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Included in its broad assortment will be permanent
and dried botanicals, floral supplies and accessories, ribbon, containers ,
party and wedding supplies, and a vast array of seasonal products., Purple Tree, Inc. EST. Blyth is traded on the New York
Stock Exchange, symbol BTH.

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- Star Decorators Wholesale Focuses on Professionals -

IRVING, Texas, Michaels Stores, Inc.stardecorators. Our goal is to provide not only the breadth and depth of
basic products our customers are looking for, but also the fashion -forward
merchandise that helps them stay in front of the latest trends.m. Purple Tree is a part of the Blyth, Inc.

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Hiemenz concluded, "We want to be Phoenix's first choice for unique decor
and design products.com ).

For more information about Purple Tree or to receive a copy of the
"Heartbeat of America" show, please contact Debba Haupert at 513-533-0793,
debba@bobella.

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Headquartered within Michaels' corporate office, it is a separate operation
with its own management and merchandising team under the direction of Duane
Hiemenz, Senior Vice President of New Business Development.
This press release is also available on the Michaels Stores, Inc.com or visit http://www.

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Purple Tree Receives Prestigious 'Keeping America Strong' Award for Unparalleled Opportunities and Innovative Products

homes) on January 24, 2006 at 9 a. "This award is a testament to the
important role that Purple Tree plays in helping women realize their fullest
potential."

About Purple Tree
Purple Tree, Inc.

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"

Michaels Stores, Inc. Presented to entrepreneurial companies
that share the vision of creating a stronger America, Purple Tree was selected
for their innovative products and the opportunity they offer women to create
successful businesses.S. Purple Tree also represents a
meaningful career opportunity that allows women to build their own businesses,
helping to build a stronger America.

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Purple Tree is an innovative direct sales company whose mission is to help
women connect with each other and their creativity.

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Helping Women Reconnect With Their Inner Creativity and With Each Other, and
Have a Successful Home-Based Career

TAMPA, Fla.

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web site
(http://www.com ) was the first direct selling company to receive
the prestigious "Keeping America Strong" award on the "Heartbeat of America"
TV show, hosted by William Shatner. family.

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Said Hiemenz, "The sophistication and vitality of the growing Phoenix
market is what is bringing us here, and it's the perfect place to expand our
wholesale business .purpletree.

Craftsperson -- A creator of great skill in the manual arts.

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The Star Decorators Wholesale concept is distinctly different from the
Company's retail stores in design, products, service , and ambience."
To introduce themselves to the Phoenix market, the Company participated as
a sponsor for the Phoenix Art Museum's Art and Flowers event and will be
hosting an invitation only Preview Party to kick off the 3 day Grand Opening
Celebrations running from March 4th - March 6th .com .

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, a groundbreaking entry in the direct selling industry,
started in the U.

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Details regarding these and
other events will be available at the store and online at
http://www. By offering the broadest merchandise assortments and
high levels of in-stocks, our customers will come to count on us for current
trends, exclusive merchandise, regional, ethnic and everyday products, and
dominant presentations that reflect original and discriminating decorating
ideas. is the world's largest specialty retailer of arts,
crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist
and do-it-yourself home decorator.
( http://www.
The "Keeping America Strong" award selection process involved interviews
whereby Purple Tree management shared their vision of inspiring creativity in
women.

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in November 2004 and launched in Canada in October 2005.
Headquartered in Greenwich , Connecticut, Blyth designs, markets and
distributes candles, home fragrance products, decorative accessories, seasonal
decorations and household convenience items.

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The 30,000 square foot store will offer more than 15,000 SKUs, providing a
complete line of merchandise for interior decorators and designers, retail
florists and floral designers, wedding and event planners, gift shop owners ,
and other professionals.

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Michaels Stores Expands Wholesale Concept to Scottsdale

and Canada, Purple Tree has quickly grown through a network of dedicated
Coordinators.
The Tampa, Florida -based company markets a broad range of creative projects,
including jewelry, memory/paper crafts , home decor and more through home
parties and clubs.purpletree.

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This program will air on the AmericanLife Network
(broadcast in over 10 million U.
"Purple Tree is honored to accept the 'Keeping America Strong' award on
behalf of our inspiring, entrepreneurial Coordinators," said Jim Turner,
Company Experience Advocate for Purple Tree.com .

Craft -- An occupation or trade requiring manual dexterity or skilled artistry.

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com ) in Scottsdale, AZ in March 2005.michaels.S.

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Expanded throughout the
U.

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Through an exciting, interactive home party format, women share the
thrill of rediscovering their inner creativity.

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(NYSE: MIK) announced today that it will open its third Star Decorators
Wholesale (http://www.StarDecorators. As of February 14, 2005, the Company owns
and operates 845 Michaels stores in 48 states and Canada, 165 Aaron Brothers
stores, eight Recollections stores, and three Star Wholesale operations.S.

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