The winner
also will receive a Toys "R" Us gift card valued at $1,000. "I hope my new collection enables people to express themselves and
personalize their home with these versatile pieces.
( http://www.

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"
The exclusive launch will be supported with a national advertising
campaign and on-air promotion on 4Kids TV and the 4Kids .TV Web site.
In addition, kids will be invited to design their own Winx Club
trading card as part of "The Magix In The Cards" contest. (NYSE: KDE) is a global provider of
children's entertainment and merchandise licensing. is a premier global sports and
entertainment-publishing company that delivers a portfolio of
relevant, innovative and multi-dimensional product experiences to
collectors, sports and entertainment enthusiasts. Susie's East Indian heritage and
international upbringing have influenced her approach to design and connected
her to a broad consumer audience.

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lithograph punched

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"Girls play differently than boys, and it is in understanding
these play patterns and appeal that led us to work with Upper Deck and
create a trading card game that is more about friendship, fun, fashion
and magic," said Alfred R. Kahn, Chairman and Chief Executive Officer
of 4Kids Entertainment. "The Winx Club is particularly important to us
because it represents one of 4Kids' first properties specifically
targeted to girls.
The Winx Club licensing program includes dolls from Mattel
featuring mystical light-up wings and lots of fun fairy accessories,
books from Scholastic and shoes from BBC International at Payless Shoe
Source -- all available now at retailers nationwide. For further information, please
visit the Company's Web site at www. For more information
on the Upper Deck Company, please visit www. These statements may involve risks and uncertainties
that could cause actual results to differ materially from those
described in such statements.
-- Aubergine Chic -- a contemporary collection showcasing a rich ombre
print comforter in gradated colors of soft pink, lavender, and
aubergine with a matte-satin reversible coverlet, faux-mohair throw
and toss pillows . Available in four distinct two-tone color combinations -- light
sage green, grey blue, chocolate brown, or khaki with eggshell accents -- the
ceramic dinnerware has a beautiful exterior matte finish and a glossy satin
finish on the interior.

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Business Editors/Retail Writers

NEW YORK ----4Kids Entertainment, Inc. Over 100
other prizes will be awarded, such as Winx Club toys and games ."
The Winx Club Magical Fairy Game follows the adventures of the
five fashion savvy teenage girls -- Bloom, Stella, Musa, Flora and
Tecna -- as they use special powers to transform into magical fairies
and save the universe.

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Designed just for girls, the Winx Club Magical Fairy Game will be
available on May 15, 2005, exclusively at Toys "R" Us stores
nationwide. Utilizing glitter Magix cards and scented Power
cards, players work together with friends, and with the Winx Club
fairies to defeat the Witches in a secret midnight battle. The new 64-page Winx
Club Comic Magazine highlights the fabulous Winx Club and their
whimsical adventures.
The debut issue will include an exclusive interview with Winx Club
siren Bloom and her special Friendship Card from the Winx Club Magical
Fairy Game set.TV with more than
600,000 unique visitors a month.

About 4Kids Entertainment, Inc.upperdeck ., Designed to infuse personal style
into the home, Mervyns introduces an exclusive line of casual , modern home
basics and decor called Susie Coelho Style(TM). This experience
inspired me to create a stylish and functional home collection," said Susie
Coelho. With 256
locations in 13 states , Mervyns has a well-earned reputation for its extensive
selection of national and private-label fashions and housewares.susiecoelho.

chalkware grinning

Versatile Line Features Casual, Modern Home Basics and Decor

HAYWARD, Calif. For a list of store locations, or for
additional information, visit Mervyns ' web site at http://www. Susie is introducing a new
collection of stylish and affordable home basics and dicor exclusively at
Mervyns in August 2005.

janes lithograph

The game will also be launched simultaneously throughout
participating retail stores in Canada, Australia and New Zealand.WinxClub.

Mervyns' Exclusive New Susie Coelho Style Collection Makes Revitalizing Your Home Easier Than Ever

Tabletop
Mervyns' exclusive Susie Coelho Style 16-piece dinnerware sets are stylish
enough to use when entertaining yet casual enough for daily use.

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"We are thrilled to team up once again with 4Kids Entertainment to
produce the next big trading card game for girls -- the Winx Club
Magical Fairy Game," said Jerry Bennington, Vice President of Upper
Deck Entertainment.

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The two player starter set
includes two 30-card starter decks, magical fairy rings, a play-mat, a
scoring wheel with usable hair bands and a glitter die all encased in
a stylish Winx Club tin. All collections offer a comforter set in full/queen or
king sizes, along with Euro shams, decorative pillows, and several of the
lines offer quilted coverlets and coordinating throws.

rosehips janes

We are pleased to have strong licensing partners
like Mattel for toys, Scholastic for books and Upper Deck for cards to
complement the success of our animated series.
"I've had the opportunity to make over hundreds of indoor and outdoor
spaces and understand consumer tastes, trends and budgets. What's more, the
styling possibilities are endless -- you can update the look of your living
room by draping one of the throws over your sofa and adding a few decorative
pillows. Her company, Susie Coelho Enterprises, Inc.

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(NYSE: KDE) in association with Upper Deck Entertainment today
announced the creation and distribution of a new trading card game
based on 4Kids' popular animated series the Winx Club(TM). With our expertise in creating unique trading card games,
and 4Kids' extensive knowledge in developing exciting new properties,
I am confident the Winx Club Magical Fairy Game will be a success."
Inspired by harmonious colors and unique fabrications, the Susie Coelho
Style collection exemplifies Susie's decorating philosophy and offers
practical solutions for everyday styling. She is a frequent contributor and
style expert for ABC-TV's "The View," and was previously a regular contributor
to NBC-TV's "Today" show.

chalkware feedsacks

Coelho continued, "The beauty of this new collection is that it features
great quality materials such as high thread count sheets and luxurious accent
pieces, and it's affordable so anyone can sleep in style. The colors coordinate with the bedding collections to create a
harmonious look from room to room.

raggedies rosehips

For additional
information on Winx Club, please visit www . Consumers can unleash their
creativity and uncover their own personal decorating style with the
comprehensive line that evokes a casual lifestyle with natural beauty and
textural fabrics including applique and embroidered comforters, ruffled
decorative pillows, and hammered ceramic bath accessories . "The new Susie Coelho Style line offers our customers both stylish and
affordable options for decorating their homes and is an exciting addition to
our selection of home offerings." Susie is also the best -
selling author of two books, "Susie Coelho's Everyday Styling: Easy Tips for
Home, Garden and Entertaining" and "Styling for Entertaining: 8 Simple Steps,
12 Miracle Makeovers" (Simon + Schuster ).

stitchery appliqued

Headquartered in New York City with international offices in
London, 4Kids Entertainment , Inc. This affordably priced modern and versatile
collection will make everyday family dinners feel like special celebrations.

About Susie Coelho
Susie Coelho is a leading home style guru and one of the only style
experts who has successfully expanded into all four key areas of lifestyle --
home, garden, entertaining, and cooking.

handworks metalware

The
dinnerware collection is functional (dishwasher and microwave safe) and
contemporary in style, making it easily dressed up or down to suit any
occasion .
"Susie's accessible philosophy and classic approach to home design are a
perfect match for Mervyns," said Tom Tennyson, Mervyns' senior vice president
and general merchandise manager -- home , jewelry, accessories, intimates and
shoes.

lithograph folkart

4Kids, through its
wholly owned subsidiaries, provides domestic and international
merchandise licensing; television, film, music and home video
production and distribution; media planning and buying; product
development; and Web site development.com

About The Upper Deck Company

The Upper Deck Co.com

The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of
the Exchange Act."

Bedding
The new line includes four bedding collections -- each catering to a
different lifestyle.

-- City Sophisticate -- an elegant black and taupe comforter with
applique details in a bold, yet whimsical combination of florals and
stripes accented by a ruffled coverlet , stylish Euro shams and
embroidered toss pillows."

About Mervyns
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-
friendly promotional neighborhood department store offering trend-right
fashions and home dicor for the entire family at affordable prices.com .

whimsies metalware

4Kids Entertainment and Upper Deck Entertainment Team to Create Unique Winx Club Trading Card Game for Girls; Trading Card Game to Launch Exclusively at Toys '

Important factors beyond the Company's control,
including general economic conditions, consumer spending levels,
competition from toy companies, motion picture studios and other
licensing companies, the uncertainty of public response to the
Company's properties and other factors could cause actual results to
differ materially from the Company's expectations. Collections include:

-- Lotus Flower -- an exotic design featuring a comforter in marine blue
and wisteria colors with cross-dyed applique accents , beautiful
embroidery and sequin details, and coordinating matte-satin reversible
coverlet and Euro shams.mervyns.

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The popular Winx Club television series airs Saturday mornings on
4Kids TV, 4Kids Entertainment's four-hour block of children's
programming on FOX. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable , it can give no assurance that such expectations will prove
to have been correct. Complementing the bedding are
coordinating luxurious 100% cotton sateen 300-thread count sheet sets in eight
luscious colors. Bath accessories complete the collection
-- available in four colors in two unique styles -- and include lotion pumps,
oil bottles, cotton jars, soap dishes, toothbrush holders, and wastebaskets . The only lifestyle expert with more than 20
years of on-camera experience as a television personality , she has had a
presence on Home + Garden Television for the last eight years and currently
hosts HGTV's prime-time outdoor show, "Outer Spaces.

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4KidsEntertainment.

carves jeanie

The stylish and versatile
line features moderately-priced bedding, bath, and tabletop collections
designed by Susie Coelho -- host of HGTV's hit series "Outer Spaces" and
previously "Surprise Gardener," and best-selling author of "Everyday Styling:
Easy Tips for Home, Garden and Entertaining" and "Styling for Entertaining. Most of the items are
reversible, offering numerous styling options.

tinware snowmen

"We lead the industry in trendsetting and in
innovation.
A fashion-based property inspired by top Italian designers, the
Winx Club Magical Fairy Game focuses on cooperative play patterns
created just for girls, and incorporates several teen girl topics such
as love, friendship, fashion and magic."

Bath
Fresh , clean, and crisp, the bath collection features 100% cotton, zero-
twist towels in ten vibrant colors and a vast array of thick, nubby chenille
bath rugs ranging in color from marine blue and wisteria to fern green and
whisper white.

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The winning
design will be featured in a future Winx Club card game.
The Magical Fairy Game will be showcased in a shipper program and
merchandised with the premiere issue of the Winx Club Comic Magazine
that includes a free Winx Club fashion handbag. The monthly magazine will include over 40 pages
of graphic novel content and over 10 pages of entertainment -related
stories centering on fashion, technology, music, friendship and fun.com ), encompasses television , endorsements,
licensing, product development, and publishing.

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They can start by adding
unexpected new elements to what they already have to create a look that is
completely their own .
-- Sahara Sunset -- a vibrant assortment featuring a micro-suede
comforter in rich chocolate brown with an embroidered copper floral
motif, complemented by decorative pillows and a throw in a warm velvet
print reminiscent of a watercolor painting. Community
giving has been a cornerstone of the company's business since 1949, with a
focus on improving the lives of children and families by giving back to
educational programs in its communities.