For more information on the nutritional benefits of dairy foods, visit
http://www." 2005; 40(1): pp-pp.

substitutes buffalo

com/reports/c13235) has
announced the addition of Dairy Food in Sweden to 2008 to their
offering
This databook is a detailed information resource covering all the
key data points on dairy food in Sweden.

Reasons to Purchase

- Discover the major quantitative trends affecting the dairy food
market . Due to the
inconsistent quality of calcium-fortification in soy/rice beverages and orange
juice brands, the researchers concluded milk is the most reliable calcium
source.
A healthy snack for both "on-the-go" adults and youngsters, the pudding
does not compromise on taste or convenience .

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It includes comprehensive
value, volume, segmentation and market share data.com., Lifeway Foods , Inc.

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- Contains market value segmentation by demographic and
socio-economic group.

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Unlike other pudding snacks, "It's Pudding!(TM)" is made with all
natural ingredients and no artificial flavors , colors or preservatives making
it a great alternative for Lifeway's market of health conscious customers
leading active lifestyles.

cream egret

"
This study shows that the nutrition label for milk is accurate for calcium in
that the amount listed on the label is the same as what is actually in a glass
of milk .
In this study, milk scored higher than all four soy or rice beverages, and
eight of 10 orange juice products. Morton Grove, Ill.

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Scope

- Contains information on seven key categories: cheese, chilled
desserts, cream, fromage frais, milk, spreadable fats, yogurt.

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Research and Markets: Dairy Food in Sweden to 2008

researchandmarkets.
"The calcium that you'll find added to many soy beverages will have
settled to the bottom of the container," said Robert P. at (847) 967-1010 or
e-mail at http://www.

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Business Editors/Food/Beverage Editors

DUBLIN, Ireland--- -Research and
Markets (http://www. In addition to its
line of Kefir products, the company also produces a variety of cheese
products.

cheese farm

com/reports/c13235

(1) Heaney, RP et al.

Sites that offer online sales of one or more types of dairy products such as butter, cream, yogurt , milk, cheese, milk product substitutes, ice cream, and related products.

goat farm

- The leading company in the market in 2003 was Arla Foods amba.

For more information visit
http://www.
"It 's Pudding! (TM)" is a great addition to our growing product line and
we are excited to introduce it to our current and new customers," said Julie
Smolyansky, Lifeway Foods' president.

confectionery pork

- Understand consumers consumption and expenditure patterns. Heaney, MD, FACP,
FACN, Osteoporosis Research Center at Creighton University, Omaha, Nebraska. This unique line of gluten-free,
low in cholesterol and low in sodium pudding generated a great response with
Lifeway's current distributors and retailers at the most recent Natural
Products Expo in California and Food Marketing Institute show in Chicago .
"It's Pudding! (TM)" will be available this summer in the refrigerated section
of natural food stores and specialty sections of supermarkets nationwide.
For more information, contact Lifeway Foods Inc.

produces yogurt

The study reveals that much of
the calcium settles to the bottom of fortified soy and rice beverage
containers, even after vigorous shaking.

Certified organic by Oregon Tilth, "It's Pudding! (TM)" will be the only
organic pudding line available in the market and will be sold in a variety of
delicious flavors including Chocolate, Vanilla, Rice, Tapioca, and Banana . Kefir is a milk-based beverage
that contains ten types of "friendly," active probiotic cultures .

milk frozen

The second-largest player was Milko, with Norrost AB in third place.researchandmarkets. Scores comparing calcium liquid suspension
for two of the orange juice products were nearly the same as milk.org. In addition, parents and educators can
get fun recipes and tips on how to get 3-A-Day of Dairy at
http://www.

Lifeway Foods Introduces 'It's Pudding! (TM)' a New Line of Organic Pudding

pork ice

The databook
supplies actual data to 2003 and full forecasts to 2008.

beef substitutes

Highlights

- The market for dairy food in Sweden increased between 1998-2003,
growing at an average annual rate of 1.

- Understand the future direction of the market with reliable
historical data and full five year forecasting.

Calcium-Fortified Beverages: What's on the Label May Not Be What Ends Up in a Glass

In
addition to calcium, milk provides protein, phosphorus, vitamins A and D, and
many other nutrients.99.net .

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PHILADELPHIA, A new study published today in
"Nutrition Today"(1) finds naturally calcium-rich milk is the most reliable
source of this bone-building nutrient, superior to calcium-fortified soy and
rice beverages and many orange juice brands.
(2) New York Times Nationwide Telephone Survey of 554 adults, as reported
in "Read Any Good Nutrition Labels Lately? " December 1, 2004 by Marian Burros.

food dairy

nationaldairycouncil.dairyspot.

frozen products

3%.
"Hand shaking wasn't enough; we found that really vigorous shaking, such as
with a hardware store paint shaker, would have been needed to suspend the
calcium in these beverages so you can put them in the glass and drink them .
With 85 percent of shoppers looking at the Nutrition Facts Label when
choosing which foods to buy(2), and almost eight out of ten Americans not
meeting their calcium requirements, this information is critical for health-
conscious shoppers. Lifeway also
produces a line of products marketed in US Hispanic communities, called La
Fruta Drinkable Yogurt (yogurt drinks distinct from kefir) .

dairy food

confectionery ships

- Provides market value, volume, expenditure and consumption data
by market, segment and subsegment . Researchers say that simply adding
calcium to beverages does not make them nutritional substitutes for milk. To be offered in 4-ounce containers as 4-
packs by flavor, this new line of pudding will have a suggested retail price
of $3. Lifeway offers 12 different flavors of its
Kefir beverage , Organic Kefir and SoyTreat (a soy based kefir).

products ships

Recently, the 2005 Dietary Guidelines for Americans recommended 3 servings
a day of lowfat calcium-rich milk and dairy foods, such as cheese and yogurt .

The National Dairy Council(R) was founded in 1915 and conducts nutrition
education and nutrition research programs through national, state and regional
organizations, including the Mid -Atlantic Dairy Association, on behalf of
America's dairy farmers. The
pudding is also certified Kosher OU. While normal
yogurt only contains two or three of these cultures, Lifeway kefir products
offer more nutritional benefits.

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(Nasdaq: LWAY), the nation's leading Kefir Company, today announced the
introduction of its new line of all natural, organic pudding under the name
"It's Pudding ! (TM)".

frozen mozarella

- Includes company and brand share data by category, as well as
distribution channel data . Not all calcium fortified beverages are equal."
Lifeway, named as Forbes' 38th best small business and Fortune Small
Business' 47th Fastest Growing Small Business, is America's leading supplier
of the cultured dairy product known as kefir.lifeway.

ice food

"Nutrition Today. Smolyansky also added, "Because
Lifeway's Organic Pudding will be the only one in the market we are confident
that we could tremendously grow the line in both natural food stores and
supermarkets nationwide.