Mrs Baird's Whole Grain
White Bread brings the goodness of whole grains to a product that looks and
tastes like the company's legendary white bread.

Known for its delicious granolas, cereals, cookies , crackers, pasta dinners
and organic cheeses, Back to Nature continues to expand its offerings by
introducing innovative new flavors as well as great-tasting organic
versions of American favorites .

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Natural and Organic New Product Offerings

In keeping with its heritage, all of the new Back to Nature products are
made without artificial preservatives, flavors or colors:

-- Cinnamon Graham Sticks and Honey Graham Sticks are the first
graham sticks in the natural/organic section . Both varieties have
the crispy graham cracker crunch Americans love, with 0g trans
fat , no hydrogenated oils and no cholesterol. Certified organic by USDA standards, this
cereal also contains 11g of fiber and 4g of protein, and is a good
source of whole grain.

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The new bread is a good
source of whole grains, providing 8.MrsBairds.

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"While many children and adults like traditional whole wheat bread, others
prefer the consistency and taste of white bread., was founded in 1960 in the back of
a small health food store in Pasadena, California.

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As a parent, I can feel good about
giving my children a product that contains whole grains, while at the same
time serving them nutritious food that they enjoy eating.

"At Back to Nature, we believe simple ingredients in their purist state --
unmodified by artificial colors, flavors or preservatives -- make the
most -flavorful food options," said Chris Carlisle, Brand Director for Back
to Nature.

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This new product provides
the best of both worlds and keeps with America's eating trends," said Joan
Camerlingo , Mrs Baird's brand manager.

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Mrs Baird's Introduces Whole Grain White Bread; New Product Combines Nutritious and Delicious

Getting Back to Nature

Back to Nature is a line of granolas, cereals , cookies, crackers, cheeses
and dinners found in natural/organic food and mainstream grocery stores ,
and in keeping with its heritage and vision, are made with no artificial
flavors, colors or preservatives .

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com .

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"Mrs Baird's Whole Grain White is a
great tasting white bread with added soft grains for enhanced nutritional
value that the whole family will love.

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It contains no trans fats,
artificial colors or flavors.
-- Organic Shells and Cheese Dinner, made with a delicious creamy
cheese sauce , is a good source of protein and calcium and
certified organic by USDA standards.
-- Organic Apple Cinnamon Harvest Cereal is made with whole grains,
organic orchard-ripened apples and is naturally sweetened with
fruit and cane juices.

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FORT WORTH, Texas, A new product from Mrs Baird's
Bakeries answers the age-old problem of serving your family the most
nutritious food versus the things they really want.

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-- Tomato Herb Rice Thins are unique, lightly-crisped baked
crackers that only have 130 calories per 15-cracker serving.

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Its stock has been trading on the Mexican Stock Exchange since 1980 under the
ticker BIMBOA.

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More information about Mrs Baird's full line of products can be found on
the Mrs Baird's website at http://www.

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Back to Nature, based in Madison, Wis.
Today, Back to Nature continues that mission, with a wide variety of great
tasting cereals, granolas, dinners, cookies, crackers and organic cheeses.

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This is truly a
win-win product," she added.

PRESS RELEASE Enjoy the Pure +amp; Simple Goodness of Back to Nature (R) Foods

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Studies show whole grains can reduce the risk of
diabetes, heart disease and some cancers .S. With the creation of a
delicious, naturally low-fat granola, the business grew, but the mission
never changed: give people truly flavorful, wholesome foods made with
simple ingredients, without artificial preservatives, flavors or colors.

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-- Back to Nature is also introducing four varieties of crackers that
have 0g trans fat:
-- Organic Stoneground Wheats are baked wheat and flaxseed
crackers, certified organic by USDA standards.
-- Crispy Cheddars are made with natural cheddar cheese and are
low in saturated fat.

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Whole grain products are high in fiber and provide important
vitamins and minerals.

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-- Harvest Whole Wheats are a heart-healthy whole grain snack
which is a good source of dietary fiber.

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Visit backtonaturefoods.

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Mrs Baird's Bread is a subsidiary of Bimbo Bakeries USA and is the U.
Division of Mexico's Grupo Bimbo, one of the world's largest baking companies.Plus, its convenient "zip" reseal packaging helps keep the
granola tasting great and staying fresh.com for more
information on Back to Nature 's products and commitment to high-quality
foods.

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While the recently released Dietary Guidelines for Americans recommend
most adults consume six ounce servings of grains a day, with at least half of
those servings whole grains, studies show 40 percent of Americans consume no
whole grains.

"That's why we are passionate about creating high-quality
natural and organic options that are made with pure, simple ingredients.

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5 grams per serving, fiber and folic acid
and an excellent source of calcium and vitamin D.

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As the demand for natural and organic food
options continues to grow , Back to Nature is introducing nine new
offerings made with pure, simple ingredients like organic
orchard-ripened apples, whole grain rolled oats and natural sweeteners such
as pure cane juice .
-- Hi-Protein Crunch Granola is packed with 12g of protein per
serving, low in sodium and an excellent source of fiber and
protein. Like all Back to Nature
granolas, Hi-Protein is an excellent source of whole grain.

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