Once harvested, Biogarden's organic roses are classified, graded, packed
by hand, and kept in refrigerated storage until shipped by FedEx to
individuals and businesses in the United States through its marketing partner,
OrganicBouquet.

Dendrobium, Cymbidiums , Phalaenopsis and Cattleya orchids
will amaze mom.

hammelmans swags

Organic
Bouquet ships directly from the grower via overnight delivery to anywhere in
the USA with a guarantee that the flowers will last seven days in a vase at
home.

Mother's Day Consumer Guide to Buying Flowers

* If you order online, don't rely on random banner-ad offers that promise
same-day delivery.
Headquartered in Los Angeles, California, Teleflora has approximately 25,000
member florists throughout the U.

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com , for Organic Bouquet.
- Exotic: Orchids -- both fresh cut and an orchid plant make ideal
gifts.

oregano bunch

Together with a handful of
small to large-scale environmental growers in Colombia , South Africa, the
Netherlands and California, Chiriboga's roses discover love and lovers via
Internet eco-florist OrganicBouquet.
"Our organically cultivated roses take care of the soil and the
environment ," said Chiriboga, who until recently served as president of
Expoflores, Ecuador's flower exporters association.
"Dole's entree, led by Prolman, was the catalyst for exponential growth of
the organic category," said Ray Clocke, who at the time was the senior vice
president of Safeway Corporation produce and floral division. She works hard
all year; don't make her arrange her own gift . They will all love the gift of flowers!

About findaflorist. Findaflorist.com, and its toll-free line
1-800-TELEFLORA, the company offers consumers fast, convenient and
high-quality flowers and keepsake products.

bunch petals

com. sales of
organic flowers alone grew to $8 million in 2003, an estimated 52 percent
growth spurt from the previous year, with sales expected to grow 13 percent
annually through 2008. Organic Bouquet's mission is to set a
new standard for the floral industry that upholds the well being of farm
workers, the protection of ecosystems, and the preservation of the earth,
while providing consumers with the highest quality products available. Teleflora Shares Seven Secrets to a Fresh and Beautiful Holiday

LOS ANGELES, Teleflora, the world 's leading
floral services and product company, released today its "Mother's Day Consumer
Guide to Buying Flowers.

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(Photo: http://www. Finding a local florist you can
trust, backed by a national company that guarantees 100% of all orders,
ensures Mom will not be disappointed this Mother's Day.

delphinium harvested

newscom.
Instead of relying on synthetic and toxic chemicals to create the perfect
rose, Biogarden sets precedent with an example of a pristine ecosystem:
beneficial insects including wasps eat the aphids, while natural fertilizers
-- including composted old flowers -- transform the warm, humid soils of the
greenhouses into a hotbed of radiant colors and floral hues.com will help them locate a florist
close to them or their recipient. Teleflora offers
industry-leading floral arrangements and gifts, technology, marketing and
education services.

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S. and Canada, with an additional
20,000 affiliated florists outside North America.

petals bunch

"

Rose-Colored Lenses
Prolman 's vision extends beyond selling flowers, driven by a passion for
the environment and a commitment to the health of farm laborers.com then instantly retrieves a complete
directory of neighborhood Teleflora florists.

harvested pomanders

Hernan Chiriboga gently pushes
aside rows of chamomile, garlic and chili peppers and inspects his prize crop
-- organically grown red roses.

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com.
"We'll keep at it," he said at a recent gathering of friends and
colleagues, "until all the flowers are green. Whether the consumer is in a
big city or a small town, findaflorist.

harvested florets

"

About Organic Bouquet
Established in 2001, Organic Bouquet (http://www.

bunch poppy

" This invaluable tool gives consumers an inside
perspective on Mother's Day flower gift offerings, trends in flower design and
ways to avoid flower-buying pitfalls .
* Send flowers that 'fit' her personality
- Classic: Roses -- for Mother's day there is a wide range of rose
colors, from pink and lavender to peach, blush and yellow . Local mapping tools provide consumers with
a visual of a shop's proximity to the delivery address .

peonies harvested

Through its extensive member florists' network, Web sites
including http://www.

topiaries poppy

Overall, the U .

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According to the Organic Trade Association, U.
- Hip/Cool: Gerbera daisies -- in every color imaginable; mix and
match these sunny blossoms to your delight
- Traditional: Carnations -- the traditional flower of Mother's day
since the holiday's founder made her mother's favorite flower the
"official" flower symbol of the holiday.
* Make Mother's Day last.

grasses delphinium

organic market is conservatively
estimated to grown to more than $30 billion by 2007.findaflorist.

This category lists sites that primarily offer unarranged dried flowers and/or a substantial variety of both dried and preserved flowers using multiple drying techniques.

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com/cgi-bin/prnh/20050131 /NYFNSN05 )
With a mere eight acres of mostly roses, Biogarden La Pampa is the world's
first commercial-scale organic rose operation.com) is the
world's first online organic florist.

CONTACT: Haven Bourque of Straus Communications, +1-415-777-1170, or
haven@StrausCom.com
From a network of more than 20,000 trusted and high-quality florists,
consumers can find a local Teleflora florist simply by entering a city and
state, or zip code.

unarranged hammelmans

S.

A Rose is a Rose?
Along with his son Jorge, an agronomist with a post-graduate degree from
Massey University in New Zealand, Chiriboga's innovative project may
fundamentally transform an industry that has increasingly relied upon a broad
spectrum of hazardous chemical pesticides.com. "Once Dole
stepped in, other major growers followed and mass market retailers started to
participate (in organics).
* Seek advice from your neighborhood florist; they have the experience
and design skills to deliver memorable bouquets.

oregano florets

Combined, the countries of Ecuador and Colombia produce nearly 70 percent
of all flowers sold in the United States, a market valued at nearly $17
billion in 2002 . Order flowers in a high-quality,
limited-edition crystal keepsake container, such as Teleflora 's premium
quality Galway Irish Crystal basket.

swags poppy

In the 1990s, Prolman revolutionized the organic produce market,
successfully commercializing organic fruits and vegetables and by
single -handedly convincing industry giant Dole Foods Company, among dozens of
other major agribusinesses , to enter the organic field. Work with a local florist and a name you can trust
to ensure satisfaction.

dried hops

Organic Roses Make Valentine's Day an Environmental Affair

RIOBAMBA , Ecuador, In the Ecuadorian highlands,
near the Equatorial center of the world, Dr.

Teleflora 's Mother's Day Consumer Buying Guide

* Order early.

harvested peonies

Red Is the New Green

OrganicBouquet .
* Don't disappoint Mom by buying the 'direct-from-the-grower' flowers
that arrive unarranged in an overnight shipping box.

About Teleflora
Teleflora is the world's leading floral service and products company.

oregano peonies

Navigating the maze of flower offerings, both online and at the retail
level, can leave many consumers confused.

preserved delphinium

S.

A Rose by Any Other Name
Organic flowers, however, are still a new concept in the $13 billion
organic market, and few Valentine sweethearts would know about a green option
for red roses were it not for Northern California entrepreneur Gerald Prolman,
CEO of OrganicBouquet. Working with
small farmers and corporate growers alike, Prolman intends to create
environmental growing solutions and make organic flowers available to
consumers on a national and international scale. Mother's Day is the busiest time of year for a florist.
* Don't forget your grandmother, aunt, sister and other special women in
your life.