Raving Brands Elevating Its Leadership Position within Fast Casual with Sixth Concept Shane's Rib Shack

Shane Thompson currently has two opened in McDonough, Georgia, his
original and a new one that opened recently to take some of the
pressure off of his original 1,200 square foot, no heat or AC shack
that does more business in its six days of weekly operation than most
2,000 square foot fast casual concepts do in a full week.
Shane's offers a selection of salads including its popular Smoked
Chicken Salad and Pork Salad as well as a kid's menu. "I thought there were
some extraordinarily creative recipes, which tasted great and were
surprisingly easy to prepare," said Harris."
In addition to the grand prize winner, two runners-up were also selected.

ABOUT HEINZ: H .

pigman burnt

Wierchowski will attend a special
sampling event on Sunday, September 11, 1:00 p. Then
lightly brush the mushroom stems with the melted butter. In a shallow pan, bake the caps at 350 degrees for 8-12 minutes or
until hot.

loin burgoo

"
"We had heard of Shane's legend, his legendary barbecue, and after
one trip to McDonough, we knew this was a brand that had national
potential," explains Morocco , a Raving Brands partner. $2.

barbecue burnt

Shane makes his
own barbecue sauce concocted years ago by his grandfather , Big Dad. 7 Recipe(TM) Barbecue Sauce
4 tablespoons Heinz 57(R) Sauce
1/4 cup grated Parmesan cheese

Directions:
Preheat oven to 350 degrees. Continue
stirring until smooth.

Find links to sites selling barbecued meats online.

pork mikeska

Shane's is famous in Georgia for its sauce and everything it
touches - baby back ribs, its trademark heaping pork sandwich, chopped
barbecue chicken platters and made from scratch sides. In the remaining
butter, cook and stir the sausage , chopped mushroom stems, and onions until
tender and the sausage is fully cooked.

sugarboo pulled

shanesribshack. "Tailgating in America is serious
business, and these recipes will be a welcome addition to anyone 's fall
tailgating menu.

PRESS RELEASE Chicago Redfish Introduces New Football Menu

Featuring the one-of-a-kind
Penalty Burger, hand battered and deep fried then covered in Cheddar cheese
and gravy, this burger will have its own fan base in no time.
Redfish is the place every football fan can enjoy the games, the beer, the
food, plus score a collectible football glass from Sam Adams.

A required item at every tailgate
party! $4.

MEDIA
CONTACT: For more information on this special or to schedule an
interview, contact Marc Blair, 602-852-9029.

sugarboo barbeque

Heinz is a global family of
leading brands, including Heinz(R) Ketchup, sauces, soups, beans, pasta and
infant foods (representing nearly one-third of total sales or close to
$3 billion), Ore-Ida(R) French fries and roasted potatoes, Boston Market(R)
and SmartOnes(R) meals, and Plasmon(R) baby food. $8.99

STADIUM PRETZEL
It wouldn't be a game without one of these giant, soft, hot
pretzels.

slaw mikeska

You will never find a
mechanical cutter either.
"Shane's is the type of concept that is difficult to find across
any restaurant category. Coverage of the sampling is invited . In a medium saucepan, melt the butter. Topped with andouille
sausage, cheddar cheese , grilled onions and white rice for a
stadium-sized meal.

barbecued moonlite

Business Editors

ATLANTA ----

Martin Sprock's Band of Restaurant Enthusiasts Find A Promising
Category Leader Cooking in McDonough, Georgia

Shane's Rib Shack, a three-year-old, tin-roofed rib shack
operating in a rural town 45 minutes outside Atlanta, goes through
about 40 gallons of its private label Shane's Sauce each day, a family
recipe from his grandfather, Big Dad, that remains secret to everyone
but them."
Unlike most rib joints and barbecue concepts, Shane's only serves
Baby Back Ribs verses the lesser quality Spare Rib and St.com

"
Chef Harris, also the host of a cooking show and a well-known Pittsburgh
chef, was surprised by the creativity of the recipes .
Heinz satisfies hungry consumers in every outlet, from supermarkets to
restaurants to convenience stores and kiosks.99

CADILLAC NACHOS
Nachos with every option: Loaded with our house mixture of
blackened chicken, smoked corn, black beans, green onions and
peppers, then covered with mounds of melted cheese, and topped
with jalapeos and tomatoes.

roadhouse barbecue

"By opening the second concept, we thought we could spread the
heavy volume of our original, but the reality is we haven't broken
stride on our original and the new store is 'killing it' too,"
explains Shane Thompson, founder of Shane's. "Essentially, the only thing
we need to do is make sure the new "shacks" come with heating and air. We are a rib shack
brand serving 'true ' barbecue, ribs, chicken and wings along with some
great sides.

WHO: Redfish, named after Louisiana's prized dish, offers a flavorful
array of seafood, classic southern favorites and truly unique
menu creations in a festive New Orleans atmosphere of true
southern hospitality.

burgoo ribs

Redfish Seafood Grill and Bar is ready for
football with Happy Hour all day on Saturday and Sunday and a special
football menu from now through the Super Bowl.

roadhouse rubs

Additionally , as a means of maintaining the finest quality
products, Shane's intentionally avoids beef products because of their
unpredictable nature and difficulty keeping moist. In the spirit of Raving Brands , Shane's will
launch initially with stores in the region, but already has franchise
interest throughout the country., for her Kick-Off BBQ Teriyaki
Chicken Grilled Pizza recipe.com.com/news. Chop the stems. $7. OH MAN!!! Served with salsa and
sour cream.

pork pulled

Heinz Company, offering "Good Food , Every Day(TM)" is
one of the world's leading marketers and producers of branded foods in
ketchup , condiments, sauces, meals, soups, seafood, snacks, and infant foods. Stuff the mushroom caps with the
sausage cream cheese mixture and sprinkle the stuffed caps with Parmesan
cheese.

sugarboo refried

.C. Information about the book, along
with Chris' recipe and those from the contest runners-up are available on the
Heinz website, http://www. Gradually mix the cream cheese, Jack
Daniel's Barbecue Sauce and Heinz 57 Sauce into the saucepan..
marcb@mstreetinc.com

barbecued pork

His knowledge and experience will
enable us to make this a very successful franchise model."
"Chris' Tangy Sportsman Mushroom recipe was excellent," said Coleman.J.99

PENALTY BURGER
Sink your teeth into this classic southern fried burger topped
with cheddar cheese and gravy.99

BEVERAGE:
Order a 16 oz Sam Adams Draft for Just $4 And Score A
Collectible Football Glass.

barbecue coals

For Martin Sprock, Chief of Raving Brands, and his partner, Chris
Morocco, who manages Planet Smoothie and PJ's Coffee brands, finding
Shane's is a great example of what they do best - see a category
segment that's underserved and void of a quality concept and roll it
out Raving style .
Beginning with last season's National Football League playoffs, noted
Philadelphia chef, author and television personality, Jim Coleman, joined
Pittsburgh chef Rania Harris in judging hundreds of entries for their
creativity, taste and originality. We were very impressed by the submissions and
considered all of them winners., at Heinz Field.99

HALFBACK HOT DOG
A HALF POUND all-beef frank with all of your favorite fixins
(chili, cheese, sauerkraut , onions, tomatoes) served on a hearty
hoagie roll with French fries.

coals pork

"
Sprock's influence will find its way to Shane's menu however in
the form of Shane/Sprock sauce that's vinegar based , called a Carolina
sauce that reflects Sprock's Carolina upbringing. Shane's Rib
Shack is a part of Atlanta-based Raving Brands restaurant portfolio,
which also includes the successful Moe's Southwest Grill, Mama Fu's
Asian House, Planet Smoothie, PJ's Coffee and the recently launched
Doc Green 's Gourmet Salads.heinz.

ribs moonlite

Louis Rib
cuts.
Shane's serves sides such as baked beans, fresh slaw, potato salad,
Brunswick stew and corn on the cob, made from homemade recipes. Remove stems from the mushrooms, leaving
caps intact..

loin hens

. After taste-testing the ten recipes that
were selected as finalists, Chris Wierchowski, 23, of Venice, Florida, was
named the first place winner for his winning recipe: "Tangy Sportsman
Mushrooms. 7
Recipe(TM) Barbecue Sauce and Heinz(R) 57 Sauce, which gave it the extra kick
I think tailgaters will love., for her Caribbean Quesadillas
recipe; and Renee Pokorny, of Ventura, Calif.

coals pork

"We
particularly like Shane's commitment to best quality meats and his
understanding of the marketplace. Florida Man's Mushroom Recipe Takes Top Prize in Heinz's National Tailgate
Recipe Contest

PITTSBURGH , Just in time for tailgating season,
Heinz (NYSE: HNZ) today announced the winners of its national Tailgate Recipe
Contest - created to showcase the best tailgate fare from across the country.heinz .

zarda barbecued

Heinz Announces Recipe Contest Winners

99

RED BEANS AND RICE
Feast on this traditional New Orleans favorite, plump kidney
beans cooked with onions and tender ham.

mikeska zarda

About Shane's Rib Shack

Georgia-based Shane's Rib Shack is a "true" rib shack serving
pork-based Baby Back Ribs, hand-chopped pork and rib sandwiches, pork
and chicken platters, wings , chicken tenders and more.
They were: Janice Elder, of Charlotte, N.


Tangy Sportsman Mushroom Recipe

Ingredients:

2 pounds large mushrooms
4 tablespoons butter
1/4 cup Ore-Ida(R) Chopped Onions
1/2 pound ground pork sausage
1 (3-ounce) package cream cheese, softened
2/3 cup Jack Daniel's(R) Original No. Heat until warm. $6. Choose your game plan: Kosher salt and a savory Creole
dipping sauce; or sweetly dusted with cinnamon and sugar with
our signature bourbon dipping sauce.

chitlins mutton

Wings come with
their own sauce, although Shane's customers have figured a way to
satisfy their craving for Shane's Sauce - a combination of wing sauce
and Shane's Sauce mixed together called "Q.
We don't believe there's a category leader or any significant national
players within fast casual rib shack/barbecue. Chris' winning recipe is also featured in the
newly released book, Heinz Field Touchdowns to Tailgating, written by Charles
Reichblum, with recipes by Rania Harris.m. His recipe
as well as others featured in the cookbook will be served up for hungry
Pittsburgh Steelers fans. Served with lettuce, tomatoes,
pickles, onion and French fries TAKE A TIME-OUT FOR THIS
TREAT! $5.

ribs rubs

Raving Brands is launching its first store in partnership with
Shane in early April with as many as 10 other stores scheduled to open
before the end of 2005. For more information , visit
www. "I
really liked the combination of the mushrooms, cheese, sausage, and the three
Heinz products, Ore-Ida(R) Chopped Onions, Jack Daniel's(R) Original No. Heinz's 50 companies have
number -one or number-two brands in 200 countries, showcased by Heinz(R)
Ketchup, The World's Favorite Ketchup (TM). Information on Heinz is available
at http://www. The menu also
has Cadillac nachos, Red Beans and Rice, a Half pound hot dog and more.

WHERE: Redfish Seafood Grill and Bar - 312-467-1600
400 N State Street
(Corner of State Street and West Kinzie Street)

WHEN: Every Saturday and Sunday from August 9, 2005
- February 5, 2006

WHAT: FOOTBALL MENU

BLITZ BURGER
All-beef burger grilled and topped with andouille sausage,
melted cheddar and pepper jack cheeses TOUCHDOWN!!! Served
on a toasted bun with lettuce, tomato, pickles, onion, French
fries and a side of remoulade sauce.

burgoo refried

fast .
Shane's Rib Shack, Raving Brands' sixth concept, hits the ground
running with four additional locations scheduled to open by summer. All pork is smoked
for 10 hours and then hand-chopped to order . Shane has the food, the image, the experience
and a scalable concept," explains Sprock.

pigman rubs

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- - kjjkjk

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