On Valentine's Day Cupid is Dressed in Brown; Delivering Flowers is a Labor of Love

Headquartered in Atlanta, Ga.

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But men get flowers too, as 15
percent of women report buying flowers for their husbands or
significant others .

To find a neighborhood florist, please
visit http://www.

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com

About Teleflora
Teleflora is the world's leading floral service and products company.

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And,
UPS is the largest cargo carrier at Miami International Airport. "Flower importers and
wholesalers rely on UPS to bring flowers into the United States and
distribute them across the country because of the strength of our
network and the quality of our people."
Cupid's rush starts on February 3 this year when the first
shipments of fresh cut flowers arrive.
Teleflora's findaflorist. "Teleflora drives 100 percent of its
business directly to the local florist, a fact no other national flower
company can claim.

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"Most of our flowers are imported directly from Colombia and
Ecuador, so we rely on UPS to expedite the shipping process to get the
freshest possible product for our customers," said Peter Sessler,
Director of Purchasing for Mayesh Wholesale Florists, Inc.
Teleflora's findaflorist .

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One of those experts is UPS (NYSE:UPS), which imported more than
14.com underscores the company 's
commitment to support local florists by ensuring that Internet orders stay in
the floral industry , and are directed to local flower shops.

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When it comes to giving flowers, 39 percent of people chose to
send bouquets. From a network of more than 20,000 trusted and
high-quality florists, consumers can find a local Teleflora florist simply by
entering a city and state, or zip code.com delivers both," commented Phil
Kleweno, President and CEO, Teleflora.com is the
solution for those last -minute needs. and Canada, with an additional
20,000 affiliated florists outside North America.

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His UPS helpers will add an
additional 12 flights from Colombia and Ecuador to handle the mad dash
of import traffic during February. UPS moves more than 2 million
flowers a day during the Valentine rush. Findaflorist.

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8 million stems of cut flowers into the United States last year
from South American countries such as Colombia and Ecuador."
Red roses remain the traditional favorites on this day of love -
66 percent of buyers select this color."
The United Online survey also highlighted consumers' strong preference for
a beautifully designed floral arrangement delivered by a trusted local
florist, over loose -- possibly damaged -- flowers that arrive in an overnight
shipping box direct from a grower, where the recipient has to attempt to
arrange the flowers upon their arrival ."
The launch of Teleflora's findaflorist.

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There, they clear customs
and are distributed to florists and consumers across the country.com responds to this need and provides consumers with
an easy way to place flower orders this Valentine's Day and year-round, all
through neighborhood flower shops.com makes it easy for consumers to find a flower
shop anywhere in the country.
Headquartered in Los Angeles, California, Teleflora has more than
20,000 member florists throughout the U.

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"
UPS is the world's largest package delivery company and a global
leader in supply chain services, offering an extensive range of
options for synchronizing the movement of goods, information and
funds.

Big-box
retailers are selling cheaper floral products that lack the professional
qualities provided by a local florist, and some companies within the floral
industry are actually working against the local flower shops, offering gift
options that lure consumers away from the floral category altogether .

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Women's first choice? Thirty-one percent say
"mom.com.com will help them
locate a florist close to them or their recipient.
"Consumers want and deserve both personalized service from a local florist
and high-quality flowers.

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"Nothing
would ruin a romantic Valentine moment faster than dried up flowers. UPS's stock trades on the New
York Stock Exchange (UPS), and the company can be found on the Web at
UPS.S.

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Through its extensive member florists' network, Websites
including http://www.

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Business Editors

ATLANTA----This time of year,
Cupid's helpers are working behind the scenes to get millions of roses
and other flowers from South America to romantics across the United
States in time for Valentine's Day. Local mapping tools
provide consumers with a visual of a shop's proximity to the delivery address.com, and its toll-free line
1-800-TELEFLORA , the company offers consumers fast, convenient and
high-quality flowers and keepsake products.

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In just a
24-hour period, each stem is cut, packed and loaded onto a temperature
controlled UPS aircraft heading to Miami. More than 50 million roses are
traded worldwide according to the Flowers + Plants Association/TNS
Sofres.com). Whether
the consumer is in a big city or a small town, findaflorist .

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Teleflora delivers what Consumer
Reports recently called "tastefully arranged and nicely presented bouquets in
a vase with fresh-looking flowers and greenery.

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Eighty-seven percent of all cut flower imports arrive in Miami. Only 23 percent give a single flower as a gesture of
affection.
And who exactly gets all these flowers? According to the
Association of Floral Importers of Florida (AFIF ), 82 percent of men
give flowers to their wives or significant others, followed by friends
and mothers with 5 percent each. New Website Connects Consumers Instantly With Trusted Neighborhood Florists
Nationwide

LOS ANGELES, Teleflora, the world's leading floral
services and product company, today unveiled findaflorist.com, an online
directory of neighborhood Teleflora member florists.com then instantly
retrieves a complete directory of neighborhood Teleflora florists. Teleflora offers
industry-leading floral arrangements and gifts, technology, marketing and
education services.

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Findaflorist.

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But Cupid doesn't do it alone; he relies on experts to get the
more than 175 million fresh cut flowers sold in the United States over
the Valentine's Day season from farm to sweethearts. According to a recent
survey by United Online, eighty percent of consumers want to know the name of
and have the power to choose the local flower shop involved in their order. After this time, findaflorist.findaflorist.

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More than a third of all cut flowers in the United States
are sold for Valentine's Day; 90 percent of which come from Latin
America, according to the Society of American Florists
(aboutflowers.

Teleflora is guaranteeing Valentine 's Day delivery on all orders placed by
Noon EST on Saturday, February 12.

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This category contains listings of sites which offer primarily supplies for making a variety of floral crafts.

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"At UPS, we take special care to ensure this delicate delivery
gets expertly handled from start to finish," said Tom O'Malley , vice
president of air cargo, UPS Americas. Other popular flowers include carnations, tulips and lilies., UPS serves more than 200
countries and territories worldwide.findaflorist.