designs and manufactures a wide range of
technology , toy, and consumer electronic products.

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The Coca-Cola(R)
Polar Bear by Boyds will debut this fall. The designer and producer of
high quality, affordably priced plush and giftware items will also
offer plush teddy bears and accessories as well as resin figurines and
ornaments featuring Coca-Cola(R) logos and heartwarmingly whimsical,
nostalgic themes beginning in the fourth quarter of 2005.
"Kids have a powerfully emotional attachment to music. "In their bedroom, at a friend's house, or on a trip, Sound
Pal(TM) is the ultimate musical companion.

Some soft toys are designed for collectors and as such may not be suitable for children.

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Along with Coca-Cola(R), recognized as the world's best-known brand,
the Company markets four of the world's top five soft drink brands ,
including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of
other beverages, including diet and light soft drinks, waters, juices
and juice drinks, teas, coffees and sports drinks. Connect the unit using the audio cable inside the compartment, and
your music plays through high-quality amplified speakers hidden inside the
bear-the perfect mix of fur and fun. Powered by 4 AAA
batteries , the Sound Pal(TM) is the perfect way to bring cuddly character to a
digital world.

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Production shipments will begin Q1 of 2006 to retailers across
the U.

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99 and will be available in mid-January for
media reviews.

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Boyds Bears to Create Licensed Coca-Cola Plush and Resin Bears

What's more, the Sound Pal(TM) has a built-in AM/FM tuner so entertainment
lovers can listen to broadcast music, talk or sports.

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"
Designed for universal appeal, the Sound Pal(TM) has huggable brown fur
that is fully padded to conceal the technology within.S.

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One
such icon, whose ability to Make It Real(R) and be instantly
recognized the world over is Coca-Cola(R). Open up the Velcro-edged pouch hidden in the bear's tummy, and
you find a compartment large enough for an MP3 player, Apple iPod, or even a
CD player.sakar.

This category highlights individuals who create and handcraft their own line of soft toys from individual patterns or unique designs, and sell retail or privately.

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Business Editors

MCSHERRYSTOWN, Pa.----The distinction
of a brand to be able to become a real part of life for nearly
everyone is an honor shared by a select few icons of our culture. Today, The Boyds Collection
Ltd.
Under the agreement, Boyds will serve as the creator of plush
Coca-Cola(R) Polar Bears for specialty channels.

The Boyds Collection Ltd. The company launched its first retail operation ,
Boyds Bear Country, a unique entertainment and retail experience in
Gettysburg, PA in 2002 and has recently expanded with a second
location in Pigeon Forge, TN. Sound Pal(TM)
gives them the chance to add personality to that music-a 'friend' that loves
music as much as they do," said Ralph Sasson, Chief Operating Officer of Sakar
International.

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We are excited about this partnership
which is sure to please collectors of both brands as well as create
incremental business for retail partners and our Boyds Bear Country
locations. Furry, Go-Anywhere Teddy Bear Has Built-In Speakers, Secret Pouch to Hold
iPod, MP3 or CD Player; Accessory Adds Personality and Enjoyment to Digital
Music

LAS VEGAS, For kids and even adults who love stuffed animals as much as
they love music, Sakar International has found a way to combine these two
favorites in one ultra-huggable product: the Sound Pal(TM).
To see the Sakar International's Sound Pal (TM) teddy bear music player, as
well as the company's other innovative entertainment products, visit its
exhibit during International CES at Booth 10546, Central Hall of the Las Vegas
Convention Center.

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Founded in 1979, Boyds has successfully
developed a strong niche and brand identity because of its affordably
priced, high quality, "Folksy with Attitude" products.

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is a leading domestic designer, importer
and distributor of high quality, branded plush and giftware products. In addition to its
musical features, the Sound Pal(TM) has removable straps that turn it into a
backpack, allowing owners to take their tunes with them no matter where they
go.

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Sakar International Inc.

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Through the world's
largest distribution system, consumers in more than 200 countries
enjoy the Company's beverages at a rate exceeding 1 billion servings
each day.
The unit carries an MSRP of $29.

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Sound Pal(TM) teddy bears are classic plushes that are also ready for the
digital age.

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For more
information, visit http://www.

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"Boyds Bears are all about celebrating the simple pleasures in
life, friendship, family and togetherness," states Jan Murley, Boyds
Collection Ltd . CEO, "we have found this is an outlook the Boyds brand
shares strongly with the Coke(R) brand." Murley continued, "if there
is anything that makes folks think of fun and happy times more than
teddy bears it's Coca-Cola(R).

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(NYSE: FOB) is pleased to announce that world-famous Boyds Bears
will partner with Coke(R) in celebrating all that makes life real as
the company enters into a licensing agreement with The Coca-Cola
Company. "Who better to partner
with than Boyds to help make those memories even more special?"
The addition of Coca-Cola(R) to the Boyds licensing program
continues the company's strategy to align the popularity of Boyds
Bears with other successful brands; which began with the mid-year 2004
introduction of the NASCAR(R) licensed Boyds Racing Family, that
exceeded all expectations and continued with the recent announcement
of a licensing agreement with M+M'S(R ).
The company sells its products through a large and diverse network
comprised of independent gift and collectibles retailers, premier
department stores, select catalogue retailers and other electronic and
retail channels.

The Coca-Cola Company is the world's largest beverage company . Founded in 1977, the
company is privately held and headquartered in Edison, NJ.

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"
"We are looking forward to this partnership and developing a line
of authentic products that speak to our consumers , allowing them to
have a physical reminder of the good times that Coca-Cola(R) shares in
their lives," said Nicole C.
The Sound Pal(TM) is safe for use in an infant's room outside of the crib .com .

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Hutcheson, Category Manager, North
America Licensing for The Coca-Cola Company.

About Sakar International, Inc.