A companion guide, The South Beach Diet Good Fats/ Good Carbs
Guide, was published by Rodale in January 2003 and now has more than 3.
Martin's Press published The South Beach Diet simultaneously in mass market
and trade paperback editions, with more a than 2 million copy lay down and
Rodale shipped more than one million copies of the newly revised The South
Beach Diet Good Fats/Good Carbs Guide with expanded new nutritional
information.

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ST., a leading manufacturer of value brand and
private label corn-based snack products including tortilla chips, corn chips
and extruded corn products.8 million for the
year ended December 31, 2004.8
million copies in print, spending 18 weeks at #1 on the Publishers
Weekly best seller list. For more information, visit
southbeachdiet.

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Terms of the transaction have not been
disclosed.

-- Whole Wheat Crackers: Crispy bite-sized crackers provide a good source
of whole grains.

A recent study* found that overweight and obese adults who followed the
principles of The South Beach Diet lost more weight and body fat compared
to dieters who adopted a low-fat, portion-controlled plan.
market.

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Medallion had net sales of $42.
Whatever your snacking temptation, Kraft
has an option for you in their new line of snacks based on the smart
nutrition principles of The South Beach Diet.

"My goal is to help change the way America eats, and these great-tasting,
nutrient-rich products from Kraft are convenient, making it easier for
people to follow The South Beach Diet -- whether for a healthy lifestyle or
weight loss," he adds.

Halal is an Arabic word which means 'lawful, permitted or acceptable.

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These statements are
sometimes identified by their use of terms and phrases such as "should,"
"will," "can," "believes," "could," "likely, " "anticipates," "intends,"
"plans," "expects," or similar expressions.

"An important principle and integral part of The South Beach Diet is
snacking," says Arthur Agatston, M., cardiologist and creator of The
South Beach Diet.com. Dr.

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South Beach Diet Product Line-Up

Earlier this year, Kraft Foods, North America's largest food company,
expanded its alliance with The South Beach Diet and Dr.

In addition to their new snack extensions, the wide variety of options
include cereal, meal replacement bars, cereal bars, refrigerated sandwich
wraps, frozen pizzas and frozen entrees.

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Any such forward-looking
statements are made based on information currently known and are subject to
various risks and uncertainties and are therefore qualified by the Company's
cautionary statements contained in its filings with the Securities and
Exchange Commission. Whether it's salty or
sweet, Kraft's three new snacks or simple dessert varieties are ideal
"on-the-go" options for millions following The South Beach Diet. Agatston's latest book, The South Beach Diet
Cookbook, with a 1.com.

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Ralcorp's diversified product mix includes: ready-to-eat
and hot cereals; crackers and cookies; snack nuts; chocolate candy; salad
dressings; mayonnaise; peanut butter; jams and jellies; syrups; sauces; frozen
griddle products including pancakes, waffles and French toast; frozen
biscuits; and other frozen pre-baked products such as breads and muffins.

About Kraft

Kraft Foods markets many of the world's leading food brands, including
Kraft cheese, Yuban and Maxwell House coffees, Planters nuts, Triscuit
Reduced Fat crackers, Philadelphia cream cheese, Oscar Mayer meats and Post
cereals in more than 150 countries.

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Ralcorp will finance the acquisition
primarily through borrowings under its existing $150 million revolving credit
facility.

PRESS RELEASE South Beach Diet (TM) Snacking Made Easy

lawful permitted

LOUIS, Ralcorp Holdings, Inc.

NOTE: Information in this press release that includes information other
than historical data contains forward-looking statements as defined by the
Private Securities Litigation Reform Act of 1995. Additionally, Rodale has released The South Beach Diet and
The South Beach Diet Cookbook in Spanish language editions for the U.

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The convenient single-portion pouches contain 100 calories or less per
serving.
Varieties include:

-- Oatmeal Chocolate Chip Cookies: Crunchy oatmeal cookies made with
chunks of delicious real chocolate.5 million
copies in print.S.

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"Snacks are a necessary and important tool that will lead
you down the road to success on the diet."

What's in the Bag?

Each South Beach Diet snack variety contains six individual pouches.

About The South Beach Diet

The South Beach Diet by Dr. in April of 2003 and has been on the New York Times best seller
list for more than 96 consecutive weeks to date, with more than 8.

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' Halal foods are those foods that Muslims are permitted to eat.

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are not satisfied. Arthur Agatston was first published by Rodale
Inc.

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In
addition, Ralcorp holds an interest of approximately 21 percent in Vail
Resorts, Inc. This study was funded by Kraft
Foods. It was #1 on the New York Times Bestseller list for 38
weeks.

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Ralston Foods has a small presence in salty snacks
through its private label snack mix products.
Ralcorp produces a variety of store brand foods that are sold under the
individual labels of various grocery, mass merchandise and drug store
retailers, and frozen bakery products that are sold to restaurant and food
service customers. The new snack line will be on store shelves this June, 2005. Agatston, by
launching a new line of South Beach Diet products. Experimental Biology 2005. La Dieta South Beach and El Recitario de La Dieta South Beach are
now both available in paperback.

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The South Beach Diet

The South Beach Diet is a weight-loss plan that encourages people to eat a
variety of foods, such as lean sources of protein, reduced fat cheeses and
dairy products, whole grains, fruits and vegetables , and right fats like
olive and canola oil.

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The transaction is expected to close on or before June 30, 2005, subject
to customary conditions including the expiration or termination of the
Hart -Scott-Rodino waiting period. Medallion's current management has an outstanding record of growing
their business and will remain with Ralcorp.

-- Peanut Butter Cookies: Crunchy cookies with all natural peanut butter
and real peanut pieces.

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A randomized,
controlled clinical trial to evaluate the efficacy of a modified
carbohydrate diet for reducing body weight and fat in overweight and obese
men and women.

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, the leading mountain resort operator in the United States.5 million copy first printing , was the
largest launch for a cookbook in publishing history.

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Medallion's products will
greatly expand Ralcorp's current product offerings in the growing snack food
category.

For some time , Kraft has been a leader in products that help people eat and
live better, offering a range of nutritious alternatives like fat-free and
sugar-free products, as well as those that leverage emerging health and
wellness trends. On April 19th, St.

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(NYSE: RAH) today announced that it has signed a definitive agreement to
purchase Medallion Foods, Inc. In addition to such cautionary statements, the Medallion
acquisition will not occur if certain conditions of the definitive agreement
to purchase Medallion Foods, Inc. Kraft's product portfolio provides a broad range of
options for consumers to choose different products for various eating
occasions.

*Source: Maki KC, Rains TM, Kaden VN, Quinn J, Davidson MH.

Sites that have online shopping for halal food products.

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Ralcorp Holdings Inc . Announces Agreement to Purchase Medallion Foods Inc.

As a result of the transaction, Medallion will become a wholly owned
subsidiary of Ralcorp and will operate as a part of the Ralston Foods cereal
and snack business. Medallion operates one
manufacturing operation in Newport, Arkansas and employs approximately 270
employees.D.

Editors Note: High res images available upon request .

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The new product line comes less
than one year after Kraft began marketing many of its existing products
that fit within the diet under a "South Beach Diet Recommended" banner. For more information, visit kraft.