Building on the significant cash
and emergency supplies donated
by The Clorox Foundation -- including more
than 1. All interested parties may visit
the program
Web site (http://www. In addition to Glad(R) ForceFlex(R) trash
bags, the Glad(R) lineup of products
in the United States and Canada includes
freezer, food storage and sandwich bags; food wraps; outdoor
, indoor and
recycling disposal bags; and GladWare(R) containers and ovenware.mardigras.2 million
visitors.com) a leading creator of highly interactive,
online community-based news and information
Web sites created in alliance with
over 28 newspapers owned and operated by Advance Publications
Inc.
renfaire anom
On stately
St.com and NOLA.m.arrayed carnivale
City of New Orleans and MediaBuys, LLC announce
The Glad Products Company
among first to sign on for landmark undertaking to help rebuild local economy
Makers of Glad(R) ForceFlex(R) also pledge special in-kind contributions for
City clean-up efforts
Additional sponsors to be announced; support packages
still available
LOS ANGELES, The first company to commit to
supporting the 2006 Mardi
Gras celebration and the overall rehabilitation of
the City of New Orleans, The Glad Products Company
, a subsidiary of The Clorox
Company, joins the first-ever "Mardi Gras Ad Support and Sponsorship
Program.
Additional sponsors are soon to be announced, and corporate sponsorship
opportunities
for Mardi Gras are still available.roxburgh carnivale
At least 50 parades will roll in the metro area, and the
world will again
be able to watch Carnival unfold, as MardiGras., and its
subsidiaries, including
The Times-Picayune.com; NJ.ravenwood feathered
The City of New Orleans will set up a Recovery Room at the Morial
Convention Center to serve as a checkpoint for civilian volunteers. 17, and continued with the
first
live parade shows on ParadeCam on Feb.com and MardiGras.com; and Syracuse.arrayed kersten
28), with Mardi Gras Day
Webcasts beginning at 8 a.nola.com
are the online sources for news, information, and entertainment
in and around
New Orleans.,
(http://www.com; MassLive.com.feathered sculpted
Corporate Support for 2006 Mardi Gras
Announced
See Mardi Gras parades and all of the live action in New Orleans on Bourbon
Street on MardiGras. develops and manages nine other local web sites including
al
.com; MLive.Sazerac Mardi Party Wins National Acclaim
National Association of Catering Executives
Hails Sazerac's Fat Tuesday Event
as Best Catered Event of the Year, 2004
SEATTLE, The entire town already knows that when
Fat Tuesday rears its decadent head, the
party's at Sazerac.ravenwood goblin
"The contributions and efforts on the part of Glad reflect how this
program
has evolved into a deeper, hands-on commitment to the cultural and
economic restoration of New Orleans
," remarks Chick Ciccarelli, CEO of
MediaBuys, LLC. 6, the MardiGras.com
Cam Central - http:
//www.
Sazerac's Southern-inspired, regional American cuisine brings serious fun,
damn good
food seven days a week.merimasku handsculpted
Mardi Gras will be held on February 28. In addition, special program
partners include Universal
Studios, BFCA, Keep Me Posted, L.
com opens a live window onto
the parades and parties for its 11th year of Internet Webcasts. 18.com; cleveland.sartori mardigras
Digital, Media
Distributors, Razor + Tie,
Koeppel Direct, Telecasters and DG Systems, all who are offering special
in-
kind contributions to the effort.com), based in
New Orleans, Louisiana, are affiliates of
Advance Internet, Inc.com;
PennLive.guilde merimasku
About "Mardi Gras Advertising Support and Sponsorship
Program"
As part of a landmark effort to help bolster economic development in New
Orleans
after the devastation caused by Hurricane Katrina, MediaBuys, LLC and
the City of New Orleans are
seeking out corporations willing to participate in
Mardi Gras as the event's Official Sponsors and
Supporters -- a first in the
carnival's 150-year history.
Live show schedules will be announced
soon on MardiGras.com and at
NOLA.com's Cam Central, home of its 24/7 webcam network.nola.com; SILive
.
For the 2004 Mardi Gras event, the focus of the award, Sazerac transformed
itself into a
little French Quarter with doubloons, beads, feather boas and
Mardi Gras masks. Awaiting was a feast
created by Executive Chef Jason McClure and
Chef-Owner Jan Birnbaum, which included passed appetizers
and buffet of
freshly shucked Oysters, Crawfish Bread, Gumbo, Shrimp Remoulade, Jan's Spiced
Spare
Ribs, Roasted Duck with Southern Comfort Glaze and Crispy Catfish.twine masque
"
The City and its agency-of-record
for the initiative, MediaBuys, LLC,
announced today that as a high-level program sponsor, the proceeds
stemming
from Glad's involvement will help New Orleans offset some of the significant
cost associated
with the event's production.2 million Glad(R)ForceFlex(R) trash bags for American Red Cross relief
efforts
throughout the Gulf region -- Glad will donate more than 100,000
ForceFlex(R) trash bags, the official
trash bag of New Orleans' Mardi Gras,
and coordinate volunteers to aid in clean-up, pre- and post
-Festival. Mediums available in the online process include ad space for
Cable, Spot and Network Television
, DRTV, Local and National Radio, Magazines,
Newspapers, Newsletters, Out-Of-Home, On-Screen and Interactive
, in both B2B
and B2C categories.Original, handcrafted works by artisan maskmakers.
masque darkside
In
the aftermath
of the hurricane, Carnival has taken on a more serious meaning.
Live Webcasts began with BourboCam
Live on Feb.com; OregonLive.SazeracRestaurant.guilde arrayed
MediaBuys is joined with New Orleans advertising
agency Bright Moments and
outside agency The Sharpe Alliance who are helping with strategic
organizational
plans.A.
About MediaBuys
The MediaBuys club concept began in September 2002 as a way
to make B2B ad
space buying easier and cheaper for 35 clients of its original ad agency in
Los
Angeles.com
NEW ORLEANS, Against all odds, hurricane-battered
New Orleans is gearing
up to celebrate Mardi Gras 2006, a symbol of the city's
will to survive.com. Both live webcams offer
hosted shows every day until Fat Tuesday (Feb. Staff and guests were both dressed in festive attire
and
guests were encouraged to partake in the festivities with a make-up artist,
temporary tattoo
artist, and caricature sketch artist all on-hand for the
celebration.sculpted twine
com is the most comprehensive
Web site on New Orleans' Mardi
Gras, featuring live coverage, history, and photos.sartori ravenwood
The City will
also be
placing information about event volunteerism on its Web site in upcoming
weeks. The aggressive
initiative is designed to help pay
for a major advertising blitz aimed at attracting tourism back
to New Orleans,
and to help the City offset some of the significant cost associated with the
event
's production.mediabuys. Charles Avenue, local hosts will share the excitement as the big parades
cross
the stage of ParadeCam, live from Fat Harry's Bar.com krewe joined the Phunny Phorty Phellows in
their
traditional Twelfth Night streetcar ride to officially kick off the
season.com (http://www. Now the
rest of
the nation knows, too.twine feathered
Glad(R)
products are developed and manufactured under a joint venture
agreement
between The Clorox Company, The Glad Products Company and The Procter + Gamble
Company
.com provided local news
from the affiliated newspaper, The Times-Picayune to over 4.
twine anom
It has matured
to over 900+ buying members covering
thousands of corporations nationally, and represents millions
of dollars in
available media space.Experience Mardi Gras Live on MardiGras.com
It is the 150th
anniversary of creation of the Comus organization, and
its parades and floats -- the birth of the
modern Mardi Gras tradition. The Web site, affiliated with The Times-Picayune of New Orleans, is
now
preparing to bring the entire climactic parade season to its live Internet
audience.advanceinternet
.
Thank You
twine mardigras
"We look forward to making more announcements
of this kind in
the coming days. Parties
interested in contributing to the volunteer effort can
report to the Recovery
Room to find out where their help is most needed.
"We are back, stronger
than ever and ready to show the world the live
events of Mardi Gras," said Jon Donley, editor of
MardiGras.
*Source: comScore Media Metrix September 2005
NOLA.feathered commedia
"Glad is leading
the way for a host of
good corporate citizens who are interested in helping the city in this time
of
need.
About The Glad Products Company
The Glad Products Company is a subsidiary
of The Clorox Company,
headquartered in Oakland, Calif. These local brands engage
consumers,
giving them information that is relevant to their day-to-day lives,
as well as empower them to share
their opinions with others in their
communities within contextual environments.anom mardigras
On Jan.com
- http://www.goblin merimasku
Even before Hurricane Katrina, Mardi Gras 2006 was slated as a historic
event
.
Web links:
MardiGras.com
NOLA.
*During the Hurricane Katrina
evacuation, NOLA.nymphs guilde
"
In addition to its significant program commitment, Glad will work with the
City of New Orleans Department of Sanitation in the carnival's sanitation
maintenance and clean
-up efforts, which would otherwise have mounted a
considerable expense for the municipality.
"We are very pleased and appreciative for the commitment Glad has made to
assist the City in staging
Mardi Gras," said Ernest Collins, New Orleans'
Director of Arts and Entertainment."
To source
personnel for the clean-up initiatives, Glad will be joined by
Becky Zaheri and her Katrina Krewe
, a volunteer co-operative of more than
1,000 local residents dedicated to cleaning litter and debris
from the streets
of New Orleans.com/mardigras) for a complete set of
details and contact information
. Find us at 1101 Fourth Avenue in downtown
Seattle (valet Parking at the adjacent Hotel Monaco)
or
http://www.masks darkside
Today, MediaBuys has become America's fastest growing
media buying club. Meanwhile
, in the
heart of the French Quarter, the famed BourboCam and its wild hosts will share
the party
live from Bourbon Street. and continuing until the police close Bourbon
Street early on Ash Wednesday
(March 1).com - http://www. NOLA.mardigras. Sazerac won a national award last week at the National
Association of Catering Executives Gala in Orlando, FL for Best Catered Event
of the Year for
its seventh annual Mardi Gras. The
File Gumbo Band livened things with a funky Creole beat (that
, and the famed
Sazerac cocktail that flowed).com; or phone 206-624-7755.kersten sartori
MediaBuys' Media Store
(a shopping cart environment for media) is
a highly unusual way of selling ad space, especially when
it comes to
broadcast, which is typically driven by detailed media planning research and
CPP values
.com/bourbocam
MardiGras. In addition to NOLA.com, Advance
Internet, Inc.veneziano masque
A community sponsored library.
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