For more information about American Seafoods Group or American Pride
Seafoods, please visit our Web site at www. Meanwhile, below is an overview of "What Women Want" survey
results:

Food and Health:

Eating nutritious meals is a top priority for overall health
concerns.

-- Respondents want to be viewed with respect, adoringly and as
an equal partner.

conch rockfish

S. People who lead
healthy, active lifestyles are part of what the contest will seek.

Respondents want to improve healthy eating habits/weight more
than time management, organization and self-discipline.

crustaceans crab

S. The
company harvests a variety of fish species and processes the catch into an
array of finished products, both on board its fleet of state-of-the-art
vessels and at its facilities in Massachusetts and Alabama.

The company produces a diverse range of fillet, surimi, roe and block-cut
product offerings, made from Alaska pollock, Pacific cod , sea scallops, and
U. From the ocean
to the plate, American Seafoods has established a global sourcing,
selling, marketing, and distribution network bringing quality seafood to
consumers worldwide . "Hunks at Home," like the "What Women Want" survey, will
entail large online and viral marketing component.

Convenience is important in simplifying a busy lifestyle.

For complete survey results or for more information on "Hunks at
Home," visit www.

fyne mixon

"

American Pride Seafoods produces five of the top 10 seafood species ranked
by per capita consumption, including cod, Alaska pollock , salmon, sea
scallops, and U. It
doesn't hurt if contestants know their way around the kitchen either,"
said George.

bornstein mongers

American Pride Seafoods, one of North
America's premier seafood suppliers , and Zatarain's will combine efforts at
the SouthWest Expo and Texas Restaurant Association show . farm-raised catfish.

Survey Finds What Women Want: Chicken of the Sea Uses Findings to Launch Search for ``Hunks''

crustaceans mongers

calamari conch

The two companies are working together during the show to create new and
creative product samples for attendees.

Variety also ranks high on the priority list, with respondents
preferring to try new menu items rather than stick with
time-tested recipes.

dicarlo pontchartrain

"

About American Pride Seafoods and American Seafoods Group

With offices in Greensboro, Ala., American Pride
Seafoods is a diversified international company and a part of the American
Seafoods Group. The seafood leader is also
moving into the frozen food aisle with the introduction of Chicken of
the Sea Frozen Shrimp in select supermarkets throughout the country.

mongers fyne

"We're always looking for new, creative methods for product sampling at
food shows, and Zatarain's works extremely well with our seafood products,"
said Randy Rhodes, vice president and chief sales and marketing officer of
American Pride Seafoods.chickenofthesea.

turducken shellfish

American Pride will provide catfish
and sea scallops to combine with Zatarain's authentic New Orleans flavors
for unique and flavorful product samples , which will be available at booth
locations 1620 and 1521 throughout the three-day event, June 26 -28, at the
Dallas Convention Center.

mixon calamari

Finished products are sold worldwide through an
extensive global distribution and customer support network.

Business Editors/Lifestyle Editors/Food Writers

SAN DIEGO----In a retail category
generally void of innovation and brand loyalty, Chicken of the Sea
plans on generating grassroots buzz by launching the "Hunks at Home"
contest, immediately following the release of its "What Women Want"
survey results.

Career, Social Issues and More

-- Gaining personal satisfaction and being appreciated/valued are
the top noted objectives in the workplace.

-- Respondents are most likely to support breast cancer
organizations, followed by animal protection/rescue groups and
domestic abuse prevention organizations.

conch rockfish

sashimi calamari

fyne mixon

American Pride Seafoods distributes its products through a variety of
channels, including broad-line foodservice distributors, seafood specialty
distributors, national chain account distributors and retailers.

Family and Significant Others

-- Family is the number one most valued relationship.

-- Hard work/personal ambition is most important in helping
people reach personal goals.

shellfish dicarlo

com
A seafood category leader, Chicken of the Sea provides a variety
of shelf-stable seafood products, including tuna, salmon, crab,
shrimp, oysters, clams, mackerel and sardines.

bornstein iqf

"Our domestic scope of distribution includes the 48
contiguous states, and we also have our own trucking fleet to distribute
products around the country., and New Bedford, Mass.
Designed to invigorate and attract consumers to shelf-stable
seafood, Chicken of the Sea's $20 million print, broadcast, online and
in-store marketing efforts make up the second consecutive year the
seafood company has invested $20 million in marketing -- four times
the industry standard.
Chicken of the Sea used the results to determine what it means to
be a Chicken of the Sea "hunk," and launch the "Hunks at Home"
contest, a search for men who embrace what women are looking for in
life, as determined by the survey.
"The 'Hunks at Home' contest isn't about finding stereotypical
'hunks,'" said George.

-- A desirable partner demonstrates respect, communication, humor
and thoughtfulness.

aioli shrimp

smoked calamari

Forward Looking Statements

This press release contains forward-looking statements. All forward-looking statements speak only as of the date on
which they are made. "We are having a little
fun with the attention-getting campaign, but the real idea is to
connect people with the brand and communicate the message that Chicken
of the Sea is about quality seafood.

pontchartrain aioli

PRESS RELEASE American Pride Seafoods Teams Up With Zatarain 's at the SouthWest Expo and Texas Restaurant Association Show

americanprideseafoods. The online survey attracted more
than 31,000 responses and gauged women's attitudes on everything from
which social issues are most important to them, to their desires when
it comes to family, careers and, of course , relationships."
George said that by improving the quality of its chunk light,
Chicken of the Sea paved the way for many new innovations in
shelf-stable seafood, including Chicken of the Sea 's recently
introduced seafood pouches, including shrimp, clams, oysters, crab and
imitation crab and smoked Pacific Salmon.

kanaloa rockfish

com.

-- Health care is the number one most important social issue to
respondents, followed by education, then children's issues. The Chicken of the Sea
brand and famous Mermaid icon are among the most recognized brands in
America.

shrimp aioli

Contestants for the Hunks at Home contest can be entered online
now.

seafoods sashimi

farm-raised catfish. All statements in this press release other than statements of
historical fact, including statements which address our strategy , future
operations, future financial position, estimated sales, projected costs,
prospects, plans and objectives of management and events or developments
that the Company expects or anticipates will occur, are forward-looking
statements. They rely on a number of assumptions concerning future
events and are subject to a number of risks and uncertainties, many of
which are outside of the Company 's control and could cause actual results
to differ materially from such statements. "We're looking for people who share the same
quality attributes associated with Chicken of the Sea.

-- Help with cooking and cleaning are household chores
respondents want assistance with most.

seafoods iqf

"We are working to make American Pride the seafood brand that is known by
consumers through extensive marketing across all market segments and
channels," Rhodes said. The words "will,"
"believes, " "anticipates," "intends," "estimates," "expects," "projects,"
"plans," or similar expressions are intended to identify forward-looking
statements.

calamari mongers

"These samples are the result of our search for
unique and interesting flavors.

Great taste and low price are reasons respondents will eat
nutritious meals more often.

dungeness sagaya

Freshness and quality are among the
top priorities for the products, Rhodes said, based on feedback and input
from its customers.

American Seafoods Group is one of the world's leading companies in the
harvesting, processing, preparation and supply of quality seafood. The 2005 campaign includes a return to
television advertising after 14 years, and was kicked off with the
"What Women Want" survey in February.
"The campaign is phase two of our aggressive marketing, business
and brand strategy that started with the introduction of our chunkier
chunk light tuna in February 2004," said Don George, senior vice
president of marketing for Chicken of the Sea.

dicarlo smoked

---

- - kjjkjk

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