Other popular catalog purchases include Gifts (40%),
Books/Music/Videos (37%), Home Decor or Furniture (26%), Toys + Games
(24%), Electronics (23%), Sporting Goods (21%), Gardening Supplies
(14%), Food (12%), Flowers (12%), and Pet Supplies (11%). Other popular items
purchased on the Web: Apparel (48%) , Travel Services/Airline Tickets
(47%), Gifts (44%), Electronics/Computers (43%), Tickets /Sports +
Entertainment (33%), Toys + Games (31%), Home Decor or Furniture
(21 %), Sporting Goods (19%), Flowers (16%), Pet Supplies (10%), Food
(7%), and Gardening Supplies (6%).

This SEMphonic index determines an initial average cost-per-click for a set
of PPC keywords and identifies price movements within the index.

The players within the Flowers & Flower-related words category change
little indicating that online floral sites have invested heavily in both
organic and paid placement for highly industry specific words. web site (http://www.

submit appropriate

The lower volume
keywords (less than 10,000 searches per month) had more modest increases
for these four categories.msn.semphonic .

shopping listed

(1)

How much will they spend?

-- American adults plan to spend a total of $299 billion on holiday
gifts in 2005 - an average of $1,373 per person. The bidding increases occurred generally in higher volume
keywords (greater than 10,000 searches per month).com 19
hallmarkflowers.com,
shopping.com for more information.michaels.

floral flowering

Fun Facts for Holiday Shopping From the Direct Marketing Association

Other popular gifts include Food ($195),
Electronics/Computers ($187), General Gifts ($172), Toys + Games
($149), Home Decor or Furniture ($124), Books/Music/Videos ($101),
Sporting Goods ($63), Tickets for Sports/Entertainment ($60), Pet
Supplies ($47), Flowers ($35), and Gardening Supplies ($30).

PRESS RELEASE Elaborate Travel Related Getaways Cheat Traditional Valentine's Day Gift Items Out of Higher Cost-Per-Click and Keyword Bidding Pre Holiday SEM

Out of the top 10 highest priced
words in this study, Flower related keywords hold 5 spots and all are near
or above $3.

In this category, we see a larger difference between those that focus on
organic placement and those that focus on paid placement. By offering the broadest merchandise assortments and
high levels of in-stocks, our customers will come to count on us for current
trends, exclusive merchandise, regional, ethnic and everyday products, and
dominant presentations that reflect original and discriminating decorating
ideas.

crafts shopping

98 to $3.com 5
hallmark. SEM professional now get faster, more actionable
insights to help improve SEM campaign performance.

flowering broken

NEW YORK, According to the Direct Marketing
Association (DMA), Americans plan to spend $299 billion on holiday gifts this
year.org.com 3
800florals.

broken please

(2 )

-- The average catalog shopper spent $142 per order in 2004, and
purchased an average of four items per order. Forty-six percent wait until the final week to
complete their shopping, with 23% finishing the day before the
holiday. In other industries,
SEMphonic has seen the aggregators represent as high as 39% of the top 50
sites.

shopping flowers

DMA
provides the following statistics about how much people are spending, what
they are buying, and how they will do their shopping this season.(3)

-- The Web will generate nearly $284 billion in sales of all products
and services in 2005, up from $243 billion in 2004. "US Direct Marketing Today: Economic
Impact 2005"
(3) Direct Marketing Association.com 20

Within this list of top 20, the order of the floral sites changes between
Yahoo and Google, but the web sites are relatively the same set. "Our goal with
the Design Connection is to help our Members grow their businesses via a free
referral service from Star Decorators, while also serving the needs of the
community in lieu of them being able to shop with us," said Duane Hiemenz, SVP
of New Business Development for Michaels Stores Inc.

The florists subcategory is broken down by region.

appropriate supplies

(4)

When do they shop?

-- Twenty percent of shoppers plan to buy all of their holiday gifts
before Thanksgiving.com 1
1800flowers.com 9
dotflowers.com 14
flowersonly. Generally, the
shopping and gift sites in this category have invested in paid placement
while the floral industry sites do better in organic as expected for this
highly industry specific set of words. IRVING, Texas, Star Decorators Wholesale , a
division of Michaels Stores Inc.

This category lists sites marketing flowers and flower products .

silk crafts

(1)

-- Consumers and businesses will spend $133 billion on catalog purchases
in 2005, an increase from $126 billion last year.(1)

-- Men are more likely to procrastinate , with 51% finishing their
shopping the final week compared to 41% of women.com received the Search Engine Marketing Analytics
(SEMA) award for "Overall Best Ranking in the Floral Industry" in the
floral category.
While Star Decorators is a wholesale provider with immense inventory ,
there is no minimum purchase requirement."
To introduce themselves to the Phoenix market , the Company participated as
a sponsor for the Phoenix Art Museum's Art and Flowers event and will be
hosting an invitation only Preview Party to kick off the 3 day Grand Opening
Celebrations running from March 4th - March 6th.

flowers appropriate

The SEMphonic Keyword Pricing Index (SKPI)
for Valentine's Day identifies keywords for the Pay-Per-Click (PPC) market
during the period of January 23 to February 14. The averages for Flowers and Roses categories
are $2.42 and $1.com 7
aboutflowers. All rights reserved

This wholesale concept is not open
to the general public, however, the Scottsdale location will offer a service
to the retail consumer called the Design Connection.
Said Hiemenz , "The sophistication and vitality of the growing Phoenix
market is what is bringing us here, and it's the perfect place to expand our
wholesale business.StarDecorators.

marketing florists

(1)

-- Seventy -two percent of women shop from the home or office, compared
to 66% of men.com 4
teleflora.msn.msn.com .
Hiemenz concluded, "We want to be Arizona's first choice for unique decor
and design products.

flowers silk

(1)

-- Americans plan to spend an average of $211 on Apparel gifts this
holiday season.com 2
proflowers. However,
when looking at Bouquet & Arrangement related words, the picture changes. Details regarding these and
other events will be available at the store and online at
http://www.

please listed

These
relatively low increases compared with other traditional categories are due
to the initial high cost of these words.

Copyright 2006 SEMphonic, Inc. This program is designed
to introduce interested consumers to qualified professionals.StarDecorators.

plants broken

(1)

-- Men plan to spend $1,515 on gifts, while women plan to spend
$1,240.

(1) Opinion Research Corporation survey for the Direct Marketing
Association, September 15-17, 2005
(2) Direct Marketing Association.01 to $3.

While the representation in the top 50 changes little by percentage, three
shopping sites tend to hold much higher spots.com and shopzilla.com all hold spots in the top 10 for this
category of related words suggesting that these sites have seen an
opportunity for web site traffic from highly specific industry words.

fresh silk

00 per click.

Overall, the top 20 ranking sites for both organic and paid placement for
the floral industry was identified as follows:

Site Overall Ranking
ftd.com 10
rossirovetti.com focuses on Yahoo!

Unlike many industries previously analyzed by SEMphonic, the web
aggregators did not overpower the industry specific sites in paid
placement.

Star Decorators Wholesale Expands to Scottsdale

com ) as well as on the Michaels Stores,
Inc.

florists flowers

(1)

-- Ninety-seven percent of Americans plan to shop for holiday gifts in
2005.(1)

-- An additional 31% of shoppers will finish their gift buying two weeks
before the holiday.com 17
nationwideflorist. The
company focus is to develop and deliver powerful online campaign tracking
tools that provide SEM practitioners worldwide with accurate and rapid
methods to report comparative PPC search engine performance and competitor
campaign performance. Visit us at www.
Star Decorators Wholesale is a premier provider of top quality supplies
and decor components to creative professionals in the design, event and floral
industries .

marketing please

(1) With the holiday shopping season underway, Americans are flocking to
catalogs, the Web, and stores to find items on their holiday gift lists.(1)

Why do they shop from home or office?

-- Sixty-three percent of shoppers cite convenience as the reason they
shop via catalogs, the Internet, mail, or phone.(3)

For additional information about holiday shopping , and more than 300 links
to catalog and online retailers, visit The DMA's consumer Web site,
http: //www.00.00.

dried flowers

(2)

What do they buy?

-- Nearly two-thirds of catalog shoppers - 65 % - buy apparel from
catalogs. Other reasons for
shopping from home or office include variety (36 percent), to save
money (34 percent), and customer service (20 percent ).com 6
shopping.com 16
fromyouflowers. Florist sites represent 70% of the top 50 sites while
aggregators represent only 4% of the top 50.

SEMphonic provides these technologies, tools, and services to maximize the
competitive edge for Agencies and companies such as American Express,
WebMD, AOL, CyberTrader, Charles Schwab, Endless Pools, Hotwire, Intuit ,
Mediasmith, iCrossing, and others. (NYSE: MIK), announced today that it will
open its third location in Scottsdale, AZ on March 4, 2005. The 30,000 square
foot warehouse will offer more than 15,000 SKUs, providing a complete line of
merchandise for interior decorators and designers, retail florists , event
planners, specialty shops, and other professionals.

please shopping

In fact, "spa package" saw the greatest increase in the 63 keyword set from
$0.

Flowers keywords, another traditional Valentine 's Day gift category,
increased by 10% overall; Roses keywords increased by 4% overall.19 respectively .com focuses on Google while nextag.

supplies listed

SEMphonic, search engine marketing
(SEM) analytics tool specialist, today announced that its SEMphonic Keyword
Pricing Index (SKPI), an index of cost-per -click and bids on selected
industry-specific keywords, shows keyword bidding increased greater than
100% for more elaborate, travel related getaway romantic gift "categories"
pre-Valentine's Day , which are now vigorously competing for searchers'
attention.

In a related study, FTD.com 8
findgift. Namely, nextag.

Top sites were searched on Yahoo! Search and Google to determine their
standings in both organic and paid placements.

To purchase a full copy of the study or to request a customized version,
please contact John Williams at jwilliams@semphonic . The design seminars feature nationally renowned
designers and are a free service to the Star Decorators membership base.

preserved floral

shopthenet.
(Click here for details)
As expected, the traditional Valentine's Day gift categories of keywords
related to Chocolate, Gifts (General terms and specific gifts), Jewelry and
Valentines Day drove the majority of these increases (34%, 17%, 21% and 16%
respectively) .com 12
harryanddavid.com 18
virtualflowers. Small
differences between these two sites are the shopping sites:
shopping.
In addition to the Design Connection, Star Decorators also focuses on
continuing education for their Members by hosting Design Seminars throughout
the year on topics such as the leading trends in floral design, home decor,
wedding events and sympathy."
This press release is also available on the Star Decorators Wholesale web
site at (http://www.

Please submit sites to the appropriate subcategory.

submit please

com 13
flora2000 .com

About SEMphonic

SEMphonic brings over 9 years of experience in Internet marketing
competitive analytics to search engine marketing (SEM) professionals.com ).

Sites selling plants with flowers are listed in Shopping: Home_and_Garden: Plants.

crafts cut

Who is buying?

- - More than two-thirds of Americans - 70% - shop from home, buying from
catalogs, over the Internet, over the phone, or through the mail.(4)

-- Books/Music/Videos are the most popular online purchases, with 55% of
online shoppers buying these items on the Web. "The DMA 2005 Multichannel Marketing
Report"
(4) Opinion Research Corporation survey for the Direct Marketing
Association, October 6-8, 2005

Additionally, "romantic getaway" saw the second largest
increase from $2. The
Valentine's Day index is comprised of 63 keywords grouped into ten
categories focusing on Valentine online gift purchases.com 11
justflowers . SEMphonic is headquartered in Novato,
California.

down selling

The focus on higher volume words suggests the
need to increase visibility due to competition for purchasing these
traditional Valentine's Day gifts.com 15
1stinflowers. In addition to overall
comprehensive rankings, rankings were compared for categorized word sets
(Flowers & Flower related words, Valentine's Day Related words, and Gift
related words) where the competition becomes broader for the same sets of
words . The store features a broad assortment of dried and permanent
botanicals, floral supplies, wedding and event supplies, seasonal merchandise
as well as complete collection of beautiful home decor, all in stocked
quantities to satisfy the needs of professionals.