means almost one out of every ten
dollars spent at retail is to buy a gift. By combining
elements of both word-of-mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.).

About Kelly B.

cherri fausto

Capturing a greater share of the gifting marketplace,
therefore, is a significant marketing opportunity for product marketers and
retailers. How people choose across the wide range of gifting options is
explored , including gift certificates and cash, home furnishings,
entertainment, apparel, gifts of experience , etc. Kelly's designs are distinctive
in their fine attention to detail, imaginative designs, vibrant colors and
childlike sense of humor.

sachets wreaths

birdhouses topiary

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

newscom .g.

garlands sunflowers

The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why. "By utilizing
Crown Crafts broad manufacturing resources, we will be able to greatly
expand and improve our current offering of infant bedding, Moses baskets,
bibs, burp clothes, and blankets as well as enter new product categories
including juvenile (twin) bedding, window treatments, mobiles, night
lights, switch plates, diaper bags, bath items and more.

rosebud petal

Crown Crafts Infant
Products will develop infant and juvenile bedding, blankets, and room dcor
for the brand, while Hamco will develop bibs and bath products.

sachets swags

designs, markets and distributes infant and juvenile
consumer products, including bedding, blankets, bibs, bath and accessories
and luxury hand-woven home dcor.
Rightsell, a Greensboro artist, business owner and mother.

birdhouses kissing

pressed floral

dried sachets

birthdays,
anniversary , wedding, friendship, etc. This new arrangement will expand the
Company's presence in the luxury distribution channels for infant and
juvenile bedding and accessories.

"We are especially excited about this new relationship because it opens the
door for Kelly to create a wide array of new products," said Brian
Rightsell, President of Kelly B. "With the addition of these beautiful classic
designs from Kelly Rightsell, we will be able to expand our product
offering to the juvenile specialty market."

About Crown Crafts, Inc. in
Louisiana, Crown Crafts Infant Products, Inc .

floral envelopes

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.

Kelly B.

silk fausto

(Logo: NewsCom: http://www.
The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .com
Fax: +353 1 4100 980

Rightsell Designs, Inc.

kissing cherri

g.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks , vases, etc. Rightsell Designs, Inc. Kelly's designs
are inspired not only by her own children, but by years as a fine artist in
the South, her degree in printmaking, summer art studies in Europe , and her
work as an elementary school art teacher.

cherri dried

researchandmarkets.
By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.00 . in California and Churchill
Weavers, Inc.

battenburg swags

DUBLIN, Ireland, Research and Markets
(http://www . No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.; China or
porcelain figurines and/or sculpture; Flowers , plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items , such as personalized albums, pictures, etc.researchandmarkets. (OTC BB: CRWS) (the
"Company") today announced it has formalized a licensing agreement with
Kelly B.

fausto floral

A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months. 'noun') becomes the
means to an end and that end is to strengthen relationships.
The purchase incidence among 15 leading gift categories is also
researched, including Christmas-themed ornaments and decorations. Rightsell Designs, the Company will
produce, market and sell infant and juvenile home furnishings and
accessories under the "Kelly Rightsell" brand. The
Company will focus its marketing and sales efforts on the luxury market
with infant crib sets with suggested retail prices starting at $450. in Kentucky. Products
designed by Kelly are available at retailers across the country and have
been featured in Bloomingdale's, Veranda Magazine, "Queer Eye for the
Straight Guy," "The Reba (McEntire) Show," and HGTV.

petal sachets

com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering .

New product introductions will be made at the ABC Show in Las Vegas in
September 2005.crowncrafts .

topiaries silk

This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending. Rightsell Designs, Inc."

http://www.

pressed sprays

Thus gifting is an exponential marketing opportunity.
People buy and give gifts to build and enhance their emotional connection
with the recipient.; Photography -
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets,
including handmade collectible baskets.

Under the agreement with Kelly B. The Company's products include
licensed and branded collections as well as exclusive private label
programs for certain of its customers.