Expect plenty of theatrics and excitement as tea pros prepare and
present their finest iced tea concoctions under the pressure of an audience
and distinguished panel of judges. Expert judges, such as Pearl Dexter, editor of
Tea: A Magazine , and celebrity judges, such as tea enthusiast Robin Leach,
will evaluate competitors on taste, beverage presentation, technique, personal
presentation and creativity.

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"The conferences will also be expanded with more focused and extensive
training, and we will undergo our most aggressive efforts to attract qualified
buyers from all market segments.m.

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Industry judges, such as Pearl
Dexter, editor of TEA A MAGAZINE, and celebrity judges, such as tea enthusiast
Robin Leach, evaluated competitors on taste, beverage presentation, technique,
personal presentation and creativity.m.m.

hibiki teabag

Tea professionals from 50 states and
over 17 countries gathered at this year's event to view and learn about the
latest products, trends and topics in the tea industry. Tea is a global industry, and it needs a global
event -- the World Tea Expo provides this medium. "Attendees
can expect a larger cross-section of exhibitors from around the globe," says
Jage.com or call 702-253-1893.-3 p. on Tuesday and Wednesday.

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The winners were:

Ready to Drink
Best Sweetened: Magnolia Spice Teas
Best Flavored: ITO EN
Best Unflavored: Adagio Teas
Best Packaging: ITO EN

Commercially Brewed/Foodservice
Best Flavored: ITO EN
Best Non-Black: Harney + Sons Fine Teas
Best Non-Flavored: Walters Bay + Co.

2nd Annual Iced Tea Shake -Off Will Heat Up Next Week at the Take Me 2 Tea Expo March 21-23 in Las Vegas

LAS VEGAS, Tea aficionados will converge upon Las
Vegas next week to vie for the top honors in the Take Me 2 Tea Expo's 2nd
Annual Iced Tea Shake-Off.

Competition Schedule

Monday, March 21
1 p.m.m.
on Monday and 9 a.

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"
In addition to seminars and exhibits, attendees participated in daily tea
tastings, and the expo featured an afternoon tea lounge, cooking with tea
demonstrations and a keynote address by acclaimed speaker Kare Anderson." For more information on exhibiting or
attending , visit http://www.-5 p.takeme2tea.

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"The 2005 expo had its largest participation internationally from
exhibitors and attendees.m.

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More Than 2 600 Professionals Converge Upon Las Vegas for the 2005 World Tea Expo the Premier Tea Marketplace

Other unique attractions include:

* Cooking with tea demonstrations
* An Afternoon Tea Lounge
* A keynote address by acclaimed speaker and author, Kare Anderson

The Take Me 2 Tea Expo is open to the trade only.

barrys wissotzky

"The conference took
on a new look this year," says Faith Taylor, vice president of exhibitor
relations.
Each competitor has 15 minutes for preparation, 15 minutes for performance
and five minutes for clean-up.: Freestyle

Wednesday, March 23
11 a. Along with new foodservice and spa tracks, attendees can choose from
a three-tier program: beginning, intermediate and advanced.; and Wednesday,
March 23, 10 a.

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: RTD
2:30 p.; Tuesday, March 22, 10 a.

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"This year's expo was
the tipping point for the tea trade," says George Jage, World Tea Expo
president . We also added focused
tracks for food + beverage professionals and spas, making it simple and
convenient for these industries to elevate their tea acumen and shop for
products in one day. Also
back by popular demand, the 2nd Annual Iced Tea Shake-Off was held in
partnership with the Tea Association of the USA. The
"Freestyle" category allows competitors to get creative by preparing signature
iced tea concoctions, which will be awarded for best taste, best presentation,
most creativity, and best herbal.com or call 702-253-1893.

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worldteaexpo. The festive Shake-Off is held in partnership with
the Tea Association of the USA and will showcase tea like you've never seen it
before.m.m.

Retailers offering tea (Camellia sinensis) in loose-leaf and/or teabag form.

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Freestyle
Best Presentation: Barnes + Watson Fine Teas
Best Herbal: Tie between Barnes + Watson Fine Teas and Davidson's Tea
Most Creative: Barnes + Watson Fine Teas
Best Taste: Tie between MarketSpice and Tea Tech

Dates for the 2006 World Tea Expo will be announced by May 1.

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This year's shake -off was
more competitive than ever, with more than 20 participants competing in three
categories over the course of three days. Show hours are:
Monday, March 21, 12-5 p.

teabag teacups

: Freestyle

The 2005 Iced Tea Shake-Off will unfold on the floor of the Take Me 2 Tea
Expo and is open to all attendees.m.m.-12:30 p.

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LAS VEGAS, The World Tea Expo, formerly known as
the Take Me 2 Tea Expo , commenced 23 in Las Vegas with more than
2,600 attendees and 187 exhibit booths.: Commercially Brewed
2:30 p.m. Exhibit
booths feature the latest teas, tea equipment, accessories, special tastings
and product launches.m.

kyela wissotzky

twinings cozies

decaf teas

Take Me 2 Tea Expo is the premier tea
marketplace and takes places March 21-23 at the Las Vegas Hilton. The expo also offers an unparalleled educational
program .

ostfriesen decaf

Nearly 40 competitors from across the United States will compete in three
categories over the course of three days. The "Ready to Drink" category
includes flavored, unflavored, and sweetened bottled iced teas from such
companies as Ito En, Herbal Republic and Teaology.-12:30 p.

Sites may also offer teapots and other preparation accessories, teatime foods, herbal infusions, and/or other related products.

teabag bodum

"
Now in its third year, the expo featured a wide array of innovative
seminars led by world-renowned speakers. "The beginning, intermediate and advanced education levels helped
attendees better decide which seminars to attend.

plait ostfriesen

Barnes + Watson,
SerendipiTea, and Harney + Sons are among the companies competing in the
"Commercially Brewed" category, which requires a foodservice-style iced tea
preparation for flavored and unflavored black teas well as non-black tea.: Commercially Brewed

Tuesday, March 22
11 a.

twinings plait

From Brian Keating's "What's Hot,
Not and Super -Hot in Specialty Tea" to Joshua Kaiser's "Defining White Tea,"
to Jhanne Jasmine's "Tea Business Survival," educational sessions were packed
with professionals thirsty for tea-specific information .

thes rooibos

m. Educational sessions run from 10:15 a.

tetsubin darjeeling

From "What's Hot,
Not and Super-Hot in Specialty Tea " to "Tea + Food Pairing," focused seminars
help professionals take advantage of one of the fastest -growing beverage
categories.
For more information, visit http://www.