"
Guze noted that fashion moves fast, especially among youth. "You'll see embroidery of folkloric imagery on suede and
smooth leather moccasins, corduroy mary janes, suede boots and handbags and
hats," he said. The Punchy line , with sexy new styles for women
and men, appeals to range riders and urban cowboys alike by offering a
little more flavor and color than the average cowboy boot.

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Payless ShoeSource, Inc . Designed with the female consumer in mind,
the Caliente collection appeals to a young woman's "need " for footwear
that is both fashionable and comfortable ."
The Caliente collection - hot indeed - gets its inspiration from
the contemporary junior market., a recognized leader in Western footwear , is a
Berkshire-Hathaway corporation (NYSE: BRKa) and its divisions include
Justin Boot Company , Tony Lama Company, Nocona Boot Company, Chippewa
Shoe Company and Justin Original Workboots. or
others who have been "just like a mom" in their lives and tell Hallmark why
they want to "shower her with flowers.com

Hallmark Press Room: http://pressroom.

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"Track flats are also expected to be a big fashion statement for kids
going back to school," said Guze, noting that these unique styles have very
thin soles similar to the performance track shoes of yesteryear, but done up
with the latest fresh color combinations -- like brown and pink -- and today's
ultra technical fabrics, closures, and sport details.com.hallmark.

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"

Hallmark Flowers invites visitors to http://www. mothers-in-law .com by 11:59 p. Bouquets are shipped overnight in custom gift
boxes including a beautiful premium vase, a full-sized, personalized Hallmark
greeting card, and a special note suggesting that the recipient "close your
eyes and picture the person who sent you these flowers.
(816) 545-2382
lstein2@hallmark.

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The lines made a splash at
the Sundance Film Festival where attendees like David Schwimmer and
Keira Knightley checked them out at the Entertainment Weekly party.
"The introduction of Caliente and Punchy is the answer to a
noticeable void in the western boot market," said Randy Watson,
president, Justin Boot Company.

For more information visit www.justinboots.com to
submit a 100-words-or-less essay about their moms .. Bouquets are gift packaged with a
full-sized Hallmark greeting card and stylized vase.

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This line of trendy boots with cushy
rubber soles is accented by floral or rhinestone designs, bright
colors and textured leathers .com

m. The company publishes products in more than 30 languages and
distributes them in more than 100 countries through a multi-national strategy.

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-- Details -- folkloric embroidery , fur trim, and lacing.
Performance athletics are always important for kids at back-to-school
time.hallmark.

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School's In and So Too Are the Kids

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"Fast fashion at Payless is smart ," Guze pointed out.
-- Colors -- hues of brown and tan and a range of shades of blue and
green.
Hallmark Flowers will offer more than a dozen exclusive bouquets for
Mother 's Day, many of which contain a special keepsake she can enjoy long
after the blooms have faded.

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What's in one
month is out the next, he said.
Both the Caliente and Punchy collections are on shelves now and
additional styles will hit throughout the year., Looking for a really special and
thoughtful way to say thanks to "Mom" for a lifetime of love and support?
Searching for just the right way to express your most sincere feelings about
what she means to you? What have you always wanted to tell her? By entering
the Hallmark Flowers Showers of Flowers Mother's Day contest, you can tell
"Mom" just how important she is and enter her to win 12 beautiful floral
bouquets delivered each month for a year.
The contest began April 4, 2005, and ends April 24, 2005. Entries must be
submitted online at http://www.
Hallmark Flowers floral gifts stand out because the majority are lovingly
hand assembled by a team of bouquet builders at the company's arrangement
center in Southaven, Miss. For more information,
visit http://www.

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"Payless allows
parents and kids to get all the latest on-trend styles and not spend a lot of
money doing it. Overnight delivery
of a unique selection of bouquets can be arranged by calling 1-800-Hallmark or
visiting http: //www.

windwood susans

"Many kids -- and adults alike -- create their
personal look starting with the shoes and stylizing around them.
-- Materials -- corduroy, suede, quilted metallics, and athletic mesh and
nylon.

Justin Boot Company Launches Caliente and Punchy Collections; Western Footwear Leader Introduces Sexy Lines Appealing to New Consumer Markets

This
collection also boasts the exclusive J-Flex Comfort System, so the
boots feel broken in before consumers leave the store; the Caliente
collection 's light-weight, soft soles give them a required break-in
period of--zero. Write In to Let Her Know What She Means to You; Enter to Win Her a Year's
Worth of Amazing Floral Bouquets

KANSAS CITY, Mo. We created the Showers of Flowers contest to give people
a meaningful way to share their own words of admiration about 'Mom' and be
able to celebrate her by showering her with a whole year's worth of beautiful
reminders," said Harry Falber, President, Hallmark Flowers .. EDT, April
24, 2005."
Hallmark Flowers, recently rated best for both value and for delivering
what it promised by a leading consumer magazine, is known for
direct-from-grower flowers that stay fresher longer.

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Complete contest rules are posted on the Web site.hallmarkflowers. A 106,000 -square-foot facility in Southaven,
Miss.

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"The Folkloric trend is going to be a big movement this back-to-school
season," said Guze. With more than 4,600 retail stores throughout North, Central
and South America and its e-store Payless. "We all have
things we've always wanted to tell our mothers - or to those who are like
mothers to us - and this contest invites people to capture those feelings and
emotions in writing so that 'Mom' can keep them for a lifetime. The company's Hallmark
Entertainment, Inc. subsidiary is the world's leading producer and distributor
of movies and miniseries made for television; its Binney + Smith subsidiary,
maker of Crayola(R) crayons and markers, is the leading producer of art
materials for children and students.

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"
Guze said that key trends for back-to-school include:

-- Silhouettes -- track flats, moccasins, mary janes, slip-on wedges , and
boots such as "slouch" boots, desert boots, harness/riding boots, and
fur -trimmed boots.. No
purchase is necessary.

About Hallmark Cards, Inc.4 billion.com

This release was issued through eReleases(TM).

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Back-to-school season is all about having the right stuff and the right
style -- from notebooks, pens and pencils, and lunch items to clothing and
shoes, backpacks and accessories. Shoes are a
critical accessory and this year there is no shortage of unique and fresh
styles to choose from. Argyle
treatments on canvas uppers and interior footbeds will also be
important.

Don't think these new boots are a Texas exclusive though, these
kicked up new styles are as likely to be seen strolling down Rodeo
Drive or 5th Avenue as down main street.
Justin Brands, Inc.hallmarkflowers. By buying directly from growers around the world, Hallmark
Flowers streamlines the delivery process bringing the world's best flowers to
consumers fresher and faster.
In 2004, Hallmark reported consolidated net revenues of $4.

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From a wooden birdhouse, designed exclusively
for Hallmark by Dutch nature artist Marjolein Bastin, to a lovely locket or a
clear vase that doubles as a photo holder, Mom will cherish your gift within a
gift for years to come. Through licensing leadership and joint
ventures, Hallmark continues to expand its product formats and distribution
avenues.

This category features the web sites of independent, professional and amateur woodcrafters that offer decorative and functional wooden items for retail sale.

woodcrafted windwood

.

About Hallmark Flowers
Hallmark Flowers is a new product offering by Kansas City-based Hallmark
Cards, Inc. Same-day delivery also
is available for customers with an immediate need.

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Each bag included a coupon redeemable
for a pair of Justin Boots from one of the new collections on display. "With 125 years experience in the
industry, we pride ourselves in creating products that are functional
and trend-right giving consumers footwear options that allow them to
express their personal sense of style. The Punchy collection struts along in a
time-honored, dress -Western silhouette with brilliantly-colored uppers
and is available in exotic leathers and traditional cowhide.

Hallmark's Showers of Flowers Mother's Day Contest Can Help You Show 'Mom' Your Feelings a Dozen Ways

"Hallmark's mission is all about helping people express their most
heartfelt emotions .

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"Shoes may be the last thing kids put on, but it's one of the first things
they think about when heading back-to-school," said Jack Guze, head of women's
buying for Payless ShoeSource.com(R ), Payless puts more feet in
the latest footwear fashions than any other specialty retailer. Winners will be announced online just in time for Mother's Day,
Sunday, May 8, 2005.ereleases.

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Prices are on average under $25. And, each of the winning moms
will receive a fresh, beautiful bouquet of Hallmark Flowers once a month for
the next year.

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, the world's footwear authority, is the smart
shopper 's source for style-right, high-value footwear and accessories for the
entire family. you know women can never
have too many shoes.
Kansas City-based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television's most honored and
enduring dramatic series, the Hallmark Hall of Fame.

Contacts:

Robin Broder
Fleishman -Hillard
(816) 512-2385
broderr@fleishman.com.

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Payless has a strong line of performance and fashion athletics shoes
featuring famous names in the world of athletics including Champion(R ),
Airwalk(R), Spalding(R) and Shaquille O'Neal-endorsed Dunkman(TM).

Business Editors/Apparel /Textile Writers

FORTH WORTH, Texas----This spring
the Justin Boot Company(R) introduces Caliente and Punchy--two lines
blending traditional silhouettes with retro bright colors that are
certain to make a sizzle.." Hallmark Flowers will select six
winning essays to be featured on the Web site . Every Hallmark bouquet
is backed by a 100 percent satisfaction guarantee.com

Lydia Steinberg
Hallmark Cards, Inc.

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Being 'In' with Latest Fashion Trends is Easy, Affordable at the New Payless;
Key Looks of the Season Include Track Flats, Moccasins, Slouch Boots and
Wedges with Folkloric Embroidery, Fur and Lacing Details

NEW YORK CITY, With school soon-to-be in, kids
want to be "in" too, wearing the latest fashion trends of the season..
For more information about these bouquets, visit Hallmark Flowers at
http://www.

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The Payless Back-to-School Collection started appearing in stores
nationwide this week and boasts a wide range of on-trend footwear, handbags ,
and backpacks including classic and messenger bag styles, as well as those
featuring the latest characters like Hello Kitty(R) and Teenage Mutant Ninja
Turtles(R). As
one of the hottest parties in town, celebs showed up in droves to snag
one of the luxe gift bags and sneak a peek at some of the hottest
products debuting this spring.hallmarkflowers., (just seven miles from the Federal Express hub) serves as the central
arrangement and distribution center for Hallmark Flowers.com.