com/cgi-bin/prnh/20060301 /FLW016
Logo: http://www. Mounted Memories, its wholesale division, is a leader
in production of authentic sports and celebrity autographed memorabilia and
collectibles.com and ProSportsmemorabilia .

costume juggling

" Tannenbaum noted that Field of Dreams(R) has 10 company-
owned stores as well as 19 individually owned franchise locations with both
divisions in a growth mode.
"Costco is a leader in creating a compelling in-store shopping experience
for its member-customers," said Joe Davis, president and CEO of Coremetrics.coremetrics.coremetrics.

collectibles masks

Costco is known for carrying top-quality
national and regional brands at prices consistently below traditional
wholesale or retail outlets.

celebrity magic

sets itself apart from other traditional memorabilia
companies with diversified products and services provided through its
operating subsidiaries. has implemented Coremetrics to track and
analyze comprehensive customer and visitor behavior for the http://www.
Coremetrics has strongly supported online privacy since its inception.

magic ventriloquist

DREAMS, INC.

hair merchandise

(Photo: http://www. He has extensive knowledge of the franchise business, with
experience both domestically and internationally. TRADES PUBLICLY UNDER THE SYMBOL DRMS.malcolmfarleyart.prosportsmemorabilia.

merchandise juggling

Salvat comes to Field of Dreams(R) with more
than 25 years of experience in the franchise environment, including 10 years
in senior management .newscom.com/privacy.

costume performing

"By implementing Coremetrics on our Web
site, we can now get a deeper understanding of what our customers like and
dislike about our site so we can improve their overall experience .

antiques juggling

costco.com or call 877-721-CORE.

performing costume

, Dreams, Inc.

"
Costco is the fifth largest retailer in the United States and operates 456
warehouse stores worldwide, presenting one of the largest and most exclusive
product category selections to be found under a single roof.

performing magic

"
Salvat spent the past six years as president and CEO of Cartoon Cuts, LP,
a chain of hair salons catering expressly to children. The Greene
Organization organizes promotional and personal appearance events for current
and former athletes to Corporate America.
FansEdge. Categories
include groceries, candy, appliances , television and media, automotive
supplies, tires, toys, hardware, sporting goods, jewelry, watches , cameras,
books, housewares, apparel, health and beauty aids, tobacco, furniture, office
supplies , and office equipment.

recordings masks

"With Coremetrics, Costco will be able to optimize online business performance
by bringing top-flight merchandising and targeted promotions to its Web site. Leading online brands rely on Coremetrics LIVE Profiles
to monitor and optimize the performance of multiple marketing campaigns ,
improve cross-sell and multichannel initiatives, and precisely target
customers through intelligent marketing campaigns. To
learn more, visit http://www.

masks clothing

"With Jorge on board, we will be able to execute
our dual-pronged strategy to expand both store types in a well considered and
complementary fashion .," said Salvat. Field of Dreams(R), its exclusively licensed franchise system,
has retail stores located in 29 premier shopping malls across the country, ten
of which are company-owned through Dreams Retail Corporation.mountedmemories.

4u costume

newscom. "His
proven success and understanding of our marketing objectives give us
confidence that he is the right person to lead our stores to new heights in
the next few years. Salvat will be responsible
for overseeing the current franchise locations as well as implementing an
aggressive growth plan as part of the company's overall franchise strategy.

Costco Implements Coremetrics for Detailed Analysis of Online Customer and Visitor Behavior

retailers masks

For more information on Dreams, Inc. The company is privately held with funding from Accel Partners
and Highland Capital Partners and is headquartered in San Mateo, California
with offices in Austin , Texas and London, England.

juggling antiques

retailers clown

and its subsidiaries, please visit
our web sites: http:/ /www. Individual-Level LIVE Profile Data Helps Costco Improve Online Shopping
Experience for Membership Base and Boost Marketing ROI

SAN MATEO, Calif.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and
precision marketing solutions , offering the industry's only Web analytics
platform that captures and stores all customer and visitor clickstream
activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.

tricks merchandise

com/cgi-bin /prnh/20010628/FLTH007LOGO )
"We are pleased to welcome Jorge to the Dreams family, and believe that
his experience will dovetail well with our goals for our Field of Dreams(R)
franchise stores ," said Ross Tannenbaum, president of Dreams, Inc. In his tenure there,
he doubled the number of stores and was responsible for a significant increase
in profitability."

Dreams, Inc.

OB

Statements contained in this press release, which are not historical
facts, are forward -looking statements.
Representing the single most accurate and comprehensive source of online
customer data, LIVE Profiles serve as the foundation for all successful
eBusiness initiatives.

retailers circus

PLANTATION , Fla.
(OTC Bulletin Board: DRMS), parent company of Field of Dreams(R) retail
stores, announced today that Jorge Salvat has been named franchise president
of the popular sports memorabilia chain of stores, located in premier malls
across the country since 1991.
"I am thrilled to be in a leadership role at Field of Dreams(R), with its
extraordinary array of sports merchandise and memorabilia , and equally pleased
to be working among the visionaries at Dreams, Inc. Malcolm Farley Art features the
artwork of the famous sports and celebrity artist, Malcolm Farley.com .

celebrity collectibles

"This
talented team has created a terrific work environment that has translated into
remarkable success for Dreams and its subsidiaries, and I am fortunate to be a
part of their exciting future.peterose., Coremetrics , the leading
provider of hosted Web analytics and precision marketing solutions, today
announced that Costco Wholesale Corp.

4u celebrity

Costco operates an international chain of membership warehouses carrying
quality, brand-name merchandise at substantially lower prices than traditional
retail stores.

To learn more about
Coremetrics, visit http://www.

shopping circus

com represent the leading providers of
licensed sports products and autographed memorabilia via the Internet."
Coremetrics offers the only hosted Web analytics and precision marketing
solution designed to meet the marketing, merchandising, and site-design needs
of online retailers. Building on comprehensive user and visitor data gathered
by Coremetrics, Costco will run sophisticated profile-based merchandising
campaigns to increase customer satisfaction, drive higher conversions, and
boost return on marketing investment.

merchandise masks

com ,
http:/ /www. Coremetrics services more
than 400 clients and has delivered over $250 million in documented ROI in the
past two years.

4u wigs

Dreams Names New President for Field of Dreams(R) Franchise Division

The forward-looking statements in this
press release are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking statements made
herein contain a number of risks and uncertainties that could cause actual
results to differ materially . These risks and uncertainties include, but are
not limited to, specific factors impacting the Company 's business including
increased competition; the ability of the company to expand its operations and
attract and retain qualified personnel, the uncertainty of consumer's desires
for sports and celebrity memorabilia; the availability of product;
availability of financing; the ability to sell additional franchises; and
general economic conditions.com ,
http://www.

Information on retailers of books , memorabilia and merchandise related to the performing arts.

clothing shopping

com ,
http://www.com Web
site.
"Costco is dedicated to providing the best shopping experience to our
members, both online and in our warehouses," said Ginnie Roeglin, senior vice
president of eCommerce at Costco.